This document provides tips from Digital Catapult for using social media effectively. It recommends planning content in advance using tools like Hootsuite, becoming a voice in your areas of focus by sharing relevant content and asking questions, and identifying influencers in your industry to both follow and engage with. It also stresses using analytics to evaluate performance and improve strategies over time, as well as maintaining a fun brand personality with topical hashtags and posts. The overall message is that social media requires organization, community building, and learning from data.