8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully w/ @JohnNewbury

8//6//12 Managiing Product End Of Liife: Kiilllliing A
8 6 12 Manag ng Product End Of L fe: K ng A
Product OR Retiiriing Gracefulllly wiith John Newbury
Product OR Ret r ng Gracefu y w th John Newbury

GLOBAL PRODUCT MANAGEMENT TALK
http://www.prodmgmttalk.com @ProdMgmtTalk
Podcast: http://bit.ly/Nz4tGh

Links: http://bit.ly/SXHiVd

John says, "I'm really delighted to be joining the Global Product Management
Talk to lead this discussion, having co-hosted several times. ProdMgmtTalk is
such a unique forum for Product Managers, with high-quality insight from a truly
global audience. Talking about how to manage a product's end of life stage
should enhance everyone's product chops."

John Newbury, B2B Marketing Professional, spoke at the weekly Global
Product Management Talk on Monday, August 6, 2012 with host Cindy
F. Solomon and co-host Greg Gehrich.

Many businesses fail to realize that releasing a new product is often
easier than retiring an old one. While major organizational resources are
spent in the product development and release cycles, many times
product retirement becomes an expensive afterthought. This discussion
will investigate the very back-end of the Product Life Cycle - product
obsolescence. This vital but frequently overlooked stage of the PLC
plays a hugely significant role in the product portfolio. Managed well, it
can re-energize your portfolio, support the innovation process and
improve levels of customer loyalty. Managed badly - or worse, not at all -
it can be damaging and expensive to the organization and it's customers.

John Newbury, B2B Marketing Professional, Leads Discussion
On The End Of The Product Life Cycle: How To Deal With
Product Obsolescence In The Retire Stage

Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com

Page 1
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk www.prodmgmttalk.com


Each week, The Global Product Management Talk features an expert guest
discussing pre-posted questions with the co-hosts and Twitter participants
broadcast live over BlogTalkRadio. The transcript of Tweets and podcast
are available following the event for on-demand consumption on the web,
iTunes, Google Play and mobile devices.

Get reminders and listen live by following
http://www.blogtalkradio.com/prodmgmttalk

About Today’s Speaker, John Newbury

I'm a B2B marketing professional who is passionate about new
technologies, innovative products and creative thinking. With 12 years
experience working for leading international organisations, I've enjoyed the
full and varied life that the world of B2B marketing has to offer.

My roles have included product management, marketing strategy, brand
strategy, new product development and commercialisation, CRM, business
development and channel management. All with a focus on measured
contribution to top and bottom line performance.
Email: john.newbury at tremco-illbruck.com
Twitter: @johnnewbury
LinkedIn: http://uk.linkedin.com/in/johnnewbury

About Today’s Co-host, Greg Gehrich

Author, "Build It Like A Startup"--product management centered agile and
lean innovation and the relentless pursuit of ideal product leadership. Greg
is an expert in creating teams to execute complex strategies using
collaboration and participative methods. Ability to communicate a strong
product vision and align expert sub-teams to meet specific challenges.
Expert in using Agile Product Management methods to evaluate market
segmentation, optimize product portfolios, and align technical development
with customer needs. Willing to challenge the status quo with collaboratively
assessed risk. Seeking a leadership role to help an organization realize the
full value of its product portfolios.

LinkedIn: http://www.linkedin.com/in/greggehrich
Blog: http://www.lean-product-innovation.com/
Book: http://www.lean-product-innovation.com/book


Page 2



------------------------------------
Background resources: http://bit.ly/SXHiVd
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/xHe37N
Participate! http://bit.ly/eC3D09
------------------------------------
What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk
http://t.co/nV2DZflo

Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Want to reach target audience of Product Professionals? Sponsor Global Product
Management Talk! http://bit.ly/gF0Tt3

Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:

PreQ: Please introduce yourself, where you are tweeting from & your involvement
with #prodmgmt

Q1 How does managing product withdrawal differ from managing a product
launch?

Q2 What are the early indicators that a product is reaching the end of it's life
cycle?

Q3 What is the biggest challenge facing a product manager during the
obsolence process?

Q4 How can a well-managed product withdrawal benefit your organisation?

Q5 How do you determine what services/support to provide for a discontinued
product?

Q6 Innovation plays a vital role in the early stages of New Product
Development - how can innovation also contribute to the later stages of the
life cycle?


Page 3



Tweet Chronology

johnnewbury Excited to be joining @cindyfsolomon on #prodmgmttalk 8/6. We'll be
looking at exit strategies for retiring products http://t.co/xeXF8u2L -11:56 PM Aug
3rd, 2012

cindyfsolomon RT @johnnewbury: Excited to be joining @cindyfsolomon on
#prodmgmttalk 8/6. We'll be looking at exit strategies for retiring products
http://t.co/xeXF8u2L -1:18 AM Aug 4th, 2012

cindyfsolomon RT @johnnewbury: Excited to be joining @cindyfsolomon on
#prodmgmttalk8/6. We'll be looking at exit strategies for retiring products
http://t.co/xeXF8u2L -1:18 AM Aug 4th, 2012

ProdMgmtTalk #ProdMgmtTalk twitter transcript July 23: Innovation: result of
intersection of invention & value w/ @brioneja http://t.co/NTCQv97K -10:13 PM Aug
5th, 2012

cindyfsolomon #ProdMgmtTalk twitter transcript July 23: Innovation: result of
intersection of invention & value w/ @brioneja http://t.co/aUk8u0An -10:13 PM Aug
5th, 2012

johnnewbury Looking forward to talking w/@cindyfsolomon live on #prodmgmttalk
later. Product exit strategy and the end of the PLC http://t.co/oF4bx6Qi -11:17 PM
Aug 5th, 2012

Brioneja RT @ProdMgmtTalk: #ProdMgmtTalktwitter transcript July 23: Innovation:
result of intersection of invention & value w/ @brioneja http://t.co/NTCQv97K -5:19
AM Aug 6th, 2012

ProdMgmtTalk #ProdMgmtTalk Today!http://t.co/BiwuzzsX #Prodmgmt Terminal
issues w/ @JohnNewbury B2B marketing expert #prodmrktghttp://t.co/g9YgVLf8 -
10:07 AM Aug 6th, 2012

cindyfsolomon #ProdMgmtTalk Today!@JohnNewbury B2B Leicestershire
#UK#prodmgmt Killing A Product Or Retiring Gracefully http://t.co/MPwW1NNB
#prodmrktg -10:48 AM Aug 6th, 2012

johnnewbury Bring it on!> #ProdMgmtTalk Today! @JohnNewbury B2B
Leicestershire #prodmgmt Killing A Product Or Retiring Gracefully
http://t.co/oqD1Fbks -11:12 AM Aug 6th, 2012

ProdMgmtTalk RT @johnnewbury: Bring it on!> #ProdMgmtTalk Today!
@JohnNewbury B2B Leicestershire #prodmgmt Kill Or Retire
Product http://t.co/lXVU8fl3 -11:43 AM Aug 6th, 2012


Page 4



aipmm RT @johnnewbury: Bring it on!> #ProdMgmtTalk Today! @JohnNewbury
B2B Leicestershire #prodmgmt Kill Or Retire Product http://t.co/ffmIYVle -11:43 AM
Aug 6th, 2012

ProdMgmtTalk #ProdMgmtTalk Startup Product Talks SF Aug 22, 2012 with Mark
Stiving, PhDhttp://t.co/qmnZXCVQ http://t.co/29ITjd23 -12:09 PM Aug 6th, 2012

ProdMgmtTalk In 15 mins: Speaker@JohnNewbury joins host @CindyFSolomon &
co-host @GregGehrich Terminating or Retiring Products #prodmgmt
#prodmgmttalk -1:38 PM Aug 6th, 2012

ProdMgmtTalk Q1 How does managing product withdrawal differ from managing a
product launch? #prodmgmt #prodmgmttalk http://b... http://t.co/5TLvOwjh -1:33
PM Aug 6th, 2012

ProdMgmtTalk Q2 What are the early indicators that a product is reaching the end
of it's life cycle? #prodmgmt #prodmgmttalk... http://t.co/REAz2uwU -1:32 PM
Aug 6th, 2012

ProdMgmtTalk Q3 What is the biggest challenge facing a product manager during
the obsolence process? #prodmgmt #prodmgmttalk... http://t.co/Hcygz6uk -1:32 PM
Aug 6th, 2012

ProdMgmtTalk Q4 How can a well-managed product withdrawal benefit your
organisation?#prodmgmt #prodmgmttalk http://t.co/qg7nx7As... http://t.co/bDm5KuY
v -1:32 PM Aug 6th, 2012

ProdMgmtTalk Q5 How do you determine what services/support to provide for a
discontinued product? #prodmgmt #prodmgmttalk ht... http://t.co/O5Y7myYr -1:32
PM Aug 6th, 2012

ProdMgmtTalk Today's background:#prodmgmt End Of Life: Killing Product Or
Retiring Gracefully w/ @JohnNewbury http://t.co/Q5r1BfZC #prodmgmttalk -1:39
PM Aug 6th, 2012

ProdMgmtTalk What is the ProdMgmtTalk?http://t.co/WxgEfwFp Join Global
Product Management Talk! http://t.co/2SwVjB0o #prodmgmt #projmgmt

ProdMgmtTalk Never participated in a#prodmgmt twitter chat? FAQs
http://t.co/AuYVI76R #prodmgmttalk -1:44 PM Aug 6th, 2012

ProdMgmtTalk Learn How to participate in#prodmgmt Socratic Twitter Talk via
Global Prod Mgmt Talk http://t.co/EBe4tELM #prodmgmttalk -1:44 PM Aug 6th,
2012


Page 5



ProdMgmtTalk Learn about Tweeting Best Practices and #prodmgmt Twitter Talk
FAQshttp://t.co/lH3QIG1i #socialmedia #marketing #prodmgmttalk -1:45 PM Aug
6th, 2012

ProdMgmtTalk Want to reach target audience of Product Professionals? Sponsor
Global Product Management Talk! http://t.co/S6EsE2Th #prodmgmt #prodmgmttalk-
1:46 PM Aug 6th, 2012

ProdMgmtTalk Please thank our sponsor@AIPMM http://t.co/0vIzm4IA subscribe
for upcoming webinars, etc: newsletter: http://t.co/OVHQCulQ #prodmgmttalk -1:47
PM Aug 6th, 2012

aipmm RT @ProdMgmtTalk: Please thank our sponsor @AIPMM subscribe for
upcoming webinars, etc: newsletter: http://t.co/k6glfFnu #prodmgmttalk -1:48 PM
Aug 6th, 2012

cindyfsolomon #ProdMgmtTalk Broadcasting live on the air! Listen
athttp://t.co/49jWQdHk. #prodmgmt #prodmrktg -1:49 PM Aug 6th, 2012

johnnewbury RT @cindyfsolomon:#ProdMgmtTalk Broadcasting live on the air!
Listen at http://t.co/qsMNuwKB. #prodmgmt #prodmrktg #prodmgmttalk -1:55 PM
Aug 6th, 2012

ProdMgmtTalk Getting ready w/@JohnNewbury & @GregGehrich for today's
talk! #prodmgmt #prodmgmttalk -1:56 PM Aug 6th, 2012

ProdMgmtTalk RT @johnnewbury:#ProdMgmtTalk Broadcasting live on the air!
Listen at http://t.co/CkRy9wEn. #prodmgmt #prodmrktg #prodmgmttalk -1:56 PM
Aug 6th, 2012

MyBizMarketer RT @ProdMgmtTalk: Getting ready w/ @JohnNewbury
& @GregGehrich for todays talk! #prodmgmt #ProdMgmttalk -1:59 PM Aug 6th,
2012

ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your
involvement with #prodmgmt #prodmgmttalk -2:09 PM Aug 6th, 2012

ProdMgmtTalk We're receiving 5000 listeners each week! Find out why & join
ushttp://t.co/BiwuzzsX Call in (323) 927-2957 #prodmgmttalk -2:09 PM Aug 6th,
2012

MyBizMarketer RT @ProdMgmtTalk: Were receiving 5000 listeners each week!
Find out why & join us http://t.co/hXMrXVbH Call in (323) 927-2957 #ProdMgmttalk -
2:10 PM Aug 6th, 2012


Page 6



ProdMgmtTalk @JohnNewbury not from the software #prodmgmt - but similar
issues to dealing with product lifecycle mgmt cross industry #prodmgmttalk -2:10
PM Aug 6th, 2012

ProdMgmtTalk @JohnNewbury talking about phases of #prodmgmt lifecycle
similarities amongst all products whether service or physical #prodmgmttalk -2:11
PM Aug 6th, 2012

cindyfsolomon @JohnNewbury not from the software #prodmgmt - but similar
issues to dealing with product lifecycle mgmt cross industry #prodmgmttalk -2:12
PM Aug 6th, 2012

aipmm @JohnNewbury not from the software#prodmgmt - but similar issues to
dealing with product lifecycle mgmt cross industry #prodmgmttalk -2:12 PM Aug 6th,
2012

roadmapwarrior hi all...late but here - Jen, Prod Mgr from Kansas
City #prodmgmttalk -2:13 PM Aug 6th, 2012

ProdMgmtTalk @GregGehrich agreeing much sexier to discuss #prodmgmt startup,
innovation & inception than end of life & product retirement #prodmgmttalk-2:14 PM
Aug 6th, 2012

MyBizMarketer Completely agree RT @aipmm:@JohnNewbury not from the
software> issues to dealing with product lifecycle mgmt cross
industry #ProdMgmttalk -2:14 PM Aug 6th, 2012

ProdMgmtTalk Q1 How does managing product withdrawal differ from managing a
product launch? #prodmgmt #prodmgmttalk http://t.co/Q5r1BfZC #prodmgmttalk -
2:14 PM Aug 6th, 2012

roadmapwarrior I like the term "product withdrawal" but it makes me think of
something other than sunsetting #prodmgmttalk -2:15 PM Aug 6th, 2012

ProdMgmtTalk Welcome @roadmapwarrior@MyBizMarketer @AIPMM today's
questions:http://t.co/Q5r1BfZC #prodmgmt #prodmgmttalk -2:15 PM Aug 6th, 2012

ProdMgmtTalk @JohnNewbury referencing Steve Johnson re: working backwards
from end of life to #prodmgmt launch - "unlaunch product" #prodmgmttalk -2:16 PM
Aug 6th, 2012

MyBizMarketer RT @ProdMgmtTalk: Q1 How does managing product withdrawal
differ from managing a product launch? http://t.co/gikC1s27 #ProdMgmttalk -2:16
PM Aug 6th, 2012


Page 7



aipmm RT @ProdMgmtTalk: Welcome @roadmapwarrior @MyBizMarketer
@AIPMMtoday's questions: http://t.co/Q5r1BfZC #prodmgmt #prodmgmttalk -2:16
PM Aug 6th, 2012

cindyfsolomon RT @ProdMgmtTalk: Welcome @roadmapwarrior
@MyBizMarketer @AIPMM today's questions: http://t.co/syIu7mFt #prodmgmt

ProdMgmtTalk RT @roadmapwarrior: I like the term "product withdrawal" but it
makes me think of something other than sunsetting #prodmgmttalk #prodmgmt -
2:16 PM Aug 6th, 2012

cindyfsolomon RT @roadmapwarrior: I like the term "product withdrawal" but it
makes me think of something other than sunsetting #prodmgmttalk #prodmgmt -
2:17 PM Aug 6th, 2012

aipmm RT @roadmapwarrior: I like the term "product withdrawal" but it makes me
think of something other than sunsetting #prodmgmttalk #prodmgmt -2:17 PM Aug
6th, 2012

cindyfsolomon RT @MyBizMarketer: Completely agree @JohnNewbury not from
software> issues to dealing w/product lifecycle mgmt cross industry#ProdMgmttalk -
2:17 PM Aug 6th, 2012

aipmm RT @MyBizMarketer: Completely agree@JohnNewbury not from software>
issues to dealing w/product lifecycle mgmt cross industry #ProdMgmttalk -2:17 PM
Aug 6th, 2012

aipmm RT @ProdMgmtTalk: Q1 How does managing product withdrawal differ from
managing product launch? http://t.co/NFi6c0kT #ProdMgmt #prodmgmttalk -2:18
PM Aug 6th, 2012

cindyfsolomon RT @ProdMgmtTalk: Q1 How does managing product withdrawal
differ from managing product launch? http://t.co/xajlcabA #ProdMgmt

roadmapwarrior A1: You really need to know your product in order to sunset
properly. When to end accessory sales, base sales, support, etc. #prodmgmttalk -
2:19 PM Aug 6th, 2012

ProdMgmtTalk Thanks @roadmapwarriorputting the sexy back into #prodmgmt
discussion re: "product withdrawal" not a great term.....LOL!!!! #prodmgmttalk-2:20
PM Aug 6th, 2012


Page 8



roadmapwarrior @ProdMgmtTalk "Product withdrawal" makes me think
what PMs go through on vacation #prodmgmttalk -2:21 PM Aug 6th, 2012

ProdMgmtTalk RT @roadmapwarrior:@ProdMgmtTalk "Product
withdrawal" makes me think what PMs go through on
vacation #prodmgmttalk #prodmgmt -2:21 PM Aug 6th, 2012

aipmm RT @roadmapwarrior: @ProdMgmtTalk"Product withdrawal"
makes me think what PMs go through on vacation #prodmgmttalk
#prodmgmt -2:21 PM Aug 6th, 2012

ProdMgmtTalk Thanks for great comments@roadmapwarrior You're
mentioned in the audio podcast! #prodmgmttalk -2:24 PM Aug 6th, 2012

ProdMgmtTalk Thanks for great comments@roadmapwarrior You're
mentioned in the audio podcast! #prodmgmttalk -2:24 PM Aug 6th, 2012

ProdMgmtTalk @GregGehrich says its important to view the entire
product portfolio to balance products in each stage of
lifecycle #prodmgmt #prodmgmttalk -2:25 PM Aug 6th, 2012

cindyfsolomon @GregGehrich says its important to view the entire
product portfolio to balance products in each stage of

aipmm @GregGehrich says its important to view the entire product
portfolio to balance products in each stage of

cindyfsolomon @JohnNewbury says end of life is HIGH RISK! Ending
product too early is just as risky as ending too
late #prodmgmt #prodmgmttalk -2:26 PM Aug 6th, 2012

aipmm @JohnNewbury says end of life is HIGH RISK! Ending product
too early is just as risky as ending too late #prodmgmt #prodmgmttalk -
2:26 PM Aug 6th, 2012


Page 9



ProdMgmtTalk Q2 What are early indicators that a product is reaching the end of it's
life cycle? #prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:27 PM Aug 6th, 2012

ProdMgmtTalk A2 customer needs not being addressed & direct sales force
indications - they sell only most profitable #prodmgmt #prodmgmttalk -2:28 PM Aug
6th, 2012

MyBizMarketer This activity allows us (PM) to managed customer expectation
regarding a product offering going forward. #ProdMgmttalk -2:28 PM Aug 6th, 2012

roadmapwarrior A2: Your enhancement requests are product sea changes, not
updates #prodmgmttalk -2:29 PM Aug 6th, 2012

ProdMgmtTalk A2 Change of biz direction & strategy - if product no longer corp
priority - time to change #prodmgmt focus #prodmgmttalk -2:29 PM Aug 6th, 2012

ProdMgmtTalk RT @roadmapwarrior: A2: Your enhancement requests are product
sea changes, not updates #prodmgmttalk -2:30 PM Aug 6th, 2012

ProdMgmtTalk RT @MyBizMarketer: This activity allows #prodmgmt to manage
customer expectations regarding a product offering going forward.#prodmgmttalk -
2:30 PM Aug 6th, 2012

aipmm RT @roadmapwarrior: A2: Your product enhancement requests are product
sea changes, not updates #prodmgmttalk #prodmgmt http://t.co/NFi6c0kT -2:31 PM
Aug 6th, 2012

cindyfsolomon RT @roadmapwarrior: A2: Your product enhancement requests are
product sea changes, not updates #prodmgmttalk #prodmgmt http://t.co/082Ildot -
2:31 PM Aug 6th, 2012

roadmapwarrior A2: Third-party platform changes can cause obsolescence
overnight#prodmgmttalk -2:31 PM Aug 6th, 2012

cindyfsolomon Indeed! RT @roadmapwarrior: A2: Third-party platform changes can
cause obsolescence overnight #prodmgmttalk #prodmgmt http://t.co/082Ildot -2:32
PM Aug 6th, 2012

aipmm Indeed! RT @roadmapwarrior: A2: Third-party platform changes can cause
obsolescence overnight #prodmgmttalk #prodmgmt http://t.co/ArOAlzH8 -2:32 PM
Aug 6th, 2012

MyBizMarketer RT @ProdMgmtTalk: A2 Change of biz direction & strategy - if
product no longer corp priority - time to change #prodmgmt focus #ProdMgmttalk -
2:32 PM Aug 6th, 2012


Page 10



ProdMgmtTalk A2 @GregGehrich says opptnity to create new, distinct product -
listen to customers & competition & non-customers #prodmgmt #prodmgmttalk -
2:33 PM Aug 6th, 2012

ProdMgmtTalk Q3 What is biggest challenge facing #prodmgmt during the
obsolence process? http://t.co/Q5r1BfZC #prodmgmttalk -2:33 PM Aug 6th, 201

MyBizMarketer RT @ProdMgmtTalk: Q3 What is biggest challenge
facing #prodmgmt during the obsolence process? http://t.co/gikC1s27
#ProdMgmttalk -2:34 PM Aug 6th, 2012

ProdMgmtTalk Yes! @Roadmapwarrior A2 Time planned #prodmgmt strategy goes
out window when third-party platform changes #prodmgmttalk -2:34 PM Aug 6th,
2012

ProdMgmtTalk A3 biggest #prodmgmt challeng to end of life- personal investment &
bias for product which we've shepharded all way thru #prodmgmttalk -2:36 PM Aug
6th, 2012

roadmapwarrior A3: Convincing others that there needs to be an exit
strategy#prodmgmttalk -2:37 PM Aug 6th, 2012

ProdMgmtTalk EXCELLENT! #prodmgmt must be change agent!
RT @roadmapwarrior: A3: Convincing others that there needs to be an exit
strategy #prodmgmttalk -2:38 PM Aug 6th, 2012

ProdMgmtTalk RT @roadmapwarrior: A3: Convincing others that there needs to be
an exit strategy #prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:38 PM Aug 6th,
2012

aipmm RT @roadmapwarrior: A3: Convincing others that there needs to be an exit
strategy#prodmgmttalk http://t.co/NFi6c0kT -2:39 PM Aug 6th, 2012

cindyfsolomon RT @roadmapwarrior: A3: Convincing others that there needs to be
an exit strategy #prodmgmttalk http://t.co/PyZXn2hq -2:39 PM Aug 6th, 2012

cindyfsolomon RT @ProdMgmtTalk:#prodmgmt must be change agent! RT
@roadmapwarrior: A3: Convincing others there needs to be exit
strategy#prodmgmttalk -2:39 PM Aug 6th, 2012

aipmm RT @ProdMgmtTalk: #prodmgmt must be change agent!
RT @roadmapwarrior: A3: Convincing others there needs to be exit
strategy #prodmgmttalk -2:39 PM Aug 6th, 2012


Page 11



ProdMgmtTalk Q4 How can a well-managed product withdrawal benefit your
organisation?#prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:40 PM Aug 6th,
2012

Ycnt_ibdonlyjen RT @aipmm: RT@roadmapwarrior: A2: Your product enhancement
requests are product sea changes, not updates #prodmgmttalk #prodmgmt
http://t.co/NFi6c0kT -2:40 PM Aug 6th, 2012

ProdMgmtTalk A4: Managing #prodmgmtwithdrawal well benefits marketing
saturation, customer engagement & brand loyalty #prodmgmttalk -2:41 PM Aug 6th,
2012

ProdMgmtTalk Welcome! @Ycnt_ibdonlyjen#prodmgmttalk -2:41 PM Aug 6th, 2012

cindyfsolomon RT @ProdMgmtTalk: A4: Managing #prodmgmt withdrawal well
benefits marketing saturation, customer engagement & brand loyalty #prodmgmttalk-
2:42 PM Aug 6th, 2012

product_anon RT @ProdMgmtTalk: RT@roadmapwarrior: A2: Your enhancement
requests are product sea changes, not updates #prodmgmttalk -2:42 PM Aug 6th,
2012

roadmapwarrior A4: Backs up claims of expertise when you retire irrelevant stuff (&
vice versa, hint: Blackberry) #prodmgmttalk -2:42 PM Aug 6th, 2012

ProdMgmtTalk A4 Apollo13 - product at end of life shooting into space - tie into new
product launch, upgrade & customer inertia #prodmgmt #prodmgmttalk -2:43 PM Aug
6th, 2012

ProdMgmtTalk RT @roadmapwarrior: A4: Backs up claims of expertise when retire
irrelevant stuff (& vice versa, hint: Blackberry) #prodmgmt #prodmgmttalk -2:43 PM
Aug 6th, 2012

ProdMgmtTalk Welcome! @product_anon today's questions http://t.co/Q5r1BfZC

ProdMgmtTalk Q5 How to determine what services/support to provide for
discontinued product? #prodmgmt #prodmgmttalk http://t.co/Q5r1BfZC

MyBizMarketer Q5 How to determine what services/support to provide for
discontinued product? #prodmgmt #prodmgmttalk http://t.co/gikC1s27
#ProdMgmttalk -2:49 PM Aug 6th, 2012


Page 12



ProdMgmtTalk A5 @CindyfSolomon shared example of offering discount
for #PC product to no longer supported Mac users - bad #prodmgmt #prodmgmttalk -
2:49 PM Aug 6th, 2012

roadmapwarrior A5: Depends on the prod & market. MSFT is a good example,
supporting things that have big mkt share & announcing EOL in adv #prodmgmttalk -
2:53 PM Aug 6th, 2012

ProdMgmtTalk Q5 How do you determine what services/support to provide for a
discontinued product? #prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:53 PM Aug
6th, 2012

ProdMgmtTalk A6 Challenge to think how innovation can support end of life -
different from new invention - use currnt tools newly #prodmgmt #prodmgmttalk -2:54
PM Aug 6th, 2012

ProdMgmtTalk RT @roadmapwarrior: A5: Depends on prod & market. MSFT good
ex; supporting things w/ big mkt share & announcing EOL in adv #prodmgmttalk-2:55
PM Aug 6th, 2012

ProdMgmtTalk Thank you to today's sponsor@AIPMM Subscribe to receive the
AIPMM News & Views email newsletter: http://t.co/OVHQCulQ #prodmgmttalk -2:56
PM Aug 6th, 2012

ProdMgmtTalk Please Sponsor us & reach a global audience of product
professionals >5000 listens
weekly! http://t.co/S6EsE2Th #prodmgmt #prodmgmttalk -2:56 PM Aug 6th, 2012

ProdMgmtTalk Thank you today's speaker@JohnNewbury co-
host @GregGehrich and of course host @CindyFSolomon #prodmgmttalk -2:57 PM
Aug 6th, 2012

roadmapwarrior A6: Use retiring prod as fodder for #innovation games, get ideas for
what should be done next http://t.co/rMkXwaFz #prodmgmttalk -2:57 PM Aug 6th,
2012

ProdMgmtTalk RT @roadmapwarrior: A6: Use retiring prod as fodder
for #innovation games, ideas for what be done next http://t.co/bpSUbNSU

roadmapwarrior Thanks everyone! #prodmgmttalk -3:07 PM Aug 6th, 2012


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ProdMgmtTalk Today's Quickie stats: 123 tweets generated 289,821 impressions,
reaching an audience of 16,889 followers #prodmgmttalk -3:15 PM Aug 6th, 2012

ProdMgmtTalk Thank you excellent tweeters! @mybizmarketer
@roadmapwarrior
@johnnewbury @ycnt_ibdonlyjen @product_anon @AIPMM @GregGehrich#pro
dmgmttalk -3:17 PM Aug 6th, 2012

johnpeltier Oops, looks like I worked through another one. RT @roadmapwarrior:
Thanks everyone! #prodmgmttalk -3:18 PM Aug 6th, 2012

ProdMgmtTalk Next week: @NickMuldoon Agile Evangelist @Atlassian
Discusses #prodmgmt #Agile Software Dev Teams Live
from #Agile 2012 #prodmgmttalk -3:18 PM Aug 6th, 2012

ProdMgmtTalk @johnpeltier we missed you today! Next week:
http://t.co/GoQDNZ9s w/@NickMuldoon & co-
hosts @brainmates re: #Agile2012 #prodmgmttalk -3:20 PM Aug 6th, 2012

ProdMgmtTalk @RoadMapWarrior Appreciate your excellent comments, Jen!
Let's schedule you to speak! http://t.co/8CvfVQlH #prodmgmttalk -3:23 PM Aug
6th, 2012

ProdMgmtTalk Today's twitter transcript:http://t.co/fki5p7aV Get #prodmgmt twitter
transcript archives: http://t.co/ON2mTBUx #prodmgmttalk -3:45 PM Aug 6th, 2012

aipmm RT @ProdMgmtTalk: Today's twitter transcript: http://t.co/lWTJYNUw
#prodmgmt transcript archives: http://t.co/XV7L2PhF #prodmgmttalk -3:46 PM
Aug 6th, 2012

cindyfsolomon RT @ProdMgmtTalk: Today's twitter transcript:
http://t.co/YcY6xqgj #prodmgmt transcript
archives: http://t.co/NZGkaEs3 #prodmgmttalk -3:46 PM Aug 6th, 2012

aipmm Thank you excellent tweeters! @mybizmarketer @roadmapwarrior
@johnnewbury @ycnt_ibdonlyjen @product_anon @AIPMM @GregGehrich


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Updated stats: 133 tweets generated 318,565 impressions, reaching
an audience of 18,250 followers

Thank you to our sponsor @AIPMM
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8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully w/ @JohnNewbury

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