Fill Your Sales Funnel Using Twitter's New Business Dashboard
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Now you don’t need 20 other tools to use Twitter effectively to reach your desired customers, test effectiveness of your calls to action, and interact directly with prospects to lead them through your sales funnel. Twitter Dashboard is a new tool designed to help small businesses connect with their customers and community, get a clear picture of what’s being said about their businesses, schedule Tweets, and gain insights about Tweet performance analytics, including impressions, replies, re-tweets, and likes on both recent tweets and recent engagements. In this talk, Cindy F. Solomon, will demonstrate how to: Discover what’s being said about your business on Twitter at a glance to connect with customers and respond to potential customers with valuable information Tweet when the time is right to reach your audience when they’re online and you’re busy doing other things Start conversations and engage your audience even when you’re not sure what to Tweet. Connect with specific prospects at the right time with the right information. Add comments to other people’s tweets and raise visibility of your brand interests. Quickly and easily promote a specific Tweet without having to use the Twitter Ads
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Fill Your Sales Funnel Using Twitter's New Business Dashboard
- 1. startupproduct.comTM Fill Your Sales Funnel Using Twitter’s New Business Dashboard Cindy F. Solomon October 6, 2016
- 2. startupproduct.comTM Founder, Global Product Management Talk podcast Organizer, Product Talks community, Product Therapy, Product Summit Conf Founder, Movement for Product Excellence By Design & SUPA Product Academy Contributing author, 42 Rules Of Product Marketing, and Guide To Product Management & Marketing Body of Knowledge Past Webinar Moderator for AIPMM webinar series 30 years of working in tech: web development, services, software product marketing & management at Apple, Vadem, NetObjects, start-ups & SMBs Cindy F. Solomon, CPM, CPMM @cindyfsolomon
- 3. startupproduct.comTM Key Take-Aways 1. Contribute Value Twitter Format 2. How To Immediately Pin A Tweet 3. New Twitter Dashboard Features 4. Automate Valuable Content
- 5. startupproduct.comTM Always Be Contributing Value Twitter enables you to contribute value by expanding your reach to connect with new and existing customers. Discover what’s happening right now Increase your brand awareness Provide timely customer service Connect with potential customers, brand advocates, and influencers
- 6. startupproduct.comTM Best Practices Twitter Format To Contribute Value
- 8. startupproduct.comTM How To Pin A Tweet
- 9. startupproduct.comTM Select “Pin To Your Profile Page”
- 10. startupproduct.comTM Click The “Pin” Button
- 11. startupproduct.comTM Twitter Is Open For Business
- 13. startupproduct.comTM https://dashboard.twitter.com/ Get Started With Twitter Dashboard
- 14. startupproduct.comTM What You Get With Twitter Dashboard .
- 17. startupproduct.comTM Twitter Tips for Content
- 19. startupproduct.comTM See All of Your Mentions in One Place
- 21. startupproduct.comTM Specify Terms To Monitor ● By default, this includes your Twitter handle and business name, but you can expand the list to include custom hashtags and other phrases people might use to mention your business. ● There’s also an option to specify negative keywords. This will filter out keywords people might use that could be mistaken for your business. ● Tip: Include your company’s URL in case people mention your company or content without tagging your Twitter handle or business name.
- 27. startupproduct.comTM In-Depth Analytics for Individual Tweets
- 30. startupproduct.comTM Secret Sauce To Automate Your Content
- 31. startupproduct.comTM Automate Your Tweets With RSS Feeds
- 33. startupproduct.comTM Thank You!! Free Download! "Twitter for Business: Everything You Need to Know" http://bit.ly/2dJv43l
- 34. startupproduct.comTM Product Therapy Mondays https://prodport.eventbrite.com
- 35. startupproduct.comTM Introduction To Agile Taught In An Agile Manner TOMORROW! 9:00 AM - 4:00 PM Special for EBWN TechMax Attendees! $100 off with code SUPA Learn how to drive deeper collaboration amongst all kinds of teams How to drive projects on time, within budget and scope How to prioritize & focus within complex and constantly changing environments Become a better teacher & leader by enabling students/team members to take responsibility for results REGISTER: https://introagile1.eventbrite.com
- 36. startupproduct.comTM Stay In Touch! Cindy F. Solomon 510-499-6955 cfsolomon@gmail.com www.linkedin.com/in/cfsolomon Twitter and skype @cindyfsolomon Book time with me: http://bit.ly/2buadzZ Forwarding passionate product people & product excellence! Startup Product Academy, LLC Forwarding product excellence @startupproduct #startupproduct Global Product Management Talk Top 10 business podcast @prodmgmttalk #prodmgmttalk http://productsummit.org @productsummit #prodsummit
Notas del editor
- I’ve sold computers, developed a Newsletter for Boardroom Reports called Breakthrough: The Newsletter of Innovation, computerized small businesses, My career has always been about using technology to serve, helping businesses and professionals increase revenue with software tools, and increasing the ease and usability of software
- Discover what’s happening right now Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value. Increase your brand awareness Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads. Provide timely customer service People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of SMB Twitter users said that it's important that businesses provide customer support on Twitter. Use it to quickly and easily respond to support queries. That will help you develop a good reputation for your business, and strong relationships with customers. Connect with potential customers, brand advocates, and influencers Twitter allows you to follow and interact with people outside of your personal network. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.
- I’m showing you Twitter Dashboard and other quick tips that don’t cost any money! Twitter also provides paid advertising that costs money - to increase traffic to your website, download of your mobile app, sell direct from twitter.
- Pick any Tweet and click those three dots off to the right to open a drop down menu.
- Whenever someone visits your profile page – which will be a lot if you’re active on Twitter – they look at three things. The first is your cover photo. Make sure it is eye-catching and relevant to your business. The second is your bio. A good bio should be concise and informative. Your bio is your Twitter elevator pitch. It’s your best opportunity to let people know what you’re all about and why they should connect with you. The third will be your last few Tweets, starting from the top. And this is why having an awesome pinned Tweet is so, so important. We know for a fact, based on our own experience and that of others, the link in your pinned Tweet will outperform even the link in your bio
- 81% more likely to take action on info shared on twitter Over 83% of Twitter’s users are on mobile Twitter users have used 24% more apps in the past day than the average smartphone owner. According to Research from a DB5 survey, 73% of respondents say they feel more positive about a small business after they follow that business and read its Tweets. 94% of survey respondents plan to purchase something from an SMB they follow Twitter followers are more likely to take action on information shared via Twitter than any other channel. “Great executive tweeters don’t try to sell to their followers, they try to engage them in a personal way.”
- Get Started With Twitter Dashboard To get started with Twitter Dashboard, go to dashboard.twitter.com, and click Try Twitter Dashboard.
- The Twitter Dashboard is broken down into three main components - Home, Create, and Analytics - each of which are accessible from a menu at the top of the page The Home tab is also divided into three main components. The first is the “About You” feed which will be populated with tweets based on the information you filled in while setting up your Dashboard — this is where you can keep track of how your brand is doing on Twitter. The second displays your own tweets, and the third displays the timeline of tweets from people you follow.
- The Twitter Dashboard is available via desktop web app and mobile app This new dashboard is a great tool to zero in on your Twitter activity and possibly catch interactions that are happening that you wouldn’t have otherwise without the keyword or term monitoring. If you’re looking for a social listening tool that is exclusive to Twitter and allows you a simple, no-fluff set of Twitter specific features, you’ll really appreciate this new app. Twitter Dashboard is currently only available to US-based businesses and brands. Or so they say. I have had a few people confirm that they’ve been able to access and activate it outside the US. The mobile app is currently iOS only, but I’m sure Android will soon follow.
- Once you log in, you’ll be prompted to describe your business and choose how many employees you have. You’ll then be prompted to pick your business category. The options you’re given are: Local Business Online Business App or Game Brand or Product Enterprise Other Once you’ve made both of these selections, you can continue to the next step which is selecting or entering your brand’s “related terms”. Basically, you’re choosing keywords specifically related to your brand or how people talk about your brand.
- Compelling content will help you attract new followers and keep them engaged over time. Kickstart your creative process with Tweet tips just for businesses. They’re great when you’re not sure what to Tweet and offer ideas to spark conversations and keep your audience engaged. For example, if you work at a restaurant, a tip like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members,” might remind you to share some recent recognition your chef received.
- Once you’ve made both of these selections, you can continue to the next step which is selecting or entering your brand’s “related terms”. Basically, you’re choosing keywords specifically related to your brand or how people talk about your brand. Pro Tip: When setting up your terms make sure that you add your website URL as one of the terms. Example: domain.com. Leave out the http:// and www. using only the domain and TLD. The reason you want to be sure to do this is because you will then be able to capture instances when someone tweets a link to your site without mentioning you in the tweet. This is a golden opportunity to reach out and thank someone for their support and let them know that you’re on Twitter (in case they didn’t know) and can now connect with you officially. Once you’ve chosen all your related terms you can then click Next button to begin entering or selecting the terms you don’t want in your feed. These can be “negative” keywords or terms— as they’re typically called in other social listening software.
- Monitoring what’s being said about your business on Twitter is the first step to being able to respond quickly and appropriately. Click the About You tab on Twitter Dashboard to see an aggregated view of every tweet mentioning your Twitter handle, company name, or website. With this feature, you can quickly scan through people sourcing, mentioning, and sharing your content so you can quickly respond and engage in conversations happening around your brand. Previously you had to search for conference hashtags periodically to see what was going on. With Twitter Dashboard, you can manage this along with every mention of your brand all in one place.
- your Twitter Dashboard home page, displays a Twitter timeline of tweets that mention you, as well as all of your tweets, and your Twitter timeline of real-time tweets from the people you follow. The tweets about you are extremely important for social listening — find out who’s mentioning you or your business so you can respond to them. You can customize the tweets about you by clicking the pencil icon next to the About you section at the top of the Twitter Dashboard. You can now set notifications based on specific keywords related to your industry. For example, you can add your conference hashtag to your About You feed to make it easy for your social team to interact with attendees post-conference and solidify new relationships. To edit the search terms you’re tracking, click the pencil icon next to the About You tab and enter your hashtag or keyword.
- By default, this includes your Twitter handle and business name, but you can expand the list to include custom hashtags and other phrases people might use to mention your business.
- Focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. With Twitter Dashboard you can easily schedule Tweets to reach your audience when they’re online, but you’re busy doing other things.
- The new scheduling tool in Twitter Dashboard allows you to cue and schedule tweets in advance. This allows you to keep your Twitter following engaged when you’re away from the computer and maintain a consistent publishing schedule for your brand. As an interesting side note, it would seem that Twitter is utilizing their TweetDeck app in order to handle the scheduling of tweets.Tweets scheduled in TweetDeck automatically show up in dashboard scheduler and vice/versa. To schedule a tweet using Twitter Dashboard, click the Create tab at the top of the page and type in your tweet like you normally would. Then instead of clicking Tweet, click the drop-down arrow to the right of the Tweet button and select Schedule Tweet. You’ll see options to select the date and time you’d like to schedule your tweet. After you make your selections, click Schedule Tweet. Continue this process until you’ve scheduled all of your tweets. There’s even a calendar feature that gives you an overview of all of the upcoming tweets that you’ve scheduled.
- Setting goals and accurately tracking your results in a timely manner is critical to growing your business. Track how much content you're Tweeting and measure the impressions, likes, Retweets, and replies. Use Twitter Analytics to dive deeper and better understand which content is resonating with your target audience.
- Get a Performance Overview Using Twitter Dashboard, you can see a detailed breakdown of how your Twitter account has performed over 7-, 30-, and 60-day periods. To access this data, click Analytics at the top of the Twitter Dashboard homepage. Take note of the number of tweets you’ve posted, media tweets, and replies. A basic statistical overview of your Twitter activity. You can control the date range by Last Week (prevous 7 days), 30 days and 60 days. The Activity box shows three sections: Tweets: the number of totals tweets you’ve sent in the given timeframe Media Tweets: the number of image or video tweets you’ve sent in the given timeframe Replies: the number of replies you’ve sent in the given timeframe
- Most importantly, this new analytics platform lets you see the number of mentions and profile visits that you’re driving from Twitter. Both of these metrics are important in determining how well you’re doing on social and how your marketing efforts are affecting your overall brand reach and appeal. Using the analytics features built into Twitter Dashboard, you can get a good sense of whether your Twitter marketing efforts are paying off or when a little TLC is required. The Audience box shows three sections: Mentions (desktop only): these are how many mentions you’ve recieved in the given timeframe New Followers: the number of new followers you’ve gotten in the given time frame with 6 highlighted profiles shown The Visits and Views box shows two sections: Profile Visits: the number of times people have visted your profile page in the given timeframe Tweet Impressions: the number of times your tweets have been seen in the given timeframe It’s interesting to note that Twitter’s Engage app also shows a number of stats which overlap with the Dashboard, including: Tweets Follows Mentions
- Another handy feature is Twitter Dashboard’s breakdown of individual tweets. While it’s not much of an upgrade from the standard analytics available in Twitter, you can see how specific tweets are performing. To get to this section in Twitter Dashboard, click the Analytics tab and then click Tweets. Sort by Recent Engagements and Recent Tweets to see how many impressions, replies, retweets, and likes each of your tweets is generating. Recent Tweets is simply a reverse-chronological list of your Tweets with the most recent at the top. Recent Engagements will arrange the list by which tweets were most recently engaged with. You can use this feature to get an idea of what type of content is performing best with your audience to plan your Twitter and blog content schedule. Combining the analytics of specific tweets with an overview of your profile page is one of the best ways to gauge how effective your Twitter marketing strategy is at any given time.
- The dashboard also has settings you turn on in your Twitter profile that help you stand out for customer support. To find it, click on your picture in the top right of the dashboard and select the Settings option. You must opt in to receiving direct messages from anyone on Twitter first before you can turn on the customer support options. If you click the checkbox for the support account option, Twitter will add the phrase “Provides support” next to your account name when Twitter users search for your account or use it when writing a tweet. You can list the hours you’re available for customer support by clicking the Add hours button. Twitter will display the times that you’re most responsive to messages in your Twitter profile.
- Twitterfeed is one of the most popular tools people use to connect RSS feeds so that posts are automatically posted Facebook, Twitter and LinkedIn profiles are compatible with TwitterFeed.