Lean Camp preso

1. Lean Product Marketing
by Cindy F. Solomon
Dec 8, 2014 Leancamp SF

2. Cindy F. Solomon, CPM, CPMM
• Founder, Global Product Management Talk and Startup Product
movement for product excellence
• Pioneered Socratic format for Twitter Chats to cultivate global knowledge
communities
• 42 Rules Product Marketing #13 Emulate Twitter
• ProdBOK, Product Management And Marketing Body of Knowledge
• 20 years of web development, services, consulting & software product
marketing and management at Apple, Vadem, NetObjects and start-ups in
Silicon Valley. www.linkedin.com/in/cfsolomon/
© Cindy F. Solomon
cfsolomon@gmail.com

3. Questions
Who’s here?
What do YOU want?
© Cindy F. Solomon
cfsolomon@gmail.com

4. Key Takeaway #1
Contribute
Value
in every interaction

5. Key Takeaway #2
ASK
QUESTIONS

6. Key Takeaway #3
LISTEN
to what IS & what is NOT
being communicated

7. Key Takeaway #4
STRATEGIZE

8. Content Starts With
Who?
Why?
What?
How?
© Cindy F. Solomon
cfsolomon@gmail.com

9. Define
Lean Content
Product Marketing

10. Lean Content
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Write less and say more
Curate
Analyze Data
Create fast feedback loops
Provide on-demand messaging
across platforms

11. http://leanentrepreneur.co/tech-product-marketing-channel-segment

12. Lean Marketing
http://gigaom.com/2012/12/03/marc-andreessen-not-every-startup-should-be-a-lean-startu

13. Product Marketing
http://www.consumerpsychologist.com/intro_Product.html

14. http://corcom-inc.com/?p=1054

15. Stories Start With
Who?
Why?
What?
How?
© Cindy F. Solomon
cfsolomon@gmail.com

17. http://www.cyberalert.com/blog/index.php/better-content-marketing-core-components-l

18. http://www.informing-arts.biz/cco-magazine-good-enough/

20. The Global Product Management Talk
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Tweet that traveled 7400 miles
Socratic Twitter Chat format
Difficult to tweet & discuss complex issues
Recorded thought leaders via Skype
Top 10 business podcast on BlogTalkRadio
2 years >100 podcasts >35k listeners/episode
Community: >1800 SF members, 10 locations
Conference: Startup Product Summit (2X SF – next
Sydney, Australia Vivid June 6, 2014)
• School: Startup Product Academy
http://www.blogtalkradio.com/prodmgmttalk
© Cindy F. Solomon
cfsolomon@gmail.com

21. Recommended Tweet Format
“Please Retweet: [article
name] [by @author]
[shortened URL] [optional
comment] [#hashtag]”.
© Cindy F. Solomon
cfsolomon@gmail.com

22. Twitter Chat Best Practices
Post Event
Following Each Twitter Chat
1. Capture tweets on storify
http://storify.com/prodmgmttalk/
2. Post transcript to slideshare
3. Post and repackage content across mediums
beyond Twitter scoop.it
4. Blog
5. Reach out to local participants & meetup!
© Cindy F. Solomon
cfsolomon@gmail.com

23. Daily Content Promotion Tools
1. storify http://storify.com/prodmgmttalk/
2. slideshare http://www.slideshare.net/CFSolomon/
3. scoop.it http://www.scoop.it/u/startup-product
4. Bufferapp
5. Blog Medium, Tumblr, Wordpress, blogspot
6. Prlog http://startupproduct.com/broadcast-news/
© Cindy F. Solomon
cfsolomon@gmail.com

24. @cindyfsolomon
@prodmgmttalk
@startupproduct
Please connect with me on linkedin!
www.linkedin.com/in/cfsolomon/
Startup Product
http://startupproduct.com
Local Meetups:
http://www.meetup.com/StartupProductTalks/
http://www.meetup.com/StartupProductEastBay/
http://www.meetup.com/StartupProductAcademy/
© Cindy F. Solomon
cfsolomon@gmail.com