Building Effective Product Management Organizations

Transcript from March 7, 2011 (USA date)
Global Product Management Talk
Creating an effective Product Management organization with Saeed Khan

@ProdMgmtTalk Twitter Transcripts & Lists http://bit.ly/htNQju
All times are Pacific Time

This week's Topic: Creating an effective Product Management organization with Saeed Khan. We'll introduce a new way of talking together by
using tanglerlive http://www.tanglerlive.com/conversation/4901

Have you noticed that Product Management organizations in most companies, look very much alike: eg. small, flat, with almost cookie cutter roles.
Yet the responsibilities of Product Management are very diverse, cut across departmental lines and require broad business, technical, marketing
and sales understanding. We'll discuss the problem and approaches for ensuring companies can build scalable and effective product
management organizations

This week you can join in with @prodmgmttalk, @cindyfsolomon and@brainmates at http://tlive.me/4901 for a live discussion without twitter
restrictions that will auto post to twitter w/hashtag #prodmgmttalk

We will certainly test out the limits of tanglerlive and see if it can scale to accomodate many participants!

Read this in preparation: http://onproductmanagement.net/2010/07/27/5-steps-to-building-a-great-product-management-organization/

This week you can join in with @prodmgmttalk @cindyfsolomon and @brainmatesat http://tlive.me/4901 for a live
discussion without twitter restrictions that will auto post to twitter w/hashtag #prodmgmttalk

Saeed Khan will lead us in discussing these questions:

1
#ProdMgmtTalk website: http://bit.ly/hmEEe9 RSVP: http://bit.ly/fThgve



1. How do Product Management organizations start and how do they grow?
2. What are the main problems affecting small and growing Product Management organizations?
3. What is the overall impact of these problems on the department and the company?
4. Is there a recommended way to Product Management organizations?
5. What roles should be included in product management as the company (and organization) grows?
6. What can be done to help organizations understand these roles and help build effective organizations?

Just to let you know, I'm hoping that most people will come in here for the main discussion where we can post links, video and
longer than 140 characters - then automatically tweet it out if you put the tweet button on

The Global Product Management Talk brings international product managers together with experts in the field weekly in a

twitter chat format on Mondays, 3:00 - 4:00 PM PST

Weekly, we curate the guest speakers, identify the Twitter talk focus and post questions to ponder, and invite participation via social media.

The speaker is invited to join with co-hosts on a Skype conference during the event to discuss twitter comments, although active participation

is taking place digitally within the twitter stream. After the event, the transcript is made available and participants are encouraged to expand

upon their statements and insights by blogging to continue the conversation.

Welcome roadmapwarrior!

There'll be a learning curve to use this tool - but that's one of the things I love about my role in product management –
I'm always researching the best tool to support the process

While we're waiting to get started, please check out all the features here - including the ability to follow if you sign in

RT @brainmates RT @saeedwkhan: Join us now! for the next#prodmgmttalkCreating Effective #prodmgmt http://tlive.me/4901

@rcauvin @sehlhurst @brainmates @cindyfsolomon @prodmgmttalk awaiting @saeedwkhan on skype to get oriented for today's talk.
Join us to use new discussion tool http://tlive.me/4901

Viewers - welcome! you are welcome to lurk - however, this tool is powerful and if you sign in, you can automatically post to twitter,
post videos, links, blogs and follow others. I'm hoping to really pump this tool to see if it scales. We can always revert to
webevent http://bit.ly/dTTbk8 or tweetchat http://bit.ly/eC3D09 if it doesn't scale

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@jim_holland and others using tweetdeck - you may not show up in twitter stream if you're using the desk top version,
so join us here at tanglerlive! http://tlive.me/4901

March 5: Creating an effective PM organization http://on.fb.me/hTaIdO
brainmates

Hello Product Managers joining us for #prodmgmttalk. We are starting in 15 minutes

cindyfsolomon

If you scroll up on the screen you will see the blog posting from @saeedwkhan to prepare for today's discussion
http://onproductmanagement.net/2010/07/27/5-steps-to-building-a-great-product-management-organization/

Welcome @sean_campbell RT @rcauvin: RT @saeedwkhan Join me at 6:00 PM EST today for the next #prodmgmttalk
Creating an Effective#prodmgmt Org http://bit.ly/glpU8N

If you come in early, try out this new discussion tool http://tlive.me/4901

Please join tanglerlive so you will show up in the discussion - if you come in as a guest, you show up as a viewer but not as
your name http://tlive.me/4901

Hello @Macmyday @rcauvin @roadmapwarrior @brainmates welcome to tanglerlive - if you click on the twitter button
it will turn blue and automatically post to #prodmgmttalk

@saeedwkhan welcome @brainmates Adrienne is trying to skype you in to the talk & we're trying a new discussion toolhttp://tlive.me/4901
Guest : Saeed

Just connecting on skype

cindyfsolomon

I see our speaker @saeedwkhan connecting via skype! Welcome

3



Macmyday

Skype is not available in our offices - unfortunately:(

piplzchoice

Hello everyone

cindyfsolomon

And it is time to start - but I don't yet hear anyone on skype! There are 6 chatters and 6 viewers on the discussion http://tlive.me/4901 back up plan: w
tweetchat http://bit.ly/eC3D09

Welcome @pplzchoice !

Guest : Tom

dumb question, is there audio?

brainmates

Lets start with the talk

cindyfsolomon

Hi Tom - no, we don't have audio yet - unless you want to join us on skype - we are digitally typing and syncing up to get everyone in

brainmates

Shall we start with the first question?

cindyfsolomon

Okay - ta da, drum rollllllll! Welcome everyone to our Global Product Management Talk with Saeed Khan today discussing Building a
Product Management Organization.

4



brainmates

Welcome Saeed

Guest : Saeed

Hi

cindyfsolomon

First question: Q1 1. How do Product Management organizations start and how do they grow? http://tlive.me/4901

Guest : Saeed

Thanks.

brainmates

The first question 1. How do Product Management organizations start and how do they grow?

Guest : Saeed

There is no single way, but the term "accidental profession" for Product Management is apt

cindyfsolomon

Welcome, Saeed. About Saeed: Saeed is an experienced product manager, with over 20 years in the technology industry and
almost 15 years of experience in software product management. He's worked in startups and public companies, both in Silicon Valley
and Toronto, in roles ranging from individual contributor to VP Product Management.

sehlhorst

Howdy all! Scott @sehlhorst here - trying out this new tangler-home for prodmgmttalk

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Guest : Saeed

A lot of times PMs are hired into organizations when the CEO or founder decided they don't want to or can't handle the details that
are needed to keep the product moving forward

Macmyday

I might be wrong about it, but I think that product management is rerely embedded in orgs from the start. It's not until a certain complexity
that orgs pay attention to the management of products.

cindyfsolomon

Welcome @sehlhorst on tangler http://tlive.me/4901

Everyone on tangler - you can use the quotes next to someone's posting to add to their commentary http://tlive.me/4901

Guest : Saeed

This is done very tactically in many cases. Instead of hiring a Product Management executive, a line manager is hired and put to work
"prioritizing requirements".

Macmyday

@saeed I use that term "accidential profession" to describe PM too.

cindyfsolomon

Welcome @stacymonarko great to see you on @Macmyday http://tlive.me/4901

Guest : Saeed

Macmyday, it's common, but it's not a great situation to have.

Macmyday

Saeed said :
"Macmyday, it's common, but it's not a great situation to have."

6



I absolutely agree!

Guest : Saeed

Instead of this accidental creation of Product Management in a company, it should be understood as a core function from the start

cindyfsolomon

Macmyday said :
"@saeed I use that term "accidential profession" to describe PM too."

Given there is no intentional academic path to choose to be a product manager - it seems to be a gateway into other positions or a
reaction to other areas

Guest : Saeed

I blame the VCs who don't understand the value of #prodmgmt.

Guest : shardul

Saeed, for orgs that may not have had the ProdMgmt function in the past, but now do, often struggle with how to evaluate the success
of the ProdMgmt team or an individual Product Mgr. Have you seen this?

Guest : vfigar

Q: would it be better if the PM role was planned since the beggining or it is just natural to start after certain org. size?

cindyfsolomon

Saeed said :
"Instead of this accidental creation of Product Management in a company, it should be understood as a..."

Yes, that would be most strategic

Welcome @vfigar to http://tlive.me/4901

rcauvin

The principles of marketing and #prodmgmt are counter-intuitive.

7



cindyfsolomon

Welcome @ErikaLAnderson to tangler! http://tlive.me/4901

Guest : Saeed

Evaluating the success of product management is difficult. It's really a quesiton of company success really. i.e. if products are

meeting targets over the longer term, it means PM is doing their job.

cindyfsolomon

rcauvin said :
"The principles of marketing and #prodmgmt are counter-intuitive."

Could you say more about that?

Guest : Tom

hi saeed: what's ur view on the role of Chief Product Officer? how is that different than VP of Product?

Macmyday

shardul said :
"Saeed, for orgs that may not have had the ProdMgmt function in the past, but now do, often struggle ..."

Yes, very much. In fact, I would say that because PM straddle so many business functions/units within orgs, they're hard to "assign"
to a particular area and therefore their work is not understood well by many.

cindyfsolomon

Saeed said :
"Evaluating the success of product management is difficult. It's really a quesiton of company success..."

Often the PM is doing their job with no evidence! (except stress!)

sehlhorst

cindyfsolomon said :
"Could you say more about that?"

testing the quote function

cindyfsolomon

8



This is a snippet of the discussion that took place on March 7, 2011 - we tried out this tool and relearned a simple lesson:
Never try out a new piece of technology during a live event!!!
Other lessons learned: Don't move a Twitter Talk off twitter!
More to follow, including transcript of discussion, which I will attempt to incorporate postings from this tangler talk.
A tanglerlive channel will be left open during the week for discussion between events: Live Discussion - #ProdMgmtTalk http://bit.ly/gPBtwR

Guests on tangler - if you sign in we can follow you and probably other benefits as well! http://tlive.me/4901

Guest : Saeed

Tom -- CPO vs. VP Products -- it totally depends on what their objectives are. It's no different than CMO and VP Marketing

cindyfsolomon

Saeed said :
"Tom -- CPO vs. VP Products -- it totally depends on what their objectives are. It's no different tha..."

Is there such a position as Chief Product Owner or Chief Product Officer? I'd like to see more of that

Welcome @MrCinCall to http://tlive.me/4901 You can scroll up to see what has happened in the discussion so far

sehlhorst

on Q1: for startups - I've seen founders ack a tactical need for "stuff we (here) think of as #prodmgmt" but not ack. a need for
a product manager

Guest : shardul

Should the PM be held ultimately responsible for on time launch of a product? Should the buck stop with the PM (or Dir/VP of Prod)?

cindyfsolomon

Welcome @shardul

sehlhorst

shardul said :
"Should the PM be held ultimately responsible for on time launch of a product? Should the buck stop w..."

9



great Q!

Guest : Saeed

Shardul -- yes and no.

Macmyday

"Is there such a position as Chief Product Owner or Chief Product Officer? I'd like to see more of th..."

I haven't seen that, but it would probably be a good position for an org to take. We used to handle PM work out of Strategy dept,
which kinda makes sense.

brainmates

I think that on time launch is a shared responsibility within the team. Project Managers have a part to play

Guest : StacyMonarko

Ultimately the responsibility for an on time product launch lies on the PM's shoulders

roadmapwarrior

hi all...late but here - Jen from Kansas City, Product Manager in a product team of 1 (for now)

Guest : Tom

my gut reaction is the buck stops with the PM. may not be their fault but it is def their problem.

Guest : Saeed

I believe that Product Market is part of the overall Product Management function, so in general Product Management should be
held accountable, and not necessarily THE product manager #prodmgmt

brainmates

I think that on time launch is a shared responsibility within the team. Project Managers have a part to play

10



cindyfsolomon

Way back when there was no position name for the person in charge of the website strategy - and it took a lot of educating to raise it to
an executive level - same now with social media marketing (I know this first hand!)

Guest : shardul

So if Engineering and Project Manager are advising product cannot be launched by original date (let's say due to rational reasons), and PM
knows it cannot, and makes rational recommendation to execs to delay launch, should PM be penalized?

cindyfsolomon

Welcome @alwaysbshipping ! http://tlive.me/4901

Guest : StacyMonarko

Usually with blame it points to one person not a team

roadmapwarrior

Tom said :
"my gut reaction is the buck stops with the PM. may not be their fault but it is def their problem."

the (informal) mandate I've been given is "make sure we don't look stupid," so I think it's pretty clear that I need to be on top of things from
all sides

cindyfsolomon

shardul said :
"So if Engineering and Project Manager are advising product cannot be launched by original date (let'..."

as PMs we're often the messenger!

Macmyday

shardul said :
"So if Engineering and Project Manager are advising product cannot be launched by original date (let'..."

I guess it depends on what sort of project methodology is followed and what is accespted by the org. Launching a product should still
fall within bounds of project management to stay in budget, time, risks, resources etc.

cindyfsolomon

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Welcome @leonardkish http://tlive.me/4901 Join us on discussion tool tangler

Guest : Tom

Dear Tangler PM, please fix your stuff bro.

brainmates

Hey Cindy - there are a few of us that are moving to tweetchat

We are having problems with Tangler

roadmapwarrior

"as PMs we're often the messenger!"

Not only the messenger but the one responsible for quickly updating the plan & getting the troops moving

brainmates

Adrienne is appearing as alwaysbeshipping

cindyfsolomon

I'm not experiencing any issues with tanglerlive - but I've had some time to get familiar with the features - so whereever you come in,
we'll get you all in the transcript!

Macmyday

roadmapwarrior said :
"Not only the messenger but the one responsible for quickly updating the plan & getting the troops mo..."

And we need to advise and devise on the roadmap/strategy of the product.

cindyfsolomon

I'm being the product manager for #prodmgmttalk and of course the tools should support the desired results not hamper them –
we'll discuss tech issues after the fact

12



Continuing the conversation on tweetchat http://tweetchat.com/room/prodmgmttalk

Twitter traffic may be the culprit for some technical issues

Macmyday

"Continuing the conversation on tweetchathttp://tweetchat.com/room/prodmgmttalk"

Can't use Tweetchat, but will continue on Twitter...

cindyfsolomon

@brainmates RT @shardulmehta: Being able to get out of the office to understand market issues rather than tactical execution
all the time#prodmgmttalk

Welcome @jim_holland
Guest : jim_holland

Jumped into the frey. #prodmgmttalk

Guest : Saeed

Jim.. we're not using Tangler anymore. Join us solely in Twitter.

cindyfsolomon

welcome Jim! I'm having no problem with http://tlive.me/4901 but some people were so they left but I like the features here

roadmapwarrior

man i am h0sed today... tangler only shows me about 1/4 of the posts and tweetchat won't even load

Guest : jim_holland

Reminder - the SEAT at the EXEC table is not given, it's earned. Trust, Value and Credibility lay the foundation. Real work opens a seat.
#prodmgmttalk

13



@sehlhorst. Agree that a RACI for the org has to be defined, used and refined. #prodmgmt can lead this effort with teams of varying size.
Builds credibility when you lead and support #prodmgmttalk

roadmapwarrior

another issue (forgive me if i missed it from someone else) is the lack of understanding of what #prodmgmt SHOULD be

impact on dept - not being included when should be, being included when not necessary, lack of resources

impact on org - misdirection can't always be headed off

cindyfsolomon

jim_holland said :
"Reminder - the SEAT at the EXEC table is not given, it's earned. Trust, Value and Credibility lay th..."

Jim I see you here !

Back to question 3: What is the overall impact of these problems on the department and the company?

Worth Repeating: Rules of the Product Management Jedi — On Product Management http://bit.ly/fkGDGS

@brainmates@stacymonarko: impact? -> Too many captains, resources stretched too thin, no "beta" customers, poor decisions

1:08 brainmates: Join us on twitter 2 get ur weekly #prodmgmt fix.10 AM Sydney Tuesday. We're
am chatting to @saeedwkhan on effective PM orgs #prodmgmttalk

2:40 cindyfsolomon: Thanks for the suggestions for getting slideshare presentations in - would that work
am also for ...http://tlive.me/4804/195636 #prodmgmttalk

3:33 cindyfsolomon: @saving4someday Thanks and Welcome - please join us at #ProdMgmtTalk if you're
am interested!

3:34 cindyfsolomon: @kristofcreative @1680PR You are majorly awesome! I post a transcript for
am #prodmgmttalk, but 24 pages too much to comb thru!

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11:32 saeedwkhan: @vfigatelix...I'll have to look it up. #prodmgmttalk
pm

11:32 VFigatelix: Q3: quality vs. quantity affects also Time to Market - fast but bad? #prodmgmttalk
pm

11:32 sehlhorst: @brainmates main impacts are (lack of) business agility and (lack of) market
pm prediction #prodmgmttalk

11:33 alwaysbshipping: A product org that doesn't seize a leadership position early on risks becoming a proj
pm management organ of the biz principals. #prodmgmttalk

11:33 stacymonarko: Overall impact? -> Too many captains, resources stretched too thin, no "beta"
pm customers, poor decisions #prodmgmttalk

11:33 brainmates: Q3 - Ultimately it may be wrong product to market #prodmgmttalk
pm

11:33 sehlhorst: RT @leonardkish: Main prob is failure to understand users and have product
pm demonstrate it, which I consider main PM role. #prodmgmttalk

11:33 brainmates: RT @stacymonarko: Overall impact? -> Too many captains, resources stretched too
pm thin, no "beta" customers, poor decisions #prodmgmttalk

11:33 shardulmehta: @alwaysbshipping True dat! #prodmgmttalk
pm

11:34 cindyfsolomon: Worth Repeating: Rules of the Product Management Jedi ? On Product
pm Managementhttp://bit.ly/fkGDGS #prodmgmttalk

11:34 Macmyday: @brainmates ReQ3:People not understanding the role and responsiblities will hamper
pm you #prodmgmttalk

11:34 brainmates: @sehlhorst: (lack of) market prediction is a big problem. #prodmgmttalk
pm

11:35 cindyfsolomon: RT @brainmates @stacymonarko: impact? -> Too many captains, resources stretched
pm too thin, no "beta" customers, poor decisions #prodmgmttalk

15



11:35 brainmates: @Macmyday In what way? #prodmgmttalk
pm

11:35 cindyfsolomon: RT @leonardkish Main problem is failure to understand users & have the product
pm demonstrate it, which I consider main PM role. #prodmgmttalk

11:36 sehlhorst: @brainmates only a problem if you're customer driven :). @rcauvin - agile
pm #prodmgmttalk

11:36 saeedwkhan: Lack of understanding of role/function will hamper any department. Not just
pm #prodmgmt. Imagine any poorly run dept. #prodmgmttalk

11:36 alwaysbshipping: It's also a slippery slope. The less PM leads, the less leadership latitude it's afforded by
pm the company leadership. #prodmgmttalk

11:36 cindyfsolomon: Welcome! RT @PGopalan: I am just joining the weekly #prodmgmttalk chat on twitter
pm #prodmgmttalk

11:36 brainmates: @sehlhorst @rcauvin You have bigger problems if you are not customer driven
pm #prodmgmttalk

11:37 Macmyday: @saeedwkhan We (also Proj Mgmt) also sometimes refer to this as DACI: Do-
pm Accountable-Consult-Inform. In the end the same #prodmgmttalk

11:37 stacymonarko: Agreed! RT @brainmates: @sehlhorst @rcauvin You have bigger problems if you are
pm not customer driven #prodmgmttalk

11:37 saeedwkhan: People expect #prodmgmt to lead. If PM doesn't lead someone else will
pm #prodmgmttalk

11:37 sehlhorst: @brainmates agreed. and yet, while few will say they aren't - many are not (based on
pm what they do). #prodmgmttalk

11:37 sehlhorst: RT @saeedwkhan: People expect #prodmgmt to lead. If PM doesnt lead someone else
pm will #prodmgmttalk

11:38 roadmapwarrior: RT @sehlhorst: RT @saeedwkhan: People expect #prodmgmt to lead. If PM doesnt
pm lead someone else will #prodmgmttalk

16



11:38 shardulmehta: Interesting: http://www.svproduct.com/what-product-management-is-not/
pm #prodmgmttalk

11:38 cindyfsolomon: organization wide agile involves entire org in customer acquisition - what agile should
pm have been from very beginning #prodmgmttalk

11:38 cindyfsolomon: RT @sehlhorst: RT @saeedwkhan: People expect #prodmgmt to lead. If PM doesnt
pm lead someone else will #prodmgmttalk

11:38 sehlhorst: @saeedwkhan agreed - leading is key - listen to customers, but don't be a waiter
pm taking orders- be a maitre d' solving prob #prodmgmttalk

11:39 roadmapwarrior: what about when people DON'T expect #prodmgmt to lead and you're trying to do it
pm anyway? #prodmgmttalk

11:39 brainmates: RT @shardulmehta: Interesting: http://www.svproduct.com/what-product-
pm management-is-not/ Not sure I agree #prodmgmttalk

11:39 cindyfsolomon: We're discussing the "leadership" topic #prodmgmttalk
pm

11:39 VFigatelix: @roadmapwarrior @sehlhorst @saeedwkhan reminded me a quote from the
pm simpsoms: I was chosen to lead, not to read (humor) #prodmgmttalk

11:39 rcauvin: But what is leadership? #prodmgmt #prodmgmttalk
pm

11:39 kseniacoffman: @saeedwkhan How would u work in orgs w only 1 PM? #prodmgmttalk
pm

11:40 cindyfsolomon: RT @VFigatelix: @roadmapwarrior @sehlhorst @saeedwkhan reminded quote from
pm simpsoms: I was chosen to lead, not to read (humor) #prodmgmttalk

11:40 stacymonarko: Well said RT @sehlhorst: @saeedwkhan leading is key, listen to cust, but dont b a
pm waiter taking ord, b a maitre d solving prob #prodmgmttalk

11:40 shardulmehta: @brainmates Right. And they've got another one
pm too: http://www.svproduct.com/product-organizational-structure/ #prodmgmttalk

17



11:40 cindyfsolomon: Good Question! RT @kseniacoffman: @saeedwkhan How would u work in orgs w only
pm 1 PM? #prodmgmttalk

11:40 rcauvin: In BECOMING A TECHNICAL LEADER, Gerald Weinberg points out many different
pm forms of #leadership. #prodmgmttalk #prodmgmt

11:41 Macmyday: @brainmates You can't launch and enhance a product if the org doesn't provide the
pm resources to support it. #prodmgmttalk

11:41 cindyfsolomon: RT @stacymonarko Ditto! @sehlhorst @saeedwkhan leading is key, listen to cust, but
pm b a maitre d solving prob #prodmgmttalk

11:41 roadmapwarrior: RT @Macmyday: @brainmates You can't launch and enhance a product if the org
pm doesn't provide the resources to support it. #prodmgmttalk

11:41 saeedwkhan: @KseniaCoffman -- lone PM needs to have Exec's ear. The CXOs are you coworkers as
pm much as Eng, Mkt, Sales etc. #prodmgmttalk

11:41 roadmapwarrior: RT @saeedwkhan: @KseniaCoffman -- lone PM needs to have Exec's ear. The CXOs
pm are you coworkers as much as Eng, Mkt, Sales etc. #prodmgmttalk

11:41 sehlhorst: @kseniacoffman Q - is that 1 pdm involved in setting vision / scope / objectives?
pm defining KPIs? #prodmgmttalk

11:42 shardulmehta: Jason Fried talked about how we should be focused on "useful" products, not
pm innovationhttp://bit.ly/gfD2f9 #prodmgmttalk

11:42 saeedwkhan: Also must define the role clearly with CEO...1 PM cannot do "everything". Start with
pm clear defn and goals #prodmgmttalk

11:42 brainmates: @shardulmehta Interesting that Product Management & Design are 1 team
pm #prodmgmttalk

11:42 roadmapwarrior: RT @saeedwkhan: Also must define the role clearly with CEO...1 PM cannot do
pm "everything". Start with clear defn and goals #prodmgmttalk

11:42 sehlhorst: @rcauvin link? #prodmgmttalk
pm

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11:42 brainmates: RT @Macmyday: @brainmates You cant launch and enhance a product if the org
pm doesnt provide the resources to support it. Agree! #prodmgmttalk

11:42 Macmyday: RT @sehlhorst: @saeedwkhan agreed - leading is key - listen to customers, but don't
pm be a waiter taking orders- be a maitre d' solving prob #prodmgmttalk

11:42 cindyfsolomon: RT @saeedwkhan: Also must define the role clearly with CEO...1 PM cannot do
pm "everything". Start with clear defn and goals #prodmgmttalk

11:42 saeedwkhan: in early companies, product strategy and company strategy are deeply entwined. CEO
pm etc. must see that and accomodate #prodmgmttalk

11:43 cindyfsolomon: RT @rcauvin: In BECOMING A TECHNICAL LEADER, Gerald Weinberg points many
pm different forms of #leadership http://bit.ly/dO1SKz #prodmgmttalk

11:43 tmztmobile: @ProdMgmtTalk oops guys almost forgot busy evolving my product :) #prodmgmttalk
pm

11:43 rcauvin: Amazon link to BECOMING A TECHNICAL LEADER
pm book: http://amzn.to/emcoY2 #prodmgmttalk#leadership

11:43 sehlhorst: @roadmapwarrior in startup - CEO is "first product manager" #prodmgmttalk
pm

11:43 cindyfsolomon: RT @brainmates @Macmyday @brainmates You cant launch & enhance a prod if org
pm doesnt provide resources to support it. Agree! #prodmgmttalk

11:43 VFigatelix: RT @sehlhorst: @roadmapwarrior in startup - CEO is "first product manager"
pm #prodmgmttalk

11:43 brainmates: @saeedkhan Please describe differences, if any, btwn PM org in various industries, e.g
pm banks, automobiles, consumer products #prodmgmttalk

11:43 cindyfsolomon: Welcome! @tmztmobile #prodmgmttalk
pm

11:44 roadmapwarrior: @sehlhorst not exactly a startup situation but sort of...new PM dept in an otherwise
pm service/custom shop #prodmgmttalk

19



11:44 cindyfsolomon: RT @sehlhorst: @roadmapwarrior in startup - CEO is "first product manager"
pm #prodmgmttalk

11:44 shardulmehta: I shared the jason Fried link as it seems many orgs think #prodmgmt is responsible for
pm "innovation" = cool product. Thoughts? #prodmgmttalk

11:44 saeedwkhan: I've only worked in software so I honest can't answer how it's structured in other
pm industries #prodmgmttalk

11:44 stacymonarko: Classic spreading resources thin. RT @sehlhorst: @roadmapwarrior in startup - CEO is
pm "first product manager" #prodmgmttalk

11:44 piplzchoice: RT @sehlhorst: @roadmapwarrior in startup - CEO is "first product manager" - very
pm true #prodmgmttalk

11:45 rcauvin: @shardulmehta That was the subject of last week's #prodmgmttalk :-)
pm

11:45 alwaysbshipping: @roadmapwarrior @sehlhorst like anything, start small and spread out. lone pm
pm shouldn't try to be riding in on white horse. #prodmgmttalk

11:45 stempm: RT @rcauvin: Amazon link to BECOMING A TECHNICAL LEADER
pm book: http://amzn.to/emcoY2#prodmgmttalk #leadership

11:45 cindyfsolomon: RT @shardulmehta shared jason Fried link seems many orgs think #prodmgmt is
pm responsible for "innovation"=cool product Think? #prodmgmttalk

11:45 cindyfsolomon: RT @stempm: RT @rcauvin: Amazon link to BECOMING A TECHNICAL LEADER
pm book:http://amzn.to/emcoY2 #prodmgmttalk #leadership #prodmgmttalk

11:45 cindyfsolomon: Welcome @stempm ! #prodmgmttalk
pm

11:45 shardulmehta: @rcauvin Whoops! My apologies! Rookie mistake. :) #prodmgmttalk
pm

11:46 saeedwkhan: Overall, #prodmgmt should be focused on business success of the product or
pm portfolio. How U divide tasks can be different #prodmgmttalk

20



11:46 Macmyday: RT @shardulmehta: Jason Fried talked about how we should be focused on "useful"
pm products, not innovation http://bit.ly/gfD2f9 #prodmgmttalk

11:46 VFigatelix: @shardulmehta we did a topic on innovation last week, maybe @prodmgmttalk can
pm share the discussion with u =) #prodmgmttalk

11:46 roadmapwarrior: @shardulmehta how you divide amongst whom? #prodmgmttalk
pm

11:46 cindyfsolomon: RT @alwaysbshipping @roadmapwarrior @sehlhorst lone pm shouldnt try to be
pm riding in on white horse. #prodmgmttalk

11:46 brainmates: RT @saeedwkhan: Overall, #prodmgmt should b focused on business success of
pm product or portfolio. How U divide tasks can b diff #prodmgmttalk

11:46 brainmates: Q4. Is there a recommended way to Product Management organizations?
pm #prodmgmttalk

11:47 alwaysbshipping: @brainmates @saeedkhan another diff btwn sw and other industries is prob risk
pm tolerance, speed of iterations, & error costs. #prodmgmttalk

11:47 brainmates: We have 15 minutes left to chat #prodmgmttalk
pm

11:47 cindyfsolomon: RT @VFigatelix: @shardulmehta we did a topic on innovation last week's transcript
pm Feb28transcript.pdfhttp://bit.ly/f1cjP1 #prodmgmttalk

11:47 sehlhorst: @roadmapwarrior have you had resistance to being in strategic decision making
pm discussions? or is #prodmgmt 'greek' in ur co #prodmgmttalk

11:47 roadmapwarrior: oops that was for @saeedwkhan how you divide amongst whom? #prodmgmttalk
pm

11:47 brainmates: 4. Is there a recommended way to structure Product Management organizations?
pm #prodmgmttalk

11:47 saeedwkhan: RT @brainmates Q4. Is there a recommended way to structure Product Management
pm organizations? #prodmgmttalk

21



11:48 saeedwkhan: Yes, structure them for success. :-) Q4. #prodmgmttalk
pm

11:48 kseniacoffman: @stacymonarko how would you define PM's role in betas - I always struggle to get
pm them for go-to-market progs #prodmgmttalk

11:48 rcauvin: One way to structure a #prodmgmt organization: teams centered around markets or
pm products; product manager manages the team. #prodmgmttalk

11:48 shardulmehta: @brainmates Pragmatic recommends the triad approach. Thoughts? #prodmgmttalk
pm

11:48 roadmapwarrior: @brainmates I'm a fan of the #pragmatic triad for small teams #prodmgmttalk
pm

11:48 sehlhorst: @alwaysbshipping very true! capital investment & tooling cycles are way underemph.
pm in most #prodmgmt prioritization disc. #prodmgmttalk

11:48 brainmates: @saeedwkhan Too funny :) #prodmgmttalk
pm

11:48 saeedwkhan: Need to have scalable teams with differentiated roles that align with company focus
pm and strategy #prodmgmttalk

11:49 Brioneja: @Macmyday @shardulmehta The definition of innovation is the subject of much
pm debate. #prodmgmttalk

11:49 saeedwkhan: e.g. if company is technology driven vs. market driven, OEM vs. direct sales etc.
pm structure may be different. #prodmgmttalk

11:49 rcauvin: Another method is to have a separate manager for the team, but the product
pm manager is a key "lieutenant". #prodmgmttalk #prodmgmt

11:49 alwaysbshipping: @brainmates i'm a big fan of super flat, super lean, and include program
pm management and ux in the same org. #prodmgmttalk

11:49 brainmates: @shardulmehta I am not familiar with the pragmatic triad #prodmgmttalk
pm

22



11:49 VFigatelix: @brainmates Q4: I've seen better results when they mirror customer segments (for
pm services) and product category (for goods) #prodmgmttalk

11:49 Brioneja: @Macmyday @shardulmehta I believe that innovation is intrinsically tied to value
pm offered. #prodmgmttalk

11:49 brainmates: RT @alwaysbshipping: im a big fan of super flat, super lean, and include program

11:49 sehlhorst: @Brioneja you're 191 hours early, my friend :). welcome! #prodmgmttalk
pm

11:50 cindyfsolomon: RT @rcauvin Another method is to have a separate manager for the team, but the
pm product manager is a key "lieutenant" #prodmgmt #prodmgmttalk

11:50 brainmates: @VFigatelix Interesting! Why? #prodmgmttalk
pm

11:50 sehlhorst: @sehlhorst make that 167. doh! #prodmgmttalk
pm

11:50 saeedwkhan: I really feel strongly that we have to refrain from talking about "the" product
pm manager, and talk about #prodmgmt teams #prodmgmttalk

11:50 stacymonarko: @kseniacoffman Same struggle here as well. Working closely with our PS team and
pm creating user groups helps. WIP! #prodmgmttalk

11:50 cindyfsolomon: Welcome @Brioneja ! Discussing Creating an effective PM
pm organization http://on.fb.me/hTaIdO#prodmgmttalk

11:50 VFigatelix: @shardulmehta can you elaborate on the triad? #prodmgmttalk
pm

11:50 roadmapwarrior: @brainmates #pragmatic triad link: http://j.mp/3NJxYf #prodmgmttalk
pm

11:51 saeedwkhan: Too much focus on "the" product manager means we stay in the same situation with
pm too few resources etc. #prodmgmttalk

23



11:51 rcauvin: @saeedwkhan But do you need more than one product manager per team?
pm #prodmgmt #prodmgmttalk

11:51 Brioneja: @VFigatelix @cindyfsolomon Thanks! sorry I could not join earlier #prodmgmttalk
pm

11:51 stempm: @roadmapwarrior "new PM dept in a service/custom shop" - define specific
pm intermediatePdM goals and distinguish from PjM #prodmgmttalk

11:51 sehlhorst: @VFigatelix product category? example of success? agreed with customer-segment
pm #prodmgmttalk

11:51 michaelrhopkin: RT @Jim_Holland: AMEN to @saeedwkhan: People expect #prodmgmt to lead. If PM
pm doesn't lead someone else will #prodmgmttalk

11:51 saeedwkhan: No other role (except CXO) is discussed in the singular! So neither should
pm #prodmgmt #prodmgmttalk

11:51 rcauvin: @saeedwkhan I.e. many product managers in an organization (potentially), but one
pm per product/market team. #prodmgmttalk

11:51 MetaMikeBiggs: RT @alwaysbshipping: im a big fan of super flat, super lean, and include program

11:51 alwaysbshipping: head of pm and head of engr should have the same boss. alignment btwn pm and
pm engr can make or break you. #prodmgmttalk

11:52 VFigatelix: @brainmates not sure why, but seems service required an extended Cust. Serv team
pm easier to manage by segment #prodmgmttalk

11:52 cindyfsolomon: RT @VFigatelix: @shardulmehta triad: Overlapping functionality of strategy,
pm marketing & technicalhttp://bit.ly/hTdz1E #prodmgmttalk

11:52 Macmyday: @brainmates ReQ4:Be persistent with advocating PM role. Clarify this with managers
pm and C-lvl. Take leadership for products! #prodmgmttalk

11:52 VFigatelix: @sehlhorst @VFigatelix @brainmates examples of products ipad, iphone, P&G, coke,
pm etc #prodmgmttalk

24



11:52 cindyfsolomon: Welcome @MetaMikeBiggs #prodmgmttalk
pm

11:52 brainmates: @MetaMikeBiggs Thanks for joining #prodmgmttalk
pm

11:52 Brioneja: @michaelrhopkin @Jim_Holland @saeedwkhan Yes, I believe Product Manager is a
pm leadership role #prodmgmttalk

11:52 stempm: RT @shardulmehta: Jason Fried talked about how we should be focused on "useful"
pm products, not innovation http://bit.ly/gfD2f9 #prodmgmttalk

11:53 cindyfsolomon: Welcome @michaelrhopkin #prodmgmttalk
pm

11:53 shardulmehta: As said before, #prodmgmt at exec level setting prod strategy based on biz strategy;
pm then PMs by market segment #prodmgmttalk

11:53 VFigatelix: RT @VFigatelix: @sehlhorst @brainmates examples ipad, iphone, P&G, coke, etc.
pm They have Product not Segment PMs #prodmgmttalk

11:53 saeedwkhan: @rcauvin -- yes. Could have PM, Technical PM. Based on product size, >1 PM per
pm team is fine with proper mgmt #prodmgmttalk

11:53 sehlhorst: @VFigatelix organized by product? coke seems pretty targeted at segments (at least
pm in ads) - no insight into their #prodmgmt #prodmgmttalk

11:53 MikeBoudreaux: @brainmates I just dropped in to #prodmgmttalk. Structure based on business
pm objectives, product lifecycle situation, and market environment.

11:56 roadmapwarrior: @brainmates Q5: again a good case for the #pragmatic triad - prod strategy, tech
pm prod mgmt, prod mktg #prodmgmttalk

11:56 saeedwkhan: Q5 - Prod. Mktg is part of #prodmgmt...should be on the same team #prodmgmttalk
pm

11:56 sehlhorst: Q5: goals: set strategy, understand market, communicate internally, engage
pm externally, operations support / feedback #prodmgmttalk

25



11:56 Macmyday: @saeedwkhan Good point. Orgs need to become aware that #prodmgmt team
pm incorporates non-PMs as well. #prodmgmttalk

11:56 VFigatelix: @sehlhorst they don't have PM for Lady's drinks or mens drinks, they have Diet Coke
pm PM team, etc (Am I confusing u?) #prodmgmttalk

11:56 rcauvin: There's always the idea of having a product manager and product owner collaborating
pm on the same team. #prodmgmttalk #prodmgmt

11:56 sehlhorst: Q5: roles: slice up the goals, depending on #people and their particular areas of
pm interest. no magic formula #prodmgmttalk

11:56 Brioneja: @brainmates Other industries do not have "Product Managers". The function falls on
pm Business Dev, Market Dev, Innovation Mngr #prodmgmttalk

11:57 saeedwkhan: Look at other depts and how they specialize roles. No different for #prodmgmt. Y we
pm don't do it, I don't know. #prodmgmttalk

11:57 stacymonarko: Agreed also need to be close to PS team. RT @saeedwkhan: Q5 - Prod. Mktg is part of
pm #prodmgmt...should be on the same team #prodmgmttalk

11:57 sehlhorst: @VFigatelix I'm with you now. P&G made it obvious #prodmgmttalk
pm

11:57 brainmates: @Brioneja Which industries do not have Product Managers? Interested to hear your
pm views #prodmgmttalk

11:57 cindyfsolomon: Coming attractions: Next week: Use of Social Media in Product Management w/Paul
pm Gray of brainmates http://bit.ly/gV5xsM #prodmgmttalk

11:57 alwaysbshipping: @saeedwkhan which would you combine into uber "product" org first? product
pm marketing or engr? i'd go with engr. #prodmgmttalk

11:57 cindyfsolomon: RT @brainmates: @Brioneja Which industries do not have Product Managers?
pm Interested to hear your views #prodmgmttalk

11:57 saeedwkhan: In general, orgs need to be scalable, efficient and able to achieve their goals. If not,
pm what's the point. #prodmgmttalk

26



11:58 MikeBoudreaux: @brainmates Should organize PM teams based on workload and market/technical
pm knowledge/aptitude #prodmgmttalk

11:58 sehlhorst: @rcauvin agreed - great division of "important" and "urgent" #prodmgmttalk
pm

11:58 shardulmehta: Services industries - consumer or business - I work in it! #prodmgmttalk
pm

11:58 Brioneja: @brainmates Chemical industry for one. I never had the title Product Manager but
pm did it for 15 yrs w different titles. #prodmgmttalk

11:58 Macmyday: @rcauvin @saeedwkhan Depends on scale+number of products. If u have a product
pm portfolio you wouldn't want 1 PM to handle all. #prodmgmttalk

11:58 sehlhorst: @MikeBoudreaux and individual's passion! #prodmgmttalk
pm

11:58 cindyfsolomon: Fastest hour of the week! Twitter Transcripts & Lists for each week are posted
pm here http://bit.ly/htNQju#prodmgmttalk

11:58 roadmapwarrior: @shardulmehta do you have "brand managers"? #prodmgmttalk
pm

11:59 VFigatelix: RT @cindyfsolomon: Next week: Use of Social Media in Product Management w/Paul
pm Gray of brainmates http://bit.ly/gV5xsM #prodmgmttalk

11:59 brainmates: @MikeBoudreaux: Should organize PM teams based on workload & market/technical
pm knowledge/aptitude. What would that look like? #prodmgmttalk

11:59 saeedwkhan: @alwaysbeshipping -- don't think it's necessary to have PM & Eng in same org. They
pm must be equals at the exec table though #prodmgmttalk

11:59 sehlhorst: RT @Brioneja: @brainmates Chemical industry for one. I never had the title PdM but
pm did it for 15 yrs w different titles. #prodmgmttalk

11:59 cindyfsolomon: RT @Brioneja: @brainmates Chemical industry for one; never had title Product
pm Manager but did it for 15 yrs w different titles. #prodmgmttalk

27



11:59 VFigatelix: RT @saeedwkhan: Q5 - Prod. Mktg is part of #prodmgmt...should be on the same
pm team #prodmgmttalk

shardul @roadmapwar
mehta: rior Nope.
Sales, biz ops
and IT.
#prodmgmt is
totally new, so
they struggle
with all issues
discussed here
#prodmgmttal
k

saeedwkhan: @MikeBoudreaux - teams should be staffed to ensure workload is addressable.
#prodmgmttalk

cindyfsolomon People - continue the discussion here or back at http://tlive.me/4901 Skype conversation
: still going strong in background #prodmgmttalk

cindyfsolomon RT @VFigatelix: RT @saeedwkhan: Q5 - Prod. Mktg is part of #prodmgmt...should be on
: the same team #prodmgmttalk

rcauvin: I feel strongly that the structure around depts undermines effectiveness in making product
decisions. #prodmgmt #prodmgmttalk

12:01 roadmapwarri @shardulmehta welcome to my world, too! :) #prodmgmttalk
am or:

12:01 sehlhorst: @Brioneja I was in controls industry, selling B2B to OEMs (no end user) - and design
am engineering owned 'solve the right prob' #prodmgmttalk

12:01 brainmates: @Brioneja Interesting. We do a lot of work across Pharmaceuticals, Biomedical etc &
am product management exists even in travel #prodmgmttalk

12:01 Brioneja: @cindyfsolomon @brainmates I think the title Product Manager is not common in basic
am manufacturing industry in general (B-B) #prodmgmttalk

28



12:01 brainmates: RT @rcauvin: I feel strongly that the structure around depts undermines effectiveness in
am making product decisions. #prodmgmt #prodmgmttalk

12:01 MikeBoudreau @Brioneja I was a product manager for specialty chemicals. Very strategic on pricing,
am x: supply chain, and product mix mgmt. #prodmgmttalk

12:01 alwaysbshippi on the the next mtg. keep it real pm's. we ride again at sunrise. #prodmgmttalk
am ng:

12:01 cindyfsolomon Thanks everyone for joining in - quickie stats (more to be posted
am : at http://on.fb.me/fCZoLS) 256 tweets, 46 contributors #prodmgmttalk

12:01 saeedwkhan: @rcauvin -- decisions are made regardless of structure. Need strong leadership. good
am structure facilitates execution #prodmgmttalk

12:02 shardulmehta: Should #prodmgmt have to decide button colors or copy? Seems the have their own
am domain experts #prodmgmttalk

12:02 cindyfsolomon RT @brainmates: RT @rcauvin: I feel strongly that structure around depts undermines
am : effectiveness in making product decisions #prodmgmttalk

12:02 VFigatelix: @shardulmehta @brainmates can you elaborate on the triad approach? (off-line) from
am #prodmgmttalk

12:02 brainmates: @alwaysbshipping Thanks for joining! Enjoyed chatting on the back channel
am #prodmgmttalk

12:02 sehlhorst: RT @cindyfsolomon: Thanks everyone for joining in [ditto!] #prodmgmttalk
am

12:03 brainmates: Thank you @saaedwkhan. Really appreciate your participation #prodmgmttalk
am

12:03 stacymonarko: @alwaysbshipping funny #prodmgmttalk
am

12:03 roadmapwarri @shardulmehta can if you're also setting brand standards, otherwise i'd delegate
am or: #prodmgmttalk

29



12:03 rcauvin: RT @brainmates: Thank you @saaedwkhan. Really appreciate your participation
am #prodmgmttalk

12:03 VFigatelix: RT @rcauvin decisions are made regardless. Need strong leadership. good structure
am facilitates execution. Right on the money!! #prodmgmttalk

12:03 shardulmehta: RT @rcauvin: I feel strongly that structure around depts undermines effectiveness in
am making product decisions #prodmgmttalk

12:03 saeedwkhan: Thanks everyone. I will definitely blog more about this topic later this
am week.http://www.onproductmanagement.net #prodmgmttalk

12:03 stacymonarko: Great discussion all! Until next week.... #prodmgmttalk
am

12:03 brainmates: We look forward to @paulalexgray next week speaking on #socialmedia & prodmgmt
am #prodmgmttalk

12:03 stempm: RT @cindyfsolomon: RT @brainmates: RT @rcauvin: I feel strongly that structure around
am depts undermines effectiveness in making product decisions #prodmgmttalk

12:03 cindyfsolomon And we are officially closing: you can view quick
am : transcript http://wthashtag.com/Prodmgmttalk more indepth will be posted
#prodmgmttalk

12:04 Macmyday: @Brioneja @shardulmehta Not saying there shouldn't b agreement inside org of what it is,
am but diff ppl&orgs define it diff'tly. #prodmgmttalk

12:04 roadmapwarri @VFigatelix i posted http://j.mp/3NJxYf link to the #pragmatic site about the triad
am or: #prodmgmttalk

12:04 sehlhorst: Thanks everyone - @brainmates - pressure is on to summarize - this is awesome, and
am more than I cld follow this week #prodmgmttalk

12:04 tmztmobile: anybody know a gmail like ad syndication service for private user content? Reminded I'm
am on the hunt by @yieldbot s profile #prodmgmttalk

12:04 VFigatelix: Thanks everybody. Can't wait for next week with @paulalexgray... He is quiet an expert!

30



am #prodmgmttalk

12:04 cindyfsolomon Please blog in response to today's discussion to be posted at http://bit.ly/eOFmB6 email
am : prodmgmtmrktg@gmail.com #prodmgmttalk

12:04 VFigatelix: @roadmapwarrior Thanks so much! #prodmgmttalk
am

12:05 shardulmehta: Tnx all! Can't wait for next one! #prodmgmttalk
am

12:05 brainmates: @VFigatelix Speak next week.... #prodmgmttalk
am

12:05 brainmates: @shardulmehta Excellent! Thanks for joining #prodmgmttalk
am

12:05 MrCInCali: Thanks it was a very interesting forum. look forward to future sessions. As a job seeker
am time is mine #prodmgmttalk

12:06 VFigatelix: @brainmates will be there for sure! - LOL for u guys! #prodmgmttalk
am

12:06 cindyfsolomon Thank you everyone for trying new tools today! http://tlive.me/4901 #prodmgmttalk
am :

12:06 brainmates: @MrCInCali Look forward to chatting next week #prodmgmttalk
am

12:06 cindyfsolomon RT @MrCInCali: Thanks it was a very interesting forum. look forward to future sessions. As
am : a job seeker time is mine #prodmgmttalk

12:06 brainmates: Thank you everyone for being so patient whilst we test #tangler. We'll let you know what's
am happening next week #prodmgmttalk

12:07 leonardkish: Thanks, all. Couldn't participate much, but what I could was great. Looking forward to the
am transcript. See you next week. #prodmgmttalk

31



12:07 brainmates: @leonardkish See you next week #prodmgmttalk
am

12:08 LannieChops: RT @VFigatelix: RT @cindyfsolomon: Next week: Use of Social Media in Product
am Management w/Paul Gray of brainmates http://bit.ly/gV5xsM #prodmgmttalk

12:08 MikeBoudreau @sehlhorst excellent point on passion. Not all people are the same. Don't treat them as
am x: fungible resources. #prodmgmttalk

12:08 Macmyday: @cindyfsolomon Agree it's the fastest hour :) Tweet u next week. #prodmgmttalk
am

12:09 cindyfsolomon Thank you
am : @MrCInCali @VFigatelix @shardulmehta @shardulmehta @stacymonarko @leonardkish
@tmztmobile @sehlhorst @roadmapwarrior #prodmgmttalk

12:09 rcauvin: @saeedwkhan @VFigatelix Sure decisions are made, but the quality of the decisions
am suffers due to structure. #prodmgmttalk #prodmgmt

12:09 shardulmehta: @cindyfsolomon TY! Chat next time! this was great! #prodmgmttalk
am

12:09 roadmapwarri @cindyfsolomon see y'all next week or on #innochat thursday #prodmgmttalk
am or:

12:10 brainmates: @sehlhorst - I think the summary will be impt this week across both tangler & tweetchat
am #prodmgmttalk

12:10 tmztmobile: @cindyfsolomon here's one thing that never crossed over, planets like planet.gnome.org
am #prodmgmttalkeasy to rfrnc smbody and rply long form

12:11 stempm: @cindyfsolomon - Thank you for hosting #prodmgmttalk! Looking forward to next week
am discussion!

12:11 cindyfsolomon RT @roadmapwarrior: see yall next week or on #innochat thursday You bet! I've been
am : getting around the tweet chatosphere! #prodmgmttalk

12:11 cindyfsolomon @tmztmobile Thanks I'll check out planet.gnome.org to see if it will work for managing

32



am : talk #prodmgmttalk

12:13 Macmyday: @rcauvin PM needs to keep dept involved & informed, but at the same time must make
am product decisions.Depts could feel excluded #prodmgmttalk

12:13 tmztmobile: @cindyfsolomon it's mr lk a blog roll, evrybdy gives you their rss/atom and it combines
am them, ls of a comment style disc sys #prodmgmttalk

12:13 brainmates: RT Jim_Holland the SEAT at EXEC table is not given, it's earned. Trust, Value & Credibility
am lay foundation. #prodmgmttalk

12:21 brainmates: RT @Macmyday: @brainmates ReQ4:Be persistent with advocating PM role. Clarify this
am with managers and C-lvl. Take leadership for products! #prodmgmttalk

12:34 piplzchoice: RT @brainmates: RT Jim_Holland the SEAT at EXEC table is not given, it's earned. Trust,
am Value & Credibility lay foundation. #prodmgmttalk

1:35 am tmztmobile: It's called a small product line? Effective
strategy http://bit.ly/h4buay #prodmgmt #aapl #air#prodmgmttalk

2:20 am isdscuba: @brainmates #prodmgmttalk is on Twitter or elsewhere?? Just trying to calculate the time
difference, lol!

2:34 am brainmates: @isdscuba Please do join us for #prodmgmttalk. We have had @sehlhorst, @rcauvin,
@jim_holland, @saeedwkhan lead discussions

2:57 am mmccarrell: Picked today to join my first #prodmgmttalk. Probably the most confusing thing I've ever
tried to follow. Maybe next week...

3:18 am brainmates: @mmccarrell So sorry about that. We were trying out a new application which made it
confusing. Join next week #prodmgmttalk

4:18 am bill_bliss: @brainmates bummed i missed #prodmgmttalk, was on the El in Chicago ORD ->
Evanston. Got signal just as it was ending. :-)

6:22 am AgileProduct RT @saeedwkhan: Problems w/ small #prodmgmt org - scalability, coverage, domain
Mgr: knowledge, ability 2 work across company #prodmgmttalk. YUP!

33



10:52 diM_DA: RT @Jim_Holland: AMEN to @saeedwkhan: People expect #prodmgmt to lead. If PM
am doesn't lead someone else will #prodmgmttalk

11:15 kelvinyap: @brainmates gutted I missed another #prodmgmttalk - this one seemed right up my alley.
am Looking forward to a summary... and lunch next week!

4:50 pm MrCInCali: Absolutely leading-edge professional grp gathers weekly for betterment of our profession.
Product Managers join the #prodmgmttalk Mondays.

34

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