Strategies for Effective Product Roadmapping
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Slides from Webinar 12/15/11 Replay http://bit.ly/s8OfeT
![Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk Slides from Dec 15, 2011 Webinar: Strategies for Effective Product Roadmapping Replay http://bit.ly/s8OfeT](https://image.slidesharecdn.com/highlevelroadmap-111215155806-phpapp01/85/strategies-for-effective-product-roadmapping-1-320.jpg)
![[object Object],[object Object],[object Object],[object Object],[object Object],Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk Cindy F. Solomon](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Strategies for Effective Product Roadmapping
- 1. Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk Slides from Dec 15, 2011 Webinar: Strategies for Effective Product Roadmapping Replay http://bit.ly/s8OfeT
- 5. Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk Einstein is quoted as having said that if he had one hour to save the world he would spend fifty-five minutes defining the problem and only five minutes finding the solution . Einstein said…
- 6. Only when you define the problem accurately can you identify the steps to the solution…. A roadmap is a solution to one of the problems of product management. Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk Solomon says…
- 8. Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk PRODUCT ROADMAP = Frames The Product Narrative * A product manager MUST be the voice of honesty, integrity, and reality in road map discussions because others usually won’t!
- 9. PRODUCT ROADMAP AUDIENCES: Stakeholders are located inside and outside of your team, organization, location Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 10. FOR INTERNAL AUDIENCES The Product Roadmap captures and accesses the right data and insights to make objective, informed decisions Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 11. FOR EXTERNAL AUDIENCES The Product Roadmap provides a compelling and comprehensive positioning story about the current product Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 15. DEVELOPMENT PERSPECTIVE Cindy F. Solomon , CPM/CPMM [email_address] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk All the requirements for a given set of releases for a given product area
Notas del editor
- Everyone who manages the development of a product--and who has customers--has a product roadmap. However, the formality and the maturity of the roadmap can differ wildly from organization to organization…” Road maps are a running joke and a chronic embarrassment in the software industry. It’s time to end the madness. Be honest with yourself, your company, and your customers, and demand that your vendors do the same! The Roadmap is a document, a vehicle, a tool that justifies/explains/illustrates the existence of the product, the plan for the product, the value of the product and the product/market fit.
- The Road Map is the Answer to: How do you communicate appropriately to the various audiences that need information about the state of the product, the future plan for the product and the positioning of the product internally and externally? Some Problems of Product Management: product strategy business and performance metrics product priority roadmap for area of responsibility….
- A product manager MUST be the voice of honesty, integrity, and reality in road map discussions because others usually won’t! Because the product manager understands both customer requirements from direct customer contact and a fair amount about the implementation challenges from working closely with engineering, they are uniquely positioned to push back against attempts by others to make over-optimistic assumptions. Plan for delivering customer value over time. Output of the product planning process.
- Engage stakeholders and get buy-in Align with corporate vision Provide clarity on what the product plan is and how it addresses market needs Create stability by demonstrating the short and/or long term horizon Showcase what the product delivery team is working on Identify need for future resources Demonstrate appropriate positioning Ensure integration with go-to-market plans (product marketing roadmap) Address sales expectations and goals
- Every entity that depends on the product, or in the space: Customers, users, resellers, distributors Prospects, unsatisfied customers Competitors Industry Partners Media investors or investment groups business partner meetings reinforce public press releases and press conferences analyst meetings and conference calls or webcasts clients channel partners