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Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPM...
Product Marketing is product Management by any other name<br />
Requires close interaction with <br />Business Development,<br />Product development, <br />Marketing Communications, <br ...
Requires <br />Strong communication, <br />collaboration and <br />evangelizing skills, <br />Ability to convert technical...
Creates the marketing plan identifying<br />methods for customer acquisition <br />and customer retention<br />Measures ef...
Defines buyer personas<br />Determines market messages<br />Delivers thought-leading content <br />via all out- reaching a...
Identifies product references <br />for industry and customer referrals<br />Aligns sales tools and ideal sales process<br...
Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPM...
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What Is Product Marketing?

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High level general definition of product marketing to open a discussion about the distinctions, focus and competencies necessary to define product marketing within an organization.

Publicado en: Empresariales, Empleo

What Is Product Marketing?

  1. 1. Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPMM)<br />*The Association of International Product Marketing and Management (AIPMM)<br />http://www.linkedin.com/in/cfsolomon<br />What is Product Marketing?<br />
  2. 2. Product Marketing is product Management by any other name<br />
  3. 3. Requires close interaction with <br />Business Development,<br />Product development, <br />Marketing Communications, <br />Online Marketing, and <br />Sales management. <br />Product Marketing<br />
  4. 4. Requires <br />Strong communication, <br />collaboration and <br />evangelizing skills, <br />Ability to convert technical positioning<br />into key market messages, and<br />Ability to launch new products <br />into the market.<br />Product Marketing<br />
  5. 5. Creates the marketing plan identifying<br />methods for customer acquisition <br />and customer retention<br />Measures effectiveness of <br />product marketing programs<br />Maintains (and drives)<br />product launch plans<br />Product Marketing<br />
  6. 6. Defines buyer personas<br />Determines market messages<br />Delivers thought-leading content <br />via all out- reaching actions;<br />events, <br />websites, <br />blogs, <br />social media, <br />and other outlets<br />Product Marketing<br />
  7. 7. Identifies product references <br />for industry and customer referrals<br />Aligns sales tools and ideal sales process<br /> to the typical buying process<br />Facilitates channel training including <br />competitive threats and related industry news<br />Product Marketing<br />
  8. 8. Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPMM)<br />*The Association of International Product Marketing and Management (AIPMM)<br />http://www.linkedin.com/in/cfsolomon<br />

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