Identity, Location, Communication or Ad Hoc Access to Mobile Social Networks (Foursquare, DokoDare) From oger Fischer is CEO and co-founder of Kaywa. Roger is a serial entrepreneur. In 2003 he started Kaywa with a focus on mobile blogging services. Since that time he has participated in the development of numerous barcode-based marketing campaigns leveraging Kaywa technology for major brands in Switzerland and across Europe. “DokoDare: Places, People, Me,” one of Kayway’s recent projects in collaboration with Hochschule fur Technik Rapperswil, is a location-based mobile service based on QR Codes. He did his post-graduate studies in film and audiovisual media in Paris. http://mobile.kaywa.com/

1. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Identity, Location,
Communication
or
Ad Hoc Access to
Mobile Social Networks
(Foursquare, DokoDare)

2. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Presentation
You can find the presentation later at:
http://roger.kaywa.ch/p2296
Note: What follows is an experiment and should hopefully provide
some insights in the what and how of Ad Hoc Mobile Social Networks.
As Testcases we take:
- DokoDare (SMS / QR Code / Mobile Web)
- Foursquare (iPhone App)

3. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Background: Kaywa
Mobile Blogging since 2003
- Posting MMS on the Web
- Web and Mobile Blog
QR Codes since 2006
- Reader to read QR Codes
- ID with QR Codes
DokoDare since 2009
Combining Places and ID‘s, SMS and QR Codes, Web and Mobile

4. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Problem:
How to create a mobile social network here and now?
Here: ETH HG E 5.
When: Event MoMo11 = Now
With: What is there, meaning „connected“ devices.
Why?
Because that is a possibility we have with mobile:
To reach people „here and now“.

5. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Problem continued:
How to create a mobile social network here and now?
1.* Identity: Verified Username (Email, SMS)
2. Location: „I am here now“
3. Communication: Be able to write
* Some services like Foursquare seem not to
verify the username

6. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Possible Solutions?
How many people are in the room?
55
Do we reach 2/3?
- How many Facebook Accounts?
49
- How many Twitter Accounts?
35
- How many people with direct access to Email accounts?
50
Conclusion
„Ok, with this audience, I could leave now... And we could all continue on
Facebook ;). But then would come the next problem, we would need to
become friends with each other. With Twitter the case would be a bit simpler,
as we could all adopt the #hge5 to find each other.“

7. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
1. Creating a verified Identity: Possibilities
App
As an Example: Try „Foursquare“ on the App Store (Android, iPhone)
Web Form / Email
- Delay can be a problem (5-20 minutes)
- Not everybody uses email on his phone
+ international; - delay, long process, reach
SMS
- (Sunrise, Swisscom) Send SMS to 202 with NEWID yourusername
(CHF 0.20) Replace yourusername with what you want, ex. NEWID Max
+ quick and reaches most; - long numbers if international, delays
Others?
- Use an existing ID (Twitter, Facebook, Google, OpenID)? Apps?
+ international; - long usernames, still too complicated

8. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
1. Creating a verified Identity: SMS Example
(Swisscom, Sunrise, CHF 0.20)
SMS to 202
with
NEWID yourusername
⇒And you get back the password.
An ID needs:
- Username
- Verified Phone number
- Password

9. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
1. Creating a verified Identity: Numbers
App
- How many would we reach here and now?
As the network was down, only 1 person could download the app.
Web Form / E-Mail
- How many would we reach here and now?
50 (if network would work)
SMS
- How many would we reach here and now?
* Swisscom, Sunrise: 44 ; Orange: 8
* Other: 3 (one = no mobile phone ; two from foreign countries)
* 11 tried and 9 got an immediate response, the two others with 2 minutes
delay. SMS is still king!
Conclusion
Under the live conditions SMS beats everything else. Email would be the
second choice as 50 from 55 have access to their email.

10. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
2. Location: Two Steps
- Accessing the service
- Locate Me and communicate it to the service
PS:
On Foursquare App, you find #hge5 at:
http://foursquare.com/venue/387542
On DokoDare, you find #hge5 at:
http://dokodare.kaywa.com/202033335

11. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
2. Location: Possibilities
App with Google Maps / GPS / Compass
- Going to service, Log in
- 1. Can you locate room HG E 5? Try with Google Maps
- 2. Possibility: Suggest places nearby...
Webaddress
- http://dokodare.kaywa.com/202033335 or
http://foursquare.com/venue/387542
- Log in, then Check in
QR Code (Web) QR Code (SMS)
- Scan the QR Code - Scan the QR Code
- Log in + Check in - Send SMS
SMS (if ID verified with SMS)
- Send SMS to 202 with Checkin 202033335
This sends you also back the link to go online

12. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
2. Location: Example QR Code for #hge5
QR Code for #hge5
Access with a QR Code Reader
(Note: Example Sticker)

13. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
2. Location: Checkin to #hge5 with SMS

14. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
2. Location: Numbers
App with Google Maps / GPS / Compass
- How many GPS enabled phones: 50
- iPhones: 13 / Android: 7 / Nokia: 16 / Windows Mobile: 3
- Other Phones: 15
Web address
-Have all mobile internet enabled devices? Yes, all 54 with phones.
QR Code
- How many can scan a QR Code? 11 could scan.
Conclusion
Practically all have internet access and GPS (50/54). One fifth (11/54) could
even scan the QR Code from the screen. So a combination of GPS and QR
Codes would certainly be best.
In our test case GPS would help to narrow down the places nearby, but it
would still need an additional search for #hge5.

15. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
3. Communication: Possibilities
Trough App
- If location failed, communicate location as well:
„@MoMoSwitzerland : I am at MoMoSwitzerland11 at #hge5“.
Through #hge5, messages are bundled.
Web Address
- From Main Place Page, click Kaykus
- (After Checkin, click People tab to write a Kayku now)
QR Code (Default Place Code)
- Scan the QR Code
- Click Kaykus, write: „@MoMoSwitzerland : I am at MoMoSwitzerland11“
SMS (if checked in)
- Send SMS to 202 with
TXT @MoMoSwitzerland : I am at MoMoSwitzerland11

16. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
3. Communication only via SMS

17. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
3. Communication: Numbers
Trough App
- The ones that did use the Foursquare App?
Could you write something?
SMS (if ID verified with SMS)
- Did it work? Can you see your posting at
http://dokodare.kaywa.com/202033335
Conclusion
Due to time reasons, we rushed on checkin and writing some text. There were
still some who went to checkin on Foursquare, DokoDare and although Twitter.
http://dokodare.kaywa.com/202033335
http://www.foursquare.com/venue/387542
http://twitter.com/cflorin/statuses/6438613158
http://twitter.com/suvarchala/statuses/6438947426

18. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
From these solutions, what do you prefer?:
Remember:
1. Identity, 2. Location, 3. Communication
- Web/E-Mail/Web? 18
- App? Depends on the situation.
- All SMS? Nobody
- SMS-Web? 17
- SMS-QR Code-Web? Depends on the situation.
Conclusion
Web either initiated by SMS or Email still gets the highest preference (35/54).
Whereas both Apps and QR Codes make sense in certain contexts.

19. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
What has probably the biggest reach?
- Web/E-Mail/Web?
- App?
- All SMS? All 55!
- SMS-Web? 17
- SMS-QR Code-Web?
Conclusion
If we talk reach, the whole audience agrees that „All SMS“ has still the biggest
reach, followed by SMS initiated and then continued on the Web.

20. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
My prefered solutions:
For visibility at the place:
- SMS: Create ID
- Sticker with QR Code
- On the Web: Checkin + Writing
Without QR Code:
- SMS: Create ID, Checkin
- On the web: Writing
When targeting only advanced users:
- Apps
Note: E-Mail was not verified on Foursquare!

21. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
Final thoughts
Educated Audience
- Web access, Email, GPS were a given (almost everybody)
- Even though Switzerland is an iPhone country (0.5 Mio iPhones this year)
and Android is already strong, almost two thirds (7 out of 11) would
be excluded when using only an app.
- Installed QR Code Readers are comparable with iPhone penetration in this
audience. Could this be true also for a larger swiss audience?
SMS
Even if only 1/3 (17) think SMS is the best way for this, all conclude that it has
still the widest reach. Therefore we recommend to always use SMS as
an alternative to all other methods.
Identity through Twitter, Facebook, others?
Raphael Briner from HyperWeek thinks that these two will become some of
the defacto identity providers in the future.
Christine Perey works also on identity management and hopefully we will soon
see a specific MobileMonday on this topic.

22. MoMo 11: Mobile Social Networks
ETH Zürich #hge5
http://dokodare.kaywa.com/202033335
See you on the Web too:
For #hge5 on the PC Web, see:
http://dokodare.kaywa.com/202033335
See original Kaywa DokoDare site at: