SlideShare a Scribd company logo
1 of 25
Download to read offline
“Fair” Trade Coffee
Prospects for “Equitable” Green Economy
Ken-ichi ABE
Research Institute for Humanity and Nature (RIHN), Kyoto, Japan
・Brought by Dutch colonists
・Commonly cultivated
・90% of regional income come from coffee
・More than ¼ of family entirely dependent on
coffee production
・Small cultivators buy staple foods and
necessaries from coffee revenues only
Coffee Cultivation in East Timor
・ Mountainous topography
→ limited agricultural land
・ Strongly seasonal climate
→ limited planting season
・ Soil derived from limestone
→ chemically rich but
physically difficult to cultivate
far away from self-sufficiency of food
Agricultural Context in East Timor
Arabica variety—prized
Traditional cultivation
- shade grown
plant shade tree, then coffee seedling
- no agricultural chemicals, no fertilizer
- no pruning, no weeding
(not “cultivator,” but “harvester”)
Environment Conserving ← Creating Forest
- bird friendly - forest compatible
Coffee production in East Timor
A favored coffee producing environment…
Low yields
Poor quality (Potentially high quality)
Poor harvest & post-harvest techniques:
・ harvesting unripe cherries
・ leaving cherries un-peeled after harvest
・ improper drying
・ no selection for quality
Purchase price remained low
But……..
Is it difficult to improve quality of their coffee?
No, not at all
it is simple
・ harvesting only red ripe cherries
・ peel cherries at the end of day-harvest
・ proper drying
just do not left beans too long in sunshine
・ do selection for quality
Is it difficult to improve quality of their coffee?
No, not at all
Why are coffee growing communities rarely
interested in improving quality?
・Little access to knowledge/methods for
improving quality and adding value
・They are cut off from outside market:
one agent/buyer, with fixed price
・Local price does not reflect real market price,
so weak incentive to improve quality
Investment of the outside resource to exploit the full
potential of coffee
(1)Putting local farmers/producer in global context
Research: NGO and University
(2) Improving agro-ecological, harvesting, and processing
techniques
Coffee company: PT. Toarco tradja (Indonesia)
(3) Empowering producer by promoting consumer/public
to select “green” products
To improve cultivator’s status within commodity chain
(involvement in adding-value)
Project to improve
Existing coffee company has shown no interest
→ too little quantity
starting cost is too high.
It can be a “green economy”
It is difficult to double yield, but easy, by proper harvest and
post-harvest processes, to double purchase price.
(17cents/kg in 2002 → 1 dollar 50cents/kg in 2013)
Can it be realized as business?
Green economy?
Quality
product
Quality
environment
Economic
viability
Production
Emphasizing environmental conservation,
coffee quality, to add value in the
international market.
Consumption
Inspire consumers to know how and by whom
the commodities they consume are produced
Fair trade: Links between
production and consumption
Child Labor → Family work
Improved quality of connection:
Overcome “Not In My Backyard” sentiments
Overcome dichotomy of Producer/Consumer
→ Producer/Co-producer
Significance of linkages beyond marketplace
Inspire consumers to know how and by whom the commodities
they consume are produced
Encourage producers how and by whom the commodities they
produce are consumed
Pride of skilled production
→ Increased confidence from gaining
adequate livelihood and maintaining family
→ Environment enhancing activities
Significance of linkages beyond
marketplace 2
There are over 500 million family farms
They are responsible for at least 56% of
agricultural production on 56% of the land
Coffee: 70%
Green economy never realized without
Family agriculture
Small farmer’s Pride for Future

More Related Content

What's hot

Hydrobloom Corporate Presentation
Hydrobloom Corporate PresentationHydrobloom Corporate Presentation
Hydrobloom Corporate Presentation
Sunil Jose
 
2012 3 14_hqo asta_draft 4 w asta logo
2012 3 14_hqo asta_draft 4 w asta logo2012 3 14_hqo asta_draft 4 w asta logo
2012 3 14_hqo asta_draft 4 w asta logo
AK Communications
 

What's hot (19)

Conscious Consumerism 101
Conscious Consumerism 101Conscious Consumerism 101
Conscious Consumerism 101
 
Presentation of ICAD's activities
Presentation of ICAD's activities Presentation of ICAD's activities
Presentation of ICAD's activities
 
Permaculture with Chuck Marsh
Permaculture with Chuck MarshPermaculture with Chuck Marsh
Permaculture with Chuck Marsh
 
SHI intro for narrated presentations
SHI intro for narrated presentationsSHI intro for narrated presentations
SHI intro for narrated presentations
 
Hydrobloom Corporate Presentation
Hydrobloom Corporate PresentationHydrobloom Corporate Presentation
Hydrobloom Corporate Presentation
 
Coffe
CoffeCoffe
Coffe
 
Investing in water
Investing in waterInvesting in water
Investing in water
 
2012 3 14_hqo asta_draft 4 w asta logo
2012 3 14_hqo asta_draft 4 w asta logo2012 3 14_hqo asta_draft 4 w asta logo
2012 3 14_hqo asta_draft 4 w asta logo
 
Problems and Progress for Organic Seed Production
Problems and Progress for Organic Seed ProductionProblems and Progress for Organic Seed Production
Problems and Progress for Organic Seed Production
 
Chololo agric results y1
Chololo agric results y1Chololo agric results y1
Chololo agric results y1
 
Zero Waste Guru training
Zero Waste Guru trainingZero Waste Guru training
Zero Waste Guru training
 
Yoddoi Organic Homemade -The Taste of Thai Coffee
Yoddoi Organic Homemade  -The Taste of Thai CoffeeYoddoi Organic Homemade  -The Taste of Thai Coffee
Yoddoi Organic Homemade -The Taste of Thai Coffee
 
Protecting Coffee Ecosystems
Protecting Coffee EcosystemsProtecting Coffee Ecosystems
Protecting Coffee Ecosystems
 
Country Status Reports on Underutilized Crops by Hemantha Wijewardena, Sri Lanka
Country Status Reports on Underutilized Crops by Hemantha Wijewardena, Sri LankaCountry Status Reports on Underutilized Crops by Hemantha Wijewardena, Sri Lanka
Country Status Reports on Underutilized Crops by Hemantha Wijewardena, Sri Lanka
 
Evergreen Agriculture from Agriculture and Rural Development Day (ARDD) 2011
Evergreen Agriculture from Agriculture and Rural Development Day (ARDD) 2011Evergreen Agriculture from Agriculture and Rural Development Day (ARDD) 2011
Evergreen Agriculture from Agriculture and Rural Development Day (ARDD) 2011
 
Secured education on bioarts at work (riverside)
Secured education on bioarts at work (riverside)Secured education on bioarts at work (riverside)
Secured education on bioarts at work (riverside)
 
6. Opportunities for Dry Beans
6. Opportunities for Dry Beans6. Opportunities for Dry Beans
6. Opportunities for Dry Beans
 
Financial Permaculture Overview
Financial Permaculture OverviewFinancial Permaculture Overview
Financial Permaculture Overview
 
25 cents To Save A Planet Campaign2
25 cents To Save A Planet Campaign225 cents To Save A Planet Campaign2
25 cents To Save A Planet Campaign2
 

Viewers also liked (7)

Starbucks 1
Starbucks 1Starbucks 1
Starbucks 1
 
International commodity agreement - International Business - Manu Melwin Joy
International commodity agreement - International Business - Manu Melwin JoyInternational commodity agreement - International Business - Manu Melwin Joy
International commodity agreement - International Business - Manu Melwin Joy
 
Ib ppt
Ib pptIb ppt
Ib ppt
 
Starbucks Coffee: Case Study
Starbucks Coffee: Case StudyStarbucks Coffee: Case Study
Starbucks Coffee: Case Study
 
Cofee production and types of coffee
Cofee production and types of coffeeCofee production and types of coffee
Cofee production and types of coffee
 
Coffee power point presetation
Coffee power point presetationCoffee power point presetation
Coffee power point presetation
 
Business Plan Powerpoint 1
Business Plan Powerpoint 1Business Plan Powerpoint 1
Business Plan Powerpoint 1
 

Similar to “Fair” Trade Coffee Prospects for “Equitable” Green Economy

Production technology of Coffee in India
Production technology of Coffee in IndiaProduction technology of Coffee in India
Production technology of Coffee in India
AlemlaImchen
 
Litreture review fruit industry
Litreture review fruit industry Litreture review fruit industry
Litreture review fruit industry
Sispap1
 
Sustainable and organic F&B
Sustainable and organic F&BSustainable and organic F&B
Sustainable and organic F&B
garloyd
 
Evaluation of harvesting and postharvest processing method on raw quality att...
Evaluation of harvesting and postharvest processing method on raw quality att...Evaluation of harvesting and postharvest processing method on raw quality att...
Evaluation of harvesting and postharvest processing method on raw quality att...
Premier Publishers
 

Similar to “Fair” Trade Coffee Prospects for “Equitable” Green Economy (20)

An Overview of Coffee Research in Ethiopia
An Overview of Coffee Research in EthiopiaAn Overview of Coffee Research in Ethiopia
An Overview of Coffee Research in Ethiopia
 
Coffee Banana Intercropping: An Intimate Relationship with Triple Wins
Coffee Banana Intercropping: An Intimate Relationship with Triple WinsCoffee Banana Intercropping: An Intimate Relationship with Triple Wins
Coffee Banana Intercropping: An Intimate Relationship with Triple Wins
 
Coffee, Climate Resilience in Ethiopia
Coffee, Climate Resilience in EthiopiaCoffee, Climate Resilience in Ethiopia
Coffee, Climate Resilience in Ethiopia
 
Production technology of Coffee in India
Production technology of Coffee in IndiaProduction technology of Coffee in India
Production technology of Coffee in India
 
New coffee Processing 2014 Revised.ppt
New  coffee  Processing 2014 Revised.pptNew  coffee  Processing 2014 Revised.ppt
New coffee Processing 2014 Revised.ppt
 
Business Case for EcoBiz
Business Case for EcoBizBusiness Case for EcoBiz
Business Case for EcoBiz
 
Added value of using d2w and d2p in Coffee production value chain
Added value of using d2w and d2p in Coffee production value chainAdded value of using d2w and d2p in Coffee production value chain
Added value of using d2w and d2p in Coffee production value chain
 
Close the coffee cycle: Solidev Coffee Producers Rwanda
Close the coffee cycle: Solidev Coffee Producers Rwanda Close the coffee cycle: Solidev Coffee Producers Rwanda
Close the coffee cycle: Solidev Coffee Producers Rwanda
 
Shade grown coffee
Shade grown coffeeShade grown coffee
Shade grown coffee
 
Improved sustainability in your bar-Presentation
Improved sustainability in your bar-PresentationImproved sustainability in your bar-Presentation
Improved sustainability in your bar-Presentation
 
Litreture review fruit industry
Litreture review fruit industry Litreture review fruit industry
Litreture review fruit industry
 
(XIMB) Sustainability - Tea and Coffee industry
(XIMB) Sustainability - Tea and Coffee industry(XIMB) Sustainability - Tea and Coffee industry
(XIMB) Sustainability - Tea and Coffee industry
 
Samoa Agritourism Policy Setting Workshop 2016: Women In Business Developmen...
Samoa Agritourism Policy Setting Workshop 2016:  Women In Business Developmen...Samoa Agritourism Policy Setting Workshop 2016:  Women In Business Developmen...
Samoa Agritourism Policy Setting Workshop 2016: Women In Business Developmen...
 
Breaking Down the Certifications
Breaking Down the CertificationsBreaking Down the Certifications
Breaking Down the Certifications
 
Coffee challenge 2011
Coffee challenge 2011Coffee challenge 2011
Coffee challenge 2011
 
Exploiting the Potential of Smallholder Horticulture Through Aggregation and ...
Exploiting the Potential of Smallholder Horticulture Through Aggregation and ...Exploiting the Potential of Smallholder Horticulture Through Aggregation and ...
Exploiting the Potential of Smallholder Horticulture Through Aggregation and ...
 
The Cosmetics Cottage Industry in Thailand
The Cosmetics Cottage Industry in ThailandThe Cosmetics Cottage Industry in Thailand
The Cosmetics Cottage Industry in Thailand
 
Sustainable and organic F&B
Sustainable and organic F&BSustainable and organic F&B
Sustainable and organic F&B
 
Evaluation of harvesting and postharvest processing method on raw quality att...
Evaluation of harvesting and postharvest processing method on raw quality att...Evaluation of harvesting and postharvest processing method on raw quality att...
Evaluation of harvesting and postharvest processing method on raw quality att...
 
Organic Arabica Coffee: Agroecologicaly practices through direct marketing by...
Organic Arabica Coffee: Agroecologicaly practices through direct marketing by...Organic Arabica Coffee: Agroecologicaly practices through direct marketing by...
Organic Arabica Coffee: Agroecologicaly practices through direct marketing by...
 

More from CIFOR-ICRAF

More from CIFOR-ICRAF (20)

Delivering nature-based solution outcomes by addressing policy, institutiona...
Delivering nature-based solution outcomes by addressing  policy, institutiona...Delivering nature-based solution outcomes by addressing  policy, institutiona...
Delivering nature-based solution outcomes by addressing policy, institutiona...
 
Policy Dialogue Three Key Priorities
Policy Dialogue Three Key PrioritiesPolicy Dialogue Three Key Priorities
Policy Dialogue Three Key Priorities
 
The Second Roadmap on ASEAN Cooperation towards Transboundary Haze Pollution ...
The Second Roadmap on ASEAN Cooperation towards Transboundary Haze Pollution ...The Second Roadmap on ASEAN Cooperation towards Transboundary Haze Pollution ...
The Second Roadmap on ASEAN Cooperation towards Transboundary Haze Pollution ...
 
The role of forest in climate change mitigation: Introduction to REDD+ initia...
The role of forest in climate change mitigation: Introduction to REDD+ initia...The role of forest in climate change mitigation: Introduction to REDD+ initia...
The role of forest in climate change mitigation: Introduction to REDD+ initia...
 
REDD+ et marche du carbone. Instrument de developpement ou marche de dupes de...
REDD+ et marche du carbone. Instrument de developpement ou marche de dupes de...REDD+ et marche du carbone. Instrument de developpement ou marche de dupes de...
REDD+ et marche du carbone. Instrument de developpement ou marche de dupes de...
 
La RDC dans le paysage des projets et des programmes juridictionnels REDD+
La RDC dans le paysage des projets et des programmes juridictionnels REDD+La RDC dans le paysage des projets et des programmes juridictionnels REDD+
La RDC dans le paysage des projets et des programmes juridictionnels REDD+
 
Cadre légal et réglementaire du marché carbone en RDC
Cadre légal et réglementaire du marché carbone en RDCCadre légal et réglementaire du marché carbone en RDC
Cadre légal et réglementaire du marché carbone en RDC
 
Exploitation minière artisanale, moyens de subsistance et déforestation dans ...
Exploitation minière artisanale, moyens de subsistance et déforestation dans ...Exploitation minière artisanale, moyens de subsistance et déforestation dans ...
Exploitation minière artisanale, moyens de subsistance et déforestation dans ...
 
Qu'est-ce qui influence l'efficacité des interventions de conservation des fo...
Qu'est-ce qui influence l'efficacité des interventions de conservation des fo...Qu'est-ce qui influence l'efficacité des interventions de conservation des fo...
Qu'est-ce qui influence l'efficacité des interventions de conservation des fo...
 
Industries miniéres et justice climatique en Afrique centrale : étude de droi...
Industries miniéres et justice climatique en Afrique centrale : étude de droi...Industries miniéres et justice climatique en Afrique centrale : étude de droi...
Industries miniéres et justice climatique en Afrique centrale : étude de droi...
 
Enjeux de la future politique forestière de la République Démocratique du Congo
Enjeux de la future politique forestière de la République Démocratique du CongoEnjeux de la future politique forestière de la République Démocratique du Congo
Enjeux de la future politique forestière de la République Démocratique du Congo
 
Incentive Scheme for Smallholders
Incentive Scheme for Smallholders Incentive Scheme for Smallholders
Incentive Scheme for Smallholders
 
Capacity Building in oil palm trade and sustainability
Capacity Building in oil palm trade and sustainabilityCapacity Building in oil palm trade and sustainability
Capacity Building in oil palm trade and sustainability
 
Monitoring songbirds' online market
Monitoring songbirds' online market Monitoring songbirds' online market
Monitoring songbirds' online market
 
Supporting Farmer Transition to Produce Deforestation-Free Coffee
Supporting Farmer Transition to Produce Deforestation-Free CoffeeSupporting Farmer Transition to Produce Deforestation-Free Coffee
Supporting Farmer Transition to Produce Deforestation-Free Coffee
 
Pathways to sustainable trade and system dynamic simulation
Pathways to sustainable trade and system dynamic simulationPathways to sustainable trade and system dynamic simulation
Pathways to sustainable trade and system dynamic simulation
 
Cenários de desmatamento para o Brasil Plataforma REDD BRASIL
Cenários de desmatamento para o Brasil Plataforma REDD BRASILCenários de desmatamento para o Brasil Plataforma REDD BRASIL
Cenários de desmatamento para o Brasil Plataforma REDD BRASIL
 
A Plataforma REDD+ Brasil: contexto
A Plataforma REDD+ Brasil: contexto   A Plataforma REDD+ Brasil: contexto
A Plataforma REDD+ Brasil: contexto
 
Research priorities in seagrass ecosystems to enhance blue carbon as Natural...
Research priorities in seagrass ecosystems to enhance blue carbon  as Natural...Research priorities in seagrass ecosystems to enhance blue carbon  as Natural...
Research priorities in seagrass ecosystems to enhance blue carbon as Natural...
 
The role of mangrove blue carbon research to support national climate mitigat...
The role of mangrove blue carbon research to support national climate mitigat...The role of mangrove blue carbon research to support national climate mitigat...
The role of mangrove blue carbon research to support national climate mitigat...
 

Recently uploaded

Training Of Trainers FAI Eng. Basel Tilapia Welfare.pdf
Training Of Trainers FAI Eng. Basel Tilapia Welfare.pdfTraining Of Trainers FAI Eng. Basel Tilapia Welfare.pdf
Training Of Trainers FAI Eng. Basel Tilapia Welfare.pdf
Basel Ahmed
 
Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...
Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...
Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...
rajputriyana310
 

Recently uploaded (20)

Call Girls Magarpatta Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Magarpatta Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Magarpatta Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Magarpatta Call Me 7737669865 Budget Friendly No Advance Booking
 
(NEHA) Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts 24x7
(NEHA) Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts 24x7(NEHA) Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts 24x7
(NEHA) Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts 24x7
 
Types of Pollution Powerpoint presentation
Types of Pollution Powerpoint presentationTypes of Pollution Powerpoint presentation
Types of Pollution Powerpoint presentation
 
Proposed Amendments to Chapter 15, Article X: Wetland Conservation Areas
Proposed Amendments to Chapter 15, Article X: Wetland Conservation AreasProposed Amendments to Chapter 15, Article X: Wetland Conservation Areas
Proposed Amendments to Chapter 15, Article X: Wetland Conservation Areas
 
Booking open Available Pune Call Girls Budhwar Peth 6297143586 Call Hot Indi...
Booking open Available Pune Call Girls Budhwar Peth  6297143586 Call Hot Indi...Booking open Available Pune Call Girls Budhwar Peth  6297143586 Call Hot Indi...
Booking open Available Pune Call Girls Budhwar Peth 6297143586 Call Hot Indi...
 
Verified Trusted Kalyani Nagar Call Girls 8005736733 𝐈𝐍𝐃𝐄𝐏𝐄𝐍𝐃𝐄𝐍𝐓 Call 𝐆𝐈𝐑𝐋 𝐕...
Verified Trusted Kalyani Nagar Call Girls  8005736733 𝐈𝐍𝐃𝐄𝐏𝐄𝐍𝐃𝐄𝐍𝐓 Call 𝐆𝐈𝐑𝐋 𝐕...Verified Trusted Kalyani Nagar Call Girls  8005736733 𝐈𝐍𝐃𝐄𝐏𝐄𝐍𝐃𝐄𝐍𝐓 Call 𝐆𝐈𝐑𝐋 𝐕...
Verified Trusted Kalyani Nagar Call Girls 8005736733 𝐈𝐍𝐃𝐄𝐏𝐄𝐍𝐃𝐄𝐍𝐓 Call 𝐆𝐈𝐑𝐋 𝐕...
 
Call On 6297143586 Pimpri Chinchwad Call Girls In All Pune 24/7 Provide Call...
Call On 6297143586  Pimpri Chinchwad Call Girls In All Pune 24/7 Provide Call...Call On 6297143586  Pimpri Chinchwad Call Girls In All Pune 24/7 Provide Call...
Call On 6297143586 Pimpri Chinchwad Call Girls In All Pune 24/7 Provide Call...
 
VIP Model Call Girls Viman Nagar ( Pune ) Call ON 8005736733 Starting From 5K...
VIP Model Call Girls Viman Nagar ( Pune ) Call ON 8005736733 Starting From 5K...VIP Model Call Girls Viman Nagar ( Pune ) Call ON 8005736733 Starting From 5K...
VIP Model Call Girls Viman Nagar ( Pune ) Call ON 8005736733 Starting From 5K...
 
Call Girls Pune Airport Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Pune Airport Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Pune Airport Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Pune Airport Call Me 7737669865 Budget Friendly No Advance Booking
 
The Most Attractive Pune Call Girls Shirwal 8250192130 Will You Miss This Cha...
The Most Attractive Pune Call Girls Shirwal 8250192130 Will You Miss This Cha...The Most Attractive Pune Call Girls Shirwal 8250192130 Will You Miss This Cha...
The Most Attractive Pune Call Girls Shirwal 8250192130 Will You Miss This Cha...
 
Kondhwa ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For ...
Kondhwa ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For ...Kondhwa ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For ...
Kondhwa ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For ...
 
BOOK Call Girls in (Dwarka) CALL | 8377087607 Delhi Escorts Services
BOOK Call Girls in (Dwarka) CALL | 8377087607 Delhi Escorts ServicesBOOK Call Girls in (Dwarka) CALL | 8377087607 Delhi Escorts Services
BOOK Call Girls in (Dwarka) CALL | 8377087607 Delhi Escorts Services
 
VVIP Pune Call Girls Vishal Nagar WhatSapp Number 8005736733 With Elite Staff...
VVIP Pune Call Girls Vishal Nagar WhatSapp Number 8005736733 With Elite Staff...VVIP Pune Call Girls Vishal Nagar WhatSapp Number 8005736733 With Elite Staff...
VVIP Pune Call Girls Vishal Nagar WhatSapp Number 8005736733 With Elite Staff...
 
Training Of Trainers FAI Eng. Basel Tilapia Welfare.pdf
Training Of Trainers FAI Eng. Basel Tilapia Welfare.pdfTraining Of Trainers FAI Eng. Basel Tilapia Welfare.pdf
Training Of Trainers FAI Eng. Basel Tilapia Welfare.pdf
 
Call Girls Budhwar Peth Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Budhwar Peth Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Budhwar Peth Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Budhwar Peth Call Me 7737669865 Budget Friendly No Advance Booking
 
Get Premium Hoskote Call Girls (8005736733) 24x7 Rate 15999 with A/c Room Cas...
Get Premium Hoskote Call Girls (8005736733) 24x7 Rate 15999 with A/c Room Cas...Get Premium Hoskote Call Girls (8005736733) 24x7 Rate 15999 with A/c Room Cas...
Get Premium Hoskote Call Girls (8005736733) 24x7 Rate 15999 with A/c Room Cas...
 
VVIP Pune Call Girls Moshi WhatSapp Number 8005736733 With Elite Staff And Re...
VVIP Pune Call Girls Moshi WhatSapp Number 8005736733 With Elite Staff And Re...VVIP Pune Call Girls Moshi WhatSapp Number 8005736733 With Elite Staff And Re...
VVIP Pune Call Girls Moshi WhatSapp Number 8005736733 With Elite Staff And Re...
 
VIP Model Call Girls Hadapsar ( Pune ) Call ON 8005736733 Starting From 5K to...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 8005736733 Starting From 5K to...VIP Model Call Girls Hadapsar ( Pune ) Call ON 8005736733 Starting From 5K to...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 8005736733 Starting From 5K to...
 
Alandi Road ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready ...
Alandi Road ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready ...Alandi Road ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready ...
Alandi Road ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready ...
 
Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...
Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...
Call Girls In Bloom Boutique | GK-1 ☎ 9990224454 High Class Delhi NCR 24 Hour...
 

“Fair” Trade Coffee Prospects for “Equitable” Green Economy

  • 1. “Fair” Trade Coffee Prospects for “Equitable” Green Economy Ken-ichi ABE Research Institute for Humanity and Nature (RIHN), Kyoto, Japan
  • 2. ・Brought by Dutch colonists ・Commonly cultivated ・90% of regional income come from coffee ・More than ¼ of family entirely dependent on coffee production ・Small cultivators buy staple foods and necessaries from coffee revenues only Coffee Cultivation in East Timor
  • 3. ・ Mountainous topography → limited agricultural land ・ Strongly seasonal climate → limited planting season ・ Soil derived from limestone → chemically rich but physically difficult to cultivate far away from self-sufficiency of food Agricultural Context in East Timor
  • 4.
  • 5. Arabica variety—prized Traditional cultivation - shade grown plant shade tree, then coffee seedling - no agricultural chemicals, no fertilizer - no pruning, no weeding (not “cultivator,” but “harvester”) Environment Conserving ← Creating Forest - bird friendly - forest compatible Coffee production in East Timor A favored coffee producing environment…
  • 6.
  • 7.
  • 8.
  • 9. Low yields Poor quality (Potentially high quality) Poor harvest & post-harvest techniques: ・ harvesting unripe cherries ・ leaving cherries un-peeled after harvest ・ improper drying ・ no selection for quality Purchase price remained low But……..
  • 10. Is it difficult to improve quality of their coffee? No, not at all it is simple ・ harvesting only red ripe cherries ・ peel cherries at the end of day-harvest ・ proper drying just do not left beans too long in sunshine ・ do selection for quality
  • 11.
  • 12. Is it difficult to improve quality of their coffee? No, not at all Why are coffee growing communities rarely interested in improving quality?
  • 13. ・Little access to knowledge/methods for improving quality and adding value ・They are cut off from outside market: one agent/buyer, with fixed price ・Local price does not reflect real market price, so weak incentive to improve quality
  • 14. Investment of the outside resource to exploit the full potential of coffee (1)Putting local farmers/producer in global context Research: NGO and University (2) Improving agro-ecological, harvesting, and processing techniques Coffee company: PT. Toarco tradja (Indonesia) (3) Empowering producer by promoting consumer/public to select “green” products To improve cultivator’s status within commodity chain (involvement in adding-value) Project to improve
  • 15. Existing coffee company has shown no interest → too little quantity starting cost is too high. It can be a “green economy” It is difficult to double yield, but easy, by proper harvest and post-harvest processes, to double purchase price. (17cents/kg in 2002 → 1 dollar 50cents/kg in 2013) Can it be realized as business?
  • 18. Production Emphasizing environmental conservation, coffee quality, to add value in the international market. Consumption Inspire consumers to know how and by whom the commodities they consume are produced Fair trade: Links between production and consumption
  • 19.
  • 20. Child Labor → Family work
  • 21.
  • 22. Improved quality of connection: Overcome “Not In My Backyard” sentiments Overcome dichotomy of Producer/Consumer → Producer/Co-producer Significance of linkages beyond marketplace
  • 23. Inspire consumers to know how and by whom the commodities they consume are produced Encourage producers how and by whom the commodities they produce are consumed Pride of skilled production → Increased confidence from gaining adequate livelihood and maintaining family → Environment enhancing activities Significance of linkages beyond marketplace 2
  • 24. There are over 500 million family farms They are responsible for at least 56% of agricultural production on 56% of the land Coffee: 70% Green economy never realized without Family agriculture