Remote sensing –Beyond images Mexico 14-15 December 2013 The workshop was organized by CIMMYT Global Conservation Agriculture Program (GCAP) and funded by the Bill & Melinda Gates Foundation (BMGF), the Mexican Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), the International Maize and Wheat Improvement Center (CIMMYT), CGIAR Research Program on Maize, the Cereal System Initiative for South Asia (CSISA) and the Sustainable Modernization of the Traditional Agriculture (MasAgro)

1. Beating the challenges to
delivering information to users

2. Information needs during agricultural cycle
Source: GSMA mAgri Market Entry Toolkit

3. WHO IS YOUR END
USER?

4. Market assessment & user needs
What do you think your role is?
Source: GSMA mAgri Market Entry Toolkit

5. WHAT HAVE YOU DONE TO
ENSURE YOUR DATA IS OF
VALUE TO YOUR END USER?

6. Barriers?
Data
(Remote sensing product
output)
End
User

7. Aware
Understand
Try
• Challenges
• Focus
• Action
Regular
Useage

8. What we are aiming for?
Source: GSMA mAgri Market Entry Toolkit

9. Does regular usage by
your user lead to financial
sustainability and
scalability? If not, what is
the plan for financing?