Bob Plumbridge, CTO EMEA at Hitatchi Data Systems spoke at the CIO Middle East Event April 2013

1. Bob Plumridge CTO EMEA
22nd April 2013

2. DEEP INNOVATION RESOURCES
INNOVATION BUDGET
 Founded in 1910
 US$118B FY11
 900 subsidiaries
 324,000 employees
 More than 760 PhDs
#38 in the 2012 FORTUNE® Global 500
INTRODUCTION

3. “HITACHI ON TOP IN ALL 6 CATEGORIES”

4. INFORMATION IS GROWING EXPONENTIALLY
2011 2020
EXABYTES
SOURCE: IDC
MARKETDYNAMICS

5. Increase efficiency and utilization of resources
and meet required service levels
Free data from applications and infrastructure,
implement governance, and provide information
more effectively
CHALLENGES BECOME OPPORTUNITIES
Discover, analyze and leverage data to uncover new
information for competitive advantage
DATA
GROWTH
COST
COMPLEXITY
MARKETDYNAMICS

6. THE INFORMATION CHALLENGE

7. SINGLE VIRTUALIZATION PLATFORM FOR
INFRASTRUCTURE, CONTENT AND INFORMATION
OUR INTEGRATED STRATEGY
WILL GET YOU THERE
INFRASTRUCTURE
 VIRTUALIZATION, MOBILITY
 INTEGRATED MANAGEMENT
 DATA CENTER CONVERGENCE
 INFRASTRUCTURE ON DEMAND
CONTENT
 SEARCH, DISCOVER AND INTEGRATE
INDEPENDENT OF APPLICATIONS
 ON DEMAND CONTENT
 ARCHIVING AS A SERVICE
INFORMATION
 ANALYTICS
 INTEGRATION
 BUSINESS
INTELLIGENCE
 BIG DATA
VISIONANDSTRATEGY

8. DATA SOURCES TODAY AND TOMORROW

9. BIG DATA TOMORROW
Hitachi
Transportation
Bullet Trains
• Track/train sensors
• Keep trains on schedule
• Proactive maintenance
• Telemetry from seismic sensors
• Time series data
• Operational data from sensors
• Insight for fleet managers
Hitachi Power
Power Stations
Hitachi
Construction
Excavators
Hitachi Storage
Array Products
• Insight to operational status
• Hi-Track proactive maintenance
• Product analytics and telematicsBig Data
Analytics
INFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD

10. #1
Chicago
#2
London
#3
Singapore
Cloud
PUSHING DATA TO THE CLOUD- PRIVATE TO HYBRID
 The cloud movement is
forcing applications vendors
to change
‒ Applications are packaged into cloud
frameworks to automate delivery
‒ Applications are supporting REST
as a common object storage API
Database
Enterprise
Ecosystem Backup
Email
REST API
INFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD
Collaboration

11. IN THE BEGINNING…
10 Billion USD/TB
2150 Lbs (975kg)
4.4 MB usable capacity
1200 RPM
50 24 inch (.6 meters) platters

12. MUCH PROGRESS HAS BEEN MADE
MEASUREMENT Improvement by 2010
Aerial Density
(sq. inch)
35,000,000x
Cost per capacity 7,600,000x
Volume capacity
(cubic inch)
622,100,131x
Latency 8x
Seek Time 102x
Data Rate 11,719
Seagate: “With HAMR recording technology, we could be seeing
100TB-300TB drives by 2020-2025.”

13. Hitachi Flash Technology Vision And Roadmap
End To End Ecosystem
Hitachi Data Systems Confidential – NDA Required
Highly efficient and resilient
flash-optimized storage controller
August
High performance and write
endurance flash controller
August
Higher capacity and low
environmental flash form factor
Q4
Flash-aware
storage controller
1H12013
End-to-end data management
and integration with server tier
Next
Flash everywhere options
across application I/O path
Next
VSP flash acceleration
High performance embedded flash controller
- >5 yrs endurance for enterprise workload
- Zero block compression
-Secured erase
Thin provisioning global wear leveling
Leading writes performance
PB capacity in smallest footprint
Best environmental per TB
40% lower bit cost
Server flash tier
integration with storage
sub-LUN tiering
Dedicated
and specialized
flash option
Hitachi Data Systems Internal and Hitachi TrueNorth Partner Confidential

14. Hitachi Accelerated Flash Storage
 Flash Enclosure has new form factor slots for FMD
Drive
chassis
Flash
enclosure
Controller
Hitachi
Flash Controller

15. INFORMATION
INFORMATION
CORRELATION
DEEP DATA ANALYTICSACROSS STRUCTURED
AND UNSTRUCTURED
SOURCES
REAL-TIME SCALE
INFORMATIONCONTENTINFRASTRUCTURE
VISIONANDSTRATEGY

16. THE ENVIRONMENT
 9 Production Sites and R&D Centers
 Analytics: includes genome modeling and comparison, attribute
identification, pathological gene analysis
 Data Growth: expected to grow 4PB per year
 Storage: existing EMC Isilon; expanded by adding Hitachi NAS
instead of EMC
 Why HDS: high performance company with an integrated lifecycle
strategy that includes HCP and HDDS
INFORMATION AT WORK
AN ADVANCED GENOMICS INSTITUTE
INFORMATIONCONTENTINFRASTRUCTURE
MODELING AND
ANALYTICS
GENOMIC
SEQUENCING
DIGITAL ARCHIVE OF
PROCESSED RESULTS
SEARCH ACROSS
DATA AND RESULTS
PRE-PROCESSED
DATA REPOSITORY
UNIVERSITY
HOSPITAL
VISIONANDSTRATEGY

17. Let us solve your immediate problems
AND build a path for the future.
We help you realize NEW value
from your data by transforming data
into information.
NEW INFORMATION =
NEW OPPORTUNITIES
INNOVATEWITHINFORMATION

18. THANK YOU