This edition features The 10 Most Inspiring Leaders In Middle East To Follow, 2022 that are at the forefront of leading us into a digital future Read More: https://ciolook.com/the-10-most-inspiring-leaders-in-middle-east-to-follow-2022-november2022/

1. VOL11 I ISSUE 10 I 2022
Nurturing Exponential
Business Objectives
Sandeep Sethi,
Managing Director & Partner
Interac ve Printer
Solu ons FZCO
The
Most
Inspiring
LeadersIn
Middle East
To Follow,2022
Sandeep
Sethi

4. ecently, the Middle East's business arena has been
Rproliferating. This growth is primarily driven by both public
as well as private sectors increasing expenditure on the
overall fundamentals of the middle eastern communities spread
over a vast geographical area. Similarly, the ongoing pandemic has
been accelerating awareness at an unprecedented rate in the
region.
Also, with people's opening mindset of embracing advanced
technologies entering the sector, many global corporations are
showing a keen interest in further investing in the industry. Not
only them, but many local players are putting in their efforts,
money and time to transform the face of the middle eastern
industrial sector.
All in all, the industry has already revamped itself to meet the
present and future uncertainties and challenges head-on. At the
helm of this transformation is a new class of stalwarts who are
shouldering this tremendous responsibility of carrying out a
transcendental mission of enhancing the quality of every facet that
the world has ever witnessed.
These stalwarts could be called visionaries, as they are not only
passionate about this social mission of implementing innovations
but also include more and more people in it by using every possible
tool and technique in their power.
EDITOR’S NOTE
A New Future of the Middle
East's Business Arena

5. Today, it is because of these exemplary personalities that we could see the 'First and Second Global
Metaverse Platform,' with exponential initiatives. In an attempt to grasp the exact scope of this
transformation, CIOLook embraced the journey of 'The 10 Most Inspiring Leaders in Middle East to Follow,
2022,' and depicted their revolutionary tales in the following pages so that you could have a thorough
comprehension of these leaders' monumental accomplishments.
Flip through the edition and envision yourself 'A New Future of the Middle East. Enjoy!
Abhishek Joshi
Abhishek Joshi
The
Most
Inspiring
LeadersIn
Middle East
To Follow,2022

6. 08 Nurturing Exponential
Business Objectives
Sandeep
Sethi

7. 22
20
Leader’s Viewpoint
An Intrinsic way of leading
By - Charikleia G. Stouka, Founder of
ALMA Real Estate Hellas
Leader’s Viewpoint
Pharma In The Times of
Covid-19
Crisis What Lies Ahead?
16
Amit Patel
Setting Industry Benchmark as an Innovator
26
Ofer A. Lidsky
Leading through Example and Innovation

8. CONTENT
Senior Editor Alan Swann
Executive Editors Abhishek Joshi
DESIGN
Visualizer Dave Bates
Art & Design Director Revati Badkas
Associate Designer Sandeep Tikode
SALES
Vice President Operations Kshitij S.
Senior Sales Manager Prathamesh Tate
Sales Executives Rohit, John
TECHNICAL
Technical Head Prachi Mokashi
Technical Consultant Victor Collins
November, 2022
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9. Brief
Company Name
Shady El Manzalawi
CEO
Valentina Primo
CEO
Amit Patel
Founder & Managing
Director
Mohamed Hegazy
CEO
Ahead of its debut in UAE, Xclusive Yachts is the only charter
company to own its own fleet of yachts; setting the industry
benchmarks & standards making it a pioneer in yacht
chartering
Tiba Air Conditioning Systems Tiba Engineering Group is the
leading manufacturer and supplier of air conditioning system in
Egypt and Middle East.
CoStartups Without Borders connects the most ambitious
refugee and migrant entrepreneurs with resources to grow their
business.llabsco is a strategy + innovation firm that collaborates
with global brands and startups to create solutions for growth.
Suez Cement is the largest cement producer in Egypt.
Ahmed ElLabban
CEO
AnalyticaBI is a ready-made solution designed to help retail
businesses simplify their analysis.
AnalyticaBi
analyticabi.app
Xclusive Yachts
xclusiveyachts.com
Suezcem
suezcem.com
Ahlam Bolooki
Director
The Emirates Literature Foundation is a not-for-profit NGO
established to spread the love of literature.
Emirates Literature
Foundation elfdubai.org
Ofer A. Lidsky
Founder and CEO
Excellent Brain has the biggest collection of neurofeedback
games in the world, so even after a few months you won't get
bored.
Excellent Brain
excellent-brain.com
Startups Without Borders
startupswb.com
Fatima Al Shirawi
CEO & Founder
Ctrl V” provides a premium way of experiencing virtual reality.
The Gracious F - Colour
Consultants
thegraciousf.com
Tiba Manzalawi Group
tibagroup.me
Khaled Abozeida
CEO
Nahdet Misr Publishing Group provides publishing solutions in
the fields of education and digital content.
Nahdet Misr
nahdetmisr.com
Sandeep Sethi
Managing
Director – MEA &
SEA Region
IPS has been a leading manufacturer of paper rolls, security
documents, business forms and laser cartridges in the MEA &
SEA region since 1978.
IPS MEA
ipsmea.com
Featured Person

10. C
O
V
E
R
S
T
O
R
Y
Sandeep
Sethi
Nurturing Exponential
Business Objectives
IPS is continuously investing in
research and technology, and
business tools to help us
analyze the market trends and
optimize the results of our
production.

11. Sandeep Sethi,
Managing Director & Partner
Interac ve Printer
Solu ons FZCO

12. B
ehind every excelling business, there are
exceptional minds indulged in its progress,
ensuring that the organization's vision and
mission are accomplished. With what comes off as
business prospects, from building the market presence
of products to driving growth and expansion in
competitive markets, all the aspects of a flourishing
business are salvaged by the league of ingenious
leaders.
Sandeep Sethi is among the exemplary leaders who
possess solid entrepreneurial insight in driving global
business growth by planning and executing strategic
commercial and distribution plans and creating
international channel expansion plans for development.
Sandeep Sethi is known for managing multiple
functions with proven success in establishing annual
product line revenue and gross margin plans, meeting
revenue & gross margin objectives, and managing
product life cycles to achieve organizational country
objectives. He holds a significant track record of
success in turning around emerging markets, including
India & Africa, with a distinguished record of growth in
the International Channels across Southeast Asia &
Africa.
CIOLook had the privilege to interview Sandeep, in
which he disclosed his dynamic principles for a
prosperous business.
Below are the highlights of the interview:
Brief our audience about your journey as a business
leader until your current position at Interactive
Printer Solutions (IPS). What challenges have you had
to overcome to reach where you are today?
I had a very humble beginning at IPS when I joined as a
Customer Service Manager in 1999. I had little
experience backing me up, but I had a huge passion and
a "never say die" attitude to grow. Over the years, I
managed several roles, from Marketing Head to Sales
Director to Global Channel Director, before I became
the Managing Director & Partner in IPS business in
2019.
With the arising competition in the industry, there was
an increased emphasis on providing Value add to the
products & services, increased customization along
with high-quality immaculate prints. Not just designs
but the brands wanted quick turnarounds leading to
increased cost of fulfillment.
We wanted to be a company that is the most effective
in the industry, so I believe streamlining workflows,
managing every changing consumable environment
with the latest technologies, working on increasing
productivity, and enhancing customer experience were
some of the challenges that we faced in our early
stages.
Today challenges heading the division are different and
is more got to do with inspiring & developing the team,
leading change & stay ahead of the curve.
Tell us something more about IPS and its mission and
vision.
IPS is a 40+-year-old company & one of the top leading
consumables manufacturers in the region. Our
headquarters is based in Jebel Ali Free Zone in Dubai,
UAE, and we have been serving the Middle East &
African market for over 40 years now.
We're a customer-centric company, and going above
and beyond for them is our spirit. Our mission is to
strive hard to ensure that we provide our consumers
with high-quality products that are sustainable & give
them the bang for their buck. Becoming
environmentally friendly and sustainable is inextricably
linked with our efforts to safeguard the future of our
company & the planet itself.
The core vision here at IPS is
to invest in the latest
technologies and become a
SINGLE SOURCE
SOLUTION provider to our
customers for all their
consumable needs.

13. The core vision here at IPS is to invest in the latest
technologies and become a SINGLE SOURCE
SOLUTION provider to our customers for all their
consumable needs. We want to be the ONE-STOP
SOLUTION provider in the industry.
Enlighten us on how you have impacted the sales and
marketing niche through your expertise in the market.
As mentioned earlier, we have been working day-in-
day-out with industry leaders and professionals with
decades of experience and investing in research and
technologies at the right time. This helps us keep the
complete Sales & Marketing team updated with what's
happening in the industry and where our customers are
going to invest their money in the future. Our approach
of being where our customers are creates a sense of
security with the customers, and with our offices in 10
countries, we always stay close to our customer's
needs. This has helped us become one of the biggest
suppliers across the Middle East, Africa & Southeast
Asia region.
Our customers appreciate that we serve them "Just in
Time" in their countries and provide local support,
stocking, billing, etc. Also, since we have feet on the
ground, hence our subject experts can guide the
customers better on the latest technology & cost-
saving initiatives related to their products and services.
Describe in detail the values and the work culture that
drives your organization.
Businesses with an organizational culture tend to be
more successful than less structured companies
because they have systems in place that promote
employee performance, productivity, and engagement.
I believe Employee engagement & opportunities for
advancement with transparent communication is a key
to our values in IPS. To quote Doug Conant, "To win the
marketplace, you must first win in the workplace.”
We prioritize the well-being of employees, offer
support at all levels within the organization, and have
policies in place that encourage respect, trust, empathy,
and support.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
New technology adoption is at the heart & soul of IPS'
long-term strategy and planning. We leverage
technologies such as CRM platforms, project
management tools, and collaborative communication
applications to improve customer engagement,
innovation, operation processes & decision-making.
IPS keeps updating itself with Sales forecasting tools &

14. SDC upgradation to optimize its business processes.
We invest our money into research on how we can
improve the existing technology to make us more
environmentally friendly & achieve more efficient
manufacturing techniques with less wastage & more
efficient stock management and ordering systems.
What change would you like to bring to the sales and
marketing sector if given a chance?
In the sales and marketing sector, I would like to take an
approach that combines online & offline interaction
between the company & clients or partners. In the
digital economy, digital interaction alone is not
sufficient. In fact, in an increasingly online world, offline
touch represents a strong differentiation. By
integrating this, sales and marketing will be even more
successful in the long run.
Also, we are looking at geographical expansions to
enhance our Sales & marketing presence.
IPS is continuously
investing in research and
technology, and
business
tools to help us analyze
the market trends and
optimize the results of
our production.

16. What, according to you, could be the next significant
change in the print consumables industry? How are
IPS preparing to be a part of that change?
Look, it's an ever-evolving industry, and with the recent
global challenges, the industry trends & dynamics are
even changing faster. I believe Digital print &
Commercial printing, along with Imaging supplies, will
keep growing steadily in this region, but 3D printing will
penetrate different sectors.
Another area we are looking to invest in is our Labels &
Packaging, as there is tremendous growth due to E-
Commerce & Increase in online sales. From a
production standpoint, the goal is to achieve better
speed to market and invest in making lightweight,
recyclable packaging and paper products to
accommodate this increasing demand.
IPS is continuously investing in research and
technology, and business tools to help us analyze the
market trends and optimize the results of our
production. Our recent add-up to the manufacturing is
state-of-the-art equipment from Italy for inline printing
and slitting, which will be operational from Dec 2022
and will enhance our capabilities.
Where do you envision yourself to be in the long run,
and what are your future goals for IPS?
As a managing director and partner at IPS, I envision
myself as someone who will drive global business
growth by planning and executing strategic commercial
and distribution plans, creating international channel
expansion plans for the development and
implementation of international sales growth, fulfilling
global business requirements, and client needs with full
P&L accountability to achieve desired business
objectives.
I believe in setting realistic business goals that give our
business a sense of direction and keep our team
accountable. Our goal is to increase the total income of
the company by 10% over the next two years. Reduce
production expenses by 5% over the next three years
and just Increase overall brand awareness.
What advice would you like to give to aspiring
budding entrepreneurs?
Believe in yourself first, and never hesitate to take
calculative risks. A lot of talented young generation out
there never try because of fear of failing. You could ask
any influential leader in any field if they ever succeeded
in the first go. Failing is part of learning & Attitude is the
key again.
Secondly, having a clear vision and a solid business plan
is paramount. Road testing your ideas can help you
understand the market needs and will also help you
understand your competitors as well.
Lastly, it is always an upside to have some good mentors
& have a balanced approach.

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