Social summer 3 what has google ever done for pr

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Chartered Institute of Public Relations

Technology Business

ec em n
sh r a
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o R
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T us a, 3dM y 0 2
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Pee t : A de Bu e m h
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“Data beats opinion”

PR too often driven by untested assumptions and
wonky metrics

Google aims high. Nothing is impossible.

Google has a “culture of failure”

A database of intentions

Doubleclick Ad Planner
Google Trends and Insights
Google Keyword Tool
Google Analytics

PR’s marriage
problem: solving
attribution

Isolate sources: down to level
of individual coverage!

Better still: relate it to
specific goals

Old vs new

Old: Our PR activity created x number of OTS
(opportunities to see)New: our PR activity assisted
£xxx sales - directly and indirectly. Explicit ROI.

NEXT SOCIAL SUMMER SESSIONS

• Integrating Traditional and Social Media – 10
May
• Real Time Public Relations – 15 May
• The Future of Broadcast – 24 May
http://www.cipr.co.uk/content/eventsawards/social-sum

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Social summer 3 what has google ever done for pr

1. ec em n sh r a W a hs ht a ee d n vr o e f P? o R r T us a, 3dM y 0 2 hr y r a 2 1 d Pee t : A de Bu e m h rsne n rw rc S it r

4. “Data beats opinion” PR too often driven by untested assumptions and wonky metrics Google aims high. Nothing is impossible. Google has a “culture of failure”

5. A database of intentions Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google Analytics

10.

11. Google Analytics is a free data....

12. Data puking!

13. PR’s marriage problem: solving attribution

14.

15.

16.

17.

18.

19. Some more things to consider

20. Visitor flow analysis

21. Isolate sources: down to level of individual coverage!

22. Better still: relate it to specific goals

23.

24.

25. Real time analysis

26. Old vs new Old: Our PR activity created x number of OTS (opportunities to see)New: our PR activity assisted £xxx sales - directly and indirectly. Explicit ROI.

27.

28. NEXT SOCIAL SUMMER SESSIONS • Integrating Traditional and Social Media – 10 May • Real Time Public Relations – 15 May • The Future of Broadcast – 24 May http://www.cipr.co.uk/content/eventsawards/social-sum

Social summer 3 what has google ever done for pr

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