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De APP economie
                     CIRB jaarcongres
                      14/12/1012

                Tanguy De Lestré
                Twitter : @tdelestre
                AGORIA
www.agoria.be
Berlin 8/2012 Campus-Party




     www.agoria.be
Brussel 9/2012-
Appsmarathon.eu



    www.agoria.be
Appsmarathon.eu 2012



            www.agoria.be
Appsmarathon.eu 2012



            www.agoria.be
Appsmarathon.eu 2012



            www.agoria.be
APP ECONOMY?




www.agoria.be
APP ECONOMY USA:
     $20 billion inkomsten in 2011
466,000 jobs sinds 2007 in de mobiele
              ecosystemen
          (Technet- APP Econonmy)


     www.agoria.be
www.agoria.be
App ontwikkelaar:

                      2010
      het jaar nul voor de apps in België:
                   hobbyisten.
                      2011
         opkomst van de marketeers.
                      2012
       Freelance en ICT- integratoren


      www.agoria.be
Enquete App-ontwikkelaar (sept 2012): profiel

                                 Other

      at Independant Software Vendor

                    at Media company

in in-house (corporate) IT development

               at (Mobile) IT integrator

         at (Mobile) Marketing Agency

                         as Freelancer

             at Boot strapped Start-up

         as Hobbyist (less than 1 year…
                                           0   2   4   6   8   10   12   14   16   18



               www.agoria.be
Enquete App-ontwikkelaar (sept 2012): respondenten verdeling


                                             Brussel-
                                             Bruxelles
                             Oost-
                          Vlaanderen



           West
        Vlaanderen
       Luxembourg
          Namur                                   Antwerpen
                                 VL
                           Brabant/Limburg




          www.agoria.be
Inkomstenmodel

                      Other
                      25%
                                             I work as a
                                           freelancer on
                                         customer projects
                                                28%


                  I aim at world
                 domination with
                   my cool app       I’m not really
                       17%          making a living
                                   out of it, I just do it
                                       as a hobby
                                           30%


         www.agoria.be
30
                                     Inkomstenmodel
                                                               25


                                                               20


                                                               15


                                                               10


                                                               5


                                                                0
  Work on          Pay per     Freemium     Advertising    In App
commisisoned      download                                purchase
    app



               www.agoria.be
Type Other
                          Frameworks         4%
Type                           2%
                       Security
           Sociale Media 2%                 Game
                7%                           9%
       Photography and
            Video
             3%
           Education                                Productivity
              6%                                       18%




                                                                   Music
                         Utility                                    4%
                         21%
                                                           Navigation
                                                               6%
                                       Business        Book and Magazine
                                         14%                  4%

            www.agoria.be
Other; 6
                       Game console; 3

                PC netbook; 11


              E-book; 1
                                                    Smartphone; 43
          TV set top box; 6


Devices




                          Tablet; 35      Feature phone; 1




             www.agoria.be
www.agoria.be
Ook : game city       en Mobile Office




          www.agoria.be
Revolution starts from
your pocket.




Tanguy De Lestré
AGORIA
@tdelestre
tanguy.delestre@agoria.be




          www.agoria.be

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Agoria delestree

  • 1. De APP economie CIRB jaarcongres 14/12/1012 Tanguy De Lestré Twitter : @tdelestre AGORIA www.agoria.be
  • 4. Appsmarathon.eu 2012 www.agoria.be
  • 5. Appsmarathon.eu 2012 www.agoria.be
  • 6. Appsmarathon.eu 2012 www.agoria.be
  • 8. APP ECONOMY USA: $20 billion inkomsten in 2011 466,000 jobs sinds 2007 in de mobiele ecosystemen (Technet- APP Econonmy) www.agoria.be
  • 10. App ontwikkelaar: 2010 het jaar nul voor de apps in België: hobbyisten. 2011 opkomst van de marketeers. 2012 Freelance en ICT- integratoren www.agoria.be
  • 11. Enquete App-ontwikkelaar (sept 2012): profiel Other at Independant Software Vendor at Media company in in-house (corporate) IT development at (Mobile) IT integrator at (Mobile) Marketing Agency as Freelancer at Boot strapped Start-up as Hobbyist (less than 1 year… 0 2 4 6 8 10 12 14 16 18 www.agoria.be
  • 12. Enquete App-ontwikkelaar (sept 2012): respondenten verdeling Brussel- Bruxelles Oost- Vlaanderen West Vlaanderen Luxembourg Namur Antwerpen VL Brabant/Limburg www.agoria.be
  • 13. Inkomstenmodel Other 25% I work as a freelancer on customer projects 28% I aim at world domination with my cool app I’m not really 17% making a living out of it, I just do it as a hobby 30% www.agoria.be
  • 14. 30 Inkomstenmodel 25 20 15 10 5 0 Work on Pay per Freemium Advertising In App commisisoned download purchase app www.agoria.be
  • 15. Type Other Frameworks 4% Type 2% Security Sociale Media 2% Game 7% 9% Photography and Video 3% Education Productivity 6% 18% Music Utility 4% 21% Navigation 6% Business Book and Magazine 14% 4% www.agoria.be
  • 16. Other; 6 Game console; 3 PC netbook; 11 E-book; 1 Smartphone; 43 TV set top box; 6 Devices Tablet; 35 Feature phone; 1 www.agoria.be
  • 18. Ook : game city en Mobile Office www.agoria.be
  • 19. Revolution starts from your pocket. Tanguy De Lestré AGORIA @tdelestre tanguy.delestre@agoria.be www.agoria.be