CLEAResult CEO Glenn Garland's presentation on the economic benefits of energy efficiency which emphasizes the importance of consumer engagement. Garland presented these slides to utility executives attending CLEAResult's Energy Efficiency Roundup in Austin, Texas, Nov. 5 - 6, 2014. Watch the video: https://youtu.be/l8Be9EfvgbA

1. Energy Efficiency: More than Impacts
Glenn Garland
President and CEO, CLEAResult
@GlennAGarland

2. We know
many things about
energy efficiency…

3. It’s the least expensive way to put energy into the grid
Source: ACEEE Report: The Best Value for America’s Energy Dollar – March 2014
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2
0
RangeofLevelizedCostsbasedoncentsperkWh

4. It can increase your company wide customer satisfaction
760
676
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690
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533
470
828
751
700
662
732
627
552
487
742
638
562
482
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Very Familiar Familiar Not Very Familiar Not at all Familiar
OSAT
Price Index
Billing & Payments
Corporate Citizenship
Communications
Familiarity with Energy Efficiency &
Conservation Programs
JDPowerSatisfactionScores
Overall Customer
Satisfaction
Index = 639
5% 35% 40% 20%
Source: JD Power

5. Most customers are willing to engage in EE …
… if utilities are willing to engage with them

6. But did you also know …

7. States are recognizing that energy efficiency delivers
significant economic benefits
Arkansas $1.3B11K
Ohio $1.1B3.2K
New
Hampshire
$0.2B2.4K
Vermont $0.4B1.9K
Texas $2.5B22K
Jobs Created Economic Impact
Source: Respective state level research

8. SC $1.6M5.6
Louisiana $2.2M12.0
Virginia $3.5M12.5
NC $3.3M15.3
Jobs Created Economic Impact
Tennessee $4.9M17.5
Georgia $4.2M18.5
Florida $4.1M18.7
Alabama $4.5M18.2
A 2013 SEEA study further illustrates the economics of EE
AMOUNTS BASED ON $1MM EE PROGRAM INVESTMENT
Source: SEEA 2013 Study : The Economic Impact of EE investments in the Southeast

9. We are beginning to see that EE is an even greater tool for you

10. We surveyed 700 Texans to understand awareness
and need for energy efficiency
 Survey was conducted from September 7 – 14, 2014
 700 Texans were interviewed across four groups
 Republicans – N=200
 Democrats – N=201
 CEO’s – N=100
 Employees – N=199
 Objectives
 To measure awareness of energy efficiency programs in Texas.
 To assess the most preferred way to provide more electricity for consumers and
businesses.
 To measure the persuasiveness of attitudinal and informative statements on support /
opposition to increasing funding for, and educating businesses and the public about
energy efficiency programs in Texas.
 Define perceptions regarding business reasons for energy efficiency and how it plays
a role in the energy future of Texas.
 Gather input on who is most responsible for promoting energy efficiency in Texas.

11. Strong, across the board support for more EE education
Q38. Having heard more about it…Do you believe the state of Texas should be
doing much more, a little more, a little less, or much less

12. Even stronger support for businesses doing more with EE
Q39. Having heard more about it…Do you believe businesses and industries in
Texas should be doing much more, a little more, a little less, or much less?

13. Q40. Do you favor or oppose increased efforts to educate businesses
and the public about energy efficiency programs in Texas?
Even as interviewees understood more about EE, favorability
of education remained high

14. Q41. Do you favor or oppose increased state funding for
energy efficiency programs in Texas?
Support for EE program funding dropped slightly with CEOs
remaining the most in favor

15. Q15: I would rather work with a business that invests in
energy efficiency compared to one that does not.
Strong overall support for working with companies
that invest in energy efficiency

16. So what does this mean for Texas and possibly the U.S.?
 Energy efficiency still has strong demand across political parties,
employees and especially CEOs – even in the reddest of red states
 Support for EE education and investment remains high for all groups
with Republicans wanting clarity on how investments are paid for
 CEOs showed the highest, most consistent interest and favorability to
educate and invest in EE but ROI still matters
 A large percentage of people want to work with companies who invest
in EE – a possible marketable advantage
We are currently planning for expanding research nationally

17. As your partner, how should we incorporate this into our planning?

18. Strategic investments to make market innovations accessible to all
of our clients
1
8
• Powerful “People First; Buildings SecondTM” approach
for assessments and portfolio optimization
• Introduced innovative “Energy Advisor” approach to
CLEAResult’s platform
• Numerous innovative products that demonstrate the
value of efficient homes, retail spaces, offices and
warehouses through a robust set of energy
information, HVAC, Lighting, monitoring and
retrocommisioning, just to name a few.
• Brings robust Consumer Products capabilities in
Northeast, Midwest and Southeast
• Help utilities build brand equity

19. It means having a solution portfolio to work with any
utility anywhere in the world

20. It means collaborative services on a scalable technology-based platform

21. It means all CLEAResult employees and our partners are
focused on delivering the results you need
2
1
Enhancing your Brand!!

22. So what’s in store for you over the next two days?

23. Michael Chesser, former chairman of the board
and CEO of Great Plains Energy and KCP&L.
He is currently a senior fellow with the Brookings
Institute.
Jay Baer, renowned marketing strategist,
speaker and New York Times best-selling author
of “Youtility.”
Jack Uldrich, renowned global futurist and the
best-selling author of 11 books and frequent
guest on the Science Channel’s program,
“FutureScape” and the Discovery Channel show
“Inside Out.”
Leading thinkers and innovators as our keynote speakers

24. BIG
DATA
Best Practices on
data management, segmentation
and targeting
Room
102
CUSTOMER
ENGAGEMENT
Best Practices on the tools and
approaches used to engage with
today’s consumer
Room
105
STRATEGY
Best Practices and innovative ideas on
the new models and measurement
approaches coming to our industry
Room
203
Our track sessions are divided into three content areas

25. Great food, music and eclectic fun planned for tonight
Join us tonight for delicious BBQ and entertainment
• Meet in the lobby at 4:30
• Buses leave for the Salt Lick at 4:45 p.m.
• Lasso artists, armadillo races, and much more.

26. What we ask of you …
 Ask
 Engage
 Learn
 Have Fun