A unique perspective on the corporate blog as presented at the Digital Marketing Strategies Conference in Las Vegas by Christine Rochelle, VP Operations of PCG Digital Marketing.

1. Christine Rochelle
VP Operations
PCG Digital Marketing

2. • Blogging for a business brand
• Writing for an audience
• Share your voice online
• Additional linking strategies

3. • 86% of people skip TV commercials
• 44% of direct mail is never opened
• 91% of email users have opt out of emails
they subscribed to
• 200 million Americans are on FTC’s “Do Not
Call” list
• Nearly 54% of people looking for
information do not go to the Yellow Pages

4. • 67% of B2C companies have acquired a customer
through Facebook
• 2/3 of marketers say their company blog is “critical”
to their business
• 57% of businesses have acquired a customer
through their blog
• The average budget spent on company blogs &
social media has doubled
• 83% of marketers believe Facebook is “critical” to
their business

7. Define your brand.
-How should readers define your business?
Research competitors’ blogs.
-What is their brand?
-How are they engaging with readers?
Audit your current content.
-Website
-Videos, Social Media
Write down your goals.
-What will blogging achieve for you?
-What is your timeline for success?

8.  What do your readers need most?
 What are the biggest problems they are looking to solve?
 What information are they searching for?
 What trends are influencing your business or success?*
*Hubspot.com

9. Pick your platform
-Wordpress
-Blogger
-SquareSpace
Identify your sharing networks and other content tools
-Slideshare – share PDFs like brochures
-YouTube – videos
-Twitter
-Facebook
-Pinterest – photos & videos

10. Editorial Calendar
Contributors and Editors
Posting dates
Topics covered
Call to actions
Schedule time for engagement

12. Industry buzz
Local news
Staff chatter
Social conversations
Content library*

13. Twitter is more effective in generating views on your blog,
especially for news about your business.*
Average views:
Twitter: 2.2 views
LinkedIn: 2 views
Facebook: 1.7 views
*MediaBistro

14. Add a photo: 14% increase in engagement
Add a video: double your engagement
Add photo, video & audio: 3.5x the engagement

18. Mandate a disclosure policy
that complies with the law
Make sure people who work
for you or with you know
what the rules are
Monitor what they’re doing
on your behalf

19. Create your blogging roadmap
Know your audience
Be consistent
Share smart
Use creative link strategies
Be yourself, show personality, and have fun!

22. Christine Rochelle
VP Operations
PCG Digital Marketing
@CLRochelle
Christine@PCGmailer.com
ChristineRochelle.com