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15 Ways to DISTRIBUTE Content.
But FIRST! Why Thoughtful Distribution is Key to Successful Engagement




          @BarbraGago Barbra.Gago@LeftBrainDGA.com
THOUGHTFUL
DISTRIBUTION

 Content distribution is
 a discipline that needs
 to be integrated with
 content creation, SEO
 and management
 strategies, not thought
 about after the fact.
UNIQUE
EXPERIENCES

We’ve bought into the
idea of developing
different content for
different buyers (buyer
personas), the next
step is to facilitate
unique experiences.
• Your WEBSITE
     MANUAL    • Your BLOG(s)
DISTRIBUTION   • SOCIAL Media
               • Email (DATABASE)
               • e-SIGNATURE
               • COMMENT Threads
               • Discussion FORUMS
               • EVENTS (Live/Virtual)
               • DOCUMENT-SHARING
               • MULTI-MEDIA Sites
               • Mobile APPLICATIONS
COMMUNITY
DISTRIBUTION
               • Company   NEWSFLASH
               • INFLUENCERS/Bloggers
               • PUBLIC RELATIONS
               • Social BOOKMARKING
               • SOCIAL NEWS Sites
               • Leverage PARTNERS
AUTOMATED
DISTRIBUTION

               • WIDGETS
               • eNEWSLETTERS
               • Lead NURTURING
               • Syndication/RSS
1. Write a BLOG POST
7 WAYS TO USE
                2. Use key points to create a
  A BLOG POST      SLIDESHOW
                3. Read/record for an .mp3 and
                   AUDIO PODCAST
                4. Mash .mp3 and slideshow to
                   make a VIDEO
                5. Curate related blog posts, and
                   publish an eBOOK
                6. Use pieces of your post as
                   RESPONSES to questions
                7. Snip article into value-add
                   TWEETS
THANK YOU!
Barbra.Gago@LeftBrainDGA.com

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“15 Paid and Free Ideas to Distribute Your Content”

  • 1. 15 Ways to DISTRIBUTE Content. But FIRST! Why Thoughtful Distribution is Key to Successful Engagement @BarbraGago Barbra.Gago@LeftBrainDGA.com
  • 2. THOUGHTFUL DISTRIBUTION Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
  • 3. UNIQUE EXPERIENCES We’ve bought into the idea of developing different content for different buyers (buyer personas), the next step is to facilitate unique experiences.
  • 4. • Your WEBSITE MANUAL • Your BLOG(s) DISTRIBUTION • SOCIAL Media • Email (DATABASE) • e-SIGNATURE • COMMENT Threads • Discussion FORUMS • EVENTS (Live/Virtual) • DOCUMENT-SHARING • MULTI-MEDIA Sites • Mobile APPLICATIONS
  • 5. COMMUNITY DISTRIBUTION • Company NEWSFLASH • INFLUENCERS/Bloggers • PUBLIC RELATIONS • Social BOOKMARKING • SOCIAL NEWS Sites • Leverage PARTNERS
  • 6. AUTOMATED DISTRIBUTION • WIDGETS • eNEWSLETTERS • Lead NURTURING • Syndication/RSS
  • 7. 1. Write a BLOG POST 7 WAYS TO USE 2. Use key points to create a A BLOG POST SLIDESHOW 3. Read/record for an .mp3 and AUDIO PODCAST 4. Mash .mp3 and slideshow to make a VIDEO 5. Curate related blog posts, and publish an eBOOK 6. Use pieces of your post as RESPONSES to questions 7. Snip article into value-add TWEETS