We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
20. Financial Services Strategy Firm
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Be'Found'
Generate'
Awareness'
The Plan
• Website: Daily - 3 “How To” Articles
• Blog: “The World’s Largest FAQ” Post
Meet'Demand'
• Social: Daily posts on FB, Twitter Etc..
Creates'Demand'
• LinkedIn: Company Page, Blog Posts
Differen;ates'
Create'
Trust'
!“You;lity”'
From Good to Better:
SEO'
Inbound'
Marke;ng'
Changes'Beliefs'
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Nurture'Change'
SEO Results: Top 10 across 20 keywords
• Websites - 25% increase in traffic
• Blog: 100% increase in traffic
Thought'Leadership'
Storyteller'
• Social: Thousands of likes, 5K followers
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Awareness'Builder'
Creates'
Evangelists'
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21. Financial Services Strategy Firm
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Meet'Demand'
Create'
Trust'
“You;lity”'
The Plan
• More traffic didn’t actually = better results
• SEO results are great - but who cares?
Creates'Demand'
• Realized - Less content and more
Differen;ates'
“tentpole pieces” and re-use provided
Creates'
better quality traffic, helped sales more.
Evangelists'
Changes'Beliefs'
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Nurture'Change'
From Better to Great:
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Thought'Leadership'
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Research studies (6-8 weeks of production)
Storyteller'
Aggregate client data (quarterly, yearly)
Industry/Influencer expertise
23. Financial Services Strategy Firm
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Average Approx 100 Subscribers
Passionate Subscribers
Top 5 reason for renewal
4 New engagements from new clients
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“You Are The Program” Conference
150 Attendees (Limited)
Waiting list now
25 new projects (hallway conversations)