SlideShare una empresa de Scribd logo
1 de 81
Descargar para leer sin conexión
PREDICTIONS
          SOCIAL MEDIA &
     CONTENT MARKETING
    PREDICTIONS FOR 2012
For the past four years we’ve had more than 250 marketing
                      experts from around the world make content marketing and
                      social media predictions. Some, like Twitter becoming an essential
                      social platform, came true. Others, like the rise of Second Life...
                      well...not so much.
                      This year’s predictions cover the gamut, from the tools to the
                      processes to what real brands will do with content creation in
                      2012. Regardless, this is a fun, and I believe, helpful piece of
                      reading.
                      Thanks to the 75+ contributors for this year’s prediction piece.
                      If you like it, please spread it around.

                      Here’s to a fantastic 2012!




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
One of the really interesting trends to watch next year will be how Google+
   affects content marketing. It’s still early days, especially for the recently-
   launched brand pages, but I can see a lot of potential. I really like the way
   Google+ combines aspects of blogging (extended, rich posts) and tweeting
   (link sharing, following). If usage and engagement levels keep heading in
   the right direction, there will be some great opportunities to produce unique,
   relevant content for this exciting new platform.

   www.castleford.com.au




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think we’re going to see some sort of convergence movement, where the
   various platforms link in some important way. People will quickly grow
   tired of having so many different platforms to use to communicate, i.e,
   Google +, Facebook, Twitter, etc., and will look to have sort of feed system
   that consolidates all so they can pick from what they like the most.

   I think we’ll also see people move away from quantity and move toward
   perceived quality in social sharing . As the background noise continues to
   increase, people may rebel by creating their own “unplugged” movement by
   being more choosy about the types of content they consume and how often
   they check their networks for updates.
   www.ahamediagroup.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
There will be more brand, content, relationship, e-commerce and platform
   synchronicity. As brand marketers, we will do more to infuse brand
   positioning into everything that we do so we can connect brand with
   consumers’ passions more effectively. Everything we do must dramatize
   what the brands stand for or we’re losing. We will also work to understand
   how content and social media can initiate a customer relationship, enhance
   the e-commerce experience / process and then seamlessly continue that
   relationship into ongoing engagement on various platforms that connect to
   each other to lead to repeat purchase or brand advocacy.
   www.hansondodge.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I believe that Google+ will become a new blogging platform and that in
   addition to sharing content, users will start creating their own content
   right on the G+ site. These new blog posts will be a large part of the content
   we curate in 2012. I also predict a big year for G+ Brand Pages - with new
   features that allow for real competition for Facebook. While I don’t think G+
   aims to replace Facebook, I do believe that as the necessity for social search
   grows, more and more businesses will turn to G+ and the average person will
   follow, making it a force to be reckoned with in 2012.
   www.dialing8.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012 brand marketers will continue looking for creative ways to create and
   distribute their content.
   More companies in general will be practicing content marketing and have dedicated
   teams or internal resources to manage the process. More B2B companies will bake
   content marketing into their overall strategy and processes and the adoption of
   blogging and social media will soar.
   Creation efforts will shift towards outside of the organization, focusing on leveraging
   relationships with key influencers in order to create killer content. Companies
   that have not already dabbled with outsourcing content creation to freelancers or
   consultants will start taking advantage of external valuable resources.
   More marketers will utilize a network of influencers to share and promote their
   content. In addition, marketers will become more creative around distributing their
   content utilizing print, social media, PPC, paid social, and email.

   http://blog.openviewpartners.com/author/amaksymiw/

#cmi #predictions12                    Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Mobile content marketing is ready for prime time. Mobile will be the name of
   the game in 2012... with the explosive growth of smart phones and tablets.
   Mobile ROI will increase as the effectiveness and reach of other marketing
   channels lose their appeal. Marketers will create and distribute content that
   will be mobile friendly.
   www.clickdocuments.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I have a strong feeling that anyone who understands how Google works will
   flock to Google+ and start building a strong presence. Much of it might
   come down to quantity (how many you know vs who you know).

   After all, the more people you are connected with, the more influence you
   have on what shows up in their search engine ranking results for any terms
   related to your niche.

   High search engine rankings just MIGHT be as easy as that for many websites.

   However, that quantity definitely needs to be backed up by quality of content,
   both in your social media presence, but more importantly on your blog. After
   all, what’s the point of ranking high on Google and driving traffic to your site
   if you have nothing to make that traffic stick?
   www.trafficgenerationcafe.com


#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think 2012 will be the year of integration. All throughout 2011, marketers
   were struggling to learn which social media sites worked best for different
   content pieces. Now that we’ve learned the hard lessons, it’s time to bring
   all our best efforts together. I imagine online communities will become
   much more popular as a way to combine content marketing elements,
   discussions, social “fans” pages, “friends”, “likes” and more. This
   would be a one-stop-shop for marketers to reach their target audience
   without spending large chunks of their day posting on multiple social
   sites. It will also be one place for fans to “follow” their brands rather than
   multiple profiles as well, opening up the lines of communication to a much
   broader fan base as well. I think 2012 will open up new platforms to enable
   marketers to do this, and am excited to see what kind of technology will
   arise to help us streamline our content marketing efforts.
   http://blog.tmcnet.com/community-maven/


#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Considering approximately 5% of mobile users applied location-based services
   for map navigation or venue check-ins, and 6% of mobile users scanned QR
   codes, these year-end statistics should act as a backdrop to the rise of mobile
   usage in 2012.
   http://ariherzog.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
At the risk of being laughed right off this page, I am going out on a limb and
   predicting that brand marketers are going to use video to create and distribute
   their own content in 2012.
   It seems I have been hearing “this is the year of video” every year for the past 7
   or 8 years. But I honestly believe video coming from brands (large and small) is
   going to take a big leap forward in 2012. All the reasons not to in the past are just
   disappearing.
   The investment to get into video equipment is finally so low it is no longer an excuse.
   The tools to create quality video are all in place and very inexpensive. There are
   virtually no hosting costs associated with distributing your video. And thanks to
   Facebook, Twitter, G+ and LinkedIn, we now have hundreds of millions of potential
   viewers so promoting your video has never been easier.
   With all these elements coming together, there is just no excuse not to be producing
   video content in 2012 - therefore I think it will finally happen in a big way with more
   businesses than ever before.

   http://www.verticalmeasures.com/services/content-development

#cmi #predictions12                    Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Personal branding is recognized as a necessary and mainstream strategy
   for professionals across all industries. Content is the most strategic
   ingredient to developing your personal brand. Moreover, organizations that
   strategically develop the potential of an employee’s personal brand will reap
   corporate branding value. 2012 is the year more organizations embrace
   the convergence of employee personal branding and corporate branding
   through content marketing strategies.
   http://www.findandconvert.com/blog/




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The role of content in building, strengthening and promoting a brand and business
   will only become more critical in 2012. That means that brand marketers must
   champion robust content creation throughout their organizations with particular
   and genuine attention to providing value to prospects and customers as they
   progress through the buying cycle.
   The more content creation gets embraced throughout an organization, the greater the
   opportunity for that content to connect with and engage specific audiences. The days of
   insincere marketing gobbledygook are numbered as customers become savvier, thanks to
   search and social, and unwilling to compromise if they can’t trust the content they read.
   Brand marketers will need to pay special attention to understanding which distribution
   channels have the most meaning for customers and prospects. New networks and
   radical changes within existing ones [combined with continued economic and time
   pressures] mean that audiences will increasingly fine tune where they spend time and
   what content they willingly consume.
   http://simplemarketingnow.com/content-talks-business-blog/


#cmi #predictions12                     Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that Content Marketing will indeed be enhanced further and
   utilized by more and more businesses in 2012. Content Marketing jobs,
   likewise, will be at their peak due to the constant need and hunger for lead
   nurturing mechanisms. Writers will turn to content marketing for natural
   lead generation measures. Marketers will also take their shot at studying
   more of lead nurturing. Article spinning won’t be that in demand due to the
   decline of article directories (except for a few strong ones). People will turn
   to one unique article per high PR article directory. 2012 will be the year of
   getting more into the basics of marketing — combining traditional and digital
   marketing (enhancing the human touch in marketing per se).
   http://www.writersutrust.blogspot.com/




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Delivering content any which way that the audience wants it will be critical.
   Http://uweci.org




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
We use content in lead generation and lead nurturing programs. There is a
   torrent of content and too much of it is high-level stuff that you can read in
   many places. Such content is not differentiating nor valuable to the reader or
   viewer. Buyers need more useful content or they will stop consuming it.

   Because excellent content is difficult to create, we will focus on producing
   eBooks with quality, in-depth solutions to real-world issues. We will then
   repurpose this longer content into shorter-length single-topic documents and
   use it to create blog posts, webinars, podcasts and to build awareness across
   relevant social media.

   We are now curating content and posting this to our blogs, along with our
   own comments added to the original author’s work. We see content curation
   as something more and more marketers will utilize – again, because high
   quality, original content is a challenge to do frequently.
   www.perfectcustomerexperience.com

#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As large networks continue to integrate social profiles into everything they do,
   many content marketers will be working to build communities in a variety
   of places, but with a common brand and purpose. Google is putting social
   at the center of everything, with their latest YouTube updates integrating
   Google+, and we will see Google search results become more social in 2012 as
   well. Facebook, Twitter and others will be doing the same.

   What this means is that brand marketers will need to become experts
   on building and optimizing their presence and relationships on different
   networks, each of which will requires it’s own expertise and optimizations.
   Again and again, we see greater ROI when you are able to engage with users
   without leaving the network they found you on (eg: keeping Facebook
   interactions on Facebook), and these networks will be catering more and more
   to brands looking to broaden their footprint within the walled-garden.
   http://WeGrowMedia.com

#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brand marketers will continue to hire their own brand journalists and
   build out their own editorial departments. So if you’re a publisher...watch
   out! Your own advertisers and sponsors will be competing more and more
   with you.

   However, you still have one key element of value that brand marketers lack
   – third-part credibility. When brand marketers are able to create more and
   more of their own content, that credibility will be a key element of your value
   proposition. So guard it like the Secret Service.
   http://bit.ly/DanBio




#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 will see a wealth of content creation with mixed media, of which
   videos will become hugely popular. Also, cross-media content like a
   combination of videos, online and off-line will take off.
   http://www.effectivemarketer.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As real-time becomes the norm and journalists search Google for thought
   leaders to quote, more and more marketers will newsjack their way into the
   media.
   http://www.webinknow.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Harnessing social media will continue to be the holy grail search by
   marketers. Those who use social media to convey useful and relevant content
   that is not simply about selling a product or service will find their outreach
   getting a better reception than others whose social media outreach is nothing
   more than hard-core sales messages.

   Control of the social media function continues to be fought over by
   marketing, advertising, PR, sales and, in some cases, the lawyers. I think
   it belongs under PR, but with full cooperation and support of all the other
   disciplines AND the CMO and/or CEO.
   http://reichcomm.typepad.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
We’re seeing lots of our copywriting agency clients - both search agencies and
   brands - using guest blogging strategies as a primary method of generating
   back links. I think the tendency is toward better and better content - useful,
   readable, entertaining, shareable. Another major trend is utilizing product
   description pages more effectively, incorporating keywords and more
   benefit driven copy so that every page in the user journey maximizes
   conversions and potential “up-sells.”
   http://www.bigstarcopywriting.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The content marketing bandwagon is rolling (and for great reasons).
   The good news: more companies will be marketing the right way.
   The bad news: more companies will be marketing the right way.
   So a content program that made your brand leap out of the pack last year may
   not even get noticed in 2012.
   That’s why 2012 will be the year of hard work – and the year we all focus
   on building our content brands: getting famous for great content not just
   for great widgets.
   It will also be the year of content analytics – really good, simple ways of
   tracking the impacts of our content libraries and every piece on the shelves. It’s
   time to close the loop to actual revenue.
   http://www.velocitypartners.co.uk/


#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
New button is added to social sites… The “Shut Up” button to quiet trolls
   and people that don’t add any value to the conversation. Okay, maybe it’s
   not a prediction, just a wish.
   http://about.me/douglaskarr




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012, content marketing/publishing will evolve into an even more
   collaborative effort between organizations and their customers. The lines
   of authorship and ownership will blur as it becomes easier and more common
   for many different stakeholders to contribute to the content pool.
   http://www.drewsmarketingminute.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In every way possible... brand marketers are now facing segmented and niche
   audiences... there is not one way to connect with their customers... they will
   reach out in all the channels, media, and platforms to educate the market
   and reach their customers where they want to be found.
   http://eqconsultantsgroup.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Quality will become even more obviously valuable than quantity, so the best
   brand marketers will focus on creating mutually beneficial relationships
   with collaborations of influential bloggers in the niche industries and
   geographic locations where their potential buyers congregate.

   While there are already solutions such as Web Traffic Control, MyBlogGuest,
   and various Blog Directories (and PostRank if and when Google decides to
   resurrect it), the key will be to work with the influential blogger at the center
   of each successful collaboration.

   The short cut to finding the collaboration(s) that will most benefit each brand
   will be to know the leaders putting them together.
   http://GrowMap.com



#cmi #predictions12                  Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 is the year that our personal and professional lives seriously collide. The
   content that we create, curate and circulate in one part of our life will leach
   into all the other compartments with far reaching consequences. There
   will be no place to hide - and the connections between our promises and
   actions will not only be transparent, they will be held up to scrutiny - and our
   reputations will feel the glare of the too-long-forgotten customer.

   We will have no choice but to set out on a journey on what I call “the
   social way”.
   www.servantofchaos.com




#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brands and agencies will realize that content marketing is like advertising, ONLY BETTER.
   Brands and agencies will start to think about Content Marketing as stand-alone “category”
   alongside social, search and display. 

   We’ll see more and more brands decide to own the media channel and engage with their target
   community rather than renting media on other channels. Examples are already numerous:
   P&G’s ManOfTheHouse, BeingGirl and LifeGoesStrong, GE’s ecomagination, General Mills’
   Tablespoon, Unilever’s TheAdrenalist.com and RedbullUSA.com – all filled with rich content
   that provides true value add to their audience.

   Media agencies will either create new content marketing specialized groups or expand
   the roles of “search strategists” to “content strategists” and include effective and efficient
   content distribution to their responsibilities. 

   Content marketing budgets will not cut into existing digital media budgets, but rather move
   dollars from traditional media (print, TV, radio) as brands realize it provides true branding
   value add, maybe for the first time in the online space.
   http://outbrain.com


#cmi #predictions12                       Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Mobile (Smartphone and Tablets) will become mainstream and the primary way many
   of your customers will interact with your brand. Companies must have a specific
   mobile strategy with content optimized for the format and integrated with your broader
   marketing initiatives. Mobile can no longer be treated as an isolated channel or a “nice
   to have”; it will become a primary way to speak to customers and prospects.

   Email marketing will lessen in effectiveness over time as spam and list overuse begins
   to wear on consumers who have inbox fatigue. Because it can be cheap to deploy, email
   is often a marketer’s main tool to get out their sales messages. However, many of the
   messages contain little relevant value for customers.

   Consumers’ attention span for content is getting shorter and shorter. This has broad
   implications for anyone producing online video, webcasts, blog posts and white papers.
   Content needs to be of high quality and quickly get to the point where it delivers value to
   the viewer or reader.

   www.kingfishmedia.com

#cmi #predictions12                      Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that 2012 will witness a substantial growth for content marketing,
   in terms of the numbers of businesses adopting it at as well as the time and
   budget allocated to it. I also predict that more and more intelligent content
   curation solutions will be developed in response to the ever-growing
   information overload. Successful content marketers in 2012 will have to
   incorporate these solutions into their overall content marketing strategy and
   create a perfect balance between content curation and content creation.
   http://garious.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Content marketing will become an increasingly important element in marketers’ 2012
   plans since it effectively delivers results for a wide variety of organizations including
   B2B, B2C, not-for-profits and solopreneurs regardless of size. Here are the five ways
   businesses will use content marketing in 2012.
   1. Content marketing tells stories that are memorable and sharable.
   2. Content marketing persuades and engages consumers without being promotional.
      As a result, it’s more trustworthy and transparent than advertising.
   3. Content marketing supports and leverages social media platforms and search
      optimization efforts.
   4. Content marketing leverages resources across the organization.
   5. Content marketing is measurable and helps each phase of the purchase process,
      especially when a contextually relevant call-to-action is used.
   To this end, it’s critical to set content marketing goals aligned with your business
   objectives, know your target audience and have related metrics to track your results.
   http://HeidiCohen.com

#cmi #predictions12                    Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
While stock is still a key part of internet content, brands need to create more content,
   more frequently. That’s where flow comes in: Quick hits of curated content are easy
   and inexpensive, but still communicate quality and allow the brand to leave their
   stamp in the form of context.
   Brands know that in order to be relevant they must pay attention to the world they
   want to be relevant in. The only way to be a good content creator is to be constantly
   consuming. For decades agencies have served this function for brands: Consuming
   culture and audience research to match up with the brand and create beautiful
   content. That process breaks down a bit, however, when you move to real-time
   social communication, where it’s not unreasonable to need to create 10-20 pieces of
   short-form content per day. To be effective at this sort of scale you need a way to be
   constantly consuming. 
   Finally, expect more to come from the other large social platforms as they look to help
   brands broker all the great content they are creating. 
   http://percolate.com

#cmi #predictions12                    Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think more companies are going to see the value in good, old fashioned
   external content marketing and create value around topics, not their products.
   ManOfTheHouse.com and HomeMadeSimple.com (both Proctor and Gamble
   properties) and WorkShifting.com (Citrix) are prime examples of what are
   essentially today’s soap operas ... platforms with rich, engaging content that
   draws the appropriate audience in and serve as a messaging platform for the
   brand. Creating content around the needs of the customer, not the needs
   of the brand has been proven time and again to work. More companies are
   going to see the value and ease of providing that in 2012.
   http://socialmediaexplorer.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As smartphones and tablets continue to make their way into the hands of the
   mainstream public, marketers will be forced to work harder and faster to
   ensure that their content is optimized for mobile devices.

   Marketers will have to review everything – images, videos, and text – to
   ensure that they delivering a simple but compelling message to the growing
   mobile audience.
   http://interlinkONE.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
To win the attention of consumers, brand marketers in 2012 will carefully
   design and package their content for attention, simplicity, and usefulness.
   We’ll see fewer and better infographics that help people more easily draw
   valuable conclusions.
   http://jeffkorhan.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
My prediction: more and more B2B sales and marketing teams will turn to
   media companies, not their internal teams, to create, distribute and measure
   the effectiveness of (lead gen) content marketing programs.
   http://www.wattnet.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I believe 2012 will be the year when brand managers finally realize that the
   highest ROI marketing activities are the ones where content truly guides
   design, rather than the other way around. Planning for great content means
   that the first design is often the final design, keeping efforts under budget,
   on schedule and focused on conversion.

   Specifically, I predict any web developer who doesn’t fully embrace the
   role of content in the design process will become persona non grata
   for savvy brands.
   http://www.betterwaytosayit.com




#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 will be the year of the blogger turned self-published author.
   Bloggers will realize that a big piece of the content they have been
   creating should be turned into 20-30k word digital books they can use to
   build their brand and make money with.
   http://www.digitalbooklaunch.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The “Big Three” social networks (Facebook, Twitter and LinkedIn) will
   expand to the “Big Four,” but the new entrant won’t be Google+, at
   least, not yet. Instead it will be SlideShare. In many ways, SlideShare is
   the bridge between marketers and media outlets. While credible writers are
   seldom willing to display a vendor’s site-hosted content in their articles,
   they are generally open to embedding content hosted on the marketer’s
   SlideShare channel. Since SlideShare provides marketers with analytics
   that rival on-site tracking, doubling down on SlideShare is an easy decision
   for content marketers. Now if Google *really* wants to break into social
   media, the company will buy SlideShare and integrate it into Google+.
   http://blog.eloqua.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
1. Buy, Not Build. There will be a slew of top brands that start to buy
   established niche media properties instead of starting from scratch.

   2. Google will undergo FTC scrutiny for trying to corner the market on
   the purchase funnel…they buy one too many media companies (i.e. Zagat in
   2011) that finally sets off some opposition from social influencers.

   3. Facebook indeed surpasses $100 billion in market cap after going
   public (probably not a stretch, but worth saying... since Facebook is the only
   company that scares Google).

   www.contentmarketinginstitute.com



#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Now that Google+ brand pages are with us, I think the first half of 2012
   is going to see a lot of experimentation with content optimized for this
   space, the use of circles for effective targeting and segmentation and the
   +1 button as the sharing engine. Marketers will try to determine whether
   the usual sharing behaviors are enhanced by SEO benefits for a double
   whammy of effectiveness. The second half will be characterized by either
   Google+ whithering on the vine or exploding as a content distribution tool.
   And scammers. Yup, I’m sure the black hat Google+ page isn’t far away.
   http://www.jonathancrossfield.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
We’ll see continued growth in content developed for specific distribution
   platforms (e.g. mobile apps, iPads, web, games, etc.). More brands
   will require specialty content providers and developers as a result.
   That means more opportunity for cross-agency and cross-contributor
   collaboration. Demand for project managers and content strategists will
   continue to grow to manage these disparate initiatives and guide them
   into a cohesive message.
   http://www.katiemccaskey.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 will see more savvy marketers recognizing that dynamic channels such
   as mobile and social are not just ‘broadcast’ avenues for offering ‘% offs’ and
   other promotional offers, but for establishing more meaningful customer
   relationships via content.

   More specifically, Social CRM will become more prevalent with Content
   playing the leading role in migrating customers closer to brand advocates
   through educational, informational, entertaining and inspirational offerings.
   www.nutlug.com




#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The Direct Selling Industry, maybe the best example of social media
   origination, will produce super mega brands over the next few years.
   Companies such as Amway, Avon and Swarovski’s Touchstone Crystal are
   leading this transformation. With millions of people out of work, world wide
   followers are paving the way for explosive growth. With a very low barrier to
   entry this industry will capture the entrepreneurial spirt of the human race
   and attract new product innovations to its very simple and highly lucrative
   model. As social media management tools are introduced in 2012 it will
   catapult this industry into the forefront of people’s minds as engagement
   becomes easier and more widespread.
   www.mytouchstonecrystal.com/kellyfleming



#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that companies will continue to mature in their content strategy
   and truly begin to integrate content marketing into their larger business
   strategies. Companies will begin to value (and pay for) content as the way to
   achieve retention, lead generation and loyalty.
   www.wrightgoode.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Influence, and how to measure it, will take center stage. While Klout is
   deservedly taking its lumps for relying on an algorithm that’s unproven and
   opaque, other people are hard at work developing metrics that will do a
   better job of scoring influence.




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
There’ll be less borders between creative departments and marketing insights
   ones: creatives will be inspired by online conversations, data analytics
   whereas marketing analysts will deeply “test” Art Directors’ intuitions
   through social media marketing tools (mapping, monitoring etc.).
   The marketing funnel will progressively collapse, as brands now need
   to create personalized “hyphens” with consumers as new reputation’
   shareholders.

   http://about.me/laurentfrancois



#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012 marketers will focus more on building communities. Social media
   sites like LinkedIn for B2B and Facebook for B2C will continue to be popular
   for certain types of conversations. But companies will concentrate on
   creating content for specific market niches and targeted communities of
   stakeholders via their own websites and portals.

   There will also be a better balance between pushing content out to the
   audience and pulling customers in with consistently updated and relevant
   educational content.

   www.alley424.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
More and more brand marketers are realizing the need to become online
   publishers, to better engage with, inform, and support their customers as
   well as maintain brand awareness and integrity. While social networks can be
   a powerful marketing outlet, they are only as good as the content that they
   share. I fully expect that we will continue to see marketers experiment with
   the use of web video marketing in 2012. Additionally, I believe that many
   more marketers who “tested” video in 2011 will embrace an ongoing, in-
   house video content creation and distribution strategy to fully leverage video
   as powerful marketing medium across all facets of the customer life cycle.

   http://www.reelseo.com/




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Simultaneous Skype of strategy meetings with powerpoint and
   chat via iphones.

   www.neverwet.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As Google and Facebook battle it out, consumers will benefit from a rich new set of new
   capabilities that may include:

   •	 Location-based social features such as connecting with people who have been to specific
      places in the past
   •	 Google will roll out custom search, allowing people to see results based on activity
      within their social network
   •	 Enhanced video products that will make it easy for people to create and share high
      quality videos with friends and family
   •	 Customized online photo albums as Facebook’s Timeline achieves mass adoption

   For businesses, social media will become significantly more powerful (and more confusing):
   •	 Businesses will have more control of search using Google+ and +1 functionality
   •	 Facebook pages will get a major overhaul
   •	 LinkedIn will continue to draw in businesses to it’s business pages
   •	 Twitter will add functions that make it easier for businesses to connect with prospects

   http://www.socialmediaexaminer.com

#cmi #predictions12                      Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Mobile Presence and Premium Content

   Mobile Apps and Sites will get greater attention, especially with Google’s
   push towards Pages, Places, and Maps. But that may only be part of the trend.

   As we continue (begin?) to think of content as inventory, premium content
   in small chunks may begin to take shape. Free content remains important,
   but we’ve often given just a taste with free content. Premium content (at
   99cents a piece?) can go more in-depth a chunk at a time. Premium content
   can also bridge the gap between free, loyal readers and raving fans.

   In-app purchases and in-site purchases will be a big part of better content
   production and more buy-in from decision makers and owners.
   http://www.ConverStations.com


#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In the year 2012, Content Marketers will begin to to place even more focus
   on video story-telling by expanding the distribution of video content at
   the retail level through the gaining momentum of QR Codes.

   In turn, the sudden rise of small, agile and localized DSLR video production
   houses will increase the frequency of video content used by brands by
   driving down production costs and in turn, increasing the frequency of
   video distribution.
   http://nateriggs.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012, more and more brand marketers will realize that, of the many ways to engage
   with your fans and consumers, content marketing is an increasingly powerful way to
   both deepen relationships with consumers while helping organic SEO. In fact, with recent
   Google Panda updates, I would expect to see brands publishing more “fresh” content and
   using that same content to engage with their social media fans across all of their channels.
   2012 just might finally be the year where content-specific positions within social media
   departments become ubiquitous - and because of this social media budgets continue to
   increase partially at the expense of SEO budgets.

   As smart phones continue to become the default for most consumers, brand marketers will
   increasingly look at mobile as a way to distribute their content through mobile websites
   that are both easy to use as well as provide a unique “mobile experience” and/or mobile
   applications that are optimized and efficient for smart phone use. Finding clever ways to
   mix social with mobile will dominate mobile marketing strategy for some time to come.

   http://windmillnetworking.com


#cmi #predictions12                      Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Tablet computers, including Apple’s iPad, the Kindle Fire, and the Nook
   Tablet will transform book publishing and B2B marketing. Thought leaders
   will begin to create rich content that transcends the limitations of print.
   eBooks will begin to look more like apps with interactivity built in.
   Marketers will need to acquire a new set of skills–or outsource to experts–as
   they brave this new world.
   http://www.contentmarketingtoday.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Careful measurement will demonstrate that professionally produced
   digital content travels farther faster and generates more leads that are
   of higher quality than those earned by other means. At the same time
   consumers will be willing to do more in the social space for professionally
   produced content that adds significant value and improves their shopping or
   information gathering experience.
   http://www.lonelybrand.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
More and more brand marketers will realize an editorial function is
   needed to define their overall content strategy and planning. Content will
   be tweaked for different media. Brand marketers will not only distribute
   their own content, but also start curating third-party content to reinforce
   their messages.

   Brand Marketers who can pinpoint their audience’s pain and present the
   solution in a human, simple and universal way will win.
   @pdidner




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I expect that 2012 will see two changes in who creates the content in B2B content marketing.  
   First, public-relations departments and agencies will move into this role in a big way –
   and do a better job than the marcomm-type folks who dominate the space now. The reason
   is pretty simple: marketers don’t have a culture that is open to journalism. And make no
   mistake: if you’re in the content-marketing game in B2B, you’re in the journalism game.
   News happens. Often when you least expect it -- like when your feel-good interview with
   an executive turns into major news because it contains an off-the-cuff remark about your
   industry that infuriates people and moves share prices.
   Most marketers don’t handle things like that well. They don’t have what journalists call “news
   judgement,” so they get blindsided when they create content that becomes news.

   Second, I think traditional B2B publishers, who moved into the “marketing services”
   space with great fanfare in the past two years, will retreat. In fact, they already are. This
   was never a good idea. Legacy publishers don’t get the Web. The only thing they had to sell in
   the market was the one thing they shouldn’t be selling -- the ability to co-opt their journalists!

   http://www.paulconley.com/

#cmi #predictions12                         Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
If 2011 was the year of content marketing, 2012 will be the year of specialization within
   content marketing. In the coming year we will see the strategies that brand marketers
   utilize to create and distribute their own, as well as third-party, content become more
   concentrated. While content curation – the process of finding, organizing and sharing
   online content – is one approach. Brand marketers will become more focused as
   they harness the emerging technologies that are now available in the field.
    
   In 2012 we will also continue to see the decline of traditional content channels
   for distribution. One example that comes to mind is the decline in RSS feed
   subscribers that now favor Twitter. In their place there will be one new online
   channel (think the Google + of 2011), one new physical channel (an update on last
   year’s tablet), and one new medium for content (2012’s answer to the infographic).
   Another traditional vehicle for brand content that will be getting a makeover is the
   standard press release. Brand marketers have recognized that this is an old medium,
   and the press release of 2012 is tailored to look more like journalistic material that
   tells a story, rather than simply promoting a product. 
   http://www.getcurata.com

#cmi #predictions12                     Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that brand marketers will move a step up the marketing ladder.
   Those who haven’t found multi-channel publishing will try to figure that
   out, while those who have will start looking at content-led cross-marketing
   opportunities. I also predict that a smaller percentage of them will succeed
   while the majority will try to shortcut their way to success by copying a
   successful model that isn’t right for them, with less than stellar results.
   www.intentionaldesign.ca




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think you’re going to see a lot of activity around Social TV. We’re starting
   to see critical mass around key live events (Super Bowl, Awards Shows,
   etc.), the same programming that networks charge big dollars for. Social TV
   integration will either support those traditional ad spends, or be used by
   those who can’t afford a :30 spot during the Oscars.

   It will get really interesting when brands start engaging in Intermedia -
   pushing a single narrative between two (or more) platforms. When brands
   start creating content with their audience between platforms in real-time
   we’ll see some interesting new content being created.
   http://www.rickliebling.com




#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think the growth of tablet computers in the retail space will have two
   ramifications - the point of sale will move away from the cash wrap,
   liberating store sales people to roam and interact with consumers. The
   handheld computer/sales terminal will start become a channel for content
   that can either arm the sales associate or be shared with the consumer.
   http://spokesandwords.blogspot.com/




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
So, I don’t know about ya’ll but all my content marketing editorial
   calendars end on December 12th... Can’t figure out why.... Anyway,
   assuming we all survive the year - I believe that 2012 will be the year of
   Quality and Context. As Content Marketers - we will have to get beyond
   the idea of just curating news for SEO purposes, posting out every bit of
   content we have for long tail search, and posting blogs around every one of
   our keywords - just well... because.
   In 2012 we’ll need to really focus on rising above the noise - and adding
   value and meaningful, emotional story to the content we’re producing. It
   doesn’t matter if we’re a government organization, a B2B manufacturer or a
   B2C service organization - creating emotional, engaging content, delivered
   in *context* to our consumers will be a real focus. This means a much
   greater focus on WHY - instead of HOW.
   www.bigbluemoose.net


#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As we find that we can rely less and less on SEO (for competitive reasons),
   marketers will have to get more creative about how they weave together new
   technologies with grassroots marketing, online and off. This effort will boost
   Google juice and contribute to relevance at the local level. 

   Thanks to Google Panda, quality and original thought will have its day in the
   sun, which will encourage thought leadership and, hopefully, bring about a more
   collaborative spirit among marketing professionals.

   http://bekhor.ca/




#cmi #predictions12                 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brand marketers are going to move into interactive content and do it in the
   biggest way. As consumers became more accustomed to custom content, they’ll
   also become more demanding driving the need for better ways to engage.

   Thought leaders in this space will begin to develop content which will lead
   the viewer on a path of discovery. People enjoy doing things; content giving
   lots of options to click, open, and move around will be viewed longer and
   more thoroughly. Skimmers will drawn into spending more time with a
   particular product. In addition, interactive content will be shared more often
   on social networking sites.

   Interactive content will mean marketers have no choice but to include design
   into the budget, planning and development of branded content.
   http://www.globalcopywriting.com


#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Marketers will add to their arsenal new ways of packaging and distributing their
   content via eBooks, enhanced eBooks, and apps. I also predict there will be many
   missteps as marketers learn the ropes.
   Creating digital publications for use by consumers on the device of their choosing is the actual
   challenge. “Save as PDF” is not how you create an eBook. Neither is “save as EPUB”.
   Providers with experience creating eBooks and apps should know better, but they are still
   learning and are likely to take missteps. For instance, it’s critical to provide device agnostic
   content, which, until all device manufacturer’s support the exact same eBook standards and
   tablet operating systems (they do not currently) then multiple versions of content will need to
   be created, each optimized for the device type and operating system targeted.
   This also holds true for things like images, graphics and branding. For instance, you’ll need
   to provide black-and-white art for Kindle and other devices that don’t support color. Then
   there’s the issue of size. Depending on where you plan to distribute the files, you’ll need to
   be aware of file size limitations. Images and other enhanced functionalities can add value
   to digital media, but they can also hog up lots of space. Add language to the mix, and you’ll
   need to make sure your global brand content is supported by the devices you target.
   http://www.thecontentwrangler.com

#cmi #predictions12                          Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
1. More of the “old guard” will lose their grip on the traditional content platforms.  This will
      allow new, current, and savy companies to step into the gap and gain a larger portion of the
      audience.  
       TV will continue to lose more of it’s audience.  Publishers will lose more of their hold on
       authors and their monopoly on book production.
       Netflix and/or Hulu will begin making deals with video content providers to create
       “networks” for their niches that will be offered through their platforms.
       Amazon will become a more predominant publisher of books and other content.
   2. The increased focus on content marketing and content creation will require content
      creators to “up their game.”  In other words, as content marketing becomes more and more
      common the need to differentiate your content will increase.  
       You will need to inject more of your personality, viewpoint, and brand into the content you
       produce, so that it will stand out and stand above the rest.  You will need to further hone your
       content creation skills: capturing attention, using the power of story, etc. 
   http://www.RecessionSolution.com
#cmi #predictions12                           Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brand marketers will increasingly look to establish “outposts” in social
   media, in which Google+ will become gradually more important for B2B.
   Many have mistaken Google+ as a FaceBook competitor instead of the re-
   imagining of Google itself as it stitches together all of its properties on all of
   its platforms. Add to this the increasing relevance of “social signals” for SEO,
   and you have a recipe for social business conducted more and more off site
   in social venues.
   http://scottgoogleplus.info




#cmi #predictions12                  Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Smart Marketers will stay on the leading edge of emerging social media trends and
   platforms and invest the time, money and manpower into the efforts required to be
   where their customers are.

   Social Media will slowly replace old style internet marketing methods such as banner
   ads, pop-ups and other annoyances that are driving customers away from websites.

   Because of the increasing importance on the most current, relevant content by
   Google, the marketers that are producing and publishing content that meets both
   the requirements of Google and the interests of their customers will win over those
   that are ignoring these trends.
   However only a small percentage of companies will connect all the dots from
   outreach via social media, inbound via search to creating a website that effectively
   answers website visitors questions, pulls them through the entire buying process
   including the appropriate call to action, followed by order tracking, customer data
   collection and personalized follow up after the initial visit.
   http://www.scotthoward.me/

#cmi #predictions12                    Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
More brand marketers will be seeking ways to create and partner with
   useful mobile apps that support their overall content strategy in 2012.
   Partnerships will be key in content idea-generation and distribution.
   http://www.pybop.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As content marketing and influencer marketing continue gaining
   mindshare, marketers will increasingly tap crowdsourcing, curation,
   content hubs, and social sharing to connect with prospects and customers.
   A deep understanding of buyers and a willingness to “participate in
   the conversation” will lie at the heart of successful initiatives. And
   more companies will recruit chief content officers like Ann Handley of
   MarketingProfs and Joe Chernov of Eloqua to serve as their ambassadors
   and make their brands personable and accessible in the social sphere.
   www.tentonmarketing.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As technology continues to improve the ability to plan and communicate
   content strategies, crowdsource and manage professional writers, and auto-
   publish and distribute content, more and more marketers and agencies will
   turn to content marketplaces to create and publish their custom content.
   www.zerys.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012, we’ll see an aggressive move of “brands as media” where content
   marketing becomes a strategic priority. More brands will recognize the
   opportunity content offers and with that shift will come an increase
   in crowdsourcing for content – a business model that will undoubtedly
   become a source of debate in 2012 between “brands as media” content
   publishers and the often unpaid or underpaid content contributors.
   http://www.keysplashcreative.com




#cmi #predictions12               Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As more and more social networks show mass appeal, brand marketers
   will simply try to diversify as much as possible, getting their content out
   on every single social network they can possibly reach. Eventually, they’ll
   find out which sites resonate best with their audience and focus exclusively
   on those, but they won’t stop experimenting to find opportunities for
   distribution to reach as many eyes and ears as possible.
   http://www.techipedia.com




#cmi #predictions12                Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Smart marketers will enhance their online marketing by advertising and
   distributing rich media via Mobile marketing/Proximity marketing via
   Mobiquity. A network approach has been created and will be maximized in
   2012. Sports venues will be the next big step for proximity/Mobiquity.
   www.terrylyons.blogspot.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously
   put plans in place for much-needed new projects,  a return to growth and innovation.
    
   As we know, 2011 is best characterized by the recovery that never came. The Greek crises and
   European woes, U.S. debt downgrades, and budget conflicts all conspired to put a damper on
   the year and set a pessimistic stage for 2012.
    
   B2B salespeople and marketers seeking better times for 2012 are facing more of the same
   with buyers forced to “do more with less” for yet another year. They also are facing more fiscal
   scrutiny from executives — a condition that has been defined as Frugalnomics. Achieving
   success in 2012 will require implementing new content marketing strategies and tactics to
   help buyers navigate tough budget waters and achieve goals despite the challenged economy.
    
   The following are our predictions of how economic pressures will define 2012, and four
   tangible ways you can overcome some of the challenges with content marketing (see the
   full prediction here http://blog.alinean.com/2011/12/economic-focused-buyer-drives-
   need-for.html).
   http://www.alinean.com

#cmi #predictions12                        Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Marketers will focus more on content management e.g., digital ‘libraries’ where
   content is not only stored but shared across the enterprise. Especially helpful when
   more than one department/business unit is tasked with content creation. Digital
   content libraries may be overlaid with content calendars.

   Content distributed via social media/networks will continue to combine curated and
   original. Original content will be come increasingly important, not only to position
   the brand, but to serve as content to be curated by others... thus extending the brand.

   Savvy marketers will re-purpose content to fit multiple social networks along
   with traditional channels. Take the example of a traditional white paper that may
   be posted on a resource section of a website or blog. It becomes a PPT deck on
   Slideshare. Using the LinkedIn widget it finds its way to the author’s LinkedIn page.
   A concept from the paper is tweeted, linked to a Facebook page where further
   discussion occurs.
   www.divamarketingblog.com

#cmi #predictions12                    Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Augmented reality which enables you to find and discover hidden content
   around you.
   http://www.thedigestif.blogspot.com




#cmi #predictions12              Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
See these and more
    predictions come true at




           Content Marketing World 2012
   will take place on September 4 – 6, 2012 at the
   Columbus Convention Center, Columbus, Ohio.

   For more information and to register, visit:
www.contentmarketingworld.com

Más contenido relacionado

La actualidad más candente

User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?Ogilvy Consulting
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and GraphsHubSpot
 
9 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 20179 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 2017Arik Hanson
 
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaPromoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaContent Marketing Institute
 
#69Predictions Marketing Experts Share for 2016
#69Predictions Marketing Experts Share for 2016#69Predictions Marketing Experts Share for 2016
#69Predictions Marketing Experts Share for 2016Bryan Kramer
 
50 Most Influential Content Marketers
50 Most Influential Content Marketers50 Most Influential Content Marketers
50 Most Influential Content MarketersNewsCred
 
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
 
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
33 Expert Tips on the Social Media Trends You Should Watch Out for in 201733 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
 
Break-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with AnalyticsBreak-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with AnalyticsMichael Brito | Zeno Group
 
Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker
 
Video marketing-smart-insights
Video marketing-smart-insightsVideo marketing-smart-insights
Video marketing-smart-insightsAdCMO
 
7steps mobile-marketing-smart-insights
7steps mobile-marketing-smart-insights7steps mobile-marketing-smart-insights
7steps mobile-marketing-smart-insightsAdCMO
 
Introduction Social Media Monitoring - FreeTools
Introduction  Social Media Monitoring  - FreeTools Introduction  Social Media Monitoring  - FreeTools
Introduction Social Media Monitoring - FreeTools Darine Sabbagh
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke London
 

La actualidad más candente (20)

User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs
 
9 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 20179 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 2017
 
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaPromoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
 
#69Predictions Marketing Experts Share for 2016
#69Predictions Marketing Experts Share for 2016#69Predictions Marketing Experts Share for 2016
#69Predictions Marketing Experts Share for 2016
 
Webinars: They're Not Just For Leads Anymore
Webinars: They're Not Just For Leads AnymoreWebinars: They're Not Just For Leads Anymore
Webinars: They're Not Just For Leads Anymore
 
50 Most Influential Content Marketers
50 Most Influential Content Marketers50 Most Influential Content Marketers
50 Most Influential Content Marketers
 
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBs
 
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
33 Expert Tips on the Social Media Trends You Should Watch Out for in 201733 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Break-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with AnalyticsBreak-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with Analytics
 
42 Hot Tips for Compelling Content Marketing
42 Hot Tips for Compelling Content Marketing42 Hot Tips for Compelling Content Marketing
42 Hot Tips for Compelling Content Marketing
 
Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker White Paper No. 1
Talkwalker White Paper No. 1
 
The 2017 Content Marketing Framework
The 2017 Content Marketing FrameworkThe 2017 Content Marketing Framework
The 2017 Content Marketing Framework
 
Video marketing-smart-insights
Video marketing-smart-insightsVideo marketing-smart-insights
Video marketing-smart-insights
 
7steps mobile-marketing-smart-insights
7steps mobile-marketing-smart-insights7steps mobile-marketing-smart-insights
7steps mobile-marketing-smart-insights
 
Introduction Social Media Monitoring - FreeTools
Introduction  Social Media Monitoring  - FreeTools Introduction  Social Media Monitoring  - FreeTools
Introduction Social Media Monitoring - FreeTools
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015
 

Destacado

Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...
Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...
Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...Content Marketing Institute
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014Content Marketing Institute
 
The State of Content Marketing Operations for the Enterprise
The State of Content Marketing Operations for the EnterpriseThe State of Content Marketing Operations for the Enterprise
The State of Content Marketing Operations for the EnterpriseContent Marketing Institute
 
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...Content Marketing Institute
 
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...Content Marketing Institute
 
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing CareerContent Marketing Institute
 
Get Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing ExamplesGet Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing ExamplesContent Marketing Institute
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015Content Marketing Institute
 
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...Content Marketing Institute
 
The Evolution of Content Marketing in the Finance Industry
The Evolution of Content Marketing in the Finance IndustryThe Evolution of Content Marketing in the Finance Industry
The Evolution of Content Marketing in the Finance IndustryContent Marketing Institute
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
 

Destacado (20)

Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...
Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...
Making Content Marketing the Star of Your Marketing - A Content Marketing Wor...
 
Social Media Survival Guide
Social Media Survival GuideSocial Media Survival Guide
Social Media Survival Guide
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Content Marketing Predictions 2017
Content Marketing Predictions 2017Content Marketing Predictions 2017
Content Marketing Predictions 2017
 
The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014
 
History of Content Marketing
History of Content MarketingHistory of Content Marketing
History of Content Marketing
 
The State of Content Marketing Operations for the Enterprise
The State of Content Marketing Operations for the EnterpriseThe State of Content Marketing Operations for the Enterprise
The State of Content Marketing Operations for the Enterprise
 
Content Marketing Predictions
Content Marketing PredictionsContent Marketing Predictions
Content Marketing Predictions
 
Start Smart, Scale Up, And Stand Out With Video
Start Smart, Scale Up, And Stand Out With VideoStart Smart, Scale Up, And Stand Out With Video
Start Smart, Scale Up, And Stand Out With Video
 
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
 
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North...
 
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
 
Get Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing ExamplesGet Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing Examples
 
40+ Predictions on Content Marketing in 2016
40+ Predictions on Content Marketing in 201640+ Predictions on Content Marketing in 2016
40+ Predictions on Content Marketing in 2016
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015
 
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
 
The Evolution of Content Marketing in the Finance Industry
The Evolution of Content Marketing in the Finance IndustryThe Evolution of Content Marketing in the Finance Industry
The Evolution of Content Marketing in the Finance Industry
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
The Non-Terrifying Intro to Semantic Content
The Non-Terrifying Intro to Semantic ContentThe Non-Terrifying Intro to Semantic Content
The Non-Terrifying Intro to Semantic Content
 

Similar a Social Media & Content Marketing Predictions 2012

Predictions2012 111218211727-phpapp01
Predictions2012 111218211727-phpapp01Predictions2012 111218211727-phpapp01
Predictions2012 111218211727-phpapp01Christina Douma
 
Grow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesGrow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
 
What's Next? Marketing 2015
What's Next? Marketing 2015What's Next? Marketing 2015
What's Next? Marketing 2015Uzzal Hossain
 
What's Next? Marketing 2015
What's Next? Marketing 2015What's Next? Marketing 2015
What's Next? Marketing 2015Wishpond
 
Where To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs WebsiteWhere To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs WebsiteXpand Marketing
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
 
Content marketing predictions 2014
Content marketing predictions 2014Content marketing predictions 2014
Content marketing predictions 2014Prayukth K V
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptxAnkur Kukreti
 
Social Media Trends for 2018
Social Media Trends for 2018Social Media Trends for 2018
Social Media Trends for 2018Talkwalker
 
How has digital marketing changed in 2020
How has digital marketing changed in 2020How has digital marketing changed in 2020
How has digital marketing changed in 2020Kelly Ston
 
60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing InstituteContent Marketing Institute
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
 
D pershad blog 2012 predictions
D pershad blog   2012 predictionsD pershad blog   2012 predictions
D pershad blog 2012 predictionsDeepak Pershad
 
Social media marketing & benefits
Social media marketing & benefitsSocial media marketing & benefits
Social media marketing & benefitsKRV GURU
 
14 Ways to Increase Your Website Traffic in 2023
14 Ways to Increase Your Website Traffic in 202314 Ways to Increase Your Website Traffic in 2023
14 Ways to Increase Your Website Traffic in 2023DennisMcCurdy1
 
Streamline Results Magazine - 1st Edition
Streamline Results Magazine - 1st EditionStreamline Results Magazine - 1st Edition
Streamline Results Magazine - 1st EditionJonathan Johnson
 
Digital marketingtoolsmagazinejan2010pgs1 25
Digital marketingtoolsmagazinejan2010pgs1 25Digital marketingtoolsmagazinejan2010pgs1 25
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
 
8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social mediaLamar G Marketing Tree
 

Similar a Social Media & Content Marketing Predictions 2012 (20)

Predictions2012 111218211727-phpapp01
Predictions2012 111218211727-phpapp01Predictions2012 111218211727-phpapp01
Predictions2012 111218211727-phpapp01
 
Grow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesGrow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP Technologies
 
What's Next? Marketing 2015
What's Next? Marketing 2015What's Next? Marketing 2015
What's Next? Marketing 2015
 
What's Next? Marketing 2015
What's Next? Marketing 2015What's Next? Marketing 2015
What's Next? Marketing 2015
 
Where To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs WebsiteWhere To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs Website
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
 
50 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 201450 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 2014
 
Content marketing predictions 2014
Content marketing predictions 2014Content marketing predictions 2014
Content marketing predictions 2014
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
 
Social Media Trends for 2018
Social Media Trends for 2018Social Media Trends for 2018
Social Media Trends for 2018
 
How has digital marketing changed in 2020
How has digital marketing changed in 2020How has digital marketing changed in 2020
How has digital marketing changed in 2020
 
60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business
 
D pershad blog 2012 predictions
D pershad blog   2012 predictionsD pershad blog   2012 predictions
D pershad blog 2012 predictions
 
Social media marketing & benefits
Social media marketing & benefitsSocial media marketing & benefits
Social media marketing & benefits
 
14 Ways to Increase Your Website Traffic in 2023
14 Ways to Increase Your Website Traffic in 202314 Ways to Increase Your Website Traffic in 2023
14 Ways to Increase Your Website Traffic in 2023
 
socialmediapackage
socialmediapackagesocialmediapackage
socialmediapackage
 
Streamline Results Magazine - 1st Edition
Streamline Results Magazine - 1st EditionStreamline Results Magazine - 1st Edition
Streamline Results Magazine - 1st Edition
 
Digital marketingtoolsmagazinejan2010pgs1 25
Digital marketingtoolsmagazinejan2010pgs1 25Digital marketingtoolsmagazinejan2010pgs1 25
Digital marketingtoolsmagazinejan2010pgs1 25
 
8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social media
 

Más de Content Marketing Institute

2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market Brief2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market BriefContent Marketing Institute
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Content Marketing Institute
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022Content Marketing Institute
 
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Content Marketing Institute
 
Content Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Institute
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Cooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing InstituteCooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing InstituteContent Marketing Institute
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Content Marketing Institute
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021Content Marketing Institute
 
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Virtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor ChecklistVirtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor ChecklistContent Marketing Institute
 
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and TrendsTechnology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and TrendsContent Marketing Institute
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsContent Marketing Institute
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North AmericaContent Marketing Institute
 
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingSurvival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingContent Marketing Institute
 
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsContent Marketing Institute
 

Más de Content Marketing Institute (20)

2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market Brief2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market Brief
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
 
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
 
Content Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling Survey
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Cooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing InstituteCooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing Institute
 
2021 Content Management & Strategy Survey
2021 Content Management & Strategy Survey2021 Content Management & Strategy Survey
2021 Content Management & Strategy Survey
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
 
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
CMWorld Bingo
CMWorld BingoCMWorld Bingo
CMWorld Bingo
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Virtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor ChecklistVirtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor Checklist
 
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and TrendsTechnology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
 
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingSurvival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
 
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
 

Último

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Último (20)

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

Social Media & Content Marketing Predictions 2012

  • 1. PREDICTIONS SOCIAL MEDIA & CONTENT MARKETING PREDICTIONS FOR 2012
  • 2. For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some, like Twitter becoming an essential social platform, came true. Others, like the rise of Second Life... well...not so much. This year’s predictions cover the gamut, from the tools to the processes to what real brands will do with content creation in 2012. Regardless, this is a fun, and I believe, helpful piece of reading. Thanks to the 75+ contributors for this year’s prediction piece. If you like it, please spread it around. Here’s to a fantastic 2012! #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 3. One of the really interesting trends to watch next year will be how Google+ affects content marketing. It’s still early days, especially for the recently- launched brand pages, but I can see a lot of potential. I really like the way Google+ combines aspects of blogging (extended, rich posts) and tweeting (link sharing, following). If usage and engagement levels keep heading in the right direction, there will be some great opportunities to produce unique, relevant content for this exciting new platform. www.castleford.com.au #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 4. I think we’re going to see some sort of convergence movement, where the various platforms link in some important way. People will quickly grow tired of having so many different platforms to use to communicate, i.e, Google +, Facebook, Twitter, etc., and will look to have sort of feed system that consolidates all so they can pick from what they like the most. I think we’ll also see people move away from quantity and move toward perceived quality in social sharing . As the background noise continues to increase, people may rebel by creating their own “unplugged” movement by being more choosy about the types of content they consume and how often they check their networks for updates. www.ahamediagroup.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 5. There will be more brand, content, relationship, e-commerce and platform synchronicity. As brand marketers, we will do more to infuse brand positioning into everything that we do so we can connect brand with consumers’ passions more effectively. Everything we do must dramatize what the brands stand for or we’re losing. We will also work to understand how content and social media can initiate a customer relationship, enhance the e-commerce experience / process and then seamlessly continue that relationship into ongoing engagement on various platforms that connect to each other to lead to repeat purchase or brand advocacy. www.hansondodge.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 6. I believe that Google+ will become a new blogging platform and that in addition to sharing content, users will start creating their own content right on the G+ site. These new blog posts will be a large part of the content we curate in 2012. I also predict a big year for G+ Brand Pages - with new features that allow for real competition for Facebook. While I don’t think G+ aims to replace Facebook, I do believe that as the necessity for social search grows, more and more businesses will turn to G+ and the average person will follow, making it a force to be reckoned with in 2012. www.dialing8.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 7. In 2012 brand marketers will continue looking for creative ways to create and distribute their content. More companies in general will be practicing content marketing and have dedicated teams or internal resources to manage the process. More B2B companies will bake content marketing into their overall strategy and processes and the adoption of blogging and social media will soar. Creation efforts will shift towards outside of the organization, focusing on leveraging relationships with key influencers in order to create killer content. Companies that have not already dabbled with outsourcing content creation to freelancers or consultants will start taking advantage of external valuable resources. More marketers will utilize a network of influencers to share and promote their content. In addition, marketers will become more creative around distributing their content utilizing print, social media, PPC, paid social, and email. http://blog.openviewpartners.com/author/amaksymiw/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 8. Mobile content marketing is ready for prime time. Mobile will be the name of the game in 2012... with the explosive growth of smart phones and tablets. Mobile ROI will increase as the effectiveness and reach of other marketing channels lose their appeal. Marketers will create and distribute content that will be mobile friendly. www.clickdocuments.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 9. I have a strong feeling that anyone who understands how Google works will flock to Google+ and start building a strong presence. Much of it might come down to quantity (how many you know vs who you know). After all, the more people you are connected with, the more influence you have on what shows up in their search engine ranking results for any terms related to your niche. High search engine rankings just MIGHT be as easy as that for many websites. However, that quantity definitely needs to be backed up by quality of content, both in your social media presence, but more importantly on your blog. After all, what’s the point of ranking high on Google and driving traffic to your site if you have nothing to make that traffic stick? www.trafficgenerationcafe.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 10. I think 2012 will be the year of integration. All throughout 2011, marketers were struggling to learn which social media sites worked best for different content pieces. Now that we’ve learned the hard lessons, it’s time to bring all our best efforts together. I imagine online communities will become much more popular as a way to combine content marketing elements, discussions, social “fans” pages, “friends”, “likes” and more. This would be a one-stop-shop for marketers to reach their target audience without spending large chunks of their day posting on multiple social sites. It will also be one place for fans to “follow” their brands rather than multiple profiles as well, opening up the lines of communication to a much broader fan base as well. I think 2012 will open up new platforms to enable marketers to do this, and am excited to see what kind of technology will arise to help us streamline our content marketing efforts. http://blog.tmcnet.com/community-maven/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 11. Considering approximately 5% of mobile users applied location-based services for map navigation or venue check-ins, and 6% of mobile users scanned QR codes, these year-end statistics should act as a backdrop to the rise of mobile usage in 2012. http://ariherzog.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 12. At the risk of being laughed right off this page, I am going out on a limb and predicting that brand marketers are going to use video to create and distribute their own content in 2012. It seems I have been hearing “this is the year of video” every year for the past 7 or 8 years. But I honestly believe video coming from brands (large and small) is going to take a big leap forward in 2012. All the reasons not to in the past are just disappearing. The investment to get into video equipment is finally so low it is no longer an excuse. The tools to create quality video are all in place and very inexpensive. There are virtually no hosting costs associated with distributing your video. And thanks to Facebook, Twitter, G+ and LinkedIn, we now have hundreds of millions of potential viewers so promoting your video has never been easier. With all these elements coming together, there is just no excuse not to be producing video content in 2012 - therefore I think it will finally happen in a big way with more businesses than ever before. http://www.verticalmeasures.com/services/content-development #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 13. Personal branding is recognized as a necessary and mainstream strategy for professionals across all industries. Content is the most strategic ingredient to developing your personal brand. Moreover, organizations that strategically develop the potential of an employee’s personal brand will reap corporate branding value. 2012 is the year more organizations embrace the convergence of employee personal branding and corporate branding through content marketing strategies. http://www.findandconvert.com/blog/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 14. The role of content in building, strengthening and promoting a brand and business will only become more critical in 2012. That means that brand marketers must champion robust content creation throughout their organizations with particular and genuine attention to providing value to prospects and customers as they progress through the buying cycle. The more content creation gets embraced throughout an organization, the greater the opportunity for that content to connect with and engage specific audiences. The days of insincere marketing gobbledygook are numbered as customers become savvier, thanks to search and social, and unwilling to compromise if they can’t trust the content they read. Brand marketers will need to pay special attention to understanding which distribution channels have the most meaning for customers and prospects. New networks and radical changes within existing ones [combined with continued economic and time pressures] mean that audiences will increasingly fine tune where they spend time and what content they willingly consume. http://simplemarketingnow.com/content-talks-business-blog/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 15. I predict that Content Marketing will indeed be enhanced further and utilized by more and more businesses in 2012. Content Marketing jobs, likewise, will be at their peak due to the constant need and hunger for lead nurturing mechanisms. Writers will turn to content marketing for natural lead generation measures. Marketers will also take their shot at studying more of lead nurturing. Article spinning won’t be that in demand due to the decline of article directories (except for a few strong ones). People will turn to one unique article per high PR article directory. 2012 will be the year of getting more into the basics of marketing — combining traditional and digital marketing (enhancing the human touch in marketing per se). http://www.writersutrust.blogspot.com/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 16. Delivering content any which way that the audience wants it will be critical. Http://uweci.org #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 17. We use content in lead generation and lead nurturing programs. There is a torrent of content and too much of it is high-level stuff that you can read in many places. Such content is not differentiating nor valuable to the reader or viewer. Buyers need more useful content or they will stop consuming it. Because excellent content is difficult to create, we will focus on producing eBooks with quality, in-depth solutions to real-world issues. We will then repurpose this longer content into shorter-length single-topic documents and use it to create blog posts, webinars, podcasts and to build awareness across relevant social media. We are now curating content and posting this to our blogs, along with our own comments added to the original author’s work. We see content curation as something more and more marketers will utilize – again, because high quality, original content is a challenge to do frequently. www.perfectcustomerexperience.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 18. As large networks continue to integrate social profiles into everything they do, many content marketers will be working to build communities in a variety of places, but with a common brand and purpose. Google is putting social at the center of everything, with their latest YouTube updates integrating Google+, and we will see Google search results become more social in 2012 as well. Facebook, Twitter and others will be doing the same. What this means is that brand marketers will need to become experts on building and optimizing their presence and relationships on different networks, each of which will requires it’s own expertise and optimizations. Again and again, we see greater ROI when you are able to engage with users without leaving the network they found you on (eg: keeping Facebook interactions on Facebook), and these networks will be catering more and more to brands looking to broaden their footprint within the walled-garden. http://WeGrowMedia.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 19. Brand marketers will continue to hire their own brand journalists and build out their own editorial departments. So if you’re a publisher...watch out! Your own advertisers and sponsors will be competing more and more with you. However, you still have one key element of value that brand marketers lack – third-part credibility. When brand marketers are able to create more and more of their own content, that credibility will be a key element of your value proposition. So guard it like the Secret Service. http://bit.ly/DanBio #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 20. 2012 will see a wealth of content creation with mixed media, of which videos will become hugely popular. Also, cross-media content like a combination of videos, online and off-line will take off. http://www.effectivemarketer.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 21. As real-time becomes the norm and journalists search Google for thought leaders to quote, more and more marketers will newsjack their way into the media. http://www.webinknow.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 22. Harnessing social media will continue to be the holy grail search by marketers. Those who use social media to convey useful and relevant content that is not simply about selling a product or service will find their outreach getting a better reception than others whose social media outreach is nothing more than hard-core sales messages. Control of the social media function continues to be fought over by marketing, advertising, PR, sales and, in some cases, the lawyers. I think it belongs under PR, but with full cooperation and support of all the other disciplines AND the CMO and/or CEO. http://reichcomm.typepad.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 23. We’re seeing lots of our copywriting agency clients - both search agencies and brands - using guest blogging strategies as a primary method of generating back links. I think the tendency is toward better and better content - useful, readable, entertaining, shareable. Another major trend is utilizing product description pages more effectively, incorporating keywords and more benefit driven copy so that every page in the user journey maximizes conversions and potential “up-sells.” http://www.bigstarcopywriting.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 24. The content marketing bandwagon is rolling (and for great reasons). The good news: more companies will be marketing the right way. The bad news: more companies will be marketing the right way. So a content program that made your brand leap out of the pack last year may not even get noticed in 2012. That’s why 2012 will be the year of hard work – and the year we all focus on building our content brands: getting famous for great content not just for great widgets. It will also be the year of content analytics – really good, simple ways of tracking the impacts of our content libraries and every piece on the shelves. It’s time to close the loop to actual revenue. http://www.velocitypartners.co.uk/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 25. New button is added to social sites… The “Shut Up” button to quiet trolls and people that don’t add any value to the conversation. Okay, maybe it’s not a prediction, just a wish. http://about.me/douglaskarr #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 26. In 2012, content marketing/publishing will evolve into an even more collaborative effort between organizations and their customers. The lines of authorship and ownership will blur as it becomes easier and more common for many different stakeholders to contribute to the content pool. http://www.drewsmarketingminute.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 27. In every way possible... brand marketers are now facing segmented and niche audiences... there is not one way to connect with their customers... they will reach out in all the channels, media, and platforms to educate the market and reach their customers where they want to be found. http://eqconsultantsgroup.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 28. Quality will become even more obviously valuable than quantity, so the best brand marketers will focus on creating mutually beneficial relationships with collaborations of influential bloggers in the niche industries and geographic locations where their potential buyers congregate. While there are already solutions such as Web Traffic Control, MyBlogGuest, and various Blog Directories (and PostRank if and when Google decides to resurrect it), the key will be to work with the influential blogger at the center of each successful collaboration. The short cut to finding the collaboration(s) that will most benefit each brand will be to know the leaders putting them together. http://GrowMap.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 29. 2012 is the year that our personal and professional lives seriously collide. The content that we create, curate and circulate in one part of our life will leach into all the other compartments with far reaching consequences. There will be no place to hide - and the connections between our promises and actions will not only be transparent, they will be held up to scrutiny - and our reputations will feel the glare of the too-long-forgotten customer. We will have no choice but to set out on a journey on what I call “the social way”. www.servantofchaos.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 30. Brands and agencies will realize that content marketing is like advertising, ONLY BETTER. Brands and agencies will start to think about Content Marketing as stand-alone “category” alongside social, search and display.  We’ll see more and more brands decide to own the media channel and engage with their target community rather than renting media on other channels. Examples are already numerous: P&G’s ManOfTheHouse, BeingGirl and LifeGoesStrong, GE’s ecomagination, General Mills’ Tablespoon, Unilever’s TheAdrenalist.com and RedbullUSA.com – all filled with rich content that provides true value add to their audience. Media agencies will either create new content marketing specialized groups or expand the roles of “search strategists” to “content strategists” and include effective and efficient content distribution to their responsibilities.  Content marketing budgets will not cut into existing digital media budgets, but rather move dollars from traditional media (print, TV, radio) as brands realize it provides true branding value add, maybe for the first time in the online space. http://outbrain.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 31. Mobile (Smartphone and Tablets) will become mainstream and the primary way many of your customers will interact with your brand. Companies must have a specific mobile strategy with content optimized for the format and integrated with your broader marketing initiatives. Mobile can no longer be treated as an isolated channel or a “nice to have”; it will become a primary way to speak to customers and prospects. Email marketing will lessen in effectiveness over time as spam and list overuse begins to wear on consumers who have inbox fatigue. Because it can be cheap to deploy, email is often a marketer’s main tool to get out their sales messages. However, many of the messages contain little relevant value for customers. Consumers’ attention span for content is getting shorter and shorter. This has broad implications for anyone producing online video, webcasts, blog posts and white papers. Content needs to be of high quality and quickly get to the point where it delivers value to the viewer or reader. www.kingfishmedia.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 32. I predict that 2012 will witness a substantial growth for content marketing, in terms of the numbers of businesses adopting it at as well as the time and budget allocated to it. I also predict that more and more intelligent content curation solutions will be developed in response to the ever-growing information overload. Successful content marketers in 2012 will have to incorporate these solutions into their overall content marketing strategy and create a perfect balance between content curation and content creation. http://garious.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 33. Content marketing will become an increasingly important element in marketers’ 2012 plans since it effectively delivers results for a wide variety of organizations including B2B, B2C, not-for-profits and solopreneurs regardless of size. Here are the five ways businesses will use content marketing in 2012. 1. Content marketing tells stories that are memorable and sharable. 2. Content marketing persuades and engages consumers without being promotional. As a result, it’s more trustworthy and transparent than advertising. 3. Content marketing supports and leverages social media platforms and search optimization efforts. 4. Content marketing leverages resources across the organization. 5. Content marketing is measurable and helps each phase of the purchase process, especially when a contextually relevant call-to-action is used. To this end, it’s critical to set content marketing goals aligned with your business objectives, know your target audience and have related metrics to track your results. http://HeidiCohen.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 34. While stock is still a key part of internet content, brands need to create more content, more frequently. That’s where flow comes in: Quick hits of curated content are easy and inexpensive, but still communicate quality and allow the brand to leave their stamp in the form of context. Brands know that in order to be relevant they must pay attention to the world they want to be relevant in. The only way to be a good content creator is to be constantly consuming. For decades agencies have served this function for brands: Consuming culture and audience research to match up with the brand and create beautiful content. That process breaks down a bit, however, when you move to real-time social communication, where it’s not unreasonable to need to create 10-20 pieces of short-form content per day. To be effective at this sort of scale you need a way to be constantly consuming.  Finally, expect more to come from the other large social platforms as they look to help brands broker all the great content they are creating.  http://percolate.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 35. I think more companies are going to see the value in good, old fashioned external content marketing and create value around topics, not their products. ManOfTheHouse.com and HomeMadeSimple.com (both Proctor and Gamble properties) and WorkShifting.com (Citrix) are prime examples of what are essentially today’s soap operas ... platforms with rich, engaging content that draws the appropriate audience in and serve as a messaging platform for the brand. Creating content around the needs of the customer, not the needs of the brand has been proven time and again to work. More companies are going to see the value and ease of providing that in 2012. http://socialmediaexplorer.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 36. As smartphones and tablets continue to make their way into the hands of the mainstream public, marketers will be forced to work harder and faster to ensure that their content is optimized for mobile devices. Marketers will have to review everything – images, videos, and text – to ensure that they delivering a simple but compelling message to the growing mobile audience. http://interlinkONE.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 37. To win the attention of consumers, brand marketers in 2012 will carefully design and package their content for attention, simplicity, and usefulness. We’ll see fewer and better infographics that help people more easily draw valuable conclusions. http://jeffkorhan.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 38. My prediction: more and more B2B sales and marketing teams will turn to media companies, not their internal teams, to create, distribute and measure the effectiveness of (lead gen) content marketing programs. http://www.wattnet.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 39. I believe 2012 will be the year when brand managers finally realize that the highest ROI marketing activities are the ones where content truly guides design, rather than the other way around. Planning for great content means that the first design is often the final design, keeping efforts under budget, on schedule and focused on conversion. Specifically, I predict any web developer who doesn’t fully embrace the role of content in the design process will become persona non grata for savvy brands. http://www.betterwaytosayit.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 40. 2012 will be the year of the blogger turned self-published author. Bloggers will realize that a big piece of the content they have been creating should be turned into 20-30k word digital books they can use to build their brand and make money with. http://www.digitalbooklaunch.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 41. The “Big Three” social networks (Facebook, Twitter and LinkedIn) will expand to the “Big Four,” but the new entrant won’t be Google+, at least, not yet. Instead it will be SlideShare. In many ways, SlideShare is the bridge between marketers and media outlets. While credible writers are seldom willing to display a vendor’s site-hosted content in their articles, they are generally open to embedding content hosted on the marketer’s SlideShare channel. Since SlideShare provides marketers with analytics that rival on-site tracking, doubling down on SlideShare is an easy decision for content marketers. Now if Google *really* wants to break into social media, the company will buy SlideShare and integrate it into Google+. http://blog.eloqua.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 42. 1. Buy, Not Build. There will be a slew of top brands that start to buy established niche media properties instead of starting from scratch. 2. Google will undergo FTC scrutiny for trying to corner the market on the purchase funnel…they buy one too many media companies (i.e. Zagat in 2011) that finally sets off some opposition from social influencers. 3. Facebook indeed surpasses $100 billion in market cap after going public (probably not a stretch, but worth saying... since Facebook is the only company that scares Google). www.contentmarketinginstitute.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 43. Now that Google+ brand pages are with us, I think the first half of 2012 is going to see a lot of experimentation with content optimized for this space, the use of circles for effective targeting and segmentation and the +1 button as the sharing engine. Marketers will try to determine whether the usual sharing behaviors are enhanced by SEO benefits for a double whammy of effectiveness. The second half will be characterized by either Google+ whithering on the vine or exploding as a content distribution tool. And scammers. Yup, I’m sure the black hat Google+ page isn’t far away. http://www.jonathancrossfield.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 44. We’ll see continued growth in content developed for specific distribution platforms (e.g. mobile apps, iPads, web, games, etc.). More brands will require specialty content providers and developers as a result. That means more opportunity for cross-agency and cross-contributor collaboration. Demand for project managers and content strategists will continue to grow to manage these disparate initiatives and guide them into a cohesive message. http://www.katiemccaskey.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 45. 2012 will see more savvy marketers recognizing that dynamic channels such as mobile and social are not just ‘broadcast’ avenues for offering ‘% offs’ and other promotional offers, but for establishing more meaningful customer relationships via content. More specifically, Social CRM will become more prevalent with Content playing the leading role in migrating customers closer to brand advocates through educational, informational, entertaining and inspirational offerings. www.nutlug.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 46. The Direct Selling Industry, maybe the best example of social media origination, will produce super mega brands over the next few years. Companies such as Amway, Avon and Swarovski’s Touchstone Crystal are leading this transformation. With millions of people out of work, world wide followers are paving the way for explosive growth. With a very low barrier to entry this industry will capture the entrepreneurial spirt of the human race and attract new product innovations to its very simple and highly lucrative model. As social media management tools are introduced in 2012 it will catapult this industry into the forefront of people’s minds as engagement becomes easier and more widespread. www.mytouchstonecrystal.com/kellyfleming #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 47. I predict that companies will continue to mature in their content strategy and truly begin to integrate content marketing into their larger business strategies. Companies will begin to value (and pay for) content as the way to achieve retention, lead generation and loyalty. www.wrightgoode.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 48. Influence, and how to measure it, will take center stage. While Klout is deservedly taking its lumps for relying on an algorithm that’s unproven and opaque, other people are hard at work developing metrics that will do a better job of scoring influence. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 49. There’ll be less borders between creative departments and marketing insights ones: creatives will be inspired by online conversations, data analytics whereas marketing analysts will deeply “test” Art Directors’ intuitions through social media marketing tools (mapping, monitoring etc.). The marketing funnel will progressively collapse, as brands now need to create personalized “hyphens” with consumers as new reputation’ shareholders. http://about.me/laurentfrancois #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 50. In 2012 marketers will focus more on building communities. Social media sites like LinkedIn for B2B and Facebook for B2C will continue to be popular for certain types of conversations. But companies will concentrate on creating content for specific market niches and targeted communities of stakeholders via their own websites and portals. There will also be a better balance between pushing content out to the audience and pulling customers in with consistently updated and relevant educational content. www.alley424.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 51. More and more brand marketers are realizing the need to become online publishers, to better engage with, inform, and support their customers as well as maintain brand awareness and integrity. While social networks can be a powerful marketing outlet, they are only as good as the content that they share. I fully expect that we will continue to see marketers experiment with the use of web video marketing in 2012. Additionally, I believe that many more marketers who “tested” video in 2011 will embrace an ongoing, in- house video content creation and distribution strategy to fully leverage video as powerful marketing medium across all facets of the customer life cycle. http://www.reelseo.com/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 52. Simultaneous Skype of strategy meetings with powerpoint and chat via iphones. www.neverwet.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 53. As Google and Facebook battle it out, consumers will benefit from a rich new set of new capabilities that may include: • Location-based social features such as connecting with people who have been to specific places in the past • Google will roll out custom search, allowing people to see results based on activity within their social network • Enhanced video products that will make it easy for people to create and share high quality videos with friends and family • Customized online photo albums as Facebook’s Timeline achieves mass adoption For businesses, social media will become significantly more powerful (and more confusing): • Businesses will have more control of search using Google+ and +1 functionality • Facebook pages will get a major overhaul • LinkedIn will continue to draw in businesses to it’s business pages • Twitter will add functions that make it easier for businesses to connect with prospects http://www.socialmediaexaminer.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 54. Mobile Presence and Premium Content Mobile Apps and Sites will get greater attention, especially with Google’s push towards Pages, Places, and Maps. But that may only be part of the trend. As we continue (begin?) to think of content as inventory, premium content in small chunks may begin to take shape. Free content remains important, but we’ve often given just a taste with free content. Premium content (at 99cents a piece?) can go more in-depth a chunk at a time. Premium content can also bridge the gap between free, loyal readers and raving fans. In-app purchases and in-site purchases will be a big part of better content production and more buy-in from decision makers and owners. http://www.ConverStations.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 55. In the year 2012, Content Marketers will begin to to place even more focus on video story-telling by expanding the distribution of video content at the retail level through the gaining momentum of QR Codes. In turn, the sudden rise of small, agile and localized DSLR video production houses will increase the frequency of video content used by brands by driving down production costs and in turn, increasing the frequency of video distribution. http://nateriggs.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 56. In 2012, more and more brand marketers will realize that, of the many ways to engage with your fans and consumers, content marketing is an increasingly powerful way to both deepen relationships with consumers while helping organic SEO. In fact, with recent Google Panda updates, I would expect to see brands publishing more “fresh” content and using that same content to engage with their social media fans across all of their channels. 2012 just might finally be the year where content-specific positions within social media departments become ubiquitous - and because of this social media budgets continue to increase partially at the expense of SEO budgets. As smart phones continue to become the default for most consumers, brand marketers will increasingly look at mobile as a way to distribute their content through mobile websites that are both easy to use as well as provide a unique “mobile experience” and/or mobile applications that are optimized and efficient for smart phone use. Finding clever ways to mix social with mobile will dominate mobile marketing strategy for some time to come. http://windmillnetworking.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 57. Tablet computers, including Apple’s iPad, the Kindle Fire, and the Nook Tablet will transform book publishing and B2B marketing. Thought leaders will begin to create rich content that transcends the limitations of print. eBooks will begin to look more like apps with interactivity built in. Marketers will need to acquire a new set of skills–or outsource to experts–as they brave this new world. http://www.contentmarketingtoday.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 58. Careful measurement will demonstrate that professionally produced digital content travels farther faster and generates more leads that are of higher quality than those earned by other means. At the same time consumers will be willing to do more in the social space for professionally produced content that adds significant value and improves their shopping or information gathering experience. http://www.lonelybrand.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 59. More and more brand marketers will realize an editorial function is needed to define their overall content strategy and planning. Content will be tweaked for different media. Brand marketers will not only distribute their own content, but also start curating third-party content to reinforce their messages. Brand Marketers who can pinpoint their audience’s pain and present the solution in a human, simple and universal way will win. @pdidner #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 60. I expect that 2012 will see two changes in who creates the content in B2B content marketing.   First, public-relations departments and agencies will move into this role in a big way – and do a better job than the marcomm-type folks who dominate the space now. The reason is pretty simple: marketers don’t have a culture that is open to journalism. And make no mistake: if you’re in the content-marketing game in B2B, you’re in the journalism game. News happens. Often when you least expect it -- like when your feel-good interview with an executive turns into major news because it contains an off-the-cuff remark about your industry that infuriates people and moves share prices. Most marketers don’t handle things like that well. They don’t have what journalists call “news judgement,” so they get blindsided when they create content that becomes news. Second, I think traditional B2B publishers, who moved into the “marketing services” space with great fanfare in the past two years, will retreat. In fact, they already are. This was never a good idea. Legacy publishers don’t get the Web. The only thing they had to sell in the market was the one thing they shouldn’t be selling -- the ability to co-opt their journalists! http://www.paulconley.com/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 61. If 2011 was the year of content marketing, 2012 will be the year of specialization within content marketing. In the coming year we will see the strategies that brand marketers utilize to create and distribute their own, as well as third-party, content become more concentrated. While content curation – the process of finding, organizing and sharing online content – is one approach. Brand marketers will become more focused as they harness the emerging technologies that are now available in the field.   In 2012 we will also continue to see the decline of traditional content channels for distribution. One example that comes to mind is the decline in RSS feed subscribers that now favor Twitter. In their place there will be one new online channel (think the Google + of 2011), one new physical channel (an update on last year’s tablet), and one new medium for content (2012’s answer to the infographic). Another traditional vehicle for brand content that will be getting a makeover is the standard press release. Brand marketers have recognized that this is an old medium, and the press release of 2012 is tailored to look more like journalistic material that tells a story, rather than simply promoting a product.  http://www.getcurata.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 62. I predict that brand marketers will move a step up the marketing ladder. Those who haven’t found multi-channel publishing will try to figure that out, while those who have will start looking at content-led cross-marketing opportunities. I also predict that a smaller percentage of them will succeed while the majority will try to shortcut their way to success by copying a successful model that isn’t right for them, with less than stellar results. www.intentionaldesign.ca #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 63. I think you’re going to see a lot of activity around Social TV. We’re starting to see critical mass around key live events (Super Bowl, Awards Shows, etc.), the same programming that networks charge big dollars for. Social TV integration will either support those traditional ad spends, or be used by those who can’t afford a :30 spot during the Oscars. It will get really interesting when brands start engaging in Intermedia - pushing a single narrative between two (or more) platforms. When brands start creating content with their audience between platforms in real-time we’ll see some interesting new content being created. http://www.rickliebling.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 64. I think the growth of tablet computers in the retail space will have two ramifications - the point of sale will move away from the cash wrap, liberating store sales people to roam and interact with consumers. The handheld computer/sales terminal will start become a channel for content that can either arm the sales associate or be shared with the consumer. http://spokesandwords.blogspot.com/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 65. So, I don’t know about ya’ll but all my content marketing editorial calendars end on December 12th... Can’t figure out why.... Anyway, assuming we all survive the year - I believe that 2012 will be the year of Quality and Context. As Content Marketers - we will have to get beyond the idea of just curating news for SEO purposes, posting out every bit of content we have for long tail search, and posting blogs around every one of our keywords - just well... because. In 2012 we’ll need to really focus on rising above the noise - and adding value and meaningful, emotional story to the content we’re producing. It doesn’t matter if we’re a government organization, a B2B manufacturer or a B2C service organization - creating emotional, engaging content, delivered in *context* to our consumers will be a real focus. This means a much greater focus on WHY - instead of HOW. www.bigbluemoose.net #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 66. As we find that we can rely less and less on SEO (for competitive reasons), marketers will have to get more creative about how they weave together new technologies with grassroots marketing, online and off. This effort will boost Google juice and contribute to relevance at the local level.  Thanks to Google Panda, quality and original thought will have its day in the sun, which will encourage thought leadership and, hopefully, bring about a more collaborative spirit among marketing professionals. http://bekhor.ca/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 67. Brand marketers are going to move into interactive content and do it in the biggest way. As consumers became more accustomed to custom content, they’ll also become more demanding driving the need for better ways to engage. Thought leaders in this space will begin to develop content which will lead the viewer on a path of discovery. People enjoy doing things; content giving lots of options to click, open, and move around will be viewed longer and more thoroughly. Skimmers will drawn into spending more time with a particular product. In addition, interactive content will be shared more often on social networking sites. Interactive content will mean marketers have no choice but to include design into the budget, planning and development of branded content. http://www.globalcopywriting.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 68. Marketers will add to their arsenal new ways of packaging and distributing their content via eBooks, enhanced eBooks, and apps. I also predict there will be many missteps as marketers learn the ropes. Creating digital publications for use by consumers on the device of their choosing is the actual challenge. “Save as PDF” is not how you create an eBook. Neither is “save as EPUB”. Providers with experience creating eBooks and apps should know better, but they are still learning and are likely to take missteps. For instance, it’s critical to provide device agnostic content, which, until all device manufacturer’s support the exact same eBook standards and tablet operating systems (they do not currently) then multiple versions of content will need to be created, each optimized for the device type and operating system targeted. This also holds true for things like images, graphics and branding. For instance, you’ll need to provide black-and-white art for Kindle and other devices that don’t support color. Then there’s the issue of size. Depending on where you plan to distribute the files, you’ll need to be aware of file size limitations. Images and other enhanced functionalities can add value to digital media, but they can also hog up lots of space. Add language to the mix, and you’ll need to make sure your global brand content is supported by the devices you target. http://www.thecontentwrangler.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 69. 1. More of the “old guard” will lose their grip on the traditional content platforms.  This will allow new, current, and savy companies to step into the gap and gain a larger portion of the audience.   TV will continue to lose more of it’s audience.  Publishers will lose more of their hold on authors and their monopoly on book production. Netflix and/or Hulu will begin making deals with video content providers to create “networks” for their niches that will be offered through their platforms. Amazon will become a more predominant publisher of books and other content. 2. The increased focus on content marketing and content creation will require content creators to “up their game.”  In other words, as content marketing becomes more and more common the need to differentiate your content will increase.   You will need to inject more of your personality, viewpoint, and brand into the content you produce, so that it will stand out and stand above the rest.  You will need to further hone your content creation skills: capturing attention, using the power of story, etc.  http://www.RecessionSolution.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 70. Brand marketers will increasingly look to establish “outposts” in social media, in which Google+ will become gradually more important for B2B. Many have mistaken Google+ as a FaceBook competitor instead of the re- imagining of Google itself as it stitches together all of its properties on all of its platforms. Add to this the increasing relevance of “social signals” for SEO, and you have a recipe for social business conducted more and more off site in social venues. http://scottgoogleplus.info #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 71. Smart Marketers will stay on the leading edge of emerging social media trends and platforms and invest the time, money and manpower into the efforts required to be where their customers are. Social Media will slowly replace old style internet marketing methods such as banner ads, pop-ups and other annoyances that are driving customers away from websites. Because of the increasing importance on the most current, relevant content by Google, the marketers that are producing and publishing content that meets both the requirements of Google and the interests of their customers will win over those that are ignoring these trends. However only a small percentage of companies will connect all the dots from outreach via social media, inbound via search to creating a website that effectively answers website visitors questions, pulls them through the entire buying process including the appropriate call to action, followed by order tracking, customer data collection and personalized follow up after the initial visit. http://www.scotthoward.me/ #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 72. More brand marketers will be seeking ways to create and partner with useful mobile apps that support their overall content strategy in 2012. Partnerships will be key in content idea-generation and distribution. http://www.pybop.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 73. As content marketing and influencer marketing continue gaining mindshare, marketers will increasingly tap crowdsourcing, curation, content hubs, and social sharing to connect with prospects and customers. A deep understanding of buyers and a willingness to “participate in the conversation” will lie at the heart of successful initiatives. And more companies will recruit chief content officers like Ann Handley of MarketingProfs and Joe Chernov of Eloqua to serve as their ambassadors and make their brands personable and accessible in the social sphere. www.tentonmarketing.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 74. As technology continues to improve the ability to plan and communicate content strategies, crowdsource and manage professional writers, and auto- publish and distribute content, more and more marketers and agencies will turn to content marketplaces to create and publish their custom content. www.zerys.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 75. In 2012, we’ll see an aggressive move of “brands as media” where content marketing becomes a strategic priority. More brands will recognize the opportunity content offers and with that shift will come an increase in crowdsourcing for content – a business model that will undoubtedly become a source of debate in 2012 between “brands as media” content publishers and the often unpaid or underpaid content contributors. http://www.keysplashcreative.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 76. As more and more social networks show mass appeal, brand marketers will simply try to diversify as much as possible, getting their content out on every single social network they can possibly reach. Eventually, they’ll find out which sites resonate best with their audience and focus exclusively on those, but they won’t stop experimenting to find opportunities for distribution to reach as many eyes and ears as possible. http://www.techipedia.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 77. Smart marketers will enhance their online marketing by advertising and distributing rich media via Mobile marketing/Proximity marketing via Mobiquity. A network approach has been created and will be maximized in 2012. Sports venues will be the next big step for proximity/Mobiquity. www.terrylyons.blogspot.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 78. Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects,  a return to growth and innovation.   As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. debt downgrades, and budget conflicts all conspired to put a damper on the year and set a pessimistic stage for 2012.   B2B salespeople and marketers seeking better times for 2012 are facing more of the same with buyers forced to “do more with less” for yet another year. They also are facing more fiscal scrutiny from executives — a condition that has been defined as Frugalnomics. Achieving success in 2012 will require implementing new content marketing strategies and tactics to help buyers navigate tough budget waters and achieve goals despite the challenged economy.   The following are our predictions of how economic pressures will define 2012, and four tangible ways you can overcome some of the challenges with content marketing (see the full prediction here http://blog.alinean.com/2011/12/economic-focused-buyer-drives- need-for.html). http://www.alinean.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 79. Marketers will focus more on content management e.g., digital ‘libraries’ where content is not only stored but shared across the enterprise. Especially helpful when more than one department/business unit is tasked with content creation. Digital content libraries may be overlaid with content calendars. Content distributed via social media/networks will continue to combine curated and original. Original content will be come increasingly important, not only to position the brand, but to serve as content to be curated by others... thus extending the brand. Savvy marketers will re-purpose content to fit multiple social networks along with traditional channels. Take the example of a traditional white paper that may be posted on a resource section of a website or blog. It becomes a PPT deck on Slideshare. Using the LinkedIn widget it finds its way to the author’s LinkedIn page. A concept from the paper is tweeted, linked to a Facebook page where further discussion occurs. www.divamarketingblog.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 80. Augmented reality which enables you to find and discover hidden content around you. http://www.thedigestif.blogspot.com #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
  • 81. See these and more predictions come true at Content Marketing World 2012 will take place on September 4 – 6, 2012 at the Columbus Convention Center, Columbus, Ohio. For more information and to register, visit: www.contentmarketingworld.com