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Images: More Than       Meets the Eye           Bob Lisbonne              CEO           Luminate, Inc.          September ...
1996 vs.2011       @luminate
1996       @luminate
1996       vs.2011             @luminate
Messages1996              @luminate
Messages1996              2011   @luminate
Phone1996           @luminate
Phone               20111996                  @luminate
Games1996               @luminate
Games1996           2011                      @luminate
Search1996                @luminate
Search1996            2011                       @luminate
Images1996                @luminate
Images1996            2011                       @luminate
Images1996            2011                       @luminate
19962011       @luminate
<img src=“photo.jpg”>  1996<img src=“photo.jpg”>  2011                        @luminate
Images Haven’t Evolved                                                           @luminate        http://www.flickr.com/pho...
We Are a Visual Species       http://www.flickr.com/photos/brianauer/2784340342/                                           ...
We Are a Visual Species       http://www.flickr.com/photos/brianauer/2784340342/                                           ...
We Are a Visual Species         http://www.flickr.com/photos/48904977@N02/6136592678/sizes/m/in/photostream/               ...
Primary sense                @luminate
Primary sense http://www.flickr.com/photos/paparutzi/1062529940/sizes/m/in/photostream/                                    ...
Evolutionary basis                     @luminate
Evolutionary basis   http://en.wikipedia.org/wiki/File:Buffalo_Hunt_on_the_Southwestern_Prairies.JPG                      ...
@luminate
A camera    in everypocket and purse                   @luminate
Why People Take PhotosKodak               Today                                 @luminate
Why People Take PhotosKodak                Today• Birthdays• Holidays• Vacations                                  @luminate
Why People Take PhotosKodak                Today• Birthdays          • Birthdays• Holidays           • Holidays• Vacations...
not just taking, but sharing...                                  @luminate
not just taking, but sharing...                                  @luminate
This map notdrawn to scale                 @luminate
This year people will upload over70 billion photos to     Facebook.  source: http://1000memories.com                      ...
This year people will upload over70 billion photos to     Facebook.  source: http://1000memories.com                      ...
“10% percent of all the photos we havewere taken in the past     12 months.”            source: http://1000memories.com   ...
Problem: Images Are Static,         http://www.flickr.com/photos/brewbooks/5851797054/                                     ...
Search = Navigation                      @luminate
Search = Navigation  best
pizza
san
francisco                             @luminate
Search engines can read    ...but can’t see                          @luminate
@luminate
@luminate
Images:the internet’s dark matter                             @luminate
Algorithms struggle with context                               @luminate
Machines Can’t See Emotion                             @luminate
Machines Can’t See Emotion      sad
cities                             @luminate
Taste? Style? Judgment?                          @luminate
@luminate
What if ...we used human “image processing”?                                    @luminate
What if ...              @luminate
What if ...images were interactive   instead of static?                          @luminate
Tagging People in Photos        Click on the photo to start tagging                                              Done Tagg...
Products In Photos                     @luminate
Products In Photos                     @luminate
Geographic Information                         @luminate
Geographic Information                         @luminate
Sports Statistics                    @luminate
Sports Statistics  PLAYER STATS      X  Rafael Delgado  Forward, Napoli                        @luminate
Music Previews                 @luminate
Music PreviewsMP3 FOR JUSTIN BABBETT                                  X            Star Cruisin (feat. Justin Ba       $0....
Causes/Donations http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/   @luminate
Causes/Donations http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/   @luminate
Bookmarking              @luminate
Bookmarking              @luminate
User Engagement:20% mouseover rate                     @luminate
User Patterns  http://www.flickr.com/photos/perfectoinsecto/6145664343/                                                    ...
User PatternsPerfect weather                                                     Love this!                               ...
User Patterns  http://www.flickr.com/photos/perfectoinsecto/6145664343/                                                    ...
User Patterns  http://www.flickr.com/photos/perfectoinsecto/6145664343/                                                    ...
User Patterns                                                            Most interesting                                 ...
Image Metadata                 @luminate
Image MetadataImpala   classic car   Chevrolet   American car   1960                                                      ...
Image Markup Language (IML)       Impala   classic car   Chevrolet   American car   1960attributes:
Impala,
Chevrolet,
cla...
@luminate
@luminate
got ads?           @luminate
Targeting By Visual Theme 6&#"7%&+3481("2+9(&:%7+    0(112+,(;2+6<474+!"#$%&()*+,&#-%+.(#-+/+     0(112+3451)%+    =%7(5&(...
@luminate
Today:What is my social strategy?                          @luminate
Today:What is my mobile strategy?                          @luminate
Tomorrow:  What is my image strategy?                           @luminate
TMSeptember 2011        @luminate
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Images: More Than Meets the Eye

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Speaker:
Bob Lisbonne, CEO

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Images: More Than Meets the Eye

  1. 1. Images: More Than Meets the Eye Bob Lisbonne CEO Luminate, Inc. September 2011 Twitter: @luminateTM
  2. 2. 1996 vs.2011 @luminate
  3. 3. 1996 @luminate
  4. 4. 1996 vs.2011 @luminate
  5. 5. Messages1996 @luminate
  6. 6. Messages1996 2011 @luminate
  7. 7. Phone1996 @luminate
  8. 8. Phone 20111996 @luminate
  9. 9. Games1996 @luminate
  10. 10. Games1996 2011 @luminate
  11. 11. Search1996 @luminate
  12. 12. Search1996 2011 @luminate
  13. 13. Images1996 @luminate
  14. 14. Images1996 2011 @luminate
  15. 15. Images1996 2011 @luminate
  16. 16. 19962011 @luminate
  17. 17. <img src=“photo.jpg”> 1996<img src=“photo.jpg”> 2011 @luminate
  18. 18. Images Haven’t Evolved @luminate http://www.flickr.com/photos/hmnh/2770887841/ http://www.flickr.com/photos/ianfuller/154974813/
  19. 19. We Are a Visual Species http://www.flickr.com/photos/brianauer/2784340342/ @luminate
  20. 20. We Are a Visual Species http://www.flickr.com/photos/brianauer/2784340342/ @luminate
  21. 21. We Are a Visual Species http://www.flickr.com/photos/48904977@N02/6136592678/sizes/m/in/photostream/ http://www.flickr.com/photos/kapkap/274808215/ http://www.flickr.com/photos/brianauer/2784340342/ http://www.flickr.com/photos/45617397@N05/4190477130/ http://www.flickr.com/photos/konabish/5498144129/ @luminate
  22. 22. Primary sense @luminate
  23. 23. Primary sense http://www.flickr.com/photos/paparutzi/1062529940/sizes/m/in/photostream/ @luminate
  24. 24. Evolutionary basis @luminate
  25. 25. Evolutionary basis http://en.wikipedia.org/wiki/File:Buffalo_Hunt_on_the_Southwestern_Prairies.JPG @luminate
  26. 26. @luminate
  27. 27. A camera in everypocket and purse @luminate
  28. 28. Why People Take PhotosKodak Today @luminate
  29. 29. Why People Take PhotosKodak Today• Birthdays• Holidays• Vacations @luminate
  30. 30. Why People Take PhotosKodak Today• Birthdays • Birthdays• Holidays • Holidays• Vacations • Vacations • Sports events • Live blogging • Show & tell • Funny pet pictures • Celebrity sighting • Kitchen cooking @luminate
  31. 31. not just taking, but sharing... @luminate
  32. 32. not just taking, but sharing... @luminate
  33. 33. This map notdrawn to scale @luminate
  34. 34. This year people will upload over70 billion photos to Facebook. source: http://1000memories.com @luminate
  35. 35. This year people will upload over70 billion photos to Facebook. source: http://1000memories.com http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
  36. 36. “10% percent of all the photos we havewere taken in the past 12 months.” source: http://1000memories.com @luminate
  37. 37. Problem: Images Are Static, http://www.flickr.com/photos/brewbooks/5851797054/ @luminate
  38. 38. Search = Navigation @luminate
  39. 39. Search = Navigation best
pizza
san
francisco @luminate
  40. 40. Search engines can read ...but can’t see @luminate
  41. 41. @luminate
  42. 42. @luminate
  43. 43. Images:the internet’s dark matter @luminate
  44. 44. Algorithms struggle with context @luminate
  45. 45. Machines Can’t See Emotion @luminate
  46. 46. Machines Can’t See Emotion sad
cities @luminate
  47. 47. Taste? Style? Judgment? @luminate
  48. 48. @luminate
  49. 49. What if ...we used human “image processing”? @luminate
  50. 50. What if ... @luminate
  51. 51. What if ...images were interactive instead of static? @luminate
  52. 52. Tagging People in Photos Click on the photo to start tagging Done Tagging Download Make Profile Picture @luminate
  53. 53. Products In Photos @luminate
  54. 54. Products In Photos @luminate
  55. 55. Geographic Information @luminate
  56. 56. Geographic Information @luminate
  57. 57. Sports Statistics @luminate
  58. 58. Sports Statistics PLAYER STATS X Rafael Delgado Forward, Napoli @luminate
  59. 59. Music Previews @luminate
  60. 60. Music PreviewsMP3 FOR JUSTIN BABBETT X Star Cruisin (feat. Justin Ba $0.99 New Day $0.99 In Da Club (Z-Dizzy Remix) $0.99 Chemical Romancer $0.99 Friday Night [JRED FEAT. K $0.99 $0.99 Buy MP3 @luminate
  61. 61. Causes/Donations http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/ @luminate
  62. 62. Causes/Donations http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/ @luminate
  63. 63. Bookmarking @luminate
  64. 64. Bookmarking @luminate
  65. 65. User Engagement:20% mouseover rate @luminate
  66. 66. User Patterns http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  67. 67. User PatternsPerfect weather Love this! Awesome! at that Look looked great CrazyAll wood cool Love it!Was on fire 120 ft. high! Amazing! So creative Look at that! Cool arch Cool! Nice detail Great view I was here Me dancing Totally awesome The ramp up Casey and I I was standing here http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  68. 68. User Patterns http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  69. 69. User Patterns http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  70. 70. User Patterns Most interesting part of the image http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  71. 71. Image Metadata @luminate
  72. 72. Image MetadataImpala classic car Chevrolet American car 1960 @luminate
  73. 73. Image Markup Language (IML) Impala classic car Chevrolet American car 1960attributes:
Impala,
Chevrolet,
classic
car,
American
car,
1960 @luminate
  74. 74. @luminate
  75. 75. @luminate
  76. 76. got ads? @luminate
  77. 77. Targeting By Visual Theme 6&#"7%&+3481("2+9(&:%7+ 0(112+,(;2+6<474+!"#$%&()*+,&#-%+.(#-+/+ 0(112+3451)%+ =%7(5&("7+>("7++ ?@44A+4B+>#""#":C+ @luminate
  78. 78. @luminate
  79. 79. Today:What is my social strategy? @luminate
  80. 80. Today:What is my mobile strategy? @luminate
  81. 81. Tomorrow: What is my image strategy? @luminate
  82. 82. TMSeptember 2011 @luminate

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