Competition continues to intensify in the digital advertising space resulting in increased audience overlap. Brands need to emphasize the power of creative content to convey positive consumer results. It’s no secret brands need to design with conversions in mind if they want to stand out from millions of creative agencies and competitors. Staying ahead of competitors in 2019 calls for optimizing creative performance initiative. Learn the latest on creative production best practices, various forms of testing, and analyzing results to maximize your campaign goals on Facebook & Instagram in order to grow your brand.