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Improve ROI on Paid Social by Expanding Beyond the Feed

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Facebook is a creative platform for advertisers to capture and generate demand. There are a variety of new ad formats and targeting capabilities that engage audiences in all stages of the buyer journey, can lower your CPMs, increase customer experience and boost your overall conversions. We will dive into how to fuel your Paid Social marketing efforts by expanding and diversifying your ad inventory beyond the newsfeed and into Messenger and Stories, among others ad placements.

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Improve ROI on Paid Social by Expanding Beyond the Feed

  1. 1. Improve ROI on Paid Social by Expanding Beyond the Feed The Benefits of Diversifying Your Paid Social Ads Placements on Facebook & Instagram Please hold for our next presentation starting at 11pm PT / 2pm ET
  2. 2. Today’s Logistics ● Session recording and slides will be sent ● Submit questions to our panelists ● Join in on our poll questions throughout ● Resources available as handouts Persephanie Arellano Webinar Coordinator
  3. 3. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  4. 4. Today’s Speakers Sarah Sanchez Manager, Performance Social Erik Mansur VP, Product & Engineering
  5. 5. Today’s Agenda ● Thinking beyond the feed with immersive ad experiences ● Canvas ads - More time, space and media to tell your brand’s story ● Playable ads - Engage users beyond the feed and boost app installs ● Collection ads - An immersive shopping experience outside the feed
  6. 6. Go Beyond the Feed with Immersive Ad Experiences
  7. 7. News feeds are crowded
  8. 8. Feeds are filled with similar-looking ads
  9. 9. The feed lacks surprise
  10. 10. POLL #1
  11. 11. Canvas Ads
  12. 12. growth YOY with canvas ads 25%
  13. 13. ● Reached 1.6 million ● 1.5X increase in subscriptions ● 30% reduction in cost per subscription By the numbers
  14. 14. By the numbers ● 3X increase in click-through rates ● 73% reduction in cost-per-click
  15. 15. Playable Ads
  16. 16. By the numbers ● 34% lower cost per install using Playables (versus traditional video ads) ● 6X higher CTR (versus traditional video ads) ● 40% lower cost per paying user (versus traditional video ads) ● 70% lift in day 7 ROAS (versus traditional video ads)
  17. 17. Live the brand lifestyle
  18. 18. Simulate the ap experience
  19. 19. Play dress up
  20. 20. Collection Ads
  21. 21. By the numbers ● 30% increase in reach ● 41% higher CTRs ● 32% increase in ROAS (return on ad spend)
  22. 22. A growing Facebook family
  23. 23. POLL #2
  24. 24. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2 Schedule Your 1-1 Search, Display & Social Advertising Strategy Evaluation
  25. 25. Q & A Erik Mansur VP, Product & Engineering