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New Customer Acquisition Series
Profitable Tactics Brands Should Be Using to Find New Audiences in 2019
9:30 - 9:45 am PT
TINUITI PRESENTS:
MEASURING TOP FUNNEL
11 - 11:45 am PT
TINUITI PRESENTS:
FULL FUNNEL DISPLAY
Today’s Ti...
Today’s Logistics
● Session recording and slides will be sent
● Log back in anytime with same link
● Resources available a...
Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Se...
Today’s Speakers
Austin Wisner
Sr. Director,
Integrated Media Strategy
Agenda
Understanding and Focusing on Your Audience
Plan for People, Not Channels
Measure Success
Do you currently have an Integrated
Media Strategy in place?
Poll Question
● Yes
● No
Who are your customers and
what do they want from you?
Do You Know Your Customer?
Past
Purchaser
New
Customers
Returning
Customers
Segmentation is only as good as your data
Solid customer data
is the key to a
successful targeting
& segmentation
strategy
Understanding Your Customer
Journey
Not linear anymore
35%
CONTENT
81%
CONTENT
70%
CONTENT
CONTENT
64%
Leveraging Audience Data
Source: Forbes Insights
13%percentage of
companies
maximizing their
available customer
data
Sourc...
Copyright 2017 - Q4 Amazon Virtual Summit
The Power of Positioning
Brand Messaging
● Tell your brand story
● Develop your ...
Budget Allocation and
Diversification
Budget Allocation and Diversification
● Planning against objectives
● Move away from “channel”
budgeting to “objective” or
...
How to Measure Success
Measuring of Goals & KPI
Macro MicroVS
Schedule Your 1:1
Strategy Evaluation
Q & A
Austin Wisner
Sr. Director,
Integrated Media Strategy
9:30 - 9:45 am PT
TINUITI PRESENTS:
MEASURING TOP FUNNEL
11 - 11:45 am PT
TINUITI PRESENTS:
FULL FUNNEL DISPLAY
Today’s Ti...
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IMS | New Customer Acquisition Series

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A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitably – keeping in mind the customer journey and the aggregate return on a new customer. Our four back-to-back sessions will dive into our experts’ approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.

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IMS | New Customer Acquisition Series

  1. 1. New Customer Acquisition Series Profitable Tactics Brands Should Be Using to Find New Audiences in 2019
  2. 2. 9:30 - 9:45 am PT TINUITI PRESENTS: MEASURING TOP FUNNEL 11 - 11:45 am PT TINUITI PRESENTS: FULL FUNNEL DISPLAY Today’s Timeline TINUITI PRESENTS: SHOPPING FOR NEW USERS 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: TOP OF FUNNEL SEARCH STRATEGIES TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY
  3. 3. Today’s Logistics ● Session recording and slides will be sent ● Log back in anytime with same link ● Resources available as handouts Persephanie Arellano Webinar Coordinator
  4. 4. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  5. 5. Today’s Speakers Austin Wisner Sr. Director, Integrated Media Strategy
  6. 6. Agenda Understanding and Focusing on Your Audience Plan for People, Not Channels Measure Success
  7. 7. Do you currently have an Integrated Media Strategy in place? Poll Question ● Yes ● No
  8. 8. Who are your customers and what do they want from you?
  9. 9. Do You Know Your Customer? Past Purchaser New Customers Returning Customers
  10. 10. Segmentation is only as good as your data Solid customer data is the key to a successful targeting & segmentation strategy
  11. 11. Understanding Your Customer Journey Not linear anymore 35% CONTENT 81% CONTENT 70% CONTENT CONTENT 64%
  12. 12. Leveraging Audience Data Source: Forbes Insights 13%percentage of companies maximizing their available customer data Source: Forbes Insights CDP & CRM
  13. 13. Copyright 2017 - Q4 Amazon Virtual Summit The Power of Positioning Brand Messaging ● Tell your brand story ● Develop your brand aesthetic & tone ● Establish brand equity ● Communicate key elements of your brand Product Messaging ● Communicate the main reasons to buy ● Describe product complexities ● Address product-related FAQs Brand Message Product Message
  14. 14. Budget Allocation and Diversification
  15. 15. Budget Allocation and Diversification ● Planning against objectives ● Move away from “channel” budgeting to “objective” or “audience” budgeting
  16. 16. How to Measure Success
  17. 17. Measuring of Goals & KPI Macro MicroVS
  18. 18. Schedule Your 1:1 Strategy Evaluation
  19. 19. Q & A Austin Wisner Sr. Director, Integrated Media Strategy
  20. 20. 9:30 - 9:45 am PT TINUITI PRESENTS: MEASURING TOP FUNNEL 11 - 11:45 am PT TINUITI PRESENTS: FULL FUNNEL DISPLAY Today’s Timeline TINUITI PRESENTS: SHOPPING FOR NEW USERS 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY TINUITI PRESENTS: TOP OF FUNNEL SEARCH STRATEGIES

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