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5.
A.
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6.
Testing technical efficiency of axial flow pumps at BARI

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10.
RFL deploys sales team to drive
sales through dealer events,
demonstration program, other
activities
Product Product Product
Supplier
(Thai) Dealer
s
Consu-mers
(LSP)
RFL
Business Model: RFL JUMBO Pump
$
$
RFL provides orientation for
dealers in product and
business knowledge; dealer
incentives
Field
Sales
Force
Marketing push through
billboards, branding of
product and outlets, other
activities
Product
CIMMYT
/ iDE
$
Technical support for RFL
in product knowledge and
application; technology
targeting; and model
specifications
RFL provides installation
and
After Sales Services (AFSS)
support
CREDIT:RICHARD ROSE

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12.
Demos managed by Barisal Bhola Patuakhali
CIMMYT 13 7 7
iDE 15 14 14
Total 28 21 21
District Intervention Male Female Total
Bhola LSP + Mechanics + Skill development on AFP 100 0 100
Barisal LSP + Mechanics + Skill development on AFP 261 6 267
Patuakhali LSP + Skill Development on AFP 42 1 43