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COUNTRY MANAGER PRESENTATION OCTOBER 2012Cloud based Booking, CRM and Management tool for Micro-Small Business applied to their Facebook Business page delivering efficiency and growth.
AppPointment is..A simple to use, cloud-based service that allows any appointment andbooking type of business to operate more effectively, to grow and retaincustomers - all through Facebook Seedcamp 2012 Finalist (Tel Aviv)
Customer benefitsThe benefits to micro-small businesses are considerable: Online 24/7/365 booking system from Facebook page Lead and Customer creation through Facebook marketing channels Increased profitability with integrated reminder system (less no- show) Filling up of `low` periods in the week with automated campaigns Increased sales with 24/7/365 access to purchase of Gift Vouchers Tracking and knowledge of customer history
Consumer benefitsConsumer is the client of the business: Access to online 24/7/365 booking from Facebook page Access to purchase and delivery of Gift Vouchers 24/7/365 Discount Coupons Loyalty Reward points giving Free Services Rewards for promotion of business - WoM Reminder function on bookings, discount coupons and gift vouchers
Key functionalitiesConsumers are able to book through Facebook 24/7/365 =Consumers becomes `promo-agent` of the business and gets rewardedwith loyalty points and discounts. =AppPointment becomes a strong tool for Customer Acquisition,Retention and Reward using Facebook data mining and friends network =
Future features We are constantly developing AppPointment and some of the upcoming features are: Birthday Coupon - auto sending of Discount Coupon Payment Implementation – Gift Voucher and booking Booking reminders - SMS Tablet application (USER) – mobility in management Mobile application for Consumer – anytime anywhere Auto campaign generator – fill up low periods Calendar Chatting system – customer service
Market segmentsAny business that takes appointments and bookings over the phone andwhere promotion and customer generation can happen through Social Media. Hair Salon Dietician Nail Studio Beautician Beauty Salon Yoga / Pilates Studio Fitness Centre Tanning Studio Personal Trainer Babysitting Therapist Home Cleaning Spa Pet Walker Tattoo artist Pet Groomer Driving School Advisor
Roll-out MarketsLaunching in markets where Beauty, Health & Leisure are stronglyembedded in the Consumer spending pattern. UK, European countriesaround the Mediterranean, USA and South American 750.000 potential customers in target territories
Country ManagerIn order to achieve maximum benefit of our `First Mover advantage`we shall apply a Country Manager & Partner program that will allowfor not only fast spread and penetration but also local support andmaximum customer service.Country Manager Responsibilities: Manage all local activities incl. support function (chat on facebook) Establish partnerships with local industry players Contact local media to generate PR and drive awareness Meet the agreed Key Financial Projections Manage local blogs, social media etc..
Country ManagerAppPointment offers: Exclusive Country rights for AppPointment Comprehensive training in usage and sales techniques Marketing material, set-up and standards Weekly conference call with HQ Key Account Manager Back office and technology support Business networking assistanceFinancial offer: Revenue Sharing on Subscription Fee (66% to CM) Sign-on fee of EUR 2.500,- (one off)
Go-To-Market strategyIn order to achieve maximum benefit of our `First Mover advantage` weshall apply a Country Manager & Partner program that will allow for notonly fast spread and penetration but also local support and customerservice. Expected customer conversion channels 1. (40%) Internet Ads (Facebook, Google Ads) 2. (30%) Re-Seller Program 3. (10%) Partnership Program 4. (10%) Referral Program 5. (10%) Strategic Alliances
MarketingDetailed plans must be developed and applied in each market in closecooperation with the Country Manager who holds valuable localmarket knowledge. International branding shall be managed byAppPointment directly in collaboration with media agency. Facebook Ads Google Ads Retargeted Ads Sales Force Social network and blogs posting Partnership network Industry associations
Revenue We offer a full version, full support, no credit card required30 days FREE trial. At the end of the trial period the USER will enter into paidsubscription which is charge at EUR 40,- per month.(depends oncountry) 66% revenue share to the Country Manager
Key Financial ProjectionsAppPointments Key-Account Manager and the Country Managermust agree on Key Financial Projections for a rolling 18 monthperiod which must be revised every Quarter. Q312 Q412 Q113 Q213 Q313 Q413UsersEnd-Users /ConsumersRevenue €Marketingspend
Founders Claus Rosenberg Gotthard – Angel Investor – CEO Serial Entrepreneur and self employed for the past 20 years and a number of successful start-up experiences in the field of Trading, Facility Service, Renewable Energy and Investments. Communicator, Mentor, Motivator and Facilitator. Charalambos Papadopoulos – Project Manager – COO Charalambos studied Electrical and Computer engineering at Aristotle University of Thessaloniki, completing his dissertation in Systems Project Management. He worked on R&D Robotics Projects, winning 1st place, European Division, at RoboCup-RoboRescue in Austria in 2009, and representing Greece for the first time in the 2008 competition.
Co-Founders Dimitrios Konstantinos Mario Stavri Karagiannis Gounitsiotis Sales Software Engineer Software Engineer Sokratis Monica Pimenidis Ceballos Web developer Designer
Looking for Partner with in-depth knowledge of local micro-SMB market Understanding and experience with Digital Media and Online marketing Experience with Facebook and development of Facebook Business Pages and / or design of web sites and apps Ability and willingness to employ small team of dedicated people to drive growth and fast spread in the market.
If you are interested in hearing more or becoming a CountryManager please contact Claus by emailAppPointment is available in English – Spanish – GreekMore languages is being added continuously in autumn of 2012You will find AppPointment here