1. SWOT analysis ofSWOT analysis of
Cruise Shipping inCruise Shipping in
LithuaniLithuania

2. Klaipeda – Lithuania’s only
port and its largest transport
center.
The Cruise Vessel
Terminal is in the heart of
the city.
Terminal and its
approaches offer all
services for tourists: taxi,
telephone, bars, restaurants
and hotels.

3. STRENGHTS ofSTRENGHTS of
our destination:our destination:
Convenient geographical
location;
Certified in accordance with
management system standards
ISO ;
Is the leader among the ports of
the Baltic Sea;
A large consumer market;
Ice-free port.

4. Klaipėda successfully “anchored”
itself as a cruise destination,
thanks to its extensive and active
marketing campaign.
This marketing campaign includes
participation in and hosting of large
international cruise related events,
membership in cruise associations,
enlarging of excursion choices, and
offering personalized greetings for
cruise passengers.

5. Statistics:Statistics:
Cruise Calls andCruise Calls and
PassengersPassengers
Between 2003 and 2007
there has been a
remarkable growth in
the number of cruise
passengers to Klaipeda
from nearly 9.000 to
over 36.000 passengers
respectively, which
represents an increase
of almost 400 %.
In 2012 Baltic region
observed at 7 percent
growth of cruise
shipping.

6. WEAKNESSESWEAKNESSES
of our destinationof our destination:
The Old Town and cruise ship
terminal area are still under
construction;
Existing port infrastructure does not
ensure high service standards and
good quality of service;
It is not adapted to the needs of
people with disabilities;
It needs investment to expand and
modernize the maritime passenger
and transport infrastructure;

7. OPPORTUNITIES:OPPORTUNITIES:
Expanding Sites
Developing Infrastructure
Reducing Port Charges
Improving Services

8. ExpandingExpanding
Sights (1)Sights (1)
Waterfront
Development Project
SEAGATE
Waterfront project SEAGATE,
located on the Dane River estuary.
In the territory of the former ship
repair yard near historical downtown
Klaipeda, the waterfront is being
reconstructed to preserve the
maritime heritage, and to offer
entertainment and leisure activities
for visitors.

9. Expanding SightsExpanding Sights
(2)(2)
Waterfront
Development Project
MEMEL CITY
Waterfront project MEMEL CITY is
located on the Dane River.
The territory of the former ship repair
yard will be reconstructed to offer
outstanding business and residential
facilities, and a large variety of
entertainment ventures.

10. DevelopingDeveloping
InfrastructureInfrastructure
The Cruise Vessel Terminal covers an
area of 1.2 ha and is located about
100 m from the city centre.
Vessels with the length of 315 m and
the draught of 8.5 m are able to moor
at the terminal.

11. Reducing PortReducing Port
ChargesCharges
Striving to further develop cruise
shipping in the port, the regulations on
Klaipeda Port Dues has been reduced 3
times in a row.
According to the amendments, port
dues for cruise vessels larger than
50,000 GT (Gross Tonnage) are
calculated on the rate of 50,000 GT,
and a 20 % discount on port dues are
granted from the second call of each
year.

12. ImprovingImproving
ServicesServices
A new Passenger and Cargo
Terminal is under construction in
the central part of the city. It will be
completed in the end of 2013.
The new terminal will expand to
accommodate all cruise vessels
calling at the port and will guarantee
the highest quality of services for
passengers.

13. Threats:Threats:
Strong seasonal effects on the
tourism sector.
Rising oil and gas prices.
Strong rivals, like Tallinn, Oslo,
Helsinki, Riga, Gydnia and others.
Lack of specialists in this
business.
Lack of entertainment facilities,
not enough things to do and to see
for tourists in Klaipeda.

14. Places offered to visitPlaces offered to visit
for tourists in Klaipedafor tourists in Klaipeda
Region.Region.

15. Curonian SpitCuronian Spit
The Curonian Spit is a place of
unique nature and ancient local culture,
shaped by the highest sand dunes in
Northern Europe.
Nida and Juodkrante, small
resorts on the Spit, unveil the
distinctive architecture of fisherman’s
farmsteads.
The Curonian Spit is included in the
UNESCO World Heritage List.

16. PalangaPalanga
Palanga is the country’s largest
resort and is situated 26 km north
of Klaipeda.
This resort town welcomes visitors
to:
• The largest Amber Museum in
the Baltic States
• Botanical Gardens
• Neo-Gothic Church
• Palanga Pier
• Pedestrian Boulevard

17. LithuanianLithuanian
Village LifeVillage Life
A visit to Lithuanian
farmsteads is a unique opportunity
to:
• meet local people
• participate in local festivities
• enjoy traditional cuisine

18. Despite all the
threats, Klaipeda has
a strong potential and
opportunities to grow
and develop as a
cruise destination,
what is really
expected.