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10 innovative ideas to promote your premium content

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In order to help turn website visitors into leads, you need to get them to download something. Here are ten things you can do to promote your premium content when you publish it.

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10 innovative ideas to promote your premium content

  1. 1. Innovative Ideas to Promote Your Premium Content
  2. 2. 1
  3. 3. 1 Every time you create a new piece of premium content, send out an email to your current clients, prospects, and internal team. Don’t pitch… your goal should be to simply to let them know you have a great new resource.
  4. 4. 2 More info: The Essential Guide to Internet Marketing
  5. 5. 2 Sometimes you’ll want to create more than a landing page for your premium content. We call those micro-sites, and they’re great for bringing buzz to a campaign.
  6. 6. 3 More info: The Essential Guide to Internet Marketing
  7. 7. 3 Create a slideshow and upload it to SlideShare. SlideShare is both a platform for turning presentations into web content and a social media platform itself.
  8. 8. 4 More info: The Essential Guide to Internet Marketing
  9. 9. 4 Optimize your landing page. Make sure your keyword is in the title, meta description, and at least once in the text of the landing page.
  10. 10. 5 More info: The Essential Guide to Internet Marketing
  11. 11. 5 Test your landing pages! When you test, be sure to change only one thing (long form vs. short form, red button vs. green button) because if you change too much, you won’t learn anything.
  12. 12. 6 More info: The Essential Guide to Internet Marketing
  13. 13. 6 Create a free or paid press release to get attention from people outside your sphere. Target people who will be interested in your offer.
  14. 14. 7 More info: The Essential Guide to Internet Marketing
  15. 15. 7 Find relevant LinkedIn groups and participate in the conversations. Find out where your target persona is, and answer questions. DO NOT PITCH.
  16. 16. 8 More info: The Essential Guide to Internet Marketing
  17. 17. 8 Consider Facebook ads. They’re cheap, and everyone (even your target persona) spends time on Facebook.
  18. 18. 9 More info: The Essential Guide to Internet Marketing
  19. 19. 9 Add a call-to-action to your home page. Not only will you have relevant blog posts that will lead people to download content, you’ll also want eye-catching banner or sidebar ads.
  20. 20. 10 More info: The Essential Guide to Internet Marketing
  21. 21. 10 Guest post or comment on other blogs. When you’re commenting, use the landing page where your premium content is housed instead of your regular home page.
  22. 22. Interested in learning more? Download The Essential Guide to Internet Marketing at LeadG2.com

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