Your network is a vital resource in your job search. Are you leveraging your friends -- and their connections at organizations -- to get closer to your dream job? During this webinar, we’ll discuss how your friends, particularly those with whom you’re connected on Facebook, can help you job search and learn about job opportunities.

1. How Your Friends Can Help
in Your Job Search
Contact Heather at heather@comerecommended.com

2. Contact Heather at heather@comerecommended.com

3. Introduction
• Your network is a vital resource in your job
search. Are you leveraging your friends -- and
their connections at organizations -- to get
closer to your dream job?
• Today we’ll discuss how your friends,
particularly those with whom you’re connected
on Facebook, can help you job search and learn
about job opportunities
Contact Heather at heather@comerecommended.com 3

4. Networking Statistics
• More than one-half (sometimes estimated as high
as 75-80 percent) of jobs available aren’t publicly
posted, making networking a vital way to landing
these opportunities
– 51 percent of readers in a Business Pulse survey said they
got their current job through a personal referral
– A survey of more than 6,000 job seekers in the Northeast
found that 45 percent of people found new jobs in 2010
through traditional person-to-person networking
– A recent study by CareerXroads Inc. found that one hire is
made for every 10 referrals -- while one hire is made for
every 219 applications through job boards
Contact Heather at heather@comerecommended.com 4

5. How to Discover Helpful Friends
• Use Cachinko’s Job Matching & Career
Networking Facebook app
– Click on the “Friends” tab to see friends sorted by
relevance
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6. How to Discover Helpful Friends
• Update your network on your job search
– Tell others where you’re applying or interviewing
– See who comments on your status or offers up information
on your ideal companies
– Walk the fine line between persistence and pestering
Contact Heather at heather@comerecommended.com 6

7. How to Discover Helpful Friends
• Start conversations
– Write a status, attach a link or share a job opening with
your friends through Cachinko’s Job Matching & Career
Networking app
Contact Heather at heather@comerecommended.com 7

8. How to Discover Helpful Friends
• People search
– Identify companies for which you’d like to work & find folks
that work at those organizations
– Use your existing social networks, along with Internet
search engines & people search engines
Contact Heather at heather@comerecommended.com 8

9. How to Discover Helpful Friends
• Connect with anyone you know well enough on
social networking sites
– Friends
– Family
– Acquaintances
– Former co-workers & supervisors
– Professors
– Classmates
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10. How to Discover Helpful Friends
• Reach out to individual folks within your
industry
– Instead of asking, “Do you know of any job opportunities in
our field?” ask if they know anyone at a specific company
– Do this through a private message on social networks, a
phone call, or by asking them out to lunch or coffee
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11. How to Use Social Networks Effectively
• Complete your biography/profile
– Include links to your professional portfolio, online resume,
blog, other social media profiles, etc.
– Share your “elevator pitch”
• Ask for recommendations
• On Cachinko’s Facebook
app, click “Ask for
Recommendation” and
choose a friend to send a
message to
Contact Heather at heather@comerecommended.com 11

12. How to Social Networks Effectively
• Provide value to your contacts
– No one wants to help someone who comes off as selfish
– If you see someone is searching for a job in your industry,
help them by sharing a contact at a company or telling
them about an unadvertised job opening
– Share content about your field regularly with your contacts
– Engage in conversations with connections
– Create mutually beneficial relationships before you need
them
Contact Heather at heather@comerecommended.com 12

13. Social Networking Etiquette
• Don’t overload your network with information
on you & your job search
– People are inclined to help others, but not when they’re
inundated with too much information
• Only send recommendation requests to those
who you’ve worked with directly
• Use an appropriate picture
– Preferably a smiling headshot
• Choose usernames carefully
– Ideally, your first and last name
Contact Heather at heather@comerecommended.com 13

14. Social Networking Etiquette
• Don’t send connection requests to everyone
– Quality trumps quantity when it comes to networking
• Focus on sharing interesting information about
your industry or niche
• Engage in conversations in groups, on pages
and social platforms
• Be consistent
– Spend time each day or week sharing content,
participating in communities, and updating your
information
Contact Heather at heather@comerecommended.com 14

15. Social Networking Etiquette
• Use each platform as it’s meant to be used
– Don’t share the same information across networks or link
your accounts
• Share other’s content in addition to your own
– It compels others to share your content and creates good
karma
• Chris Brogan wrote a
comprehensive post about
social media etiquette that’s
worth a read
Contact Heather at heather@comerecommended.com 15

16. Contact Heather at heather@comerecommended.com

17. Thank you!
For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
August 10, 2011: Back to School: How An On-
Campus Job Can Get You Hired Post-Grad
Contact Heather at heather@comerecommended.com