How to Grow Your Impact and B Corp Brand With Social Media
As a B Corp, your focus on the triple bottom line is a key part of your brand. Research shows that 9 out of 10 consumers prefer brands that support causes and give back to the community, and the majority of these potential customers learn about companies through social media. View Webinar Here: http://info.cafegive.com/Scale_Impact_And_B_Corp_Brand_With_Social_Media For May, we're excited to participate in the #BTheChange Call To Action for B Corps, which is to use social media to get the word out about B Corps and the benefits of being part of the "B" community. With over one million collective followers promoting business as a force for good, we really can #BTheChange. We hope you will join us! In this 45 minute webinar, we'll discuss proven ways to use social media to engage customers, build relationships, and have a greater impact, as well a what it means to be a B Corp and how to get involved. Join CafeGive Social marketers Alan Robinson & Stephanie Arendt, as they discuss: Why social media is the best way to meet cause-minded consumers How B Corps are uniquely positioned to benefit from social marketing Ways to strengthen your “B Brand” and business through social media Tips to deepen your social impact through social media
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How to Grow Your Impact and B Corp Brand With Social Media
- 2. Use the Chat to ask questions Introduce yourself!
- 3. Alan Robinson Stephanie Arendt Your Speakers Alan Robinson Marketing Director CafeGive Social Stephanie Arendt Social Marketing Manager CafeGive Social
- 4. • Why social media is critical to B Corps • How B Corps are uniquely positioned to excel with social • Using social to build & benefit your “B” brand • How to deepen your impact through social media
- 5. 1.Being a B Corp is good for business* 2.Instant network 3.Consumers prefer companies that give back B Corps & socially-responsible businesses are strategically positioned for success *Best For The World 2012 B Corp Report. “Rockstars of the New Economy”
- 6. 94% Consumers believe businesses have responsibility to support social & environmental causes *CONE Communications 2013 Global Consumer CSR Report
- 7. 7 in 10 Consumers use social media to connect with companies around environmental/ social issues *CONE Communications 2013 Global Consumer CSR Report
- 8. *B Lab B Corp Ads Campaign 2011
- 9. Bridge gap between company impact & consumer awareness Communicate your impact Connect with more consumers & fans around your impact Use social to
- 11. #1 1 million + followers
- 12. #2 Cross-promotion 7,670 134 504 + +
- 13. #3 Visibility B Corp Certification gives credibility Social media gives visibility
- 15. The Dragonfly Effect “Some social media-driven campaigns are so compelling that they beat incredible odds or cause millions to act. We call this phenomenon of using social technology for impact the “Dragonfly Effect.” - Jennifer Aaker
- 18. More followers? Attitude of consumers? More B Corps sign on? Involvement in your community impact? Increased traffic and/or sales?
- 19. Get more specific We will build our B Corp Brand by In order to We will have succeeded when As measured by
- 20. Building overall B Movement Uniform “look” Brand partners On-going campaigns *Ben & Jerry’s B Corp Banner *Channel Islands B Corp Banner
- 21. Raise Awareness about Being a B
- 22. Attract consumers *Numi Organic Teas (image from B Corp site)
- 23. Attract consumers – The New Social Currency *Marc Jacobs Daisy Pop Up #Tweetshop 2013
- 24. Internal B Corp Brand Building *Prometheus Real Estate POrCH 2013
- 25. Report impact & increase transparency *Climate Ride 2013
- 26. 5 Ways to Use Social Media to Deepen B Impact Freedigitalphotos.net courtesy of scottchat
- 27. Tell your B Corp story Multiple channels Compelling visual Continual content 1
- 28. *Skoll Foundation B Lab B Corp Video
- 29. Bridge online & off-line social & environmental impact Connect Communities2 Likes = Donations = Stories =
- 30. • Make real-world connection • Showcase goals (& what you’re doing to reach them) • Celebrate benchmarks Track your impact3
- 31. - Track Your Impact -
- 32. 4 Recruit
- 34. - Engage - Right channels Right Time *Pacific NW Kale Chips *Oreo “Dunk In The Dark”
- 35. - Engage - 67% awareness rate 289K Tweets using #GivingTuesday Dec 3rd *Shop Small 2012 Report, American Express *Giving Tuesday 2013 Results
- 36. • Get strategic about your B Corp brand • Social media is the multiplier • Connect all communities • Think “Dragonfly” Social Media Takeaways
- 37. QUESTIONS?
- 38. Upcoming Webinars & Demo Social Impact ProfileTM Wednesday, April 23rd 11am PST (2pm EST)
- 39. We love working with other B Corps Contact Alan at alan@cafegive.com @cafegive CafeGiveSocial