Fanny packs have been misunderstood and misperceived over time. While originally popular in the 1980s and 1990s, they later became associated with tourists and the elderly. However, fanny packs offer functionality, convenience when hands are full, and have recently become a stylish accessory again among celebrities and designers. They provide multiple uses beyond just carrying items, helping reshape perceptions of the versatile bag.
2. “Yo, I got myself a fanny pack
They were having a sale down at The
Gap
Spend my nights with a roll of bubble
wrap
Pop! Pop! Hope no one sees me get
freaky!” White & Nerdy
-Weird Al Yankovic,
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6. FANNY PACKS DEFINED
“A small fabric pouch secured with a
zipper and worn by use of a strap
around the hips or waist.”
-Wikipedia
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7. WHAT’S IN A NAME?
• The name "fanny pack" is derived from the fact that they were traditionally worn
facing the rear above the buttocks, for which "fanny" is a slang term in the
United States.
• In the United Kingdom, Australia, and South Africa, other terms are used, since
the word "fanny" means…something other than a rear end.
Fanny pack Bum bag
Belt pack
Belly bag
Buffalo pouch
Hip sack Cangurera
Waist bag
Hip pack Banano
Moon bag
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8. HISTORY
• In the 1980s, the fanny pack received its name and entered popular culture.
• It is hard to pinpoint the first person to manufacture a fanny pack, because it
wasn't a specific brand name and many different companies had versions of this
product marketed under different names.
• Fanny packs reached the peak of their popularity in the late 1980s and early-to-
mid 90s.
• Fanny packs were predicted to be the hottest product of 1988 by Adweek
Magazine.
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9. FANNY PACKS TODAY
• Today, fanny packs are considered to
be a fashion faux pas.
• Many consider the fanny pack a sure
mark for an out-of-place tourist,
invoking the traditional tourist
stereotypes known around the world.
• Or it’s considered an item worn by
older people.
• This is obviously not true.
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