Caitlin Carey's Portfolio 2017

Caitlin Carey
Portfolio
Hello! I'm Caitlin and I want to bring my
presentation, design, and storytelling skills to
you— so I've put together this collection of my
recent work to show you what I can do. Enjoy!
LET’S GO>

Contents
Printed Material
Presentation Design
Demo Content
iPad Content
Contact
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Page 7
Page 14
Page 29
Page 35
Feel free to skip around this portfolio by clicking on the links below.
All images are hi-res, so please zoom in if the text in these assets appears small.

Caitlin R. Carey
About Me
I’m a creative, action-oriented, and curious individual. Highly
focused and results-driven leader with a passion for learning
and sharing that knowledge with others through superior
written and verbal communication skills.Skills
•Versatile writing ability
proven through diverse
body of work
•Flexible and adaptable;
ready for anything
•Bias for action;
comfortable in fast-paced
environment
•Successful collaboration
and leadership experience
•Articulate in verbal
communication and
comprehension
•Strong desire to challenge
myself and seize new
opportunities
Education
Columbia University
BA in Political Science
summa cum laude,
Phi Beta Kappa
Experience
Linden Trust for Conservation - Researcher (2016-2017)
•Worked on LTC’s Alliance for Market Solutions initiative to encourage the adoption of an economy-wide, market-based solution to
address the challenge of climate change.
•Conducted comprehensive biographical research and analysis on potential supporters, including info regarding political donations,
charitable giving, career history, and personal history.
•Delivered competitive intelligence on individuals and organizations to identify risks and opportunities prior to contact.
•Assembled concise, action-oriented reports—ranging from 1 to 25+ pages—that provided meaningful insights
•on research subjects.
•Collaborated with an opposition research firm to create new biographical research standards.
•Created a research style guide to ensure consistent presentation of information.
•Consistently performed on a fast paced timeline to guarantee all staff members had the necessary information at all times
•Excelled in a fast paced workflow, often fielding last minute requests to ensure the full briefing of staff.
Hillary for America - States and Political Intern (2015-2016)
•Built grassroots student organizations at over 150 campuses across the country.
•Completed HFA Analytics Academy—a two-week course designed to prepare data and analytics staffers with training in advanced Excel
techniques, the use of Geographic Information Systems, and data modeling and targeting.
•Trained student leaders to plan, organize, and execute events.
•Organized and maintained a large database of student information and activity.
•Organized events across New York City.
•Wrote event briefings for high profile speakers.
•Trained a team of interns and managed day-to-day work at campaign HQ.
Apple Inc. - Creative and Content Producer (2007-2014)
• Created training material used by all retail employees across 16 countries worldwide.
• Impacted training on a global scale by designing multiple workshops with iBooks Author, Keynote, and Pages to Apple’s design
standards.
• Primary facilitator of three-day off-site orientation for new managers and new hires in Northern New Jersey. Class size: 50 plus
participants.
• Facilitated off-site classroom-style training for future trainers and mentors.
• Owned daily staff scheduling for all technical support and training employees.
• Delivered one-on-one training on all Apple products to customers of varying skill levels.
• Organized the in-store training for new product launches, sales tools, and software.
CONTENTS>

Printed Material
Political Science Major Guide
Physician Referral Outline
Page 5
Page 6
CONTENTS>

3
4
1
2
Major Subfield
Minor Subfield
Additional Courses
Seminars
Your major subfield is your area of focus for your
degree. It's selected from these four topics:
American Politics, Comparative Politics,
International Relations, and Political Theory. You
will need to take the intro course and 6
additional credits (usually two more courses).
Your minor subfield is a different topic than your
major subfield, but it’s selected from the same
topics (American Politics, Comparative Politics,
International Relations, and Political Theory). You
will need to take the intro course and 3 additional
credits (usually one more class).
You will need to select a class that fulfills the
research methods requirement. A list of those
classes can be found by clicking here. You will also
select one more Political Science elective. That’s
any political science class worth at least 3 credits.
Two 4-credit seminars are required and at least
one must be in your major subfield. Usually these
are taken Junior and Senior years and you’ll need
the instructor’s permission to enroll.
How to major in
Political Science
At Columbia University

Referral Process
Specialist sees
patient
Referring physician
finds specialist on app
Patient receives a
text message
• Using the app, the
referring physician finds a
specialist.
• The physician enters the
patient’s cell phone
number along with a brief
description of the reason
for referral and sends it.
Specialist and scheduler
are notified of the referral
• The patient receives a text
message, letting them
know they were sent a
referral from their
physician.
• The text has a link, which
includes information about
the specialist to whom they
have been referred.
• The link also contains
contact information should
the patient wish to
schedule an appointment
immediately.
• At the same time the
patient receives the text,
the specialist and
schedulers are notified of
the referral.
• Through the scheduling
portal, schedulers can
see the patient’s
information, including the
reason for referral and
referring physician’s
contact information.
• The specialist’s
schedulers book an
appointment for the
patient.
• The referring physician is
notified of the confirmed
appointment.
• Specialists can send
thank-you notes and
updates to the referring
physician directly from
the app.

Presentation Design
Religious Fractionalization
Sony Presentation Redesign
Page 8
Page 12
CONTENTS>

Religious Fractionalization
During the summer of 2015, I worked conducted research on how religious diversity
affects a country’s democratic stability. This is a sample of the presentation I gave on
my research at Columbia University’s Global Center in Istanbul, Turkey.
RELIGIOUS FRACTIONALIZATION
AND DEMOCRACY
Caitlin Carey
Summer 2015

Our Causal Arguments
•Religious leaders have no incentive to support democracy. Generally, their power
structure is well formed and their base of power is sustainable.
•Religious ties are stronger than ethnic ties.The laws of religion are stronger than any
legal system.This type of prioritization creates greater conﬂict between religions.
•Not only does religion create competition based on membership, it also creates
further competition based on natural resources.The strong ties to religion mean that
different religions are less likely to compromise and share resources.

Descriptive Statistics for Religious
Fractionalization
Variable Mean
Religious Fractionalization for
Polity2= 10 (1,243)
0.46 (0.23)
Polity2= 0 (164)
0.45 (0.26)
Polity2= -10 (255)
0.29 (0.18)

Table 1
Effect of Religious Fractionalization on Polity Score 2

Sony‘s entertainment solutions represent...
Trust Innovation Passion
Sony entertainment solutions represents…
Strong brand heritage
TRUST PASSION INNOVATION
Visionary styling concepts
Newer products?
Unique co-marketing opportunities
Technology creation
Electronics expertise
Best in class performance
Industry Experience
Before
After
Before
After
BE MOVED
A Sony brand presentation
Be Moved
Sony Presentation Redesign

Sony Automotive’s line-fit Hi-Res solution
• Controlled by AHU
• Easy smartphone connection
• Hi-Res quality playback
• Low environmental noise influence
Phase 1:
The Rise of Hi-Res
Phase 2:
Automotive
Development
Phase 3:
First Output
Phase 4:
Evolution
• Source expansion
• Sony product
expansion
• Market forecast
• Supporting
technology
• Hi-Res AMP/SPK
development
• Smartphone Apps
development
• MOST/Ethernet/GVIF
compatibility
• Demo car with Hi-Res
solution
• Verify with
market/user surveys &
thesis/experimental
data
• Fusion with 3D Audio
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Before
After
Sony Network
Entertainment
Sony Music
Entertainment
Sony Pictures
Entertainment
Sony Financial
Holdings Group
Sony Video & Sound
Products
Sony Visual Products
Sony Mobile
Communications
Sony Computer
Entertainment
Medical Business Unit
Device Solutions
Business Group
Professional Solutions
Group
Digital Imaging
Business Group Imaging
Products
&
Solutions
Sector
CEO
Sony Group Organization Chart
As of Oct. 1st, 2015
Before
After

Demo Content
Xcode demo
Demo App UI Design
Page 15
Page 25
CONTENTS>

Xcode Demo
At Apple, I helped design the content for a public workshop on mobile
application development. I created an Xcode demo to show attendees the basic
interface and create a simple application. Note: this was never released publicly
due to the development of Swift.
This is an introductory demo of Xcode. Use this, in partnership
with the Keynote script, to deliver the App Development
workshop.
Demo
6

Demo - Demo 7
Demo
Say Do
We are going to create and app called
Hello World. This is a tradition among
programmers when they are learning a
new language. It’s generally a very simple
program that gets you started. You type
your name here, tap Hello, and the text
changes to say “Hello, [your name]!”
Open HelloWorld application and run iOS
Simulator to demonstrate functions of the
app.
As we mentioned earlier, Xcode is an
integrated development environment (or
IDE) that contains all the tools needed to
create iPhone apps.
Open Xcode and create New Project.
There are a number of different type of
Apps you can create. As you become
more familiar with the tools, you can
explore the other types of Applications
and Frameworks.
Select Single View Application and click
Next.
Because this was a Hello World
application, we will call it HelloWorld.
Type
Product Name: HelloWorld
Company Identiﬁer: com.example
Class Preﬁx: HelloWorld
Device: iPhone
Click Next and save to Desktop.

Demo - Demo 8
Demo
Say Do
We’ve opened Xcode’s main workspace,
so let’s get a little more comfortable with
that we have in front of us. On the top, is
the tool bar, just like in most Mac
applications. This has our Run button,
which we will use when we test our app.
Next up we have the scheme pop-up
menu, where we decide what device we
will be making an app for. Let’s select
iPhone Retina (4-inch 64 bit), our iPhone
5s. On the right had side, we have our
editor buttons, which we will use a bit
later on, and our view buttons, where we
toggle what we see below.
Point to toolbar and describe Run button,
Scheme pop-up, Editor buttons, and
view buttons. While looking at the
scheme pop-up, select iPhone Retina (4-
inch 64 bit).
Below, we have our navigator area,
where we will navigate to the different
sections that we see to the left in the
editor area. The editor area is where we
will be living mostly, along with our utility
area to the right.
Point to Navigator area, Editor area, and
Utility area.
Toolbar Editor Area
Navigator area Utility area
Hint: Tap image above to enlarge.

Demo - Demo 9
Demo
Say Do
We are going to start working in the
storyboard, in the file called
main.storyboard. The storyboard
has all objects, transitions, and
connections that define an app’s user
interface.
Click main.storyboard in the navigator
area.
Down on the bottom right corner, we
have our object library. This has a
number of different predefined objects
we can add to our app. Our app is going
to use three object.
Point to Object library.
You’ll see as I move the object around
the storyboard canvas, I get blue
guidelines similar to a word processing
application.
Drag a button to the middle of the
storyboard, a label above it, and a text
field on the top of the screen.
I can also interact with them just like text
boxes, making them bigger, and double
clicking inside to change the text. Let’s
change the text of our button and label.
Drag the label and the text field so they
are the same size as the display. Double
click inside the label and type “Hello,
World!” Double click inside the button
and type “Hello.”

Demo - Demo 10
Demo
Say Do
Let’s center align the label and the text
field. We can also add some default text
to the text field and make some changes
to the keyboard options.
Click the label, and go to the utility area.
Center align the text. Click on the text
field and go to the utility area. For
Placeholder text, type “Your Name” and
center align. Change Capitalization to
‘Words’ and Return Key to ‘Done.’
We’ve now made all the changes we can
in the utilities area, so I’m going to hide
that and bring up my assistant editor. The
assistant editor is where I see the code
that reflects some of the changes that we
made by adding those object. This code
is in Objective C. What you see here is
some simple code that you will be able to
read and write as you spend more time
with the application. As you become
more comfortable with the language, this
will make more sense. We are now going
to tell Xcode how those object interact
with each other.
Close the utilities area and open the
Assistant Editor.

Say Do
To do this, we are going to Control-drag
our objects on the storyboard to the
code to the @interface line.
Hold control and drag button to the
@interface line in the Assistant Editor.
First the button. When i do this, I now
need to define somethings about the
button. First, because an action happens
when we push the button, we need to
change the connection to Action. We are
also going to name this changeGreeting:
because the button will change with the
greeting label says.
Choose
Connection: Action
Name: changeGreeting:
Type: id
Be sure to at the colon (:) at the end of
the changeGreeting: name.
You’ll see when I did that, a little piece of
code, or a stub, was created on the
bottom. We will use this later.
Point to stub on bottom of Assistant
editor.
-- (IBAction)changeGreeting:
(id)sender {
}
Next, we will do the same thing for the
text field, and call it textField and the
label, and name it label.
Control drag text field to the
@interface line in the assistant editor.
Change name to ‘textField.’ Control drag
the label to the @interface line in the
assistant editor. Change name to ‘label.’
Demo - Demo 11
Demo
Insert Outlet, Action, or Outlet Collection

Demo - Demo 12
Demo
Say Do
Finally, we will control grab from the text
field to the yellow circle on the bottom,
this tells the keyboard go hide once we
are done.
Control drag text field to the yellow circle
on the bottom. Select ‘delegate.’
Now we are going to transition from the
visual elements to the coding. Because
we are not going to be learning Objective
C in this demo, I have some code
prewritten that I will be dropping into the
app. As you become more familiar with
the software and the language, you will
start to understand what this code mean.
First, in left sidebar, the project navigator,
I’m going to select
HelloWorldViewController.h
Select
HelloWorldViewController.h
This statement tells the text field that
what you put there will get represented in
the label.
Before the @end statement, you will
paste @property (copy,
nonatomic) NSString *userName;
from the Code document.

Demo - Demo 13
Demo
Say Do
What we are entering here is the main
coding of our app. What this means is
when we hit the button, it will check if we
have entered anything in our text ﬁeld. If
we do, it will replace the text from our
label, “Hello, World!” with whatever we
typed.
Click HelloWorldViewController.m
and paste from Code document and
complete the stub that was created
earlier.
- (IBAction)changeGreeting:
(id)sender {
self.userName =
self.textField.text;
NSString *nameString =
self.userName;
if ([nameString length] == 0) {
nameString = @"World";
}
NSString *greeting = [[NSString
alloc] initWithFormat:@"Hello,
%@!", nameString];
self.label.text = greeting;
}
- (BOOL)textFieldShouldReturn:
(UITextField *)theTextField {
if (theTextField ==
self.textField) {
[theTextField
resignFirstResponder];
}
return YES;
}
Hint: Tap image above to enlarge.

Demo - Demo 14
Demo
Say Do
Now we are adding our ﬁnal piece of
code that tells our app to implement, or
adopt the code that we entered before.
Navigate to
HelloWorldViewController.h and
from code document paste
<UITextFieldDelegate>
immediately following @interface
HelloWorldViewController :
UIViewController
You’ll see on the storyboard, that our app
doesn’t look any different, but we have
added the code in the background to
make it work.
Navigate to main.storyboard.

Demo - Demo 15
Demo
Say Do
When we click Run, an application called
iOS Simulator will launch. This application
acts just like an actual iOS device. Can I
have a volunteer to test the app? When
you buy the SDK, that gives you the
ability to test your apps on an actual iOS
device. You’ve just seen what it was like
to develop your ﬁrst iOS app!
Congratulations!
Click Run. Test app with volunteer’s
name.
Hint: Tap to play video.

Employee Training App
I proposed and designed the UI for a training app that would help employees
manage their personal development goals.
Pathways App
Proposal for a Pathways App to engage
with and train Apple Retail employees
March 2013
Caitlin Carey - Tice’s Corner

On an EasyPay, log into the
Pathways with your
AppleConnect.
3Caitlin Carey - Tice’s Corner
Once you have logged in, o
bottom Plan will be selected
From here, select the Term t
you would like to create a P
for.
Pathways App
March 2013

To select the order, simply tap
on the name of the Module.
Once selected, the Module will
change color and a small
number will appear in the
bottom indicating the order
which they will be completed.
The Experience begins by
showing the“What”and the
“Why”behind the experienc
Pathways App
March 2013

After tapping Note, a small
notepad will appear allowing
notes to be written (again,
similar in function to Notes in
iBooks).
Additionally on the bottom
the Experience section, you
be able to see the answers
the questions. Some answe
more ambiguous and requi
Check In with a Mentor.
Pathways App
March 2013

CONTENTS>
iPad Content
Images of Japan Page 30

Images of Japan
After a visit to Japan, I wrote and self published an eBook that contained
photography and short reﬂections. The book is free to download on the
iBookstore.
IMAGES OF JAPAN
JAPAN
CAITLIN CAREY

Takeshita Street in Harajuku,
Tokyo, Japan
When I first arrived at Columbia University in September 2014, I
never would have imagined that, by year’s end, I would have the
opportunity to travel across the world. But thanks to the University
and the generosity of the Japanese government under their
Friendship Ties Program, I was not only able to travel to Japan,
but I was able to experience a huge sampling of Japanese
culture -- from sushi making to touring ancient temples.
Before this trip, I imagined Japan as culturally traditional but also
technologically advanced. By the end of my journey, however, I
learned that Japan is all that and so much more. I was able to
meet the country’s people and experience their warmth and
kindness. I explored its cultural centers and marveled at the way
that Japan has absorbed some of the best parts of other cultures
while still retaining its own unique identity. And I experienced
Japan’s history and saw how its people embraced ancient
religions and traditions while still looking to the future -- a quality
that has secured Japan as one of the industrial powerhouses of
the modern world.
Ultimately, Japan is truly a country that must be experienced in
order to be fully understood and appreciated. However, I am
honored to relay my experiences here.
2

A small village in the Shiga
Prefecture
One of the most remarkable experiences of this
trip was staying in traditional Japanese
accommodations in the Shiga Prefecture. Here,
we were greeted by the local people and
welcomed into their homes.
Our hosts for the evening provided us with one
of the best meals I had during my time in Japan,
with a dish called sukiyaki. It was made from
local vegetables, meats, and rice cooked in a
tabletop hotpot.
After dinner, we cleaned the house as a group
and learned more about daily life in the small
village.
Our hosts facilitated a calligraphy lesson and
taught us the artistic writing style with traditional
brushes.
10

Small torii gates at Fushimi Inari-
taisha
15
Kyoto was the former imperial capital of Japan, and it held this
distinction for nearly one thousand years. Kyoto is also known as
the City of Ten Thousand Shrines and, when walking through the
city, it is easy to understand why it has that name. On every street
there are a multitude of shrines to be found, both magnificently
large and adorably small.
One of the major shrines of the city is Fushimi Inari-taisha. This is
a Shinto shrine dedicated to the Inari kami (spirits) of foxes,
fertility, rice, tea, Sake, agriculture and industry, general
prosperity and worldly success. Throughout this shrine, images
and statues of foxes are seen everywhere, reminding worshipers
and visitors of the shrine’s original purpose.
One of the most famous attractions of Fushimi Inari-taisha are the
hundreds of torii gates that line the paths of the Inari mountain.
Visitors are able to sponsor these gates as a prayer to Inari.

Let’s Chat!
email: caitlin.carey@me.com
phone: (551) 804-1085
Learn more about me at…
caitlinruthcarey.com
CONTENTS>
Thank you for your consideration.

Caitlin Carey's Portfolio 2017

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