Startups for Non-Technical Founders

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Caleb Sylvest

10 Misconceptions Clients Face When Starting a Startup

Small Business & Entrepreneurship

Caleb Sylvest
Startups for
Non-Technical
Founders
P R E S E N T E D B Y
Experience Designer at Spacetime

caleb@heyspacetime.com | @calebsylvest December 8, 2017

Caleb Sylvest
10 Misconceptions
Clients Face When
Starting a Startup
P R E S E N T E D B Y
December 8, 2017
Experience Designer at Spacetime

caleb@heyspacetime.com | @calebsylvest

I Have To Raise a
Boatload of Money
To Start a Startup
1

I Have To Know How To
Code To Start a Startup
2
Or Hire Someone To Code

Made Without
Code
www.madewithoutcode.com
Indie
Hackers
indiehackers.com
No
Code
www.nocode.tech
Done Smart:
Startup Tools
www.donesmart.com

I’ll Tell You my Idea,
but You Have To Sign
an NDA
3

Your Idea Is Not the
Idea That Will Succeed
4

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
Or

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
Or
I’m Waiting Until You Do

10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
Or
I’m Waiting Until You Do
NOEXCUSES

If you are not
embarrassed by the
ﬁrst version of your
product, you’ve
launch too late.
“
Reid Hoffman
Co-founder of LinkedIn

Partner at Greylock

Steadkey
www.steadkey.com
• 8 months
• Lots of design
• Many hours
• $100,000+ dollars
• NOTHING
• 2 Months
• Focused feature set
• Focus on users
• Real product with real users

StudioHop
www.steadkey.com
• Jacked up code
• No automation
• Manually adding users to classes
• Not scalable
• but…
• 150 users and $15k/month
• Rebuild
• now…
• 1,500+ users
• $1,800,000/year

Outpost
www.heyoutpost.com
• Coded by me
• (note: I’m not the programmer)
• Limited features
• Limitations on users
• Half designed
• 80 subscribers in less than a month

Partner & Experience Designer

Spacetime | www.heyspacetime.com

e| caleb@heyspacetime.com

p| 985.705.3059
Caleb Sylvest

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Startups for Non-Technical Founders

1. Caleb Sylvest Startups for Non-Technical Founders P R E S E N T E D B Y Experience Designer at Spacetime caleb@heyspacetime.com | @calebsylvest December 8, 2017

2. Caleb Sylvest 10 Misconceptions Clients Face When Starting a Startup P R E S E N T E D B Y December 8, 2017 Experience Designer at Spacetime caleb@heyspacetime.com | @calebsylvest

4. I Have To Raise a Boatload of Money To Start a Startup 1

5. VC Bootstrap Side-Hustle

6. I Have To Know How To Code To Start a Startup 2 Or Hire Someone To Code

7. Made Without Code www.madewithoutcode.com Indie Hackers indiehackers.com No Code www.nocode.tech Done Smart: Startup Tools www.donesmart.com

8. I’ll Tell You my Idea, but You Have To Sign an NDA 3

9. Your idea is worth…

10. $0

11. Your Idea Is Not the Idea That Will Succeed 4

12.

13. No One Else Is Doing This5

14.

15.

16. Build It and They Will Come6

17.

18. Turn It on and Start Printing Money 7

19.

20.

21. Products Are Never Done 8

22. The Lean Startup Method

23. You Can’t Pay Your Way To Success 9

24.

25. 10

26. 10 It Has To Be Perfect Before…

27. 10 It Has To Be Perfect Before… Or

28. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or

29. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or

30. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When…

31. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or

32. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says…

33. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says… Or

34. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says… Or I’m Waiting Until You Do

35. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says… Or I’m Waiting Until You Do NOEXCUSES

36. If you are not embarrassed by the ﬁrst version of your product, you’ve launch too late. “ Reid Hoffman Co-founder of LinkedIn Partner at Greylock

37. Steadkey www.steadkey.com • 8 months • Lots of design • Many hours • $100,000+ dollars • NOTHING • 2 Months • Focused feature set • Focus on users • Real product with real users

38. StudioHop www.steadkey.com • Jacked up code • No automation • Manually adding users to classes • Not scalable • but… • 150 users and $15k/month • Rebuild • now… • 1,500+ users • $1,800,000/year

39. Outpost www.heyoutpost.com • Coded by me • (note: I’m not the programmer) • Limited features • Limitations on users • Half designed • 80 subscribers in less than a month

40. Partner & Experience Designer Spacetime | www.heyspacetime.com e| caleb@heyspacetime.com p| 985.705.3059 Caleb Sylvest

41. www.heyspacetime.com/talks

Startups for Non-Technical Founders

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