Research

1. Research
Callum Joy

2. Existing Product
One of the styles I’d like
to go with both for the
actual song and the
album cover.
Like the simplistic style
of the album cover and
the font that they use for
the writing around it.
The song

3. Existing Product
Like the darker colour
scheme and how the
text fits around the
background.
I also like how the
letters irregular
shapes because it
gives off a sense of
roughness

4. Existing Product
I like the scratchy style that
they went with, and the
empty space around the
stickman it makes him seem
lonely but also
overwhelmed which
indicates the tone of the
album/song, that is the kind
of effect I want my album
cover to have.

5. Existing Product
I like the colours they use
for this one and the
general design, I like how
its not just flat lines and
looks like its been
painted by hand, I would
like to try and implement
that into my own work
somehow.

6. Research Analysis
• What common features do the researched
products have?
They are all slightly abstract
• What aspects of the research will you include
within your on work?
– Will use similar styles to some of the covers

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: 60% of people who took the survey are male
• What this says about my audience: The audience is predominately
male
• How will your product appeal to this audience: I will use more
techniques/instruments that appeal more to males than females

9. Audience research
• Observation: 70% of people who took the survey are under 18
• What this says about my audience: The majority of my audience are
young
• How will your product appeal to this audience: Use more modern
language techniques/slang

10. Audience research
• Observation: 40% of people listen to music for around 2-3 hours
when they do listen to it
• What this says about my audience: This tells me that my audience
don’t listen to music too much but still a lot
• How will your product appeal to this audience: make a song that
can fit into 1-3 hours of other songs

11. Audience research
• Observation: 60% of people prefer faster music
• What this says about my audience: my audience is more
likely to listen to a faster song as opposed to a slower one
• How will your product appeal to this audience: I will appeal
to the audience by making a faster paced song

12. Audience research
• Observation: 70% (yes + I wouldn’t skip) would listen or consider listening
to a song about day to day stress
• What this says about my audience: this tells me that at least 50% of my
audience
• How will your product appeal to this audience: Focus more on the lyrics
and what they would mean to people and the connotations behind them

13. Audience research
• Observation: 90% of my audience pays more attention to
lyrics than instruments
• What this says about my audience: this tells me that my
audience is more narrative driven and cares more about
the meaning behind a songs and not the music
• How will your product appeal to this audience: I will put
more time into the lyrics than the instrument

14. Audience research
• Observation: 90% of my audience listens to songs that are 3
minutes long
• What this says about my audience: this tells me what my audience
prefers
• How will your product appeal to this audience: I will make the song
3 minutes of less

15. Audience research
• Observation: 10% of my audience listens to indie pop
• What this says about my audience: This tells me I
should avoid doing indie pop
• How will your product appeal to this audience: I will
avoid doing indie pop as a genre

16. Audience research
• Observation: 80% of people have listened to xxxtentacion and/or
juice wrld
• What this says about my audience: they have listened to some of
the more popular rappers of this decade
• How will your product appeal to this audience: I could try and
match the style of those two

17. Audience research
• Observation: 40% of my audience liked the songs
• What this says about my audience: My audience have very basic
taste in music
• How will your product appeal to this audience: it wont affect my
product too much ill just change the rhythm slightly to fit the type
of music the audience likes

18. Interviews

19. Interview 1
• What is your favourite song and why? Elevate by nemzzz because I like how it
sounds
• Who is your favourite musician and why? Knucks because he makes good
songs
• What is the most iconic album cover you can remember and why? No pressure
by logic because it was the 1st album I sat down and listened to from begging
to end
• What's a song you listen to when you are in a bad mood and why? 4am by
jbee because its sad but uplifting
• What song do you think reminds people of yourself and why? Home by knucks
because I've been told before and I play it a lot when im out with my mates

20. Interview 1
• Observation: Very similar artists for all the
songs
• What this says about my audience: My
audience has a specific preference towards
certain the rap genre
• How will your product appeal to this
audience: My product was intended to be a
rap song so I will stick to my original plans and
make a rap song

21. Interview 2
• What is your favorite song and why? country roads because it reminds me
of roads in the countryside
• Who is your favorite musician and why? Dwayne the rock Johnson his
music is very inspiring and entertaining
• What is the most iconic album cover you can remember and why?
The country roads album cover
• What's a song you listen to when you are in a bad mood and why?
Country roads bye john Denver because it reminds me of good time I have
while living in the countryside
• What song do you think reminds people of yourself and why? Country
roads because I live in the countryside

22. Interview 2
• Observation: Very clearly has a favourite song
• What this says about my audience: My
audience is very certain of what they like
• How will your product appeal to this
audience: I will stick to my original plans

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ Genre will tend to grab more younger
peoples attention as opposed to older
people
Gender
male Genre again, more likely to grab male
attention
Psychographic
‘Emulators’ or ‘socially
conscious b’
Deeper meaning will likely grab attention
of the ‘Socially Conscious B’ and emulators
Social Status
Middle/Working class More suited to people who deal with day
to day stress and such, working/middle
class are more likely to experience that

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
Strengths- I used other examples I already knew of to make things easier for me to understand
Weaknesses- Couldn’t decide between a few examples
– Questionnaires
Strengths- Found out that there was a majority in most of the questions
Weaknesses- it didn’t help too much with planning
– Interviews
Strengths- Understood that my audience has a particular taste
Weaknesses- interview 2 was very biased

26. Research Evaluation
– What sort of a response did you get?
I had some responses where a large majority agreed, then I had some where the
votes were evenly split
– How did you distribute your survey? Give an advantage and a disadvantage
I put it in the survey monkey channel which lets me know what people around
my age feel but couldn’t get older or younger peoples opinions