The California Yoga Company was founded in 2004 in San Francisco by Brian Monnier. It has grown from a small 500 square foot space to a flagship location with 3,500 square feet and plans to expand to multiple locations. The company seeks $300,000 in equity funding to hire additional staff, purchase equipment, and fund expansion plans to transform from a yoga studio into a mind/body fitness business offering personal training and Pilates. The investment would allow the company to continue its growth trajectory and open additional locations within five years.

1. Founded in 2004 by Brian Monnier email: Info@calyogacompany.com

2. Company History
Brian Monnier first started the California Yoga Company small 500 sqft space
in 2004. Beginning the company with $3000 in 4 years he grew the business
so much that he needed relocate to a larger location (1000 sqft).
By 2012 the California Yoga Company again grew so much that he needed to
get a location that could accommodate the grow and provide enough space
for future growth.
In September 2012, again the studio needed to relocate to a larger location.
It’s location is a flagship location on Polk st in San Francisco. It features 3500
sqft and features 2 exercise rooms. With plenty of room to accommodate
large growth

3. California Yoga Company Team
Founder Lead Team Members
Brian Monnier
Yoga teacher, teacher
trainer, day to day
operations.
Bill Mohler
Yoga teacher
Gerri Nuval
Yoga Teacher
Emiko Oye
Yoga Teacher
Sarah Butler
Yoga Teacher
Located in San Francisco, Ca
Founded in 2004
Advisors
Alon Sagee
Consultant
Brian Kram
Attorney
(picture not available)
These are the people that make
this business possible!
They ROCK!

4. How do we make money?
Primarily Memberships!
It provides dependable
revenue.
We also sell a number of
non-membership options.
(class cards)
(In the near future. Personal Training
revenue is to be added)

5. Our pricing is in 3 tiers:
• Single month:$140
• 6 month contract: $120 per month
• 1 year contract: $100 per month.
First we entice people to our classes with amazing into offer of $30 for 30 days of unlimited
Classes. We also run regular online only offers.
Then we offer unlimited access to all our classes for reasonable rates.

6. Our marketing strategy is to:
1. Target (mainly)women and men
between 25-45 who have a income
between $45k-$150k
2. Focus on those who are new to fitness,
returning to fitness or have chronic
injuries which need relief.
3. Our customers are looking for health
routine not just a fad fitness routine.
4. Use our standard intro offer of $30 for
30 days or our online coupon advertising
to attract our target market.
5. Provide experienced instruction,
challenging classes with a supportive
community of members.
6. Develop solid relationships with our
customers to motivate customer loyalty

7. What are we seeking?
We are seeking funding and/or a
strategic partner to:
1. Provide funding to hire our existing
staff for more classes onto our
schedule.
2. Hire marketing and management
staff.
3. Funds to purchase Fitness
equipment
Why are we doing this?
Because the business has grown to a
point that the founder needs to focus
on what he does well, teach yoga.
He needs a bigger team to grow this
business into the multi location
business he has wanted to become for
many years.

8. What kind of funding are we seeking?
We are looking Equity Partner(s) to provide a cash
investment of $300,00.

9. California Yoga Company
by the numbers
Gross Revenue last 5 years
2009: $87,812
2010: $103,558
2011: $172,888
2012: $198,724
2013: $200,000
Plus: $50,000 raised in
investment from friends and
family in 2012
Expenses last 5 years
2009: $75,000
2010: $75,000
2011: $150,000
2012: $240,849
2013: $183,631
We relocated in 2012 and paid
for a complete reconstruction
of our new space.

10. California Yoga Company Projections
Income projections for the
next 3 years .
• 2014: $300,000
• 2015: $500,000
• 2016: $700,000
Expense Projections for
the next 3 years
• 2014: $200,000
• 2015: $250,000
• 2016: $300,000
This is just for 1 location in the most expensive real estate market in the
country. Our plan is to open additional locations in more affordable
markets.
Once we enter more affordable real estate markets our profits stay the
same but our expenses will be MUCH lower.

11. Where are we
going?
Our plan is to transform from a yoga
studio into a mind/body fitness
studio.
We will add strength training
equipment, allowing us to have
Personal training and Pilates services.
With the right partner, it is in our
plan to open additional locations
with 5 years.
Opening each location for roughly
$200,000 and make monies spend
back with in 1-2 years.

12. Exit Plan
All investors will have an exit available within 3
years. Both Investors and Founder will have the
right to buyout each other completely after 3
years.

13. Why Invest in us?• Because the mind body field
is a market that does well
despite economy AND has
large growth.
• Our membership model
provides stable revenue
streams.
• The California Yoga Company
is proven 10 year company
that can be duplicated.
• Multiple locations lead to
consistent strong profits.