Created by Camille Ann C. Tambal from University of Southeastern Philippines taking Bachelor of Arts in English Major in Language. In cross cultural communication subject.

1. The Essential Partnership

3. Language as daily occurrence for
everyone.
Language also serves important
communicative functions.

4. Ethnic Identity
Organize people into groups according
to factors such as:

6. Common language
Shared vocabulary=Unifying force
Divisive force
Maintains social relations

10. Language is a set of symbols that a
cultural group has agreed to use to
create meaning.The symbols and their
meanings are often arbitrary.

11. Accent - is variations in
pronunciation that occur
when people are speaking
the same language.

12. Dialects - are separate
languages, and are
distinguished by
differences in vocabulary,
grammar, and even
punctuation.

13. Argot -is a private vocabulary to
a co-culture or group. Members of
these groups ,ay employ a
specialized vocabulary to obscure
the real meaning and create a sense
of identity.

14. Slang- is a private vocabulary to a
co-culture or group. Members of these
groups may employ a specialized
vocabulary to obscure the real
meaning, and create a sense of
identity.

15. Branding - is the use of a
corporate name or symbols
(i.e., a logo) to prominently
identify a product or create
widely recognized image.

16. In order to have a culture, language is
needed.
Language reflects what is important
in a culture and in turn culture shapes
language.

18. High-context communication tends to be more
indirect and more formal. Flowery language,
humility, and elaborate apologies are typical.
People in these cultures value logic, facts, and
directness.

20. Power Distance- it is how
culture accepts status
differentials among the
population, can also be
exhibited.

21. INDIVIDUALISM-World view that values
individual freedom and self-expression.
COLLECTIVISM-World view that values the
group over the individual.

22. Opinion

23. Way of life

24. Punctuality

25. Contacts

26. Emotion

27. Party

28. Queue When Waiting

30. 3. Intercultural Marriage
2. Interpretation and
Translation
1. Interpersonal Interaction

31. Mindfulness
Speech rate
Vocabulary
Monitor non-verbal feedback
Checking

32. Interpretation- indicates changing or signed
messages from one language to another.
Translation- refers to changing messages,
either written, oral, or signed from one
language to another.

34. Happens when
two people from
different cultures
wed.

35. Potential Difficulties Advantages
•What type of food to eat
•Where to live
•Holidays to celebrate
•Gender role
expectations
•Values, social behaviors
• Bring cross-cultural
couple together, resulting
in greater intimacy
•Sharing other’s
culture—becoming
bicultural will likely
broaden perspective and
create richness

39. Internet- Allows people from different cultures t
interact across vast distances, though they must
find common language.

41. Two important reasons for predominance of
English on the Internet:
- The system was conceived and
implemented in the U.S and was designed for
English speakers.
-English is the Lingua Franca of scientific
and academic publishing.

42. Problems that can arises when a multi-cultural
group is interacting through computer- mediated
communication:
-Trying to determine the context of a message,
this can be a critical factor for people in high context
cultures.
- Could break down traditional barriers to
mixed-sex interaction.
- Problems in organization with a multicultural
workface whose first varies.

44. - need for international economic
commerce.

45. Other benefits in learning another
language:
-Think about the world in different
dimensions
- Richer life
- Better understanding
- Provide greater insight