4. Public Launch
September 29, 2012
700 alumni, parents and others representing Duke’s
most passionate, loyal and generous supporters
attended the on-campus event.
5. Regional Launch Events
In 2013, Duke Forward: On the Road stopped in Atlanta, San
Francisco, New York, Washington, D.C., London, Chicago, and
Los Angeles to celebrate Duke and introduce the campaign to
alumni, friends, and supporters.
We had record attendance at each event.
Our first event in 2014 is in Miami on February 8. We head to
New York and Philadelphia in May.
6. How do we use social media
throughout the campaign, and specifically,
in regards to launch events?
