The Fuqua School of Business launched social media accounts in 2008 and 2009 but did not have a strategy until 2012. In 2013, Fuqua recruited a full-time Community Manager to oversee its social media presence. The Community Manager monitors industry conversations, reports to stakeholders, and engages the community by posting on platforms like Facebook, Twitter, Instagram, and Tumblr. Fuqua also measures the impact of its social media efforts, gets faculty involvement, and supports students' social media activities. These efforts have helped Fuqua create more awareness of its brand and engage more people through social media.

1. Engaging Everyone:
How the Fuqua School of Business
became more social.
Nick Faber
Community Manager
nick.faber@duke.edu

2. Key Milestones
September 2008: Facebook page launched
February 2009: Helped establish Duke guidelines for social media
July 2009: Twitter account launched
2012: EPIPHANY – We need a strategy!
June: Strategic editorial process established
July: External audit and peer benchmarking review

3. Summer 2013:
Full-Time Community
Manager Recruited
• Serves as “Editor in Chief”
• Monitors industry conversation
• Sends reports to stakeholders
• Charged with “bumping into things”

4. Meeting Our Community Where
They Already Are
“Like any good facilitator, […] get off center stage, move over to the side and let others do
the talking.” – David Armano

5. September 2013: Instagram Account

6. February 2014: Tumblr Blog

7. Creating an Awareness of Our
Efforts
"If a tree falls in a forest and no one is around to hear it, where are they?“ – The Royal
Canadian Air Farce

8. Measuring, Monitoring and Reporting
 Reporting to team and
stakeholders
 What worked and what didn’t?
 What are our peers doing?
 What’s happening in our industry?
Listening to Industry
Chatter
Analyzing Peers
Measuring Output

9. Recruiting Ambassadors

10. Social Media Iconography (Before)
Harvard Business School Fuqua School of Business

11. Social Media Iconography (After)

12. Social Media Breakfast

13. A Social Media Check-Up

14. Dean’s Forum
• “How to Use Social
Media on Purpose”

15. The Two Davids (and others) Get On Board
Professor David McAdams
(@games_to_change)
Professor David Ridley
(@dave_ridley)

16. Getting in Front of Students
• Workshops and guidance
• Face time with student
leaders
• Supporting and documenting
student efforts
• Repackaging and presenting
content they were already
creating

17. #ALSIceBucketChallenge

18. #WhyMBA
• Tumblr post
• Social media posts
• Emails
• Alerting leadership
• Creating table tents
• Handing out post
cards with cookies

19. Businessweek Recognizes Our Culture

20. THANK YOU!
Nick Faber
The Fuqua School of Business
nick.faber@duke.edu