1. Working with Social Media
in Academics
Duke University Office of News & Communications
Cara Rousseau
Amanda Peralta

2. Working with Social Media in Academics | Overview
Our route:
Faculty panel
Twitter (microblogging)
Blogging
Facebook
Other networks
next steps

3. Working with Social Media in Academics | next steps
My contact info
Cara Rousseau
Duke University Office of News &
Communications
Social & Digital Media
Email: Cara.Rousseau@duke.edu
Twitter: @CaraRousseau

4. Working with Social Media in Academics | next steps
Your to-do list
1. Tweet 3 times using #DukeSocial
2. Follow 3 people on Twitter
3. Retweet 3 tweets

5. Working with Social Media in Academics | Objectives
How can you use social
media to establish your public
presence?

6. Working with Social Media in Academics | Objectives
In what ways can social
media build your networks?

7. Twitter

8. Working with Social Media in Academics | Twitter
A social network and microblogging
platform
Posts, limited to 140 characters, are
similar in length to a text message

9. Working with Social Media in Academics | Twitter
Twitter Lingo*:
Tweet
Follower
A public message sent on Twitter.
Must be less than 140 characters.
A user who subscribes to another user’s
messages. This act is called “following.”
@Mention Tagging another user in a Tweet.
Retweet
Forwarding a Tweet to your followers.
Often abbreviated “RT.”
#Hashtag
Labels a message with a keyword that links
to a broader conversation/topic.
“via”
Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost

10. Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Reply

11. Working with Social Media in Academics | next steps
Reminder!
Your to-do list
1. Tweet 3 times using #DukeSocial
2. Follow 3 people on Twitter
3. Retweet 3 tweets

12. Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Photo link
Embedded photo

13. Working with Social Media in Academics | Twitter
How might you strike a
balance between personal &
professional tone?

14. Working with Social Media in Academics | Twitter
Don Taylor
Public Policy
@DonaldHTaylorjr
profile blends professional health care
tweets with personal notes

15. Working with Social Media in Academics | Twitter
Conversing with hashtags

16. Working with Social Media in Academics | Twitter
Let’s take a look at our Twitter
accounts.

17. Working with Social Media in Academics | Twitter
Let’s craft a few Tweets of our
own.

18. Working with Social Media in Academics | Twitter
How can you use Twitter to
enhance the education
experience?

19. Working with Social Media in Academics | Twitter
Emily Sposeto
Romance Studies
@ProfssaSposeto
students use Twitter to practice Italian

20. Working with Social Media in Academics | Twitter
Negar Mottahedeh
Literature, Women’s Studies
@TwitFilm
Twitter film festival organized for Intro. to Film Studies

21. Working with Social Media in Academics | Twitter
#DukeChat
students and faculty participated in a live chats during the
Democratic & Republican National Conventions and the
State of the Union

22. blogs

23. Working with Social Media in Academics | Blogs
How are Duke University
faculty and students using
blogs?

24. Working with Social Media in Academics | Blogs
Kevin Smith
Duke scholarly communications
http://blogs.library.duke.edu/scholcomm/
Source for advice and information about copyright
and publication issues

25. Working with Social Media in Academics | Blogs
Peter Ubel
Peter Ubel on Health, Bioethics, and Behavioral Economics
http://www.peterubel.com/

26. Working with Social Media in Academics | Blogs
Don Taylor
freeforall
http://donaldhtaylorjr.wordpress.com/
Health policy and budget wondery and the politics of where they meet

27. Working with Social Media in Academics | Blogs
Who Needs Feminism?
whoneedsfeminism.tumblr.com
Student social activism project, sharing content

28. Working with Social Media in Academics | Blogs
What platforms are available
for blogging?

29. Working with Social Media in Academics | Blogs
3 primary free options*:
Wordpress
Blogger
Tumblr
*To learn more about the advantages of each platform read this blogpost.

30. Working with Social Media in Academics | Blogs
Duke-hosted blogs:
sites.duke.edu
Duke OIT & CIT offer a supported Wordpress blog
option for Duke faculty, staff and students.
Advantages: free, has local IT support and features
several themes & plugins to customize any site.

31. Facebook

32. Working with Social Media in Academics | Facebook

33. Working with Social Media in Academics | Facebook
Dan Ariely
Economics
personal profile & professional page

34. Working with Social Media in Academics | Facebook
Mark Anthony Neal
African & African-American Studies
personal page with follower content

35. Working with Social Media in Academics | Facebook
Bill Chameides
Nicholas School of the Environment
page associated with his blog

36. Working with Social Media in Academics | Facebook
Dave Johnston
Marine Lab
page associated with his course’s app

37. Working with Social Media in Academics | Facebook
Allow followers in 3 steps.

38. Working with Social Media in Academics | Facebook
1
Go to facebook.com and click star
in upper right-hand corner

39. Working with Social Media in Academics | Facebook
1

40. Working with Social Media in Academics | Facebook
2
Click “account settings”

41. Working with Social Media in Academics | Facebook
3
Click “Followers” from the left
column and then check the
“Turn on follow” box

42. Working with Social Media in Academics | Facebook

43. Working with Social Media in Academics | Facebook
Create a Facebook page in 4
steps.

44. Working with Social Media in Academics | Facebook
1
Go to
facebook.com/pages/create.php

45. Working with Social Media in Academics | Facebook
2
Select the page category that
best fits your brand.
image via Mashable

46. Working with Social Media in Academics | Facebook
3
Complete the necessary page
information.
image via Mashable

47. Working with Social Media in Academics | Facebook
4
Run with it.*
*For tips on moving forward, check out this Mashable article

48. Working with Social Media in Academics | Facebook
How can you use
Facebook groups to enhance
the education experience?

49. Working with Social Media in Academics | Facebook
Freshman Organic Chemistry
a student-driven Facebook group

50. Working with Social Media in Academics | Facebook
Web Development
an official Facebook group for a house course

51. Working with Social Media in Academics | Facebook
Groups at Duke
require a campus email address to join
centralize Facebook groups for a particular campus

52. Working with Social Media in Academics | Facebook
other networks and ideas

53. Working with Social Media in Academics | Facebook
Google Authorship
1.
2.
Make sure you have a profile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your
content (for example, "By Steven Levy").
3. Make sure your byline name matches the name on your Google+ profile.
4. Verify you have an email address (such as stevenlevy@wired.com) on the
same domain as your content.
https://plus.google.com/authorship

54. Working with Social Media in Academics | Facebook
LinkedIn
1.
2.
Make sure you have a profile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your
content (for example, "By Steven Levy").
3. Make sure your byline name matches the name on your Google+ profile.
4. Verify you have an email address (such as stevenlevy@wired.com) on the
same domain as your content.
https://plus.google.com/authorship

55. Working with Social Media in Academics | Facebook
“like” and add pages relevant to courses or interests
to Facebook interest lists.

56. Working with Social Media in Academics | Facebook
Create closed groups to peer-review content
and hold in-depth conversations.

57. Working with Social Media in Academics | Facebook
For open events, create Facebook events
people can easily share with family and friends.

58. next steps

59. Working with Social Media in Academics | next steps
Make a Facebook Interest List for pages
relevant to your research interests.

60. Working with Social Media in Academics | next steps
On Twitter, find peers and relevant accounts to
follow (such as @DukeU).

61. Working with Social Media in Academics | next steps
Complete your Twitter profile with a picture and
bio. You can refer to this article for tips.

62. Working with Social Media in Academics | next steps
Read the Twitter 101 article.

63. Working with Social Media in Academics | next steps
Duke Center for Instructional
Technology (CIT)
They offer consultations and training
to help instructors use technology in
education.

64. Working with Social Media in Academics | next steps
Online Resources
Lynda Campus
Mashable
PBS Media Shift
technology training
social media news
& tips
digital media news
Social Media at Duke
university social media
directory & blog
Facebook
guide for
teachers
Social Media
Guidelines for
Communicators

65. Working with Social Media in Academics | next steps
My contact info
Cara Rousseau
Duke University Office of News &
Communications
Social & Digital Media
Email: Cara.Rousseau@duke.edu
Twitter: @CaraRousseau

66. Thanks, and discussion.