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ONLINE SHOPPING HABITS
IN EUROPE IN
% of new online shoppers in 2018
45% use smartphones to
shop online
More than a half shop from
international websites
Not enough payment security
stops 70% from shopping online
60% prefer using credit/debit
cards when shopping online
79%
claim that their last online
purchase was very positive
The most popular type of products:
Source: https://eshopperbarometer.dpd.com
Top 3 regions:
65% in
Europe
47% in
China
31% in
the USA
Fashion Books Electronics

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Online Shopping Habits in Europe in 2018 | Cardinity

  • 1. ONLINE SHOPPING HABITS IN EUROPE IN % of new online shoppers in 2018 45% use smartphones to shop online More than a half shop from international websites Not enough payment security stops 70% from shopping online 60% prefer using credit/debit cards when shopping online 79% claim that their last online purchase was very positive The most popular type of products: Source: https://eshopperbarometer.dpd.com Top 3 regions: 65% in Europe 47% in China 31% in the USA Fashion Books Electronics