Social Media: You're Probably Doing It Wrong
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Social Media: You're Probably Doing It Wrong
- 1. #C2Webinar Presented by: Allyson Kapin, RAD Campaign Amy Sample Ward, NTEN Moderator: Justin Perkins, Care2 Watch the full presentation here: http://hub.am/11o1WXa
- 2. #C2Webinar Citizens use Care2 for: Starting or signing petitions Spreading news Commenting on blogs Donating $ Joining nonprofits Nonprofits use Care2 for: Recruiting Donors & Supporters Traffic/Branding/Awareness Advocacy Building Facebook fan base Watch the full presentation here: http://hub.am/11o1WXa
- 3. #C2Webinar Meet the Presenters: Allyson Kapin @womenwhotech Amy Sample Ward @amyrsward Justin Perkins @elperko Watch the full presentation here: http://hub.am/11o1WXa
- 4. #C2Webinar Social Media Diagram Watch the full presentation here: http://hub.am/11o1WXa
- 5. #C2Webinar Don’t Be Old School! Watch the full presentation here: http://hub.am/11o1WXa
- 6. #C2Webinar Don’t Be Old School! Old School Professional New School Professional We operate in a closed environment. We don’t share much publicly. We are open and transparent and welcome conversations with our community. Any type of PR is good PR. Bad PR will have negative consequences for our brand and how we are perceived. Shy away from criticism. It will fade away. We must address criticism immediately or it will erupt. If we don’t know the answers to questions – don’t say anything or spin it. Thank people for their question and let them know we are looking into it if we don’t know the answer. Watch the full presentation here: http://hub.am/11o1WXa
- 7. #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
- 8. #C2Webinar Automated Social Media Updates =‘s Bad Idea Watch the full presentation here: http://hub.am/11o1WXa
- 9. #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
- 10. #C2Webinar Automated Social Media Updates =‘s Bad Idea Watch the full presentation here: http://hub.am/11o1WXa
- 11. #C2Webinar Don’t Insult Your Followers Watch the full presentation here: http://hub.am/11o1WXa
- 12. #C2Webinar Don’t Insult Your Followers Watch the full presentation here: http://hub.am/11o1WXa
- 13. #C2Webinar Never Make Assumptions Watch the full presentation here: http://hub.am/11o1WXa
- 14. #C2Webinar Silence is NOT Golden on Social Media Watch the full presentation here: http://hub.am/11o1WXa
- 15. #C2Webinar Apologize When You Mess Up! Watch the full presentation here: http://hub.am/11o1WXa
- 16. #C2Webinar Don’t Chastise Your Community When They Speak Out “We are dismayed and extremely disappointed that actions we have taken to strengthen our granting process have been widely Mischaracterized.” – Nancy Brinker, Susan G. Komen, Founder Watch the full presentation here: http://hub.am/11o1WXa
- 17. #C2Webinar Greenpeace UK Takes on Nestle Campaign Goal Watch the full presentation here: http://hub.am/11o1WXa
- 18. #C2Webinar Greenpeace UK Takes on Nestle Watch the full presentation here: http://hub.am/11o1WXa
- 19. #C2Webinar GreenpeaceUK Takes on Nestle Watch the full presentation here: http://hub.am/11o1WXa
- 20. #C2Webinar Nestle’s Initial Response? Nestle forced YouTube to remove video for copyright infringement. Watch the full presentation here: http://hub.am/11o1WXa
- 21. #C2Webinar After more multichannel pressure… Watch the full presentation here: http://hub.am/11o1WXa
- 22. #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
- 23. #C2Webinar Slactivism: Good or Bad? 44K+ views since April 18th Watch the full presentation here: http://hub.am/11o1WXa
- 24. #C2Webinar Craig Newmark’s #Squirrels4Good Watch the full presentation here: http://hub.am/11o1WXa
- 25. #C2Webinar Create a Communications Map Watch the full presentation here: http://hub.am/11o1WXa
- 26. #C2Webinar Step 1: Content Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Upcoming events Event results/wrap-ups Watch the full presentation here: http://hub.am/11o1WXa
- 27. #C2Webinar Step 2: Goals Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community Watch the full presentation here: http://hub.am/11o1WXa
- 28. #C2Webinar Step 3: Outlets Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog Watch the full presentation here: http://hub.am/11o1WXa
- 29. #C2Webinar Content Planning Template Get this template! http://bit.ly/DIYtemplate Watch the full presentation here: http://hub.am/11o1WXa
- 30. #C2Webinar Communications Map Courtesy of the The Leukemia and Lymphoma Society’s Totally Baldacious campaign. Watch the full presentation here: http://hub.am/11o1WXa
- 31. #C2Webinar Social Media Handbook Personal vs. Professional: Don’t be afraid of customer service Plan for the future Don’t be afraid to say no to friends Share knowledge regularly Watch the full presentation here: http://hub.am/11o1WXa
- 32. #C2Webinar Social Media Handbook Guidelines to consider: Assume personal use and prepare staff Focus on things to say, not things they can’t say Be honest and transparent Use a disclaimer Watch the full presentation here: http://hub.am/11o1WXa
- 33. #C2Webinar Social Media Handbook Guidelines to consider: Be a good ambassador Engage with the audience and build relationships Safeguard the organization’s name and content Give credit when credit is due Watch the full presentation here: http://hub.am/11o1WXa
- 34. #C2Webinar Social Media Handbook Guidelines to consider: Respect confidentiality and keep security in mind Be responsible and use best judgment Separate opinions from facts Know that the Internet is permanent Watch the full presentation here: http://hub.am/11o1WXa
- 35. #C2Webinar Social Media Handbook Create your own Social Media Policy: http://socialmediagovernance.com/policies.php http://policytool.net http://www.scribd.com/doc/97831071/Personal- Social-Engagement-Guidelines-2-0 Watch the full presentation here: http://hub.am/11o1WXa
- 36. #C2Webinar 5 Social Media Tips Watch the full presentation here: http://hub.am/11o1WXa
- 37. #C2Webinar 1. Try to change a number. Watch the full presentation here: http://hub.am/11o1WXa
- 38. #C2Webinar 2. Thank people for engaging. Watch the full presentation here: http://hub.am/11o1WXa
- 39. #C2Webinar 3. Let staff hear how their content works or doesn’t. Watch the full presentation here: http://hub.am/11o1WXa
- 40. #C2Webinar 4. Ask for feedback, and listen. Watch the full presentation here: http://hub.am/11o1WXa
- 41. #C2Webinar 5. If something works, repeat it. Watch the full presentation here: http://hub.am/11o1WXa
- 43. #C2Webinar thank you! questions? contact us! Allyson Kapin allyson@radcampaign.com @womenwhotech Amy Sample Ward amy@nten.org @amyrsward Justin Perkins justin@care2team.com @elperko Watch the full presentation here: http://hub.am/11o1WXa
Notas del editor
- Lesson Number X: Don’t Insult Your Followers
- Speaking of insults…..
- Here’s an example of what your content map might look like. You’ll see that the goals and the content are listed on the left, and then along the right are all the various outlets. I like to use X, O and blank to denote that x=that content is always posted to that outlet; o=content is posted only if relevant; and blank=content is never posted to that outlet. You can use yes no maybe or any other set of indicators that work for you. Again, I’ve created this template as a public google doc so you can use that link to grab the template and save it to your own computer to use with your team.Before we go ahead with the metrics and tracking, does anyone have any questions?