Presentation for the DWWTC "Dynamic Nights" community seminar program, Tempe, AZ, May 12, 2015.

1. SocialMediaSecurity:
WhattoWatchoutfor…
…becauseothersarewatchingyou!
Carl B. Forkner, Ph.D.
Director of Marketing and Special Projects
Dynamic Worldwide Training Consultants

2. Agenda
1. Why social media?
2. Where the people are…
3. Popular social media formats
4. Protection
5. Wrap-up and Q&A time…

3. Why Social Media?

4. 2
332 M
users
4
284 M
users
3
300 M
users
5
70 M
users
1st
1.35 B
users
Number of ACTIVE Users on the most popular sites
2014 Data
Where the People Are

5. 2014 Data
2
135 M (40%)
users
1st
864 M (64%)
users
4
66 M (22%)
users
5
36 M (51%)
users
Number of DAILY Individual Users on the most popular sites
3
100 M (35%)
users
Where the People Are

6. Who is on Social Media?

7. Popular Social Media Formats
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
INSTAGRAM
YOUTUBE
NEXTDOOR

8. Protection in Social Media
• Two important kinds of protection:
• Identity
• Reputation
• Failure to protect your account may lead to negative
consequences
• Not unlike losing control of your financial information…

9. What’s in Your Profile?
• All Social Media
• Passwords: Good practice to change it at least every 6
months
• Strong password:
• At least 8 characters
• At least one capital letter
• At least one small letter
• At least one number
• At least one special character !@#$5^&*()
• Challenge Questions:
• Do NOT use *real* answers!
• Make up answers to the questions and keep your answers where
you have access to them.
• Real answers tell more information about you if hackers get into
your account.

10. What’s in Your Profile?
• Facebook
• Security Settings
Create a security code to access your account from unknown browsers

11. What’s in Your Profile?
• Facebook
• Privacy Settings

12. What’s in Your Profile?
• Facebook
• Who can add to your account?
Will be your
default selection
from the
Privacy Screen

13. Problems: Pest Control

14. Problems: Games, Games, Games

15. Problems: Social Media and the
Workplace
John Doe
1 hour ago | Tempe, AZ
I just don’t think I can do this anymore. I mean, it’s like everyone at work
hates me and treats me like crap every day. Just because I am a little
different, they make fun of me and it makes me so depressed that I want to
just come home and end it all sometimes. Other times I’m so mad that I feel
like the next time it happens I want to just go postal and teach them all a
lesson about bullying. I mean, WTH, so I have a little handicap. Lots of
people do. That’s no reason to make fun of me. I do my work just like
everybody else does. This really sucks. Something has to change or it’s
going to be over.
You are a supervisor, and you are on John’s “Friends List.”
You read this. See any problems for you?

16. Problems: Social Media and the
Workplace
• You have, at a minimum, three important problems to
address:
• A mental health issue (depression)
• A safety issue (going postal)
• An EO issue (bullying in the workplace  hostile work
environment)
• Potentially  Handicapped accommodation issues

17. What’s in Your Profile!
• LinkedIn
• Password management

18. What’s in Your Profile!
• LinkedIn
• Password management

19. What’s in Your Profile?
• LinkedIn

20. What’s in Your Profile?
• LinkedIn
• Public Profile
If you make your public profile visible to no one:

21. What’s in Your Profile?
• Twitter = Cell phone SMS on a computer…

22. What’s in Your Profile?

23. What’s in Your Profile?

24. What’s in Your Profile?

25. What’s in Your Profile?

26. What’s in Your Profile?

27. What’s in Your Profile?

28. What’s in Your Profile?

29. What’s in Your Profile?

30. What’s in Your Profile?

31. What’s in Your Profile?

32. What’s in Your Profile?

33. What’s in Your Profile?

34. What’s in Your Profile?
Mobile

35. What’s in Your Profile?

36. What’s in Your Profile?

37. What’s in Your Profile?

38. What’s in Your Profile?

39. General Safety Tips
• General Tips
• Birthday
• Year is OK – Don’t include month and day.
• Location
• NEVER include your full address! Just city & state.
• This is especially true for single people…
• Photographs
• Never use provocative pictures
• Never use pictures showing your valuables
• Never use pictures showing your address or car & license plate
• Phone number
• Good for your business & friends, but remember marketers can get it on
social media, too!

40. General Safety Tips
• What about Reputation?
• Photographs
• Drinking, smoking pot, etc. are not good for professional image
• Be wary of what you’re wearing…or not wearing, as it were…
• Work
• Remember…when you list your job, you now take on responsibility
as representing the company, too…
• Comments
• Everyone has an opinion. Many people differ.
• Doing it respectfully is the key to success!
• Follow the example of Sir Winston Churchill…

41. Protecting Your Devices
• No need to spend hundreds of dollars…
• For your PC:
• For your mobile device:
Don’t buy these! Use the FREE editions!
or

42. What about Company Pages?
• Step 1: Careful examination of who has access
• Step 2: Monitoring company social media site posts
• Step 3: Managing security protocols for social media
• Step 4: Rapid action when administrators leave the company

43. Company Pages
From the company main page…
To remove a page manager…
To add a new page manager…

44. Company Pages

45. Company Pages

46. Company Pages

47. Company Pages

48. Company Pages

49. Company Pages

50. Company Pages

51. Company Pages

52. Company Pages

53. Company Pages
Revoke access

54. What’s in Your Profile?

55. What’s in Your Profile?

56. What’s in Your Profile?

57. In Summary…
• Social Media can be lots of fun
• Social Media can be productive
• Social Media can be dangerous
• Social media can be destructive
• Bottom line: Be careful and you will be fine…

58. Wrap-Up:
Discussion&Q&APeriod
Digital Marketing with Social Media
& Nationally-Recognized Social Marketing Strategist Certification
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