2. why do you think it is designed that way?

3. Did your guess match
with the real reason?

4. Meaning behind FedEx logo

5. The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll
spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.

7. Each shade on the logo also has its meaning. You might have noticed that the “Ex” part of the name changes
its color across different displays. It’s a witty way to distinguish the departments inside the company. For
example, orange stands for FedEx Express, green is the corporate color of FedEx Ground, and red is a direct
indication at FedEx Freight.

9. If you will be the product manager of the brand and will be tasked to
change or alter the logo, what will be your brand logo and why?

10. Assuming that I will be the item administrator of the brand and will be
errand to change or modify the logo, my image logo was negative
space logo Negative space logos are tied in with utilizing what you
don't have the foggiest idea. Since these logos take more remembered
to execute, you can ordinarily detect unpretentious implications. For
example, you might see stowed away letters, symbols, or names.

11. An extraordinary model is the FedEx logo which utilizations negative
space to make a bolt between the "e" and "x" letters. We frequently
believe that quiet, void, or lackluster is terrible as far as we're
concerned. We underestimate them without feeling that they are the
strong groundwork of the differentiation. Just quietness tells us the
worth of the sound.

12. Just unfilled space allows us to comprehend what we need to fill it
with. Just dryness allows us to feel the tones more splendid and more
profound when they show up in front of an audience. Also, just the
shortfall of air tells us how indispensable it is. Today we are discussing
the air in plan. We should talk about the negative space.Basically,
negative space - or blank area, as it's frequently called - is the region of
the design that is left unfilled.

13. It very well might be not just around the articles you place in the
format yet additionally between and inside them. Negative space is a
sort of space to breathe for every one of the items on the page or
screen. In addition to the fact that it characterizes the restrictions of
items yet it additionally makes the fundamental connections between
them as indicated by Gestalt standards and develops successful visual
execution. Because of that, blank area is a legitimate plan component
that immensely affects positive client experience.

14. empowering them to stick out" - says Mads Soegaard from Interaction
Design Foundation. Negative space in visual communication is many
times found in logos, on representations, banners and imaginative
lettering where it turns into a functioning piece of the visual show
making key items much more expressive. For instance, in the blog
outline underneath we can perceive how the foundation component
(moon) assumes the part of differentiating negative space making the
space traveler look more striking and dynamic.

15. THANK YOU!