KEYS TO
SUCCESS ON
SOCIAL MEDIA

WHY ARE YOU ON
SOCIAL MEDIA?

SOCIAL MEDIA CAN BE A WASTE OF TIME IF
YOU DON'T HAVE A STRATEGY. HOWEVER, IT
CAN BE A MAJOR KEY TO YOUR BUSINESS
SUCCESS IF YOU INVEST THE TIME. WHAT'S
YOUR END GAME? START WITH THE "WHY".
SINGLE MOST IMPORTANT QUESTION.

DON'T THINK LIKE
A MARKETER

THINK LIKE A CUSTOMER. MARKETERS ARE
BAD AT MARKETING. THEY BELIEVE THEY KNOW
HOW TO SPEAK TO CUSTOMERS ON SOCIAL
MEDIA YET THEY DON'T USE IT THEMSELVES.
PUT YOURSELF IN YOUR AUDIENCE SHOES AND
ASK "WOULD I BUY FROM THIS BRAND?"

B2B AND B2C
ARE THE SAME

EVERYONE ON SOCIAL MEDIA IS A POTENTIAL
CUSTOMER. HOWEVER, ARE YOU SPEAKING TO
YOUR TARGET AUDIENCE?

IDENTIFY WHO
YOU'RE
TRYING TO
REACH

AUDIT YOURSELF. WHO'S YOUR
TARGET CUSTOMER? WHAT
MAKES THEM TICK, HOW OLD ARE
THEY, WHAT INTERESTS DO THEY
HAVE, AND WHAT PLATFORMS DO
THEY USE?

YOU CAN'T BE
EVERYWHERE AT ONCE

CHOOSE 1-2 CHANNELS WHERE YOU
CAN GET THE HIGHEST REACH. USE
THEM COMPLIMENTARY TO EACH
OTHER FOR CROSS PROMOTION. YOU
CAN'T BE EVERYWHERE AND STAY
EFFECTIVE. GET REALLY GOOD AT A FEW
CHANNELS AND CRUSH THEM.

CREATE
RELEVANT
CONTENT

DON'T ALWAYS BE THINKING ABOUT
PROMOTION. THINK ABOUT VALUE. HOW CAN
YOU ADD VALUE TO THEIR LIVES. IS IT
THROUGH EDUCATION, TIPS AND TRICKS,
RESOURCES AROUND YOUR SERVICE AND
PRODUCT. ASK THEM: WHAT DO YOU WANT TO
HEAR FROM US ABOUT?

BE INTENTIONAL
WITH YOUR
CONTENT

SOCIAL MEDIA IS LIKE THE ATLANTIC, INDIAN, AND
PACIFIC OCEAN COMBINED. CONTENT GETS LOST IN
A GIANT OCEAN AND ALL YOU ARE IS A SAILOR IN
CHOPPY SEA. DON'T POST JUST FOR THE SAKE OF
POSTING SHIT. BE INTENTIONAL WITH YOUR
CONTENT. YOUR AUDIENCE WILL KNOW.

COMMUNITY
IS KING

BUILD A LOYAL COMMUNITY OF
FOLLOWERS, MAJOR KEY. DON'T SELL
THEM SHIT, INSTEAD GET THEM TO
SELL FOR YOU AS ADVOCATES.

SOCIAL MEDIA
NEVER SLEEPS

RESPOND TO TWEETS IN A TIMELY
MANNER. WHAT'S THE POINT OF BEING
ON SOCIAL MEDIA IF YOU AREN'T GOING
TO REPLY TO INBOUND TRAFFIC?

MAJOR KEY
ALERT

THE KEYWORD IN SOCIAL MEDIA IS
"SOCIAL" SO SOCIALIZE! TALK TO YOUR
AUDIENCE, MAKE CONVERSATION,
BUILD RELATIONSHIPS.

ALL I DO IS
WIN

ANALYZE YOUR DATA. UNDERSTAND WHAT
PERFORMS WELL AND CONTINUE CREATING
FOR YOUR COMMUNITY. IF YOU AREN'T
GROWING THEN YOU AREN'T GIVING YOUR
COMMUNITY WHAT THEY WANT.

"MEN LIE, WOMEN LIE,
NUMBERS DON'T"
JAY Z

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