Strategies for promoting blog content and generating more traffic to your website.

1. How to Promote
Blog Content
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2. Introduction to blog promotion
55% of marketers agree that their top marketing
priority is producing blog posts.
Does that ring a bell?
Blogging increases organic traffic, how many leads
your business generates, and changes how customers
view your brand.
However, writing a blog post is only half of the battle.
You need to spend just as much time, or more,
promoting content to get it seen.
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3. Introduction to blog promotion
The following strategies can be used to grow your
audience, authority, and traffic.
Apply them individually or mix them for better
performance!
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4. 1. Get social!
Social media is a highly underrated strategy for
growing a blog.
Here’s how to use these networks properly for
promotion.
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5. Growing a blog with social media
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Did you know that Linkedin is the most
effective B2B social network?
Even if you aren't in a B2B industry, it's a
platform you absolutely need to use for
promoting your articles. Your target audience
is bound to be on there with the immense
amount of users.

6. Growing a blog with social media
It all begins with a great profile, so let's breakdown
what one looks like first.
A picture is worth a thousand words. If you use a photo
of you after three shots of tequila with your friends at
bar, don't expect to make a good impression.
That's why you need to get professional photos taken,
or at least use ones that are formal in nature. Look at
this guy.
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7. Growing a blog with social media
People like to read content from influencers and
experts. That's why the influencer industry is expected
to grow to $10 billion by next year in 2020.
It's also why you need to fill out the work experience
and education section of Linkedin carefully.
Continuing off of Patrick's profile, look what he has:
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8. Growing a blog with social media
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The description area of your profile is an
opportunity to use storytelling or showcase
what makes you special.
Here's an example of a great Linkedin profile
description:
It begins with a personal story that draws you
in, but also mixes in how they become an
entrepreneur, along with notable
achievements. This is a great template to try
for yourself.

9. 2. Content syndication
Content syndication websites allow you to share
your content on their platform.
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10. Content syndication
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Search Engine Journal defines content
syndication as such.
There are heaps of websites that will allow you
to republish your content, or links to it,
completely for free. Ahead are some content
syndication sites you need to use in your blog
promotion strategy.

11. Content syndication
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Y Combinator is a seed funding company for startups, but they also have their famous Hacker
News section.
Here you can submit content for the whole world to see, and an upvote system can help it go
viral.
Simply enter a title and paste in the URL, and you're done :)
Yep, it's really that easy!

12. Content syndication
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Oh, Reddit. It's such a great website, but the community can be absolutely ruthless. If
your content isn't top notch, expect to get some interesting critique.
Most traffic on Reddit comes from the United States, and users spend approximately
16 minutes on the site at a time.
And as they like to say, there's a subreddit for everything. Yes, everything ;) I'll let your
imagination go wild.

13. Content syndication
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Sign up for an account and search for a subreddit related to your blog from the top right search
bar.
Let's say you blog about dogs; you would head over to the /r/dogs section.
You would then click the "Submit a new text post" from the sidebar.

14. 2. SEO
Search engine optimization will help your blog get
more organic traffic for no cost.
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15. Content syndication
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Imagine promoting a blog post, getting tons of new readers, and you didn't have to lift a finger.
That's possible and it isn't a secret. It's called SEO.
You see it all of the time: amazing content and talented writers but they neglect SEO and get poor
results.
Don't be like them.
All you need to learn are two things... keyword research and on-page SEO.
Here's how to do both of them.

16. Content syndication
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Keywords are the foundation of your blog post. They tell search engines what the content is about and
they'll rank you accordingly.
I recommend using the free keyword research tool Ubersuggest by Neil Patel.
Begin by entering a search term and clicking the "Search" button.

17. Content syndication
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This will display metrics for the search term you entered along with keyword ideas. You can get more
inspiration from the "Keyword Ideas" tab.
Place these keywords in areas like meta descriptions, title tags, URLs, and header tags.

18. Learn more about digital marketing
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