1. C a r o l e A s s w a d
1 4 3 8 D u n k i r k r o a d # 1 , M o n t r e a l , P Q H 3 R 3 K T e l . 5 1 4 . 4 7 3 . 6 2 7 7
c a s s w a d @ g m a i l . c o m
PROFILE
With my entrepreneurial experience & background of working in the Corporate World, as someone who over achieved
& has great communication & listening skills, I will be a great asset to your Company & a value- add to a team & clients.
CAREER OBJECTIVE
Looking for challenging position in Corporate Sales & Customer Service where business relationships are created,
Networking in a balanced prominent organization, whereby there is an elevated team spirit, as well as, a place to grow
& evolve to be the best of my potential in creating strong & balanced business partnerships where everyone wins.
I invite you to look beyond the past ten years having my own business. Read it as someone who is eager, open, & willing
to take on a new challenge back in the Corporate world with a whole, complete, & new attitude, having acquired many
tools during that time. I promise you you’ll be happy you did!
Having been a service provider for 10 years, I realize, I miss the challenge & adrenaline rush of sales, team building, &
closing cycles of business transactions.
PROFESSIONAL EXPERIENCE
ZENESSENCE – Montreal, PQ June 2005 to present
Owner
• I provide patients with full therapeutic treatments to their specific individual requirements that include
Swedish Massage, Fascia Integration, Hot Stones or Reiki, energy healing work, as well as, yoga asana postures.
• Providing healing & cleansing to body, mind, & soul, it is all about healing the inside out.
• I am very comfortable with people & I adjust easily & with compassion to any person and/or situation without
judgment.
• I have Business relationships with doctors in Obstetrician & Gynecology to pursue my Specialty
in Massage for Pregnant Women.
KEY EQUIPMENT FINANCE CANADA LTD, A KeyCorp Company – Montreal, PQ July 1996 to 2004
Regional Sales Manager – Province of Quebec, Ottawa and Atlantic Region
Key provides operating and capital lease financing for the products of manufacturers of information technology
equipment and software worldwide. WWW.KEYBANK.COM
• Responsible for mid-large ticket transactions in high technology financing with size of transactions varying from
$20K to $50 Million. Annual volume of transactions for the last two years had been 80 to 90 transactions per
year.
• My average annual regional sales growth was 30%. Sales grew from $4.5 Million in 1996 to $10 Million in 1999,
$15 Million annualized for 2000, and $20 Million for 2001. Clients include Cisco Systems Canada, AT&T Canada,
Sprint Canada, Storagetek, and Nortel Networks.
• Expanded and developed new accounts with high technology vendors such as Genicom & Williams.
• Promoted an active ‘Vendor Programs’ consisting of building partnerships with equipment manufacturers,
packaging financial solutions targeting specific market segments, and promoting financing as a product to all
channels within major accounts.
• Established effective marketing strategies through ‘lease training presentations’ to Account Managers and
development of client services programs. Gained acceptance by major vendors was invited to physically work
on premises and integrate with their sales force in developing annual sales programs, making joint sales calls

2. and conducting joint PR activities.
• Coached the sales force of 200 customers through sales presentations on the advantages of the partnership,
and constantly promote the value added of leasing as an integral component of their sales cycle.
• As “Key” Regional Manager, my territory was the Province of Quebec, Ottawa, and the Eastern Maritimes.
G.E. CAPITAL CANADA - St. Laurent, Quebec August 1995 to June 1996
GE Capital's mission is to help customers achieve their business and personal finance objectives.
WWW.GECAPITAL.COM
Regional Sales Manager – Province of Quebec
• Responsible for small to large ticket transactions, ranging from $1,000 to $20 Million, in various industries such
as: fax, copiers, computers, carpet cleaning equipment, printing presses and franchised restaurants.
• Solicited new contacts and created new business opportunities, by developing win/win situations resulting in over
$13 Million of new sales.
• Opened & established accounts with such large ticket vendors as: Man Rolland, Linotype-hell, Okuma, Dunkin
Donuts.
• Created and implemented various vendor programs with the ‘one page lease’ - private label. Our one page
leasing contract was user friendly & private label was the value-added tool for suppliers who wanted to
customize our one page lease with their own logo & colors.
• Prepared detailed transaction recommendation for credit file qualifications.
• Administered all leasing documentation and final contracts.
• Cultivated close relations with customer service and credit departments.
• Formulated proposals and negotiated agreements.
• Attained and continued to exceed company sales objectives & quotas for this territory.
COMMCORP FINANCIAL SERVICES INC. (CIBC Finance) – Laval, PQ October 1993 to July 1995
Leasing Consultant - Province of Quebec
• Responsible for small to large ticket transactions ranging from $1,000 to $10 Million.
• Promoted from Inside Sales Leasing Consultant to Account Manager in December 1993.
• For two consecutive years, exceeded quotas of $4 Million & $4,5 Million.
EDUCATION
2010 to Present Landmark Education/ An International Corporation which offers Personal Growth through
Communication.
• The Landmark Forum, Advanced Course, and High Level Communication Programs and leadership
Programs, attend Seminars on a regular basis…
• I have been on the Interpretation team since January 2010.
• I am at a Level 3 Interpreters & interpret weekend programs in Montreal & the USA.
2008 Certified Massage Therapist: Institut KineConcept
2007 Yogakids certification in Montreal
2007 Certified Yoga Teacher, Dr. Bali Method Institut KineConcept
2006 Reiki Master: Ottawa from Julie Desmarais & Associates
1989 Concordia University BBA
1989 Federal Real Estate Association Real Estate License

3. Other
2002 Dale Carnegie
High Impact Presentations
LANGUAGES Fluent in English and French ( written and spoken )
Mother tongue: French
References available upon request