SlideShare a Scribd company logo
1 of 21
Download to read offline
DRIVING
BUSINESS PERFORMANCE
THROUGH MEMBER
COMMUNICATIONS
1
INDUSTRY
CONTEXT
THE ENDOF
MEMBERSHIP AS WE
KNOW IT
COMMUNICATIONS PERFORMANCE
2
THINKING ABOUT THE
PRODUCT
WHAT IS YOUR
CUSTOMER
REALLYBUYING?
“THERE IS ONLY ONE WAY OUT
OF THIS MESS: OUTCOME-BASED
MEMBER BENEFITS”
- Sarah Sladek
MEMBER BENEFIT MATRIX
- ASAE, 2011
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
MOST SOME LESS
MOSTSOMELESS
Problem Solving
Emotional
Optimal
Position
3
BUILDING RELATIONSHIPS
& RELEVANCE
17
INFORMATION
E
O
I
O
N
M
VALUE
CONTENT
RELATIONSHIP
RETENTION/
RECRUITMENT
PROPOSITION
PLAN
TO
SUCCEED
WWW.INGENIUMCOMMUNICATIONS.COM
@carolinekealey
caroline@ingeniumcommunications.com
Want to become a communications rock star? Get started
with the Results Map Handbook. Full of easy to use templates,
worksheets, samples and case studies covering the full spectrum
of communications, the Handbook is your ticket to stardom.
Get your copy today!
BE Strategic, add value,
do more with less.
info@resultsmap.com 613.729.1721 www.resultsmap.com
Learning Opportunities
Using tools and templates that are easily applied to your
day-to-day, our retreats and training workshops provide
common ground that can transform the strategic impact
of your communications team.
Find the workshop that’s right for you!Book
YOUR WORKSHOP
NOW
BUY
NOW
for $129

More Related Content

Similar to Driving Business Performance Through Member Communications

8-steps-to-marcoms-success_2
8-steps-to-marcoms-success_28-steps-to-marcoms-success_2
8-steps-to-marcoms-success_2
Jem Baker
 

Similar to Driving Business Performance Through Member Communications (20)

6 Tips for Scaling Your Social Media Services
6 Tips for Scaling Your Social Media Services6 Tips for Scaling Your Social Media Services
6 Tips for Scaling Your Social Media Services
 
Lead Magnets
Lead MagnetsLead Magnets
Lead Magnets
 
SPS Omaha Create a Solid Communication Plan For Microsoft O365 Implementation...
SPS Omaha Create a Solid Communication Plan For Microsoft O365 Implementation...SPS Omaha Create a Solid Communication Plan For Microsoft O365 Implementation...
SPS Omaha Create a Solid Communication Plan For Microsoft O365 Implementation...
 
The Business Acumen Canvas
The Business Acumen CanvasThe Business Acumen Canvas
The Business Acumen Canvas
 
4 reasons you need to find budget for work management software
4 reasons you need to find budget for work management software4 reasons you need to find budget for work management software
4 reasons you need to find budget for work management software
 
Three ways to harness the power of innovation p camp austin aug 2016[162070]
Three ways to harness the power of innovation  p camp austin aug 2016[162070]Three ways to harness the power of innovation  p camp austin aug 2016[162070]
Three ways to harness the power of innovation p camp austin aug 2016[162070]
 
RAF16
RAF16RAF16
RAF16
 
Hult Impact Challenge - IBM Watson Seismic
Hult Impact Challenge - IBM Watson SeismicHult Impact Challenge - IBM Watson Seismic
Hult Impact Challenge - IBM Watson Seismic
 
Sentient Services (Ubiquity Marketing Un Summit 2009) V1
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Sentient Services (Ubiquity Marketing Un Summit 2009) V1
Sentient Services (Ubiquity Marketing Un Summit 2009) V1
 
Business Story Telling
Business Story TellingBusiness Story Telling
Business Story Telling
 
Smar Tvt.Jc 13 Weeks That Change Your World
Smar Tvt.Jc 13 Weeks That Change Your WorldSmar Tvt.Jc 13 Weeks That Change Your World
Smar Tvt.Jc 13 Weeks That Change Your World
 
Financial & technical Training CFP/MS Excel
Financial & technical Training CFP/MS ExcelFinancial & technical Training CFP/MS Excel
Financial & technical Training CFP/MS Excel
 
How to work like a network: For the marketing leader
How to work like a network: For the marketing leaderHow to work like a network: For the marketing leader
How to work like a network: For the marketing leader
 
Practical Knowledge Management: Assessing Where You Are, Where You Want to Be...
Practical Knowledge Management: Assessing Where You Are, Where You Want to Be...Practical Knowledge Management: Assessing Where You Are, Where You Want to Be...
Practical Knowledge Management: Assessing Where You Are, Where You Want to Be...
 
Crystal Dynamic Business Canvas
Crystal Dynamic Business CanvasCrystal Dynamic Business Canvas
Crystal Dynamic Business Canvas
 
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.
 
Software product development basics
Software product development basicsSoftware product development basics
Software product development basics
 
Top Analysts Covering the Contact Center Industry
Top Analysts Covering the Contact Center IndustryTop Analysts Covering the Contact Center Industry
Top Analysts Covering the Contact Center Industry
 
8-steps-to-marcoms-success_2
8-steps-to-marcoms-success_28-steps-to-marcoms-success_2
8-steps-to-marcoms-success_2
 
SLCSEM May 2014 - From Search to CMO
SLCSEM May 2014 - From Search to CMOSLCSEM May 2014 - From Search to CMO
SLCSEM May 2014 - From Search to CMO
 

More from CarolineKealey

More from CarolineKealey (20)

ACMP Global Conference - Best Practices in Change Communications
ACMP Global Conference - Best Practices in Change Communications ACMP Global Conference - Best Practices in Change Communications
ACMP Global Conference - Best Practices in Change Communications
 
IABC World Conference - This is What Effective Change Communications Looks L...
IABC World Conference -  This is What Effective Change Communications Looks L...IABC World Conference -  This is What Effective Change Communications Looks L...
IABC World Conference - This is What Effective Change Communications Looks L...
 
IABC Leadership Institute Keynote - Communicators as Change Makers
IABC Leadership Institute Keynote - Communicators as Change MakersIABC Leadership Institute Keynote - Communicators as Change Makers
IABC Leadership Institute Keynote - Communicators as Change Makers
 
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications PlansSecrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
 
Strategic Communications Bootcamp May 5 French
Strategic Communications Bootcamp May 5 FrenchStrategic Communications Bootcamp May 5 French
Strategic Communications Bootcamp May 5 French
 
Strategic Communications Bootcamp May 5 English
Strategic Communications Bootcamp May 5 English Strategic Communications Bootcamp May 5 English
Strategic Communications Bootcamp May 5 English
 
IABC Best Practices in Communicating Change
IABC Best Practices in Communicating Change IABC Best Practices in Communicating Change
IABC Best Practices in Communicating Change
 
Top 10 Questions in Strategic Communications May 20 2014
Top 10 Questions in Strategic Communications May 20 2014Top 10 Questions in Strategic Communications May 20 2014
Top 10 Questions in Strategic Communications May 20 2014
 
Becoming a Strategic Communications Rock Star - CPRS Webinar Caroline Kealey
Becoming a Strategic Communications Rock Star - CPRS Webinar Caroline KealeyBecoming a Strategic Communications Rock Star - CPRS Webinar Caroline Kealey
Becoming a Strategic Communications Rock Star - CPRS Webinar Caroline Kealey
 
Employee Communications and Engagement 2 0 Case Studies
Employee Communications and Engagement 2 0 Case StudiesEmployee Communications and Engagement 2 0 Case Studies
Employee Communications and Engagement 2 0 Case Studies
 
Employee Communications & Engagement 2.0
Employee Communications & Engagement 2.0 Employee Communications & Engagement 2.0
Employee Communications & Engagement 2.0
 
Result Map - Overview of Best Practice Process for Strategic Communications P...
Result Map - Overview of Best Practice Process for Strategic Communications P...Result Map - Overview of Best Practice Process for Strategic Communications P...
Result Map - Overview of Best Practice Process for Strategic Communications P...
 
Best Practices in Communications for Managers
Best Practices in Communications for ManagersBest Practices in Communications for Managers
Best Practices in Communications for Managers
 
Risk Mitigation Guide: Client-Agency/Consultant Relationship Management
Risk Mitigation Guide: Client-Agency/Consultant Relationship ManagementRisk Mitigation Guide: Client-Agency/Consultant Relationship Management
Risk Mitigation Guide: Client-Agency/Consultant Relationship Management
 
Results Map Value Proposition worksheet
Results Map Value Proposition worksheetResults Map Value Proposition worksheet
Results Map Value Proposition worksheet
 
Message architecture worksheet
Message architecture worksheetMessage architecture worksheet
Message architecture worksheet
 
Employee Engagement and Social Media Pecha Kucha - Caroline Kealey
Employee Engagement and Social Media Pecha Kucha - Caroline KealeyEmployee Engagement and Social Media Pecha Kucha - Caroline Kealey
Employee Engagement and Social Media Pecha Kucha - Caroline Kealey
 
Ingenium Dashboard Development - Guiding the Process
Ingenium Dashboard Development - Guiding the ProcessIngenium Dashboard Development - Guiding the Process
Ingenium Dashboard Development - Guiding the Process
 
Communications Evaluation Bootcamp June 6 0230p
Communications Evaluation Bootcamp June 6 0230pCommunications Evaluation Bootcamp June 6 0230p
Communications Evaluation Bootcamp June 6 0230p
 
Best Practices In Employee Engagement Pecha Kuchav2 [Compatibility Mode]
Best Practices In Employee Engagement   Pecha Kuchav2 [Compatibility Mode]Best Practices In Employee Engagement   Pecha Kuchav2 [Compatibility Mode]
Best Practices In Employee Engagement Pecha Kuchav2 [Compatibility Mode]
 

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Recently uploaded (20)

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 

Driving Business Performance Through Member Communications