This session introduces proven best practices for designing change communication strategies that work. Grounded in the latest research in change management and drawing on Ingenium’s proprietary Results Map™ methodology for strategic communication and change planning, this workshop will illustrate how communication can become the “drumbeat” of change.
Participants will learn practical skills and techniques for shaping communication approaches and messages in support of change management. The session will include a case study of a major transformation at the University of Ottawa, which has recently been recognized with the IABC Gold Quill Award and Gold Quill Best of the Best award for delivering outstanding business results.
This session will show you how to:
- Introduce a change communication planning tool, and explore how to apply it to a variety of applications.
- Identify the classic pitfalls of change communication, and learn how to avoid them.
- Learn from the “We Power Ideas” case study on effective change communication.