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IABC World Conference - This is What Effective Change Communications Looks Like

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This session introduces proven best practices for designing change communication strategies that work. Grounded in the latest research in change management and drawing on Ingenium’s proprietary Results Map™ methodology for strategic communication and change planning, this workshop will illustrate how communication can become the “drumbeat” of change.

Participants will learn practical skills and techniques for shaping communication approaches and messages in support of change management. The session will include a case study of a major transformation at the University of Ottawa, which has recently been recognized with the IABC Gold Quill Award and Gold Quill Best of the Best award for delivering outstanding business results.

This session will show you how to:
- Introduce a change communication planning tool, and explore how to apply it to a variety of applications.
- Identify the classic pitfalls of change communication, and learn how to avoid them.
- Learn from the “We Power Ideas” case study on effective change communication.

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IABC World Conference - This is What Effective Change Communications Looks Like

  1. 1. Headline will look like this Date will go here This is What Effective Change Communications Looks Like by Caroline Kealey, Ingenium Communications
  2. 2. This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 2 #IABC17 WHAT MAKES CHANGE COMMUNICATIONS DIFFERENT?
  3. 3. CHANGE COMMUNICATIONS PLAYBOOK X X X This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 3 #IABC17
  4. 4. ESTABLISH THE WHY This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 4 #IABC17
  5. 5. CONNECT TO FELT NEED This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 5 #IABC17
  6. 6. BUILD AUTHENTIC ENGAGEMENT This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 6 #IABC17
  7. 7. INVITE STAKEHOLDERS TO BE PRODUCERS, NOT CONSUMERS OF CHANGE This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 7 #IABC17
  8. 8. ANIMATE THROUGH STORIES This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 8 #IABC17
  9. 9. 99This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 9 #IABC17
  10. 10. HOW DOES WHERE WE’RE GOING 10 FIT WITHIN THE STORY OF WHO WE ARE? This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 10 #IABC17
  11. 11. WORDS 11 SYMBOLS BEHAVIOURS This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 11 #IABC17
  12. 12. CREATE SHARED MEANING This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 12 #IABC17
  13. 13. 13This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 13 #IABC17
  14. 14. 14 CONTENT CONTEXT IF I CAN’T GIVE YOU I’LL GIVE YOU This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 14 #IABC17
  15. 15. CONNECT TO SOCIAL PROOF This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 15 #IABC17
  16. 16. WHAT IS CHANGING? WHY? WHAT IS STAYING THE SAME? WHAT IS EXPECTED OF ME? This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 16 #IABC17
  17. 17. 17This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 17 #IABC17 CASE STUDY
  18. 18. 18This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 18 #IABC17 Immeubles Énergiseurs d’idées Facilities We power ideas
  19. 19. 19This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 19 #IABC17 Improve client SATISFACTION Deliver VALUE to the University OUR FOCUS
  20. 20. This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 20 #IABC17
  21. 21. 21This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 21 #IABC17
  22. 22. 22This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 22 #IABC17
  23. 23. 23This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 23 #IABC17
  24. 24. 24This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 24 #IABC17 $91 DOING MORE WITH LESS Facilities operating costs/m2 $87 $91 $93 $95 $91 520K 530K 540K 550K 560K 570K 580K $82 $84 $86 $88 $90 $92 $94 $96 F10/11 F11/12 F12/13 F13/14 F14/15 Spending per m²/Total Space in m² $ / m² m²
  25. 25. 25This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 25 #IABC17 PRODUCTIVITY $2.3M
  26. 26. PITFALLS MAIN TO AVOID This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 26 #IABC17
  27. 27. #1 This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 27 #IABC17
  28. 28. THE SINGLE BIGGEST PROBLEM WITH COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE George Bernard Shaw #2 This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 28 #IABC17
  29. 29. #3 This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 29 #IABC17
  30. 30. 30This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications 30 #IABC17 www.resultsmap.com/IABC2017 @carolinekealey caroline@resultsmap.com

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