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California Carpet Stewardship Program: July 2018 Update

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California program director Jacy Bolden presents on CARE's California activities to the California Resource Recovery Association conference.

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California Carpet Stewardship Program: July 2018 Update

  1. 1. California Carpet Stewardship Program CRRA Annual Conference Jacy Bolden, CA Program Director July 2018, Oakland, CA
  2. 2. Today… •  Presentation overview: •  Carpet Stewardship Law = AB 2398 + AB 1158 •  Subsidies •  Grants •  Collection •  Outreach •  Buy Recycled: Post-Consumer Carpet (PCC) Products •  Regional Approach •  AB 341 and Carpet – yep, we can help
  3. 3. •  AB 1158 New Legislation •  New CA Carpet Advisory Committee Seated •  Engaged with AC •  Received AC Feedback •  Incorporated both CR and AC Feedback •  Revised 5-year Plan •  Submission August 17, 2018
  4. 4. ü  Form Advisory Committee ü  Discontinue Energy Recovery Subsidies •  Grants & incentives Structured to Incentivize Highest Recyclability •  24% Recycling Rate by 2020 •  Increase the Recyclability of Carpet •  Expand & Incentivize Markets for Products Made From PCC •  Increase the Weight of PCC Recycled •  Increase Collection Convenience & Increase Collection of PCC •  Increase Processor Capacity (& in California Capacity) •  Reduced Disposal of PCC •  Installer Grants and Incentives •  No CA $ on Penalties or Litigation •  State Agency Procurement and Tear-out Requirements AB 1158 Requirements
  5. 5. Our journey continues Photo: Aaron Benson on Unsplash We have come a long way… 24% by 2020
  6. 6. Mapping the Path to 24%…And Beyond Photo by Ruthie on Unsplash
  7. 7. 2017 Strategy Expenditures 1.  Subsidies (68%) 2.  CARE Admin, Staff, Technical Assistance (9%) 3.  Grants Program (9%) 4.  Collections Drop-Off Sites (4%) 5.  Marketing, Education & Outreach (4%) 6.  CalRecycle (3%) 7.  Legal & Accounting (4%) Program Strategies
  8. 8. Program Delivery
  9. 9. SUBSIDIES need something •  Collector/Sorters •  Broadloom Collection •  Tile Collection (pilot) •  Reuse: Tile & Broadloom •  Processors •  Tile Recycling •  Type 1 Recycled Output •  Type 2 Recycled Output •  PC4 (Post-Consumer Carpet Calcium Carbonate •  Commercial Broadloom (pilot) •  Recycled Product Manufacturer •  Non-Nylon (PET/PTT) •  Non-Nylon (PP) •  Nylon 6 (pilot) Subsidies
  10. 10. Capital Equipment & Testing Grants Grants •  $1.4 million •  $500K Maximum awards •  Equipment, infrastructure, capacity building & product development •  Results to Date: •  9 Projects funded •  4 Case studies produced •  New recycled/manufactured output 8.5M •  New gross collection (lbs) 2.4M •  New California jobs (#FTEs) 18
  11. 11. Micro-Grants for Reuse/Collection Micro-Grants •  $75K released •  $15K maximum awards •  Equipment/infrastructure •  Support increased carpet collection for reuse and recycling, such as: •  water-tight cargo containers or bins, •  rain cover retrofits for collection containers for localized hauling •  Loading ramps and rain covers for drop-off sites
  12. 12. •  50 public drop-off sites serving 43 Counties throughout the state of California •  160 flooring retailers recycling directly with carpet processers •  8 million lbs. of carpet collected at CARE’s public drop-off sites in 2017 •  98 million lbs. of carpet collected in total in 2017 Carpet Collection
  13. 13. Move carpet from here to here And on to recycling Public Drop-Off Sites – Increasing Collection
  14. 14. Staffing Expanded focus on: § Market Development § Government Procurement § Convenient Collection Staffing
  15. 15. •  Multi-touch Communications •  Stakeholder Outreach •  Collateral, Materials •  Online, social media •  Technical Assistance Consumers Buy Recycled Procurement Grants Installers Drop-Off Sites Training Curriculum Retailers Assessment Drop-Off Sites Local Governments Public, Retailers, Installers, Drop-Off Sites, Promotion Marketing, Education & Outreach
  16. 16. Retailer Outreach
  17. 17. Retailer Visits, 94% of Retailers 1,528 •  In-person and phone visits •  Collateral and customer info •  Assessment compliance •  Recycling awareness and drop-off sites
  18. 18. Installer Training •  Launched Supply House Outreach (Training, Surveys+) •  176 events to date •  Curriculum for Installers •  CFI Train the Trainer •  Hand-Outs •  Bilingual How-to Videos •  (110k Spanish, 104k English views) 1,690 Installers Reached
  19. 19. Impact Outreach •  Monthly E-news •  Strong 31% open rate •  Mailing list over 1800 recipients •  Program updates and news •  Website visits •  35% of U.S. visits come from California (compared to 7% from Georgia, 4% from Texas, etc.) •  Program info, grant resources, blog articles, news, drop-off site map, educational materials, etc.
  20. 20. 25+ •  Buy Recycled Info •  10+ Vendors •  Drive Demand for Recycled Carpet Products •  Share with Retailers, Public Agencies & Businesses •  Support SABRC / Local EPPP Goals Buy Recycled Products
  21. 21. PCC Product Examples…
  22. 22. REGIONAL PILOTS •  MESSAGES: Where to Recycle, How to Recycle, Buy Recycled/Recyclable •  TARGET AUDIENCES: Retailers, Installers, Local Government, Haulers, Collectors •  Los Angeles Area •  Dense urban area challenges: multiple solid waste haulers/recyclers and franchise agreements, space, etc. •  Sacramento Area •  Capital of State: multiple jurisdictions, varying contract types, market distance challenges: small urban and rural
  23. 23. 70+ flooring retailers in Designated L.A. Areas Concentrated in the Communities of: •  Burbank •  Pasadena •  Glendale •  Designated areas of Los Angeles Processor: Los Angeles Fiber
  24. 24. 71 flooring retailers in the Greater Sacramento Area Communities •  Sacramento •  Sacramento County •  Surrounding communities Processor: Circular Polymers
  25. 25. AB 341 & Carpet… •  Mandatory Commercial Recycling •  Options for Retailers: •  Large Volume: on-site collection •  Franchise Hauler •  Collector/Processor •  Self-Haul •  CARE Drop-off Site •  Carpet Collector/Processor •  CARE + Jurisdiction = AB341 •  Evaluate Carpet Retailers in Jurisdiction •  Establish Collection Site •  Marketing, Outreach & Education
  26. 26. Thank you. Jacy Bolden, CA Program Director jbolden@carpetrecovery.org
  27. 27. We have come a long way… Our journey continues Photo by Ashim D’Silva on Unsplash

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