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How Arc'teryx Curates Authentic Outdoor Content Through Influencers

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Wahiba Chair Training & Consulting
Wahiba Chair Training & Consulting

This is a presentation by Sarah Leishman, Global Digital Community Manager at Arc'teryx for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Sarah Leishman

Marketing
1 of 10
Arc’teryx Content Filters Wild Places People ArtDesign & Innovation
Arc’teryx Our Content Ecosystem Influencers User Content Athletes Events Mtn Culture Product education
Arc’teryx Influencers Drive Our Best Posts
Arc’teryx Our Influencers Tell Great Stories
Arc’teryx Tribe A good fit: Someone who “Lives It”, Is true to the Arc’teryx brand, posts authentic content, is known & respected in the community for getting outdoors. Genuinely uses our gear for its intended purpose. A poor fit: Someone who isn’t authentic, goes outside just to post it on Instagram, ‘poses’, is a career ‘influencer.’
Arc’teryx Influencers in The Wild
Arc’teryx Influencers In Our Feed
ARC’TERYX EQUIPMENT – CONFIDENTIAL ©2017 Arc’teryx Influence and Conversion
Thank you

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How Arc'teryx Curates Authentic Outdoor Content Through Influencers