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Will India Shop Online
this Diwali?
Cashkaro Diwali Survey Trends 2013
Cashkaro Survey… What it’s all about?
Cashkaro surveyed 1,032 members and social media followers to learn more
about their...
How People Responded?

83% people will shop online this Diwali. 65% increase in online shopping in
2013.
Why do People Shop Online?
 36% said that cheaper prices is one of the main reasons they shop
online. With sites like Cas...
Most Shopped Category this Diwali

Clothes & accessories - 30%, mobiles & electronics (25%), diyas &
decorations (13%), dr...
Money Spent During Diwali

56% People spend less than Rs 10K during Diwali, 36% spend between Rs
10K and Rs 25K. Only 8% s...
Shopping Trends Online vs Offline

72% people respondents do less than 50% of their total Diwali shopping
online. 28% resp...
Everyone likes a Cheap deal

96% like to get Cashback and Coupons to save on their online shopping!
It’s a no-brainer as t...
Survey participants

Survey participants were 69% Male and 31% Female. 61% were less than
25 years old, 36% between 25-40 ...
Interesting Facts

To see complete information of the survey click here: http://bit.ly/19FAWDx.
Author Profile
Saniya Scott is Social
Media Manager at
Cashkaro.com,
India’s largest
Cashback & Coupons
websites.
She enjo...
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Cashkaro Diwali Shopping Survey Trends 2013

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Cashkaro surveyed 1,032 members and social media followers to learn more about their shopping plans for Diwali.Cashkaro.com, India’s leading Cashback and Coupons site conducted a Diwali shopping survey where 83% respondents said they will shop online this Diwali, with the majority buying clothes, mobiles & electronics.

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Cashkaro Diwali Shopping Survey Trends 2013

  1. 1. Will India Shop Online this Diwali? Cashkaro Diwali Survey Trends 2013
  2. 2. Cashkaro Survey… What it’s all about? Cashkaro surveyed 1,032 members and social media followers to learn more about their shopping plans for Diwali. Reveals interesting Indian ecommerce trends of year 2013. Cashkaro.com, India’s leading Cashback and Coupons site conducted a Diwali shopping survey where 83% respondents said they will shop online this Diwali, with the majority buying clothes, mobiles & electronics.
  3. 3. How People Responded? 83% people will shop online this Diwali. 65% increase in online shopping in 2013.
  4. 4. Why do People Shop Online?  36% said that cheaper prices is one of the main reasons they shop online. With sites like Cashkaro.com people can now get discounts, Cashback and Coupons which makes online shopping even cheaper.  32% respondents picked convenience as a reason to shop online, especially as they look to avoid traffic jams and maddening rush on streets during Diwali.  More variety online was chosen by 29%. This is especially true for Tier 2 and Tier 3 cities grows where spending power is growing but variety is limited and many popular brands are not available in local malls and markets.
  5. 5. Most Shopped Category this Diwali Clothes & accessories - 30%, mobiles & electronics (25%), diyas & decorations (13%), dry fruits & chocolates (12%), Gold coins & firecrackers were chosen by 6%.
  6. 6. Money Spent During Diwali 56% People spend less than Rs 10K during Diwali, 36% spend between Rs 10K and Rs 25K. Only 8% spend over Rs 50K on Diwali.
  7. 7. Shopping Trends Online vs Offline 72% people respondents do less than 50% of their total Diwali shopping online. 28% respondents do over 50% of their Diwali shopping online.
  8. 8. Everyone likes a Cheap deal 96% like to get Cashback and Coupons to save on their online shopping! It’s a no-brainer as thousands of Rupees can be saved every year.
  9. 9. Survey participants Survey participants were 69% Male and 31% Female. 61% were less than 25 years old, 36% between 25-40 years old and 2% over 40 years old.
  10. 10. Interesting Facts To see complete information of the survey click here: http://bit.ly/19FAWDx.
  11. 11. Author Profile Saniya Scott is Social Media Manager at Cashkaro.com, India’s largest Cashback & Coupons websites. She enjoys reading fantasy-fiction books and is an avid baker. Twitter: @SaniyaScott https://www.facebook.com/cashkaro

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